Lockton Motorsports
Lockton Motorsports is a specialty insurance provider (operating as a DBA of Lockton Affinity, LLC) that exclusively serves the motorsports vertical, offering HPDE, off-track, event organizer, and track owner coverage to drivers, clubs, and facility operators in the U.S.
- Company typePrivate
- Founded2008
- HeadquartersOverland Park, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Lockton Motorsports does
Lockton Motorsports is a specialty insurance operation structured as a DBA of Lockton Affinity, LLC, a subsidiary of Lockton Companies — the world's largest independent insurance brokerage. The business is dedicated exclusively to the motorsports vertical and serves three distinct customer segments: individual high-performance driving education (HPDE) participants, event organizers, and track/facility owners. Its product set spans HPDE Insurance, Off-Track Insurance, Autocross Off-Track Insurance, Event Organizer Insurance, and Track Owner Insurance, providing coverage across driver training, vehicle storage/transport, sanctioned event liability, and facility operations.
The company monetizes through commissions and fees on insurance placements with carrier partners, distributed via three channels: (1) exclusive or preferred partnerships with major motorsports organizations (Porsche Club of America, NASA, Audi Club North America, Track Roux, SCDA, Hooked on Driving, HPDE Junkie, and AutoInterests), which route club members and event registrants to Lockton products; (2) event-organizer relationships, where Lockton supplies liability coverage as a third-party-recommended provider; and (3) a direct-to-consumer online channel at hpde.locktonmotorsports.com that enables same-day self-service HPDE policy purchase. The company is headquartered in Overland Park, KS, with a mailing address in Kansas City, MO.
The business has operated for more than 10 years and has paid out over $10 million in claims across that period, establishing a measurable track record in a niche where insurance is technically complex (high-performance vehicle risk, track-day liability, driver-cohort segmentation). Operating as a DBA within the Lockton Affinity structure provides access to Lockton Companies' carrier relationships, brand, and back-office infrastructure, while keeping the motorsports franchise focused on a single vertical.
Lockton Motorsports firmographics
Firmographics- Name
- Lockton Motorsports
- Legal name
- Lockton Affinity, LLC
- Website
- https://locktonmotorsports.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Lockton Motorsports is a specialty insurance provider (operating as a DBA of Lockton Affinity, LLC) that exclusively serves the motorsports vertical, offering HPDE, off-track, event organizer, and track owner coverage to drivers, clubs, and facility operators in the U.S.
- Ownership category
- akta.pro rank
Lockton Motorsports industry classification
Industry- Product category
- Specialty Motorsports Insurance
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Personal Auto Insurance (FSAJAMAA)
- akta.pro secondary industry
- Classic / Collector Car Insurance (FSAJAAAG)
Keywords
Where Lockton Motorsports is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lockton Motorsports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- HPDE Insurance: Event-based insurance coverage for High Performance Driving Events and track days, protecting vehicles against accidental damage during motorsports events. Coverage is purchased per event or as an annual policy.
- Off-Track Insurance: Insurance coverage for non-licensed vehicles from damage and theft while in storage, in transit, and in the paddock. Can include trailer, equipment, and tools coverage.
- Autocross Off-Track Insurance: Insurance coverage for both street-legal and non-street legal vehicles participating in autocross events.
- Event Organizer Insurance: Coverage for organizations ranging from small organizers doing three motorsport events a year to national clubs that organize thousands of events each year.
- Track Owner Insurance: Coverage for track owners including oval (paved and dirt), road-course and drag strips.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | HPDE Insurance - 15% deductible with $3,500 minimum for cars valued under $100,000 |
| Subscription | Pay-as-you-go | Off-Track Insurance - 2% deductible for vehicles and trailers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lockton Motorsports product offering
Product offeringCore offering
Lockton Motorsports is a specialty insurance provider for the motorsports community, offering HPDE and track day vehicle damage coverage, off-track insurance for non-licensed vehicles in storage/transit/paddock, autocross coverage, event organizer liability, and track owner insurance. The Lockton Motorsports program is administered by Lockton Affinity, LLC and serves customers nationwide in the United States.
Product overview
Lockton Motorsports offers a portfolio of specialty insurance products for the motorsports community. The core offerings include HPDE Insurance for track day vehicles and Off-Track Insurance for vehicles in storage or transit, with additional coverage options for autocross participants, event organizers, and track owners. The company, part of the Lockton Affinity group, focuses exclusively on protecting motorsports enthusiasts and has paid out over $10 million in claims in its first decade of motorsports operations.
Differentiator
Problem solved
Functional benefit
Products and services
- HPDE Insurance
Companies that use Lockton Motorsports
Customer profileSegments5 records
Ideal customer profiles5 records
Lockton Motorsports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lockton Motorsports partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Porsche Club of America (PCA)coreMotorsports club partnership providing insurance services to PCA members participating in HPDE and track day events
- Audi Club North AmericacoreMotorsports club partnership providing specialized insurance coverage to Audi Club members for track day activities
- National Auto Sport Association (NASA)corePartnership with NASA providing insurance coverage for members participating in NASA-sanctioned HPDE and racing events
- Track Roux (TR)minorMotorsports organization partnership for insurance referral and marketing
- SCDA (Strategic Race Development)minorRace development organization partnership for insurance services referral
- Hooked on DrivingminorTrack day event organizer partnership for insurance coverage referral
- HPDE JunkieminorHPDE-focused platform partnership for insurance marketing and referrals
- AutoInterestsminorMotorsports products and services company partnership for insurance referrals
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Lockton Motorsports competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Lockton Motorsports social profiles
Digital presenceLockton Motorsports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lockton Motorsports leadership team
Management profileNumber of profiles
Lockton Motorsports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lockton Motorsports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lockton Motorsports
What does Lockton Motorsports do?
Lockton Motorsports is a specialty insurance provider for the motorsports community, offering HPDE and track day vehicle damage coverage, off-track insurance for non-licensed vehicles in storage/transit/paddock, autocross coverage, event organizer liability, and track owner insurance. The Lockton Motorsports program is administered by Lockton Affinity, LLC and serves customers nationwide in the United States.
Is Lockton Motorsports a public or private company?
Lockton Motorsports is a private company. It is classified as corporate owned and is currently operating.
When was Lockton Motorsports founded?
Lockton Motorsports was founded in 2008.
Where is Lockton Motorsports based?
Lockton Motorsports is headquartered in Overland Park, United States, in the North America region.
How does Lockton Motorsports make money?
Five revenue lines are on record. HPDE Insurance is the primary driver. The others are off-Track Insurance, autocross Off-Track Insurance, event Organizer Insurance and track Owner Insurance.
Does Lockton Motorsports have an API?
No public API is recorded for Lockton Motorsports.
What industry is Lockton Motorsports in?
Lockton Motorsports's product category is Specialty Motorsports Insurance. Its primary akta.pro industry code is FSAJAMAA, Personal Auto Insurance, with a secondary code of FSAJAAAG, Classic / Collector Car Insurance. Its SIC code is 7948.