What Geonetric does

Geonetric is a privately held, U.S.-based digital healthcare marketing agency and software provider founded in 1999 and headquartered in Cedar Rapids, Iowa, with a distributed employee base of 101-250 people. Since 2001 the company has operated exclusively in the healthcare vertical, serving hospitals, multi-site health systems, and medical groups across 31 states. Geonetric has launched over 500 healthcare websites and completed more than 1,000 digital marketing, UX, SEO, and advertising projects for its 70+ active clients, with an average client tenure approaching eight years and a stated 98.7% client satisfaction rate.

The company's product and platform architecture combines proprietary healthcare-specific software with partnered enterprise tooling. Core technology includes VitalSite®, a healthcare-specific content management system (CMS) powering 500+ websites with built-in provider and location directories, HIPAA-compliant hosting, and SOC 2 controls; Privacy Filter, a managed HIPAA compliance layer for Google Analytics 4, Google Ads, and Meta Ads; Formulate, a HIPAA-aware form builder with out-of-the-box integrations to Salesforce, Eloqua, and Virgin Pulse; and Optimizely One for Healthcare, a digital experience platform delivered through a Platinum-tier Optimizely partnership launched in 2023, which adds hybrid headless CMS, AI-generated content insights, and rules-based personalization. The stack is reinforced by certifications including HIPAA, PCI-DSS, and SOC 2 Type 2 hosting.

Geonetric monetizes through a mix of professional services engagements (website design and development, digital advertising, integrated search strategy including SEO/PPC/GEO, content strategy, UX, and analytics) on a quote-based or retainer basis, supplemented by recurring licensing/hosting fees for VitalSite CMS, Formulate, and Privacy Filter. The company sells exclusively through a direct enterprise field sales motion targeting large healthcare organizations, with no public pricing, no channel partners, and no self-serve funnel. The company remains privately held, has no disclosed outside funding or M&A activity, and operates with a senior leadership team led by CEO Ben Dillon and founder/Board Chairman Eric Engelmann.

Name

Geonetric

Legal name

Geonetric

Website

https://geonetric.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Geonetric is a privately held, U.S.-based digital healthcare marketing agency and software provider that builds HIPAA-aware websites and runs integrated digital marketing campaigns exclusively for hospitals, health systems, and medical groups across 31 states using its proprietary VitalSite CMS, Privacy Filter, Formulate, and Optimizely One for Healthcare platform.

Ownership category

akta.pro rank

Product category

Healthcare Digital Marketing Platform & Services

NAICS

Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Healthcare digital marketing
• Website design services
• Healthcare content management
• HIPAA compliance analytics
• Search engine optimization services

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Healthcare Marketing Services: Geonetric provides a comprehensive suite of digital marketing services to healthcare organizations including website design and development, digital advertising, integrated search strategy (SEO, paid search, generative AI optimization), content strategy, user experience (UX) services, personalization and optimization, and analytics and dashboards. Revenue is generated through professional services engagements, likely on a project or retainer basis.
2. VitalSite® CMS Licensing and Hosting: VitalSite® is a proprietary healthcare-specific content management system that powers 500+ healthcare websites. Geonetric licenses and hosts the platform, providing ongoing support, updates, and managed hosting (fully managed, multi-factor authentication, HIPAA compliant, CDN & WAF included, SOC 2 compliant, 24/7/365 monitoring).
3. Formulate Form Builder: Formulate is a secure, flexible form builder for healthcare websites, available as a standalone solution or integrated with VitalSite. Revenue likely generated through subscription or usage-based licensing.
4. Privacy Filter: A fully managed HIPAA compliance solution for analytics and ad platforms. Provided as a managed service with signed BAA, real-time monitoring, and ongoing compliance support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Geonetric sells healthcare-specific digital marketing technology and services to hospitals, health systems, and medical groups. Its proprietary product suite includes the VitalSite® CMS (powering 500+ healthcare websites), Geonetric Privacy Filter (HIPAA-compliant analytics), Formulate (secure form builder), and Optimizely One for Healthcare (enterprise DXP). On the services side, it delivers website design and development, digital advertising, integrated search strategy (SEO/PPC/Generative AI optimization), content strategy, user experience, personalization and optimization, and analytics and dashboard services.

Product overview

Geonetric is a digital healthcare marketing agency that operates a platform-plus-solutions architecture. The core offering includes two primary technology products: VitalSite CMS (launched 2007) as the company's proprietary healthcare-specific content management system powering 500+ websites, and Optimizely One for Healthcare (added 2023 via partnership) as an enterprise-level digital experience platform for large health systems. Complementing the CMS and DXP are two specialized modules: Geonetric Privacy Filter for HIPAA-compliant analytics across GA4, Google Ads, and Meta Ads; and Formulate for secure healthcare form building with CRM and marketing automation integrations. All products are backed by professional services including website design and development, digital advertising, integrated search strategy (SEO, PPC, GEO), content strategy, user experience, personalization and optimization, and analytics and dashboard services.

Differentiator

Problem solved

Functional benefit

Brands

• VitalSite®: Healthcare-specific content management system (CMS) that powers over 500 healthcare websites, providing intuitive page authoring, flexible layouts, healthcare-specific directories, and patient engagement tools.
• Privacy Filter
• Formulate

Products and services

• VitalSite® CMS A healthcare-specific content management system powering 500+ healthcare websites. Features include intuitive page authoring, flexible layouts, reusable content panels, dynamic SmartPanels, provider and location search directories, multi-site support, publishing approval workflows, HIPAA compliance, CDN/WAF, SOC 2 compliant hosting, and 24/7/365 monitoring. Licensed and hosted by Geonetric for hospitals, health systems, and medical groups.
• Optimizely One for Healthcare A market-leading digital experience platform (DXP) for enterprise healthcare teams managing multiple sites, brands, or service lines. Features include hybrid headless CMS, AI-generated content insights, rules-based personalization, A/B and multivariate testing, centralized digital asset management, multi-site and multi-language support, and APIs for system integrations. Delivered via Geonetric's Platinum Optimizely Partner relationship.
• Geonetric Privacy Filter A fully managed HIPAA compliance solution for Google Analytics 4, Google Ads, and Meta Ads. Anonymizes or removes high-risk data, provides IP address anonymization while preserving geolocation and bot protection, includes a signed Business Associate Agreement (BAA), and offers real-time monitoring. Enables healthcare organizations to safely use mainstream analytics and ad platforms while remaining HIPAA-compliant.
• Formulate A secure, drag-and-drop website form builder for healthcare organizations. Features include branded mobile-optimized forms, workflow automation and email generation, multi-step approval processes, HIPAA-compliant audit logging, data encryption, and out-of-the-box integrations with Salesforce CRM, Eloqua, and Virgin Pulse. Available standalone or integrated with VitalSite.
• Website Design & Development Custom website design and development services for healthcare organizations, built on the proprietary VitalSite CMS or Optimizely One DXP. Provides modern, fast, intuitive, HIPAA-ready healthcare websites with provider/location directories and patient engagement functionality. Geonetric has launched 500+ such websites across 31 U.S. states.
• Healthcare Digital Advertising Paid digital advertising services for healthcare organizations, including HIPAA-compliant paid search and paid social campaigns via Privacy Filter integration. Campaigns have produced measurable outcomes such as 691% increase in conversions for University Health and 84,900 conversions for ProHealth Care.
• Integrated Search Strategy Integrated SEO, paid search (PPC), and generative AI optimization (GEO) services for healthcare organizations. Has produced outcomes such as 702% increase in cancer care pageviews, 564% YoY page-view growth, and 408% increase in website users for SEO clients.
• Content Strategy Content strategy and content hub development services for healthcare organizations to attract and engage patients online. Includes content marketing hub builds (e.g., Adventist Healthcare's hub driving 5.1 million impressions in year one; Silver Cross Hospital's content hub producing 56% increase in social media traffic).
• User Experience (UX) Services User experience design and research services for healthcare websites, including UX audits, persona creation, and user-focused redesigns. Includes design and intranet services alongside website UX work.
• Personalization & Optimization Personalization and conversion optimization services leveraging Optimizely One's rules-based personalization, A/B and multivariate testing, and audience/geographic targeting capabilities to deliver relevant digital experiences for healthcare audiences.
• Analytics & Dashboard Services Web analytics, dashboarding, and reporting services for healthcare organizations, with HIPAA-compliant implementations of Google Analytics 4 via Privacy Filter. Supports ongoing measurement of organic traffic, user growth, key events, and conversion performance for clients.

Quantifiable outcome

• 500+ websites launched for healthcare organizations across 31 states
• +12 more outcomes

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• OptimizelycoreTechnology or Integration · 1 January 2023Geonetric partnered with Optimizely in 2023 to offer Optimizely One for Healthcare, a market-leading digital experience platform (DXP). Geonetric is a Platinum Optimizely Partner, providing enterprise healthcare organizations with a HIPAA-ready, scalable solution for managing multiple sites, brands, or service lines. The partnership enables Geonetric to implement, customize, and support the Optimizely platform for healthcare clients.
• GooglecoreTechnology or IntegrationGeonetric is a recognized Google Partner. The partnership supports the implementation of Google Analytics (GA4), Google Ads integration, and the Privacy Filter solution which is designed to maintain HIPAA compliance when using Google marketing and analytics tools.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Unlock Health: Healthcare-exclusive digital marketing and media agency combining paid search, programmatic, and content services for hospitals and health systems. Most directly comparable peer given near-identical service model and same target buyer (healthcare CMOs) as Geonetric.
• True North Custom: Healthcare-specialized digital marketing agency offering web design, content strategy, and media services to hospitals and health systems. Comparable in vertical exclusivity and service mix, with similar references across U.S. health systems.
• WG Content: Healthcare-content-focused agency providing content strategy, writing, and editorial services to hospital systems and healthcare brands. Overlaps significantly with Geonetric's content strategy and integrated search offerings in the same buyer segment.
• MD Connect: Healthcare-specialized digital marketing agency serving hospitals, health systems, and medical practices with SEO, PPC, and analytics services. Directly comparable in vertical focus and digital-channel services to Geonetric.
• Coffey Communications: Healthcare-focused content and digital marketing agency serving hospitals and health systems with websites, content, and search strategy. Has a long operating history similar to Geonetric and competes for similar hospital-system engagements.
• HealthCare Success: Healthcare marketing agency offering web design, SEO, PPC, and content services to hospitals, health systems, and physician practices. Comparable vertical specialization and service mix to Geonetric.
• OHO Interactive: Healthcare web design and digital experience agency building patient-facing websites and platforms for hospitals and health systems. Comparable in CMS/platform capabilities and target buyer to Geonetric's web development practice.

Broad incumbents

• MERGE: Enterprise health and life sciences marketing and experience agency with significant scale and integrated services spanning strategy, creative, media, and technology. Broader and larger than Geonetric, but competes for the same healthcare enterprise CMS and DXP engagements.
• Optimizely: Digital experience platform vendor with which Geonetric holds a Platinum Partner relationship. Functions as both partner and competitive incumbent for enterprise DXP deals in healthcare, where Optimizely could be procured directly.

Emerging players

• HealthBridge: Healthcare-specialized digital marketing and patient engagement platform building consumer-grade experiences for hospital systems. Adjacent competitor in patient-facing web and CRM-integrated workflows that overlap with Geonetric's VitalSite and Formulate offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geonetric
• Facebookfacebook.com/geonetric
• LinkedInlinkedin.com/company/geonetric
• Instagraminstagram.com/geonetric_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geonetric