New Media Advisors
New Media Advisors is a US digital marketing consulting firm founded in 2022 that advises in-house marketing executives at mid-market and enterprise brands on SEO, content marketing, and AI-powered search optimization through fractional leadership and its proprietary I.M.P.A.C.T. Framework.
- Company typePrivate
- Founded2022
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What New Media Advisors does
New Media Advisors LLC is a privately held digital marketing consulting firm founded in 2022 and headquartered in Cary, North Carolina. The firm advises in-house marketing executives at mid-market and enterprise brands, helping them build internal capabilities in SEO, content marketing, enterprise local search, and digital strategy rather than acting as an outsourced agency. Its core products include the proprietary I.M.P.A.C.T. Framework, a Fractional Leadership Model offering part-time CMO and digital channel leadership, SEO and content marketing services, an Enterprise Local Search practice for multi-location brands, and a specialized SEO offering for financial services that addresses regulatory constraints. The firm is differentiated by an advisor (not agency) positioning, deep financial services and multi-location SEO expertise derived from the founders' tenure at Bank of America and Choice Hotels, and a growing emphasis on AI-powered search optimization including a free AI Visibility Audit and thought leadership on E-E-A-T and YMYL standards.
The business model is professional services delivered on a quote-based, fractional and project engagement basis. Go-to-market is sales-led and direct, beginning with free brainstorm sessions and progressing to tailored proposals, supported by content marketing, organic SEO, webinars, conference speaking, and earned media rather than paid advertising or channel partners. Customer concentration is tilted toward financial services and banking, with named clients including KeyBank, AbbyBank, LPL Financial, Truist, Thrivent, Forward Bank, and Amerisave, alongside non-financial logos such as Choice Hotels, Barnes & Noble, FedEx, Coca-Cola, Capital One, Nationwide, LendingTree, Luxottica, and LexisNexis. The team comprises two co-founders (Brent Bouldin and Scott Gardner) and five named advisors (Jason Cook, Tom Dwyer, Jenny Halasz, Laura Lee, Stephen Settanni), all with prior client-side or in-house leadership at Fortune 500 companies. The firm is bootstrapped, with no disclosed institutional funding, operates only in the United States, and maintains a single physical office.
New Media Advisors firmographics
Firmographics- Name
- New Media Advisors
- Legal name
- New Media Advisors LLC
- Website
- https://newmediaadvisors.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Media Advisors is a US digital marketing consulting firm founded in 2022 that advises in-house marketing executives at mid-market and enterprise brands on SEO, content marketing, and AI-powered search optimization through fractional leadership and its proprietary I.M.P.A.C.T. Framework.
- Ownership category
- akta.pro rank
New Media Advisors industry classification
Industry- Product category
- Digital Marketing Consulting
- NAICS
- Marketing Consulting Services (541613), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
- akta.pro secondary industries
- Strategy & Corporate Development Consulting (BPAHACAA), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL), Operations & Process Improvement Consulting (BPAHACAB)
Keywords
Where New Media Advisors is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Media Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Fractional Leadership Consulting: Provides experienced marketing executives (Fractional CMO, CMO Advisor, Digital Channel Leadership) on a part-time, ongoing basis to in-house marketing teams. Engagements include strategic consulting, team coaching, and capability building.
- I.M.P.A.C.T. Framework Engagements: Structured consulting engagements using their proprietary I.M.P.A.C.T. Framework to help brands build in-house capabilities, optimize digital channels, and reduce agency dependence. Pricing is rate-based and more cost-effective than full-time executives or big consulting firms.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
New Media Advisors product offering
Product offeringCore offering
New Media Advisors is a digital marketing consulting firm that partners with client-side marketing leaders at mid-market and enterprise brands to build and scale in-house capabilities across SEO, content marketing, local search, and digital strategy. They deliver fractional leadership engagements (Fractional CMO, CMO Advisor, Digital Channel Leadership) and structured consulting using their proprietary I.M.P.A.C.T. Framework to help organizations reduce agency dependence and improve organic search performance, including AI-powered search environments.
Product overview
New Media Advisors is a digital strategy and marketing consulting firm offering a unified portfolio of advisory services centered around their proprietary I.M.P.A.C.T. Framework and Fractional Leadership Model. The core offerings span four interconnected expertise areas: Search Engine Optimization, Enterprise Local Search, Content Marketing, and Digital Strategy—all with a focus on adapting to AI-powered search environments. Services include SEO audits, AI Visibility Audits, and specialized SEO consulting for financial services. They serve as trusted advisors to in-house marketing leaders at mid-market and enterprise brands, differentiating from agencies by building client self-sufficiency rather than creating dependency.
Differentiator
Problem solved
Functional benefit
Products and services
- Fractional Leadership Model
Quantifiable outcome
- 2% growth in Click-to-Calls from Google My Business across 7,000 locations
- +4 more outcomes
Companies that use New Media Advisors
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
New Media Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
New Media Advisors partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
New Media Advisors competitors and assessment
Company assessmentDirect peers
- The Marketing Center: Fractional CMO franchise serving SMB and mid-market clients with part-time marketing executives. Operates a similar fractional-engagement model to New Media Advisors' CMO Advisor offering, though more SMB-focused and less specialized in SEO and digital transformation.
- Hawke Media: Fractional CMO and outsourced marketing services firm for mid-market and DTC brands. Overlaps with New Media Advisors on fractional marketing leadership and digital strategy, though typically more execution-heavy and DTC-skewed.
- Chief Outsiders: The largest fractional CMO firm in the U.S., placing part-time CMOs and senior marketing executives with mid-market and growth-stage companies. Most directly comparable to New Media Advisors' Fractional Leadership Model, though broader in industry coverage and less specialized in SEO.
- Brado: Mid-market digital strategy and demand-generation advisory firm. Comparable to New Media Advisors in targeting in-house marketing leaders with strategic advisory and capability-building rather than pure agency execution.
Broad incumbents
- Amsive: Performance marketing and digital agency formed from the merger of MERGE and Amsive, with deep SEO and content capabilities. Comparable on enterprise SEO and content marketing but delivers through agency engagements.
- iCrossing: Global digital marketing agency owned by Hearst, with strong enterprise SEO, content, and media practices. Comparable on enterprise SEO and digital strategy, but operates at holding-company scale rather than fractional-advisory scale.
- Seer Interactive: Established SEO and digital marketing agency with deep analytics capabilities. Overlaps heavily on enterprise SEO, content, and AI-search advisory, though delivers primarily through agency retainers rather than the advisor-not-agency model.
- Deloitte Digital: Global consulting firm's digital arm, including CMO advisory, digital transformation, and content/SEO practices. Brent Bouldin's former employer; comparable on digital marketing strategy and transformation engagements at enterprise scale.
Regional players
- Walk West: Raleigh, NC-based digital marketing agency serving mid-market and enterprise clients in the Southeast U.S. Regional overlap in geography and client profile; comparable on digital strategy and content services, though delivers as a full-service agency.
Emerging players
- Rankable: Emerging SEO and AI-search consultancy advising enterprise brands on AI-driven search optimization. Closely comparable to New Media Advisors' AI Visibility Audit and AI-powered search expertise, though newer and more narrowly focused on SEO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
New Media Advisors social profiles
Digital presenceNew Media Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Media Advisors leadership team
Management profileNumber of profiles
Profiles7 records
New Media Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Media Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Media Advisors
What does New Media Advisors do?
New Media Advisors is a digital marketing consulting firm that partners with client-side marketing leaders at mid-market and enterprise brands to build and scale in-house capabilities across SEO, content marketing, local search, and digital strategy. They deliver fractional leadership engagements (Fractional CMO, CMO Advisor, Digital Channel Leadership) and structured consulting using their proprietary I.M.P.A.C.T. Framework to help organizations reduce agency dependence and improve organic search performance, including AI-powered search environments.
Is New Media Advisors a public or private company?
New Media Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Media Advisors founded?
New Media Advisors was founded in 2022. It employs 1 to 10 people.
Where is New Media Advisors based?
New Media Advisors is headquartered in Raleigh, United States, in the North America region.
How does New Media Advisors make money?
Two revenue lines are on record. Fractional Leadership Consulting is the primary driver. The others are I.M.P.A.C.T. Framework Engagements.
Who are New Media Advisors's main competitors?
Direct peers on record are The Marketing Center, Hawke Media, Chief Outsiders and Brado. Broad incumbents are Amsive, iCrossing, Seer Interactive and Deloitte Digital. Walk West is listed as a regional player. Rankable is listed as an emerging player.
Does New Media Advisors have an API?
No public API is recorded for New Media Advisors.
What industry is New Media Advisors in?
New Media Advisors's product category is Digital Marketing Consulting. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting, with a secondary code of BPAHACAA, Strategy & Corporate Development Consulting. Its NAICS code is 541613 and its SIC code is 8742.