What New Liberty Distillery does

New Liberty Distillery is a privately held craft distillery headquartered at 7746 Dungan Rd in Philadelphia, Pennsylvania, producing a broad portfolio of grain-to-glass spirits under multiple sub-brands including Kinsey Whiskey (heritage Pennsylvania rye, bourbon, wheat, scotch, and American whiskey expressions), Bloody Butcher Bourbon (heirloom-corn bourbon with wine cask finishes), Liberty Belle Liqueurs, Cradle of Liberty grape brandies and agave spirits, Ships Haven rum, Snug Harbor gin, and Powderhorn vodka. Production is led by Master Distiller Robert J. Cassell and is built on pot still distillation, traditional American oak barrel aging, and an extensive wine cask finishing program utilizing Bordeaux, Amarone, Pinot Noir, Chardonnay, Madeira, and Zinfandel casks.

The company's core technology and differentiation centers on Pennsylvania terroir: heirloom grains sourced from Dancing Star Farm, American White Oak barrels from Tonnellerie Nadalie in Kittanning, PA, and locally-sourced ingredients such as Weaver's Orchard Montmorency cherries and Sunswick Farms honey. Its Heritage Collection revives historic Pennsylvania whiskey brands with roots in Publicker Industries and Continental Distilling, providing a narrative layer that supports premium pricing across limited single-barrel and cask-strength releases.

New Liberty monetizes through three channels: (1) direct-to-consumer e-commerce (Squarespace/Square storefront) with statewide Pennsylvania shipping; (2) distillery pickup on Mondays and Fridays from 1–5 PM; and (3) a small on-premise distribution network of three Philadelphia-area bar partners (Enswell, The Bar Cart, The Stotesbury/Wyndmoor). Marketing is almost entirely organic, relying on Instagram (@newlibertydistillery), the company website, and cultural/celebrity partnerships (Philadelphia Museum of Art, Malcolm Jenkins) for brand awareness. Geographic reach is explicitly limited to Pennsylvania, and no funding rounds, acquisitions, M&A activity, or institutional investor ownership have been disclosed.

Name

New Liberty Distillery

Legal name

New Liberty Distillery

Website

https://newlibertydistillery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

New Liberty Distillery is a Philadelphia-based craft distillery producing a broad portfolio of grain-to-glass whiskeys, liqueurs, brandies, gin, rum, and vodka, with a focus on Pennsylvania terroir and revived heritage brands like Kinsey, sold DTC across Pennsylvania and through three on-premise bar partners.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Distilleries (Tasting Rooms) (THAFALAG), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Craft distillery spirits
• Whiskey rye bourbon
• Wine cask finishing
• Grain-to-glass whiskey
• Craft liqueurs brandy

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Spirits Sales: Direct-to-consumer sales of distilled spirits through the company's e-commerce platform with statewide shipping across Pennsylvania. Products available for pickup at the distillery on designated days.
2. On-Premise Distribution: Sales to bar and restaurant partners including Enswell, The Bar Cart, and The Stotesbury where New Liberty spirits are served behind the bar.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

New Liberty Distillery crafts and sells a portfolio of grain-to-glass distilled spirits, including bourbon, rye, American, wheat, and scotch-style whiskeys under the Kinsey and Bloody Butcher brands, French-inspired liqueurs under Liberty Belle, grape brandies and agave spirits under Cradle of Liberty, plus gin, vodka, and rum. Products are sold direct-to-consumer through the company's online shop with Pennsylvania shipping, picked up at the Philadelphia distillery, or poured at satellite bar locations.

Product overview

New Liberty Distillery is a craft distillery located in Philadelphia, Pennsylvania producing a diverse portfolio of spirits including whiskey (bourbon, rye, wheat, American, and scotch varieties under the Kinsey and Bloody Butcher brands), liqueurs (under the Liberty Belle sub-brand including coffee liqueur, triple sec, limoncello, sour cherry, and American Picon), brandy (Cradle of Liberty grape brandies from Merlot, Sauvignon Blanc, Cabernet Sauvignon, and Moscato), agave spirits, vodka, gin, and rum. The company specializes in grain-to-glass whiskey production, reviving heritage brands like Kinsey, and offers products with various cask finishes including wine, bourbon, and peated scotch barrels.

Differentiator

Problem solved

Functional benefit

Brands

• Kinsey Whiskey: Heritage whiskey brand revived by New Liberty Distillery, paying homage to Pennsylvania whiskey traditions. Includes various expressions such as Kinsey Bourbon, Kinsey Rye, Kinsey American Whiskey, and special finished varieties.
• Bloody Butcher Bourbon
• Liberty Belle Liqueurs
• Cradle of Liberty
• Ships Haven Rum
• Snug Harbor Gin
• Powderhorn Vodka

Products and services

• Bloody Butcher 100% PA Cask Strength Bourbon Limited edition cask strength bourbon aged in Pennsylvania-sourced American White Oak casks from Tonnellerie Nadalie, featuring notes of toasted marshmallow, butter, dried wood, chocolate malt, and dark stone fruit; for craft whiskey enthusiasts.
• Bloody Butcher Bourbon Bordeaux Cask Finish Single Barrel Cask Strength bourbon finished in a used Bordeaux barrel from Pauillac, France, with notes of deep dark fruit, caramelized corn, and cinnamon apple spice; for wine-cask whiskey enthusiasts.
• Bloody Butcher Bourbon Amarone Cask Finish Single Barrel Cask Strength bourbon finished in a used Amarone barrel from Veneto, Italy, with notes of dry Spanish spices, earthy corn husk, plum, and holiday jam.
• Bloody Butcher Bourbon Pinot Noir Cask Finish Single Barrel Cask Strength bourbon aged 6+ years, finished in a used Pinot Noir Burgundy barrel, with notes of ripe grape skins, cowboy chocolate covered cherries, and sweet hayseed funk.
• Bloody Butcher Straight Bourbon Whiskey Straight bourbon meeting American whiskey standards, aged no less than two years and free from additives.
• Bloody Butcher 100% PA Bourbon Whiskey Limited edition bourbon aged entirely in Pennsylvania-sourced American White Oak casks from Tonnellerie Nadalie, Kittanning, PA.
• Kinsey Chardonnay Finished American Whiskey Limited release whiskey aged 7 years in used bourbon barrels then 5.5 years in Chardonnay casks from Meursault, France, with notes of oak, caramel, crisp autumn apples, shortbread cookie, and floral vanilla.
• Kinsey Zinfandel Cask Finished Whiskey American whiskey finished in Zinfandel wine casks.
• Kinsey Single Barrel Bourbon - Malcolm Jenkins Edition Batch 2 Limited single barrel bourbon in partnership with two-time Super Bowl Champion Malcolm Jenkins, aged minimum 8 years, bottled at 102 proof, with fewer than 200 bottles per barrel.
• Kinsey 8 Year Bourbon PMA Private Cask Limited release cask strength bourbon collaboration with the Philadelphia Museum of Art to commemorate 'The Time Is Always Now' exhibition, with notes of woody caramel, dark molasses, and grass.
• Kinsey Madeira Cask Bourbon Whiskey Limited release bourbon aged 7+ years in new American White Oak then finished over 6 months in used Madeira casks from Henriques & Henriques, with notes of dried dates and cherry tree sap.
• Kinsey Bourbon Whiskey Aged 4 Years Bourbon aged in new charred American oak barrels, bottled at 95 proof, with notes of honeysuckle, toffee, unripe orange, grass, and sweet spice finish.
• Kinsey American Whiskey Aged 4 Years Classic Pennsylvania-style whiskey made from 100% corn, aged 4 years in oak, with mellow semi-sweet vanilla notes and finishing hints of honeycomb and caramel corn.
• Kinsey Rye Bottled-In-Bond Single mash rye whiskey distilled in alembic pot, aged in new white oak barrels, bottled at 100 proof according to the Bottled-In-Bond Act of 1897, with notes of toasted oak, baking spices, honey, and earth.
• Kinsey Scotch Whiskey Blended whiskey from Scotland with heritage linked to Publicker Industries and Inver House Distillers, featuring notes of aging fruit, foggy damp mornings, toasted grain, buttery viscosity, smoke, and mashed barley.
• Kinsey Bourbon Whiskey Aged 8 Years Cask strength bourbon layered with notes of woody caramel, dark molasses, and grass culminating in a spiced fruit finish.
• Kinsey Single Hive Honey Whiskey Blend of Kinsey American Whiskey and Sunswick Farms honey from hives feeding on autumn wildflowers and star thistle, described as soft, viscous with floral and rounded mouthfeel.
• Kinsey Rye Whiskey Aged 10 Years Cask strength rye whiskey with notes of apricot and a finish of campfire and allspice.
• Kinsey Straight Wheat Aged 7 Years Straight wheat whiskey bottled at cask strength with mouthfeel akin to butter melting over home baked bread, aromas of ripe pears, notes of popcorn and herbal tea.
• Kinsey American Whiskey Aged 15 Years Aged American whiskey bottled at 68% alc/vol (136 proof).
• Kinsey Rye Whiskey Aged 4 Years Classic Pennsylvania Rye Whiskey aged four years in new charred American oak cooperage, bottled at 86 proof.
• Liberty Belle American Picon American craft bitter aperitif inspired by French Picon, made with Napa Valley Cabernet and neutral spirits macerated with Cinchona Bark and Bitter Orange Peel.
• Liberty Belle Sour Cherry Liqueur Sour cherry liqueur made with Montmorency cherries from Weaver's Orchard, featuring ripe cherry aromas, toasted baking spices, brûléed cinnamon, pressed sour cherries, and coconut cream.
• Liberty Belle Triple Sec Craft orange liqueur with sweet orange and magnolia on the nose, citrus-forward palate showcasing tangerine and mandarin orange essence.
• Liberty Belle Coffee Liqueur Coffee liqueur with a balance of smooth coffee flavor, sweetness, and alcohol, suitable for sipping over ice or in creamy cocktails and Black or White Russian cocktails.
• Liberty Belle American Limoncello American craft version of Italian lemon liqueur bringing flavors of nature to the glass.
• Cradle of Liberty Grape Brandy - Cabernet Sauvignon Unaged brandy distilled from Cabernet Sauvignon grapes, part of the Cradle of Liberty line capturing the character of classic wine grapes.
• Cradle of Liberty Grape Brandy - Sauvignon Blanc Unaged brandy distilled from Sauvignon Blanc grapes, part of the Cradle of Liberty line.
• Cradle of Liberty Grape Brandy - Merlot Unaged brandy distilled from Merlot grapes, part of the Cradle of Liberty line.
• Cradle of Liberty Grape Brandy - Moscato Unaged brandy distilled from Moscato grapes, part of the Cradle of Liberty line.
• Cradle of Liberty Peat Barrel Rested Agave Spirit Agave spirit rested in a single barrel of used Peated Scotch Whisky for 2 years and 163 days, with notes of smoked black pepper, sage, and cedar wood.
• Cradle of Liberty Agave Spirit Versatile agave spirit retaining flavors of both agave and sugar cane, distinct from tequila, with notes of leather, bitter orange, fresh mint, and cedar wood.
• Cradle of Liberty Aged Agave Spirit Agave spirit rested in Millstone Rye Whiskey barrels, featuring flavors of both agave and sugar cane with notes of fresh leather, bitter orange, spiced tobacco, dewy mint, and cedar wood.
• Powderhorn Vodka 80 proof vodka batch distilled for a smooth finish, named as a nod to gunpowder history intertwined with American Liberty and spirits.
• Snug Harbor Gin Classic London Dry gin named after the country's first home for retired merchant seamen, featuring dried lemon and orange peels with juniper and other botanicals.
• Ships Haven 6 Year Stargazers Reserve Rum Premium rum starting as Brazilian cane syrup fermented with Martinique yeast strain, aged 6 years in American Oak, with notes of toasted marshmallow, grassy peppercorn, and tropical fruit.
• Ships Haven 6 Year Port Finished Rum Full-bodied rum aged 6 years with tropical fruit, intense tobacco and leather notes, finished with lingering toasted oak.

Quantifiable outcome

• Limited-edition cask-strength expressions and wine cask finishes available in small batch releases

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Philadelphia Museum of ArtminorStrategic or Co-development PartnerPartnership to commemorate 'The Time Is Always Now: Artists Reframe The Black Figure' exhibition. Limited release Kinsey 8 Year Bourbon PMA Private Cask created to celebrate the exhibition featuring internationally acclaimed Black and African Diasporic Artists.
• Malcolm JenkinsminorGTM or Marketing PartnerTwo-time Super Bowl Champion and Millstone Spirits board member partnered with Kinsey for second release of exclusive Single Barrel Select line. Malcolm personally sampled and evaluated dozens of aged bourbons to select five barrels.
• EnswellminorChannel Partner/ Reseller/ DistributorPhiladelphia bar partner where New Liberty spirits are available for cocktails to take home.
• The Bar CartminorChannel Partner/ Reseller/ DistributorPennsylvania bar partner offering New Liberty spirits and cocktails for takeout.
• The StotesburyminorChannel Partner/ Reseller/ DistributorWyndmoor outpost pouring New Liberty spirits behind the bar and across the cocktail list.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sagamore Spirit: Maryland-based rye whiskey distillery focused on heritage rye revival and Maryland-sourced spring water for mashing. Directly comparable to New Liberty as a Mid-Atlantic craft rye producer using regional terroir storytelling and cask-finished expressions.
• Catoctin Creek Distilling Company: Virginia-based craft distillery specializing in rye whiskey and brandy with local grain sourcing. Comparable as a Mid-Atlantic craft distillery emphasizing regional terroir, heritage rye expressions, and DTC + on-premise dual distribution.
• FEW Spirits: Illinois-based craft distillery producing whiskey, gin, and bourbon with innovative cask finishes. Comparable as a Midwestern craft distillery with diverse spirit portfolio, wine-cask finishing expertise, and DTC + on-premise distribution.
• Dad's Hat Pennsylvania Rye: Bucks County, Pennsylvania craft distillery producing Pennsylvania-style rye whiskey with regional grain sourcing. The most direct in-state comparable to New Liberty given shared PA rye heritage positioning and Mid-Atlantic distribution footprint.
• Koval Distillery: Chicago-based craft distillery producing organic whiskey, gin, and liqueurs from locally-sourced grains. Comparable as a craft distillery with broad spirit portfolio, organic/sustainable sourcing focus, and DTC-led sales model.
• WhistlePig Farm Distillery: Vermont-based rye whiskey producer known for farm-to-bottle sourcing, estate-grown grains, and innovative cask finishes. Comparable as a craft rye whiskey producer emphasizing agricultural provenance, wine-cask finishing, and premium positioning.
• Hudson Whiskey (Tuthilltown Spirits): New York-based farm distillery pioneering the craft whiskey movement with terroir-driven bourbon and rye. Comparable as a craft whiskey producer with local grain sourcing and heritage brand revival ethos.
• Stoll & Wolfe Distillery: Pennsylvania-based distillery reviving historic Pennsylvania rye whiskey traditions. Comparable as a heritage-rye revivalist with similar Pennsylvania terroir focus and craft-scale production.

Emerging players

• Copper & Kings American Brandy Co. Louisville-based distillery focused on American brandy and aged spirits with experimental cask finishes. Comparable as an emerging craft distillery overlapping in brandy production and finishing innovation, but operating in a different category emphasis.

Others

• Milestone Spirits Group: Parent/affiliated entity connected to New Liberty (Malcolm Jenkins is on Millstone's board). Relevant as the corporate parent ecosystem supporting New Liberty's operations and brand partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/newlibertydistillery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Liberty Distillery