Krause Financial Services
Krause Financial Services is an attorney-led firm providing asset preservation products — led by the Medicaid Compliant Annuity — along with long-term care insurance, trusts, and advisory services, to estate planning and elder law attorneys across the United States.
- Company typePrivate
- Founded1986
- HeadquartersDe Pere, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Krause Financial Services does
Krause Financial Services is an attorney-led financial services firm founded in 1986 and headquartered in De Pere, Wisconsin, that provides asset preservation solutions to estate planning and elder law attorneys and their clients across the United States. The firm's core offering is the Medicaid Compliant Annuity — a specialized annuity used to help clients preserve assets while qualifying for Medicaid — alongside a broader portfolio that includes Long-Term Care Insurance, Tax-Deferred Annuity, Whole Life Insurance, Estate Trust, Non-Medicaid SPIA, Funeral Expense Trust, and Refusal Letters. Beyond product placement, Krause delivers professional services including annuity valuation and sale facilitation, fair hearing support staffed by in-house counsel, Medicaid application support via a strategic partner, and speaking engagements at industry events.
The firm's underlying technology stack is not publicly disclosed and the company does not position itself as a technology platform; rather, its primary digital asset is Attorney Access, a content and community hub (Basic free tier + Premium subscription) that aggregates CLE programs, state Medicaid resources, annuity and Medicaid planning calculators, case studies, a case law library, video/webinar libraries, white papers, and an attorney message board. The firm emphasizes domain expertise (including in-house counsel with Medicaid regulatory experience), a multi-channel go-to-market (KrauseCAST webinars, CLE, tradeshows and seminars, blog and email newsletter, intake forms), and direct specialist engagement as core conversion mechanisms.
Commercially, Krause generates revenue through three streams: transaction-based commissions/fees on its specialized insurance products, fee-based professional services (annuity valuation, fair hearing support, Medicaid application support), and recurring subscription revenue from the Attorney Access Premium tier. Krause Brokerage Services, LLC (NPN 19405369) acts as the licensed insurance producer. The company reports 5,000+ attorney clients nationwide, 400+ cases resolved per month, and a staff of 40+ professionals including in-house counsel. The firm is privately held, with no disclosed funding rounds, acquisitions, or institutional investors.
Krause Financial Services firmographics
Firmographics- Name
- Krause Financial Services
- Legal name
- Krause Financial
- Website
- https://medicaidannuity.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Krause Financial Services is an attorney-led firm providing asset preservation products — led by the Medicaid Compliant Annuity — along with long-term care insurance, trusts, and advisory services, to estate planning and elder law attorneys across the United States.
- Ownership category
- akta.pro rank
Krause Financial Services industry classification
Industry- Product category
- Specialty Insurance & Elder Law Financial Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Life, Health, and Medical Insurance Carriers (52411), Trusts, Estates, and Agency Accounts (52592)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Services-Legal Services (8111)
- akta.pro primary industry
- Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)
- akta.pro secondary industries
- Whole Life Insurance (FSAIABAA), Trust Administration & Fiduciary Accounting Services (FSAAANAF)
Keywords
Where Krause Financial Services is headquartered
LocationHeadquarters
- HQ city
- De Pere
- HQ country
- United States
- HQ region
- North America
Markets served
Krause Financial Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Products (Medicaid Compliant Annuity, Long-Term Care Insurance, Funeral Expense Trust, Tax-Deferred Annuity, Whole Life Insurance, Estate Trust): Revenue generated through specialized insurance products designed for estate planning and elder law clients. Products help clients preserve assets while qualifying for Medicaid or planning for long-term care.
- Professional Services (Annuity Valuation, Fair Hearing Support, Medicaid Application Support): Fee-based services including annuity evaluation and sale facilitation, in-house attorney support through fair hearing process, and Medicaid application assistance through strategic partner.
- Attorney Access Membership (Basic and Premium): Digital platform providing educational resources, CLE, calculators, case studies, and tools. Basic tier is free with limited access; Premium tier offers exclusive tools and resources for subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Attorney Access Basic — Free tier with limited access |
| Subscription | Monthly | Attorney Access Premium — Subscription tier with exclusive tools |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Krause Financial Services product offering
Product offeringCore offering
Krause Financial Services is an attorney-led firm that provides specialized insurance products and support services to estate planning and elder law attorneys so their clients can preserve assets while qualifying for Medicaid or planning for long-term care. Its core offerings include the Medicaid Compliant Annuity, Long-Term Care Insurance, Funeral Expense Trust, Tax-Deferred Annuity, Whole Life Insurance, Estate Trust, Non-Medicaid SPIA, and Refusal Letters, complemented by Annuity Valuation, Fair Hearing Support, and Medicaid Application Support services and the Attorney Access digital platform.
Product overview
Krause Financial is an attorney-led firm providing asset preservation solutions for estate planning and elder law attorneys and their clients. The company operates a portfolio of specialized insurance products centered on Medicaid planning, including the Medicaid Compliant Annuity as the core offering, complemented by Long-Term Care Insurance, Tax-Deferred Annuity, Whole Life Insurance, and Estate Trust products. Additional offerings include Funeral Expense Trust, Non-Medicaid SPIA, and Refusal Letters as add-on modules. The company also operates the Attorney Access digital platform, which provides educational resources including webinars, CLE opportunities, case studies, and planning calculators for legal professionals. Support services include Annuity Valuation, Medicaid Application Support, and Fair Hearing Support.
Differentiator
Problem solved
Functional benefit
Brands
- Attorney Access: Digital hub designed for legal professionals providing access to webinars, video library, attorney message board, CLE opportunities, annuity calculators, case law library, white papers, and state Medicaid resources.
Products and services
- Medicaid Compliant Annuity A specialized annuity product that helps clients in crisis preserve their hard-earned assets and accelerate Medicaid eligibility, designed for estate planning and elder law attorneys and their clients.
- Long-Term Care Insurance Insurance policy tailored to clients' specific situations that bolsters estate planning strategy and helps safeguard assets against long-term care costs.
- Funeral Expense Trust A simple add-on product that helps clients in any scenario set aside funds for their funeral and burial costs.
- Tax-Deferred Annuity A conservative and reliable investment product with a competitive rate of return and liquidity options for clients planning for retirement.
- Whole Life Insurance Life insurance product providing permanent coverage with cash value accumulation, used as part of estate planning strategies.
- Estate Trust Trust product designed to help clients manage and protect their estate as part of a broader estate planning strategy.
- Non-Medicaid SPIA Single Premium Immediate Annuity product offered to clients outside of the Medicaid planning context.
- Refusal Letters Document product to support the Medicaid application process as part of case management.
- Attorney Access Digital hub providing legal professionals with access to a webinar library, video library, attorney message board, CLE opportunities, annuity calculators, case law library, white papers, and state Medicaid resources. Basic membership is free; Premium is a paid subscription.
- Annuity Valuation Professional service in which Krause evaluates an existing annuity, facilitates its sale, and helps the client move closer to Medicaid eligibility.
- Fair Hearing Support If a client receives a Medicaid denial due to one of Krause's products, in-house attorneys work with the client through the fair hearing process.
- Medicaid Application Support Connects attorneys with a strategic partner who can complete and file the Medicaid application on the client's behalf.
- Speaking Requests Professional speakers deliver insights on asset preservation and long-term care planning at attorney events, tradeshows, and seminars.
Quantifiable outcome
- 5,000+ attorney clients across the country
- +2 more outcomes
Companies that use Krause Financial Services
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Krause Financial Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Krause Financial Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Krause Brokerage Services, LLCcoreKrause Brokerage Services, LLC is the licensed producer (NPN 19405369) for Krause Financial, handling the insurance product distribution and licensing requirements for the company's financial products.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Krause Financial Services competitors and assessment
Company assessmentPeers
Direct peers
- Senior Market Sales: Senior Market Sales is an insurance brokerage specializing in Medicare, long-term care, and final-expense products sold through independent agents. It is directly comparable to Krause as a niche distributor of senior-focused insurance and annuity solutions, with similar B2B2C agent support and carrier relationships.
- LTC Partners (formerly ACSIA Partners): LTC Partners focuses on long-term care insurance and asset protection for seniors, working through specialists and elder law attorneys. It overlaps directly with Krause's Long-Term Care Insurance and Medicaid asset preservation offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Krause Financial Services social profiles
Digital presenceKrause Financial Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krause Financial Services leadership team
Management profileNumber of profiles
Profiles1 record
Krause Financial Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krause Financial Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krause Financial Services
What does Krause Financial Services do?
Krause Financial Services is an attorney-led firm that provides specialized insurance products and support services to estate planning and elder law attorneys so their clients can preserve assets while qualifying for Medicaid or planning for long-term care. Its core offerings include the Medicaid Compliant Annuity, Long-Term Care Insurance, Funeral Expense Trust, Tax-Deferred Annuity, Whole Life Insurance, Estate Trust, Non-Medicaid SPIA, and Refusal Letters, complemented by Annuity Valuation, Fair Hearing Support, and Medicaid Application Support services and the Attorney Access digital platform.
Is Krause Financial Services a public or private company?
Krause Financial Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Krause Financial Services founded?
Krause Financial Services was founded in 1986. It employs 11 to 50 people.
Where is Krause Financial Services based?
Krause Financial Services is headquartered in De Pere, United States, in the North America region.
How does Krause Financial Services make money?
Three revenue lines are on record. Insurance Products (Medicaid Compliant Annuity, Long-Term Care Insurance, Funeral Expense Trust, Tax-Deferred Annuity, Whole Life Insurance, Estate Trust) is the primary driver. The others are professional Services (Annuity Valuation, Fair Hearing Support, Medicaid Application Support) and attorney Access Membership (Basic and Premium).
Who are Krause Financial Services's main competitors?
Integrity Marketing Group is listed as a peer. Direct peers are Senior Market Sales and LTC Partners (formerly ACSIA Partners).
Does Krause Financial Services have an API?
No public API is recorded for Krause Financial Services.
What industry is Krause Financial Services in?
Krause Financial Services's product category is Specialty Insurance & Elder Law Financial Services. Its primary akta.pro industry code is FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory, with a secondary code of FSAIABAA, Whole Life Insurance. Its NAICS code is 5242 and its SIC code is 6411.