IN THE F CO LTD
IN THE F CO LTD is a South Korea-listed multi-brand fashion holding company operating six owned apparel and accessories brands (JOINUS, COMPAGNA, TRUGEN, BIND, MOSVANI, AHWE) through 317 retail stores, e-commerce platforms, and franchise networks serving Korean consumers across women's, men's, and lifestyle categories.
- Company typePublic
- Founded1980
- HeadquartersDaechidong, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What IN THE F CO LTD does
IN THE F CO LTD (인디에프) is a South Korea-headquartered apparel holding company operating six owned fashion brands across women's, men's, and accessories categories. Founded in 1980 and publicly listed on the Korea Exchange, the company runs an integrated multi-brand platform spanning JOINUS (1983, urban women's wear), COMPAGNA (1989, romantic women's wear), TRUGEN (1995, men's casual and business wear), BIND (2014, multi-brand edited lifestyle shop), MOSVANI (2019, jewelry and accessories), and AHWE (2020, online-first contemporary women's wear). The company is majority-owned (63.51%) by Globalsae Group following a 2007 merger; a 5:1 stock consolidation in June 2026 reduced outstanding shares to 15.0 million.
The business model is built on direct-to-consumer physical retail — 317 stores nationwide across all major Korean provinces — supplemented by department store concessions (Shinsegae, Hyundai, Lotte, Galleria, NC, Starfield), six brand-specific e-commerce platforms, and franchise operations for JOINUS, COMPAGNA, and TRUGEN. A unified cross-brand membership system consolidates mileage and tier-based benefits (THE FIRST, PLATINUM, GOLD, SILVER, BASIC) across all brands, supported by outsourced data handling via TruInfo and integrations with Kakao and Naver. Marketing emphasizes brand-specific digital content on Instagram and YouTube, seasonal look books, and celebrity ambassadors (e.g., Gong Seung-yeon for JOINUS, Han Sun-hwa for COMPAGNA). Manufacturing is anchored at the Gaeseong Factory (2008) and Yongin Fashion Design Research Institute (2009), with logistics run from the Hwaseong Comprehensive Logistics Center (1997).
Revenue in FY2025 was 104,267 million KRW (approximately $74M USD), down from 114,413 million KRW in 2024 and 124,895 million KRW in 2021, reflecting a multi-year top-line contraction. Operating profit nonetheless flipped to a 1,181 million KRW gain in FY2025 from a -802 million KRW loss in FY2024, suggesting an operational turnaround under new CEO Kim Han-soo (appointed May 2025). Capital structure shows 37.6 billion KRW registered capital, with no external VC funding rounds disclosed.
IN THE F CO LTD firmographics
Firmographics- Name
- IN THE F CO LTD
- Legal name
- (주)인디에프 (IN THE F CO LTD)
- Website
- https://inthef.co.kr
- Company type
- Public
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IN THE F CO LTD is a South Korea-listed multi-brand fashion holding company operating six owned apparel and accessories brands (JOINUS, COMPAGNA, TRUGEN, BIND, MOSVANI, AHWE) through 317 retail stores, e-commerce platforms, and franchise networks serving Korean consumers across women's, men's, and lifestyle categories.
- Ownership category
- akta.pro rank
IN THE F CO LTD industry classification
Industry- Product category
- Apparel and Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Family Clothing Stores (5651)
- akta.pro industry
- Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear)Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses)Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)Men’s Apparel Retail
Keywords
Where IN THE F CO LTD is headquartered
LocationHeadquarters
- HQ city
- Daechidong
- HQ country
- South Korea
- HQ region
- Asia
Offices4 records
Markets served
IN THE F CO LTD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Apparel and fashion product sales: IN THE F generates revenue primarily through the sale of apparel and fashion accessories across its six owned brands (JOINUS, COMPAGNA, TRUGEN, BIND, MOSVANI, AHWE) through physical retail stores, department store concessions, and brand-specific e-commerce platforms. Revenue is generated on a per-transaction basis with customers paying retail prices for apparel and accessories.
- Franchise and dealership fees: The company generates revenue through franchise store openings, where franchisees pay deposit/collateral (cash 15-20 million KRW and/or property collateral 100 million KRW) and operate stores under consignment sales arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Normal retail pricing across all six brands with 2% mileage accumulation on purchases |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
IN THE F CO LTD product offering
Product offeringCore offering
IN THE F CO LTD designs, manufactures, and distributes men's and women's fashion garments through six owned brands (JOINUS, COMPAGNA, TRUGEN, BIND, MOSVANI, AHWE). The company sells apparel and fashion accessories through 317 physical retail stores, brand-specific e-commerce platforms, department store concessions, and franchise stores across South Korea.
Differentiator
Problem solved
Functional benefit
Brands
- 조이너스 (JOINUS): Urban Stylish Character Brand — trendy yet comfortable urban women's fashion combining elegance and sophistication.
- 꼼빠니아 (COMPAGNA)
- 트루젠 (TRUGEN)
- 바인드 (BIND)
- 모스바니 (MOSVANI)
- 아위 (AHWE)
Products and services
- JOINUS (조이너스)
- COMPAGNA (꼼빠니아)
- TRUGEN (트루젠)
- BIND (바인드)
- MOSVANI (모스바니)
- AHWE (아위)
- IN THE F Unified Membership Program
- Product Repair & After-Sales Service
Quantifiable outcome
- JOINUS achieved first Korean women's fashion brand to reach 100 billion KRW in sales (1994)
- +3 more outcomes
Companies that use IN THE F CO LTD
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
IN THE F CO LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IN THE F CO LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KB Kookmin Bank (국민은행)minorKB Kookmin Bank serves as the registered stock administration agency for IN THE F. Stock administration office is located at KB Kookmin Bank 3F, 26, International Finance 8-gil, Yeouido, Yeongdeungpo-gu, Seoul.
Scale indicators6 records
Recent moves12 records
Expansion highlights5 records
IN THE F CO LTD competitors and assessment
Company assessmentDirect peers
- Kolon FnC: KOLON Group's fashion arm operating Kolon Sport, HEAD, and other apparel/lifestyle brands. Comparable Korean mid-market fashion operator with vertical integration.
- F&F Holdings: Owns Discovery Expedition and MLB Korea; multi-brand Korean apparel operator with strong licensing and brand portfolio model. Comparable in brand-roll-up strategy and target demographics.
- Handsome Corporation: Korean fashion company licensing and operating System, Maje, Sandro, and other mid-premium brands. Direct comparable for premium women's apparel retail strategy in Korean department stores.
- Shinsegae International: Operates Korean premium apparel brands (KUHO, O'2nd) with similar manufacturing and retail footprint. Strong overlap in women's ready-to-wear and department store channel strategy.
- E-Land Group: Large Korean fashion conglomerate operating MIXXO, WHO.A.U, Roem, etc. Similar multi-brand women's fashion strategy and nationwide store footprint in Korea.
- LF Corporation: Korean multi-brand fashion operator (TNGT, JILLSTUART, DAKS, etc.) with similar own-brand + retail + manufacturing model. Direct comparable in scale, structure, and Korean department store channel exposure.
Broad incumbents
- H&M: Global fast-fashion incumbent with established Korean store presence. Direct competitor for mid-market Korean women's apparel consumers.
- Inditex (Zara): Global fast-fashion incumbent operating Zara, Bershka, Massimo Dutti in Korea. Competes for the same Korean fashion-conscious consumer with global scale and supply chain advantages.
- Fast Retailing (Uniqlo): Global apparel incumbent with massive Korean store presence (200+ stores) directly competing in basics/casual. Important benchmark for Korean apparel retail operating standards, though global scale dwarfs IN THE F.
Emerging players
- Musinsa: Korean online fashion platform and brand operator (Musinsa Standard, 5252 by Obcode). Represents the digital-native and multi-brand curatorial model that disrupts legacy Korean apparel retailers like IN THE F.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
IN THE F CO LTD social profiles
Digital presenceIN THE F CO LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
IN THE F CO LTD leadership team
Management profileNumber of profiles
Profiles1 record
IN THE F CO LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IN THE F CO LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IN THE F CO LTD
What does IN THE F CO LTD do?
IN THE F CO LTD designs, manufactures, and distributes men's and women's fashion garments through six owned brands (JOINUS, COMPAGNA, TRUGEN, BIND, MOSVANI, AHWE). The company sells apparel and fashion accessories through 317 physical retail stores, brand-specific e-commerce platforms, department store concessions, and franchise stores across South Korea.
Is IN THE F CO LTD a public or private company?
IN THE F CO LTD is a public company. It is classified as public and is currently operating.
When was IN THE F CO LTD founded?
IN THE F CO LTD was founded in 1980. It employs 1 to 10 people.
Where is IN THE F CO LTD based?
IN THE F CO LTD is headquartered in Daechidong, South Korea, in the Asia region.
How does IN THE F CO LTD make money?
Two revenue lines are on record. Apparel and fashion product sales are the primary driver. The others are franchise and dealership fees.
Who are IN THE F CO LTD's main competitors?
Direct peers on record are Kolon FnC, F&F Holdings, Handsome Corporation, Shinsegae International, E-Land Group and LF Corporation. Broad incumbents are H&M, Inditex (Zara) and Fast Retailing (Uniqlo). Musinsa is listed as an emerging player.
Does IN THE F CO LTD have an API?
No public API is recorded for IN THE F CO LTD.
What industry is IN THE F CO LTD in?
IN THE F CO LTD's product category is Apparel and Fashion Retail. Its primary akta.pro industry code is IMAOAEAF, Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear), with a secondary code of IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses). Its NAICS code is 458110 and its SIC code is 5600.