Medial

What Medial does

Medial Kft. is a privately held Hungarian medical technology distributor, founded in 1992 and headquartered in Budapest (1021 Budapest, Hűvösvölgyi út 54). The company imports and sells world-class medical devices and professional aerial surface disinfection systems to Hungarian healthcare institutions, pharmaceutical manufacturers, and food and beverage producers. Its medical device portfolio comprises five internationally distributed brands: Getinge PulsioFlex (haemodynamic monitoring with PiCCO catheters), EFFERON LPS (extracorporeal haemoadsorber for septic shock), Joline (high-flow dialysis catheters), NeuroOptics NPi-300 (automated pupillometer), and Flexicare (anaesthesia and intensive care consumables and ventilation systems). Its disinfection portfolio is sourced exclusively from French manufacturer Oxy'Pharm and includes four hardware platforms (Nocospray 2, Glosair, Nocomax, and Sanivap) and four hydrogen peroxide-based disinfectant formulations (Nocolyse, Nocolyse One Shot, Nocolyse Food, Glosair 400) covering room air volumes from 500 to 20,000 m³.

The business operates a consultative, direct enterprise field sales motion with 1-10 employees, including a named territorial sales representative. Revenue is generated through hardware sales of medical devices and disinfection equipment, recurring consumable sales (primarily disinfectant refills), equipment rental on a usage basis, on-demand disinfection services performed by trained personnel, technical advisory, and device maintenance and repair. Pricing is quote-based and not publicly disclosed, with a stated 48-hour inquiry response commitment. The company holds ISO 9001 certification in medical device trade and maintenance (implemented November 2003) and reports serving more than 50 county and city hospitals, university clinics, national institutes, outpatient clinics, and private healthcare providers across Hungary. Named customers include Richter Gedeon Nyrt. (pharmaceutical), Borsodi Sörgyár Kft. (brewery), Budai Egészségközpont, Százhalom Egészségügyi Központ, Pharmamagist Kft., Medi-Radiopharma Kft., B+N Referencia Zrt., and Erzsébet Fürdő Gyógyászati és Szűrőközpont.

Name

Medial

Legal name

Medial Kft.

Website

https://medial.hu

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Medial Kft., a Budapest-based Hungarian medical technology distributor founded in 1992, imports and sells world-class medical devices and professional disinfection systems to over 50 Hungarian healthcare institutions, pharmaceutical manufacturers, and food and beverage producers, supported by rental and on-demand disinfection services.

Ownership category

akta.pro rank

Product category

Medical Device and Disinfection Equipment Distribution

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Medical device distribution
• Professional disinfection systems
• Hospital equipment supply
• Infection control solutions
• Healthcare consumables

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Medical Device Sales: Medial Kft. generates revenue primarily through the sale of world-class medical devices and equipment, including haemodynamic monitoring systems (Getinge PulsioFlex), extracorporeal haemoadsorbers (EFFERON LPS), dialysis catheters (Joline), pupillometers (NeuroOptics), and anaesthesia/intensive care consumables (Flexicare). The company also sells single-use consumables associated with these devices.
2. Professional Disinfection Equipment Sales: Sale of aerial surface disinfection devices (Nocospray 2, Glosair, Nocomax, Sanivap) and associated chemical disinfectants (Nocolyse, Nocolyse One Shot, Nocolyse Food, Glosair 400). These are sold to healthcare institutions, pharmaceutical companies, food manufacturers, schools, gyms, and other facilities.
3. Equipment Rental: Nocospray devices are available for rental to customers who do not have the means to purchase their own equipment. Rental is offered on a per-use or short-term basis as a flexible, cost-effective alternative to outright purchase.
4. Disinfection Services: On-demand, occasional disinfection services performed by trained personnel at client premises. This is offered as a one-off solution for clients who need reliable disinfection but prefer not to operate equipment themselves.
5. Technical Advisory and Consulting: Expert consultation on the use of medical devices and disinfection solutions, along with maintenance and repair services (servicing) for both medical equipment and disinfection devices sold by the company.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Medial is a Hungarian importer and distributor of disposable hospital supplies, medical devices (from brands such as Getinge, EFFERON, Joline, NeuroOptics, and Flexicare), and professional surface disinfection systems (Oxy'Pharm / Nocospray / Nocolyse). The company supplies these products to Hungarian healthcare institutions, pharmaceutical manufacturers, and food/beverage producers, backed by application advisory and technical maintenance services.

Product overview

Medial Kft. operates two complementary product lines: professional disinfection systems (OXY'PHARM) and medical devices. The disinfection portfolio includes four equipment types (Nocospray 2, Glosair, NOCOMAX, Sanivap) and four disinfectant formulations (Nocolyse, NOCOLYSE ONE SHOT, NOCOLYSE Food, Glosair 400) that are validated for use together, covering spaces from 500 to 20,000 m3. The medical device portfolio spans five internationally distributed brands: GETINGE PULSIOFLEX (hemodynamic monitoring), EFFERON LPS (extracorporeal hemoadsorption), JOLINE (dialysis catheters), NEUROPTICS NPi-300 (automated pupillometry), and FLEXICARE (anesthesia and intensive care consumables). The company also provides rental services, on-demand disinfection services, device maintenance and repair, and expert consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Disposable hospital supplies
• Medical devices (Getinge, EFFERON, Joline, NeuroOptics, Flexicare)
• Professional surface disinfection systems (Oxy'Pharm / Nocospray / Nocolyse)
• Surface disinfection products

Quantifiable outcome

• The Nocospray/Nocomax/Glosair system with hydrogen peroxide-based disinfectants achieves proven bactericidal, virucidal, fungicidal, sporicidal, and tuberculocidal spectrum efficacy, verified by authorities.
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Seven partnerships are on record, tiered core.

• Getinge (Sweden)coreTechnology or IntegrationMedial Kft. distributes Getinge's PulsioFlex haemodynamic monitoring system in Hungary. The PulsioFlex is a flexible monitoring platform with intelligent visual display and expandable modularity. Medial also supplies single-use consumables and PiCCO catheters for the system.
• EFFERON (Russia)coreTechnology or IntegrationMedial Kft. distributes the EFFERON LPS, an extracorporeal haemoadsorber providing LPS and cytokine adsorption modality for adjuvant therapy in septic shock.
• Joline (Germany)coreTechnology or IntegrationMedial Kft. distributes Joline's high-quality High Flow dialysis catheters for adults (dual and triple lumen) and paediatric patients in Hungary.
• NeuroOptics (USA)coreTechnology or IntegrationMedial Kft. distributes NeuroOptics' NPi-300 automated pupillometer in Hungary, providing objective data on pupil size and reactivity independent of the examiner.
• Flexicare (United Kingdom)coreTechnology or IntegrationMedial Kft. distributes Flexicare's range of high-quality anaesthesia and intensive care consumables, including single-use and multi-use devices for anaesthesia, intensive therapy, oxygen and aerosol therapy, and specialised ventilation systems.
• Oxy'Pharm (France)coreTechnology or IntegrationMedial Kft. is the distributor of Oxy'Pharm's professional disinfection products in Hungary, including the Nocospray 2, Glosair, and Nocomax aerial disinfection devices, along with validated hydrogen peroxide-based disinfectants (Nocolyse, Nocolyse One Shot, Nocolyse Food, Glosair 400). These products are authority-tested, approved, and used in healthcare, pharmaceutical, and food industries.
• Nocotech / SanivapcoreTechnology or IntegrationMedial Kft. distributes Sanivap steam cleaning and disinfection equipment and the complementary Nocotech system, providing validated, combined surface cleaning and disinfection solutions for healthcare and other sectors.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Steris: Global infection prevention and sterilization company with European operations. Directly competes with Medial's Oxy'Pharm/Nocospray aerial disinfection portfolio in healthcare, pharmaceutical, and life sciences facility hygiene markets.
• Dräger: Medical technology company specializing in patient monitoring, anesthesia delivery, and ICU equipment with a Hungarian presence. Directly comparable to Medial's Getinge PulsioFlex haemodynamic monitoring and Flexicare anesthesia/ICU consumable product lines.
• Ecolab: Global leader in water, hygiene, and infection prevention with a healthcare division serving Hungarian hospitals and F&B producers. Overlaps with Medial's disinfection systems in healthcare and food & beverage facility sanitation.
• B. Braun: Global medical device and pharmaceutical company with established Hungarian operations. Directly overlaps with Medial's portfolio in surgical, anesthesia, ICU consumables, and infection control, competing for similar hospital procurement budgets in the same Hungarian buyer environment.
• Hartmann: German medical supplies and disinfection manufacturer with Hungarian operations. Overlaps with Medial's disposable hospital supplies and disinfection businesses in wound care, hygiene, and infection prevention categories.

Broad incumbents

• Medtronic: Largest global medical device company with Hungarian operations across multiple therapy areas. While broader in scope, Medtronic's presence in CEE healthcare procurement makes it a comparable large player competing for the same institutional buyer budgets.
• Johnson & Johnson MedTech: Diversified medical device business with Hungarian operations and broad hospital presence. Competes for similar hospital procurement budgets and surgical/infection control contracts in Hungary's healthcare facilities.
• Olympus: Global medical device manufacturer with Hungarian operations, particularly strong in endoscopy and surgical visualization. Operates in the broader medical device category that Medial serves and competes for similar hospital procurement budgets.
• Getinge: Swedish medical technology company that is both Medial's supplier for PulsioFlex and a broad global player in surgical, ICU, and sterilization equipment. Operates in adjacent product categories while Medial acts as Hungarian distribution partner for the PulsioFlex line.
• 3M Health Care: Diversified healthcare division with significant overlap in medical supplies, infection prevention, and surface disinfection products. Has Hungarian commercial operations and competes for similar healthcare facility purchasing and disinfection contracts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medial-kft

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medial