Alpers Dental

What Alpers Dental does

Alpers Dental is a single-location, full-service family dental practice based in Epsom, Auckland, New Zealand, operating from Level 3, 24 Manukau Road since 2000 and under the ownership of Dr. Nic Anderson and Jacqui Anderson since 2005. The practice provides comprehensive general, paediatric, cosmetic, orthodontic, emergency, and specialised dental services (including dental implants, same-day CEREC crowns, root canal therapy, wisdom teeth removal, TMJ treatment, sleep apnoea oral appliances, cold sore laser therapy, and sedation dentistry) under one roof, supplemented by a facial rejuvenation line (Botox and dermal fillers). It serves a long-tail consumer base primarily composed of families with children attending local Epsom schools and adults from across Auckland (Epsom, Remuera, Newmarket and beyond), with a 4.8/5 Google rating across 354+ reviews as a primary trust signal.

The technology stack is hardware- and digitization-led rather than software-platform-led: CEREC chairside CAD/CAM for single-visit crowns, digital imaging, and clinical laser systems form the clinical backbone, while a third-party Patient Rocks portal handles online self-serve booking. There is no proprietary software platform, no AI/ML capability, and no public-facing app; digital presence is concentrated on the practice website, Google Business Profile, and an Instagram account (@alpersdental). The practice is not a multi-site chain, has no external investors, and operates as a privately-held independent clinic.

The business model is direct-to-consumer fee-for-service, monetised across roughly 30+ discrete service lines and four promotional offers (the $299 new patient package, free orthodontic second opinions, and free virtual orthodontic consultations). Patient affordability is widened through payment-plan partnerships with Q Card, Zip, and Afterpay, and direct insurance claiming is supported with Southern Cross and NIB. Marketing is local and digital-first (website, local SEO via Google, organic social, and free consultation funnels), and patient acquisition leans on community ties, school catchment proximity, and word-of-mouth reinforced by review volume. Headcount of 11-50 reflects a mid-sized single-site clinical operation including three dentists, hygienists, dental assistants, orthodontic assistants, a lab technician, and reception.

Name

Alpers Dental

Legal name

Alpers Dental

Website

https://alpersdental.co.nz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpers Dental is a single-location family dental practice in Epsom, Auckland, providing comprehensive general, cosmetic, orthodontic, and emergency dental services (including CEREC same-day crowns and facial rejuvenation) to families and adults across the greater Auckland region.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry with Sedation Services (Nitrous/IV/Oral Sedation) (HLABAAAD), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Orthodontic treatments
• Pediatric dental care
• Emergency dental services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Services Revenue: Direct revenue from comprehensive dental services including general dentistry, orthodontics, cosmetic procedures, emergency care, and specialized treatments. Fee-for-service model with various price points depending on procedure complexity.
2. Financing Plans: Partnership with Q Card, Zip, and Afterpay to provide flexible payment options for patients, enabling higher-value treatment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Alpers Dental is a full-service dental clinic in Epsom, Auckland, offering comprehensive dental care under one roof. Services span general dentistry, pediatric dentistry, orthodontics (metal braces, clear aligners, early orthodontics), cosmetic dentistry (veneers, teeth whitening), emergency care, dental implants, same-day CEREC crowns, TMJ/sleep apnea treatment, wisdom teeth removal, facial rejuvenation (Botox, dermal fillers), and sedation dentistry. The practice also provides mouthguards, dental hygienist services, and halitosis treatment.

Product overview

Alpers Dental is a full-service dental clinic in Epsom, Auckland offering comprehensive dental care under one roof. The practice operates as a single-location family dental practice (not a platform), providing services across preventive care, restorative dentistry, cosmetic dentistry, orthodontics, and specialized treatments. Core services include General Dentistry, Paediatric Dentistry, Emergency Dentistry, Cosmetic Dentistry (including Teeth Whitening and Dental Veneers), Orthodontic Treatments (Metal Braces, ProSmilers Clear Aligners, Early Orthodontics, Retainers), Dental Implants, Same-Day Crowns (CEREC), Root Canal Treatment, Wisdom Teeth Removal, Tooth Extractions, Dental Bridges, Dentures, and Facial Rejuvenation (Botox and Dermal Fillers). The clinic also offers TMJ Treatment, Sleep Apnoea & Snoring Treatment, Cold Sore Laser Treatment, Sedation Dentistry, Dental Hygienist Services, Mouthguards, and Halitosis Treatment. Specialized orthodontic services include Overbite Correction, Underbite Correction, Open Bite Correction, Crowding and Spacing Correction, and Space Maintainers. The practice has been operating since 2000 and is currently led by Dr. Nic Anderson, Dr. Darren Sue, and Dr. Marilyne Guerin. Financing options include Q Card, Zip, Afterpay, and direct insurance claiming through Southern Cross and NIB.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry

Quantifiable outcome

• 4.8/5 Google rating from 354 reviews
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Southern CrossminorOthersInsurance provider through which Alpers Dental can process direct claims for patients with Southern Cross coverage, simplifying payment process for insured patients.
• NIBminorOthersInsurance provider through which Alpers Dental can process direct claims for patients with NIB coverage, simplifying payment process for insured patients.
• CERECcoreTechnology or IntegrationCEREC (Chairside Economical Restoration of Esthetic Ceramics) technology provider enabling same-day crown design and manufacturing in the dental practice.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lumino The Dentists: New Zealand's largest dental group with 100+ practices nationwide. Directly comparable as a multi-service dental provider, but with vastly greater scale, brand recognition, and geographic reach across Auckland and beyond.
• Heartland Dental: One of the largest dental support organizations in the United States. Comparable as a multi-location dental services platform but operates at vastly different scale and geography; useful as a benchmark for DSO consolidation trends in dentistry.
• Aspen Dental: Major US dental support organization with hundreds of locations. Comparable as a scaled dental services brand offering general, cosmetic, and specialty services; relevant benchmark for group-practice growth models in the dental industry.

Direct peers

• Smile Dental New Zealand: NZ dental brand operating multiple practices offering general dentistry, orthodontics, and cosmetic services. Direct peer competing for similar Auckland family and cosmetic patients with overlapping service menus.
• Dental Care West: Auckland-based dental practice offering general, cosmetic, and orthodontic services. Directly comparable as a single or small-group Auckland competitor serving similar family and adult patient segments with comparable service breadth.
• Mission Dental Auckland: Auckland-based dental clinic offering comprehensive family dental services including orthodontics and cosmetic treatments. Direct peer competing for similar patient demographics in overlapping Auckland suburbs.
• Auckland Dental Group: Multi-dentist Auckland practice offering general and cosmetic dentistry with sedation options. Comparable as a multi-practitioner family dental clinic in the same metropolitan catchment with similar pricing and service positioning.
• Gentle Dental Auckland: Auckland dental practice focused on family and cosmetic dentistry. Comparable in target market and service scope, competing for the same suburban family patient base in the Auckland region.

Regional players

• Royal Dental Epsom: Epsom-area dental practice offering general and cosmetic services. Directly comparable as a local competitor in the same suburban catchment where Alpers Dental operates, competing for nearby Epsom and Remuera patients.

Others

• ProSmiles Clear Aligners: Clear aligner provider that Alpers Dental uses as its private-label orthodontic brand. Connected as an enabling technology/product partner whose aligner system Alpers rebrands and delivers to patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alpersdental
• LinkedInlinkedin.com/company/alpers-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpers Dental