Institut De Beaute

What Institut De Beaute does

Institut de Beauté is a privately owned single-location beauty institute headquartered on Hauptstraße 41 in Bad Bodendorf (Sinzig), Rhineland-Palatinate, Germany. Founded by Waltraud Loose circa 1983, the business operates as a sole proprietorship with a small team of 4-5 practitioners and serves individual consumers in the local Bad Bodendorf/Sinzig catchment. Service offerings span certified permanent makeup (Long-Time-Liner Conture Make-up — TÜV-certified, ISO 13485:2003 medical-device system), non-invasive plasma skin treatments (PlasM) for eyelid lifts and wrinkle reduction, micro blading for eyebrows, medical camouflage pigmentation (covering post-surgical, oncology, vitiligo, alopecia, and cleft-palate cases), nail studio services including Natural Nail Boost, general cosmetics with Janssen Cosmetics products, and hairdressing through Monika Klar.

The technology backbone is built around two vendor systems rather than proprietary IP: the LONG-TIME-LINER Conture Liner DUO pigmentation device (with Bye Bye Pigment chemical extraction add-on for pigment removal) and the PlasM plasma generator, both acquired through certified dealer and training relationships. Waltraud Loose's Elite Top Linergist certification (top tier from the Munich training center, November 2019) anchors the institute's credibility in the German PMU market. The business model is direct-to-consumer, appointment-only (booked by phone), with pay-as-you-go per-procedure pricing ranging from 29 EUR (small blemish removal) to 700 EUR (lip contour with shading). Marketing channels are limited to word-of-mouth, local Bad Bodendorfer Unternehmer association membership, and sporadic earned media (RTL-Exklusiv Weekend feature in June 2017, Süddeutsche newspaper coverage). The firm has no external funding, no parent company, no subsidiaries, and no disclosed revenue or headcount growth beyond the 2016-2018 onboarding of Thu Nga Kim and Conny Theodor.

Name

Institut De Beaute

Legal name

Institut de beauté

Website

https://institutdebeaute.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Institut de Beauté is a single-location beauty institute in Bad Bodendorf, Germany offering Long-Time-Liner permanent makeup, PlasM plasma skin treatments, micro blading, medical camouflage pigmentation, nail services, cosmetics, and hair styling to individual local consumers and medical reconstruction patients.

Ownership category

akta.pro rank

Product category

Beauty Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Brow & Lash Correction / Removal Services (PMU Removal/Color Correction) (HSALAIAL)

akta.pro secondary industry

Special Occasion Makeup (Non-Bridal) (HSALAHAB)

Keywords

• Permanent makeup services
• Plasma skin treatments
• Microblading eyebrows
• Medical camouflage pigmentation
• Beauty salon services

Headquarters

HQ city

Bad Bodendorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Permanent Make-Up Services: One-time payment services for permanent makeup procedures including eyebrow embroidery, eyelid lining, and lip contouring. Includes initial treatment plus complimentary check-up appointments within 3 months.
2. Micro Blading: Manual eyebrow microblading service at 390 EUR including 2 check-up sessions within 3 months. Additional touch-ups at 100 EUR (after 3 months), 180 EUR (after 1 year), 260 EUR (after 2 years).
3. PlasM Plasma Treatments: Non-invasive skin tightening treatments priced per treatment area (99-349 EUR). Prices vary by treatment zone (forehead, eyelids, crow's feet, etc.).
4. Nail Studio Services: Nail care and enhancement services including Natural Nail Boost product application for nail strengthening.
5. Cosmetic Services: General cosmetic treatments including facials, eyelash perming, and foot care offered by Thu Nga Kim using Janssen Cosmetics products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Institut De Beaute is a multi-service beauty studio in Bad Bodendorf, Germany, offering permanent makeup procedures (eyebrows, eyelids, lips) using the Long-Time-Liner Conture system, non-invasive plasma skin tightening treatments (PlasM), micro blading, medical camouflage pigmentation, pigment removal, nail strengthening, and general cosmetics. Services are provided by appointment at a single physical location.

Product overview

Institut de Beauté is a multi-service beauty institute offering permanent makeup procedures, plasma skin treatments, and general beauty services. The core offerings include Long-Time-Liner Conture Make-up (permanent makeup for eyebrows, eyeliner, lips), PlasM plasma technology treatments (non-invasive skin tightening), Micro Blading (manual eyebrow enhancement), Camouflage-Pigmentierung (medical camouflage), and Bye Bye Pigment (pigment removal). Additional services include a nail bar with Natural Nail Boost treatment, general cosmetics, and hair services. The institute operates with certified techniques and equipment, utilizing specialized devices like the Conture Liner DUO and PlasM technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-Time-Liner Conture Make-up

Quantifiable outcome

• No anesthesia, no cuts, no scarring, no hematomas, no allergic reactions, quick healing, no long downtime
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LONG-TIME-LINERcoreTechnology or IntegrationExclusive certified dealer of LONG-TIME-LINER Conture Makeup system. Waltraud Loose is Elite Top Linergist - top certification level. System includes TÜV-certified training, proprietary devices, color pigments, and annual quality control. ISO 13485:2003 certified for medical devices.
• Bad Bodendorfer UnternehmerminorStrategic or Co-development PartnerLocal business association. Waltraud Loose is founding member. Association supports local businesses through networking and mutual referrals.
• Blumen Fuchs Bad BodendorfminorOthersLocal florist that provided Maiblumenstrauss flowers for Waltraud Loose's 35-year business anniversary celebration.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ideal Image: US national medspa chain offering laser hair removal, aesthetic injectables, body contouring, and skin treatments from company-owned locations. Comparable to Institut De Beaute's PlasM technology-based skin-tightening services at the higher end of the medical-grade cosmetic services spectrum.
• Bluemercury: US beauty retailer and spa operator offering premium skincare products combined with in-store spa services (facials, waxing, skincare treatments). Comparable in marrying beauty expertise with personalized in-person services, though operating a hybrid retail-and-services model rather than services-only.

Direct peers

• SkinSpirit: Multi-location US aesthetic clinic offering facials, peels, microblading, laser treatments, and cosmetic injectable services under medical supervision. Highly comparable to Institut De Beaute's multi-discipline beauty-plus-clinical offering, with SkinSpirit operating at a larger, multi-city scale versus the institute's single-location German model.
• European Wax Center: US franchise chain providing specialty personal care services (waxing, skincare) from storefront locations with appointment-based access. Comparable to Institut De Beaute's appointment-driven, in-person beauty service delivery model, though focused on a different specialty service mix.
• Massage Envy: Largest US franchised wellness services chain offering massages, facials, and skincare treatments at membership-based pricing. Comparable in multi-service personal-care delivery model and recurring customer relationship dynamics, though at much greater scale and franchise structure.
• Massage Heights: US franchise wellness chain offering massages, facials, and skincare services across multiple locations with member pricing and appointment scheduling. Shares Institut De Beaute's boutique multi-service beauty offerings, though operating at franchise scale rather than independent ownership.
• Hand & Stone Massage and Facial Spa: US franchise chain offering facials, massages, and skincare services across hundreds of locations with appointment-based access. Shares Institut De Beaute's multi-service salon model, though at franchise scale rather than single independent ownership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/institut-de-beaut

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institut De Beaute