London Linen Supply Ltd

What London Linen Supply Ltd does

London Linen Supply Ltd, trading as Johnsons London Linen, is a UK commercial linen hire and laundry services company founded in 1935 and headquartered in Southall, West London. The business operates as a wholly-owned subsidiary of Johnsons Textile Services Limited, itself a subsidiary of Johnson Service Group PLC (LSE: JSG), the publicly listed parent that also runs Johnsons Workwear, Johnsons Stalbridge, and Johnsons Hotel Linen. Its core offering is a recurring rental-and-laundering model for table linen, chef wear (jackets, aprons, trousers), and kitchen textiles, delivered via its own fleet to restaurants, hotels, contract caterers, holiday parks, and Ministry of Defence dining facilities across Greater London (full M25 coverage), the South East, and Northern England (via a Sheffield distribution centre opened in the 2010s).

The company runs industrial-scale laundry operations anchored by a £3.2 million energy-efficient facility opened in 2010. Its technical stack centres on proprietary process improvements: a steamless laundry system that cuts energy use by roughly one third, water recovery technology that treats and re-uses up to 80% of processed water, heat recovery on boilers, infrared sensors on drying machines, washing temperatures reduced by 20°C, and GreenEarth silicone-based detergent. Reported sustainability outcomes include a 14% reduction in carbon intensity and 20% reduction in water intensity versus 2022, 94% of waste diverted from landfill in 2025, and 89% of end-of-life textiles recycled. The company holds EcoVadis Silver, FORS, SafeContractor, Better Cotton Initiative membership, and partners with the Textile Services Association on polycotton/polyester recycling research.

Commercial linen hire is sold on an enterprise field-sales motion: a national accounts team manages 200+ groups (contract catering, hotels, holiday parks, restaurants, MOD) with pricing and service-level negotiations, area service managers conduct on-site visits, and quote enquiry forms drive new mid-market acquisition with one-working-day response. Pricing is quote-based with annual billing cadence and is not publicly disclosed. Revenue is generated through subscription recurring rental fees, managed laundry services, and transactional linen-replacement charges. Customer logos include Pret A Manger (20,000+ branded shirts alone), Caprice Holdings (Ivy Collection, Bills), Harvey Nichols, Gordon Ramsay restaurants, The Wolseley, Jamie's Italian, Loch Fyne, La Trompette, HIDE, and Eight Members Club (12+ year tenure). Marketing relies on content (a blog across restaurant/hotel/sustainability categories), organic social (LinkedIn, Facebook, Instagram, X), local SEO, customer testimonials, and video. The business is private at the entity level, with financials not separately disclosed; the parent group reports double-digit sales growth for the London Linen unit through the 2020s.

Name

London Linen Supply Ltd

Legal name

Johnsons Textile Services Limited

Website

https://johnsons-londonlinen.co.uk

Company type

Public

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Johnsons London Linen is a UK commercial linen hire and laundry services company, founded 1935, serving London's restaurants, hotels, contract caterers and MOD facilities with recurring rental of table linen and chef wear, industrial laundering, and direct fleet delivery across the M25 and Northern England.

Ownership category

akta.pro rank

Product category

Commercial Linen Hire and Laundry Services

NAICS

Linen and Uniform Supply (81233), Industrial Launderers (812332), Linen Supply (812331)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Foodservice & Restaurant Linen/Apron Laundry (HSAJAEAC)

akta.pro secondary industries

Kitchen & Dining Linen Service (Tablecloths, Napkins, Aprons) (HSAJAMAG), Hospitality (Hotel/Resort) Linen Laundry (HSAJAEAB)

Keywords

• Commercial linen hire
• Restaurant laundry services
• Chef uniform rental
• Hospitality textile services
• Table linen supply

Headquarters

HQ city

Southall

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Linen Hire and Rental Services: Recurring rental of table linens, chef wear, and kitchen textiles to hospitality businesses with scheduled collection, laundering and delivery
2. Commercial Laundry Services: Professional laundering services for restaurant linens, chef uniforms, and kitchen textiles
3. Linen Replacement and Sales: Replacement costs for damaged or lost linen items under linen-loss policy

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

London Linen Supply Ltd provides commercial linen hire, rental, and industrial laundry services to London's hospitality sector, supplying premium table linen (tablecloths, serviettes/napkins), chefs wear (jackets, aprons, trousers, full uniforms), kitchen textiles, and a sustainable range of eco-friendly products to restaurants, hotels, contract caterers, and event venues. The service includes scheduled collection, professional laundering, quality control, and flexible delivery back to the customer on recurring hire cycles.

Product overview

London Linen Supply Ltd (Johnsons London Linen) operates as a commercial linen hire and laundry service for the hospitality sector. The core offering consists of Table Linen hire (tablecloths and napkins) and Chefs Wear uniform rental (jackets, aprons, trousers), supplemented by a Sustainable Range of eco-friendly products. The product portfolio includes individual items such as the Long Sleeve White Chefs Jacket, White Table Linen Range (100% Linen), Grey Serviette, Blue Stripe Serviette, Black Bistro Waiters Apron with Pocket, Olive Green Bib Apron, Kitchen Cloths, and Glass Cloths. The company manages the full linen lifecycle including pickup, industrial laundering, quality control, and redelivery on flexible schedules.

Differentiator

Problem solved

Functional benefit

Products and services

• Table Linen Hire Premium table linen hire service supplying tablecloths and napkins/serviettes to London's restaurants, combining durability, elegance, and ease of maintenance, with scheduled collection, industrial laundering, and redelivery.
• Chefs Wear Rental Commercial chef uniform hire including aprons, jackets, trousers, and full chef uniforms, professionally cleaned and delivered on schedule, supporting hygiene, safety, and team presentation.
• Sustainable Range (Linen Products) Eco-friendly linen products including 100% recycled serviettes, offering environmentally responsible elegance for hospitality businesses.
• Long Sleeve White Chefs Jacket Classic white chef's jacket with a clean, professional finish, available through the chefs wear rental service.
• White Table Linen Range - 100% Linen Luxury pure-linen table linen collection with a timeless white finish, exclusive product line available through the table linen hire service.
• Grey Serviette Premium grey linen napkin with a soft, refined feel, exclusive to London Linen, available through the table linen hire service.
• Blue Stripe Serviette Crisp white table linen serviette featuring a classic blue stripe design, available through the table linen hire service.
• Black Bistro Waiters Apron with Pocket Smart black bistro apron featuring a handy front pocket for wait staff, available through the chefs wear rental service.
• Olive Green Bib Apron Stylish olive green chef's bib apron exclusive to London Linen, available through the chefs wear rental service.

Quantifiable outcome

• 20% reduction in water intensity compared to 2022
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Better Cotton InitiativecoreStrategic or Co-development PartnerJohnsons London Linen sources 56% of cotton via the Better Cotton Initiative to promote more sustainable farming practices in their supply chain. This partnership supports their sustainability objectives and customer ESG reporting requirements.
• Textile Services AssociationcoreStrategic or Co-development PartnerPartnership with TSA to explore technologies for separating polycotton and polyester for enhanced textile recycling. This collaboration drives innovation in circular economy solutions.
• UK HospitalitycoreStrategic or Co-development PartnerMember of the industry body representing excellence in the hospitality sector, providing advocacy, networking, and best practice sharing.
• EcoVadiscoreStrategic or Co-development PartnerEcoVadis Silver rated for commitment to responsible, ethical and sustainable business practices. Third-party sustainability assessment provider.

Scale indicators10 records

Recent moves4 records

Direct peers

• Sunlight Service Group: UK-wide linen hire and laundry provider serving hotels, restaurants, and healthcare. Operates the same rental/laundering/delivery model with a national route network, competing directly with London Linen for UK hospitality accounts.
• Fishers Linen: UK linen hire specialist focused on restaurants and hotels. Comparable in service model (recurring rental, pickup-delivery, laundering) and customer profile to London Linen, with similar regional focus.
• Clean Linen Services: UK linen hire and commercial laundry business serving restaurants, hotels, and event venues. Closely comparable service model and customer base to London Linen, particularly in the premium restaurant and events segment.
• Johnsons Workwear: JSG sister brand focused on workwear and protective wear rental. Operates the same recurring-rental laundry model and shares group-level infrastructure with Johnsons London Linen, with overlapping chef-uniform demand from hospitality customers.
• Johnsons Stalbridge: Sister brand under Johnson Service Group PLC providing premium linen hire to UK hotels and hospitality. Directly comparable in business model, customer type, and parent ownership; competes for the same group-level contracts on a regional basis.
• LBS (London Business Supplies / London Linen Hire): London-based linen hire and laundry provider for restaurants and hotels. Direct geographic and service-model overlap with London Linen, competing head-to-head in the M25 premium hospitality segment.
• Ambassador Textiles: UK-based linen hire and supply business serving hospitality and events. Comparable rental model and customer mix to London Linen, particularly in restaurants, private catering, and events.

Broad incumbents

• Sodexo UK (textile and linen services): Global facilities services group with textile/linen services in the UK. Larger and broader than London Linen; competes on integrated facility management contracts where linen is bundled with catering, cleaning, and hospitality services.
• Rentokil Initial (Initial Washroom Solutions / textile services): Large UK and European textile-rental and facility services operator. Comparable recurring-rental model across linen and uniforms, with broader geographic reach; competes for the same enterprise hospitality and contract-catering customers.
• Elis UK (formerly Berendsen): UK arm of the largest European textile-rental group. Directly comparable linen and uniform rental model, national footprint, and enterprise customer base; competes with London Linen on multi-site national accounts and large hotel/restaurant groups.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LondonLinen
• Facebookfacebook.com/LondonLinen
• LinkedInlinkedin.com/company/london-linen-supply
• Instagraminstagram.com/london_linen1935

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Linen Supply Ltd