The Krause Agency
The Krause Agency is a wholesale insurance marketing organization that contracts with independent agents to sell senior-market insurance, including Medicaid Compliant Annuities, Long-Term Care, Funeral, Life & Annuity, and Medicare products, supported by an Agent Portal with quoting, training, and marketing tools.
- Company typePrivate
- Founded2015
- HeadquartersDe Pere, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Krause Agency does
The Krause Agency operates as an insurance marketing organization (IMO) and wholesale brokerage specializing exclusively in the senior market. The legal entity, Krause Brokerage Services, LLC (NPN 19405369), is a licensed insurance producer earning transaction commissions on policies placed through a network of contracted independent insurance agents and financial advisors. Headquartered in De Pere, Wisconsin, the firm offers six core insurance product lines: Medicaid Compliant Annuity (MCA), Long-Term Care Insurance, Funeral Insurance, Life & Annuity, Medicare Products, and a supplementary "More Products" category, addressing retirement, long-term care, end-of-life, and asset preservation planning needs of elderly clients.
The company does not sell directly to consumers; instead, contracted agents access a proprietary Agent Portal (portal.krauseagency.com) that delivers real-time quoting tools, sales training, live and on-demand webinars, a video library, product guides, consumer marketing collateral, and up-to-date state Medicaid figures. The portal is supported by top-of-funnel content including the "In-Between Years" podcast, quick guides, a blog, and a monthly email newsletter, all aimed at recruiting and enabling agents. The company targets three customer segments: senior-market end clients served through agents, insurance agents and financial advisors as the direct revenue-generating customers, and secondary referral sources including funeral professionals and estate-planning attorneys.
Revenue is generated per transaction through insurance commissions; pricing is quote-based and varies by product, client age, health status, coverage amount, and carrier. The go-to-market motion is channel-driven, with sales flowing through a distributed base of contracted agents across multiple U.S. states. The firm is privately held, has 11-50 employees, and was founded in 2015. No funding rounds, acquisitions, or institutional investors are disclosed in the available data.
The Krause Agency firmographics
Firmographics- Name
- The Krause Agency
- Legal name
- Krause Brokerage Services, LLC
- Website
- https://thekrauseagency.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Krause Agency is a wholesale insurance marketing organization that contracts with independent agents to sell senior-market insurance, including Medicaid Compliant Annuities, Long-Term Care, Funeral, Life & Annuity, and Medicare products, supported by an Agent Portal with quoting, training, and marketing tools.
- Ownership category
- akta.pro rank
The Krause Agency industry classification
Industry- Product category
- Insurance Marketing Organization (Senior Market)
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industries
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where The Krause Agency is headquartered
LocationHeadquarters
- HQ city
- De Pere
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Krause Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Insurance Commissions: Krause Agency operates as a licensed insurance producer (Krause Brokerage Services, LLC, NPN 19405369) earning commissions on insurance products sold through contracted agents. Products include Medicaid Compliant Annuities, Long-Term Care Insurance, Funeral Insurance, Life & Annuity products, and Medicare Products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based insurance products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
The Krause Agency product offering
Product offeringCore offering
The Krause Agency is an insurance marketing organization (IMO) that distributes a portfolio of senior market insurance products — including Medicaid Compliant Annuities, Long-Term Care Insurance, Funeral Insurance, Life & Annuity, Medicare Products, and supplementary products — exclusively through a network of contracted independent insurance agents and financial advisors. The company provides these agents with a proprietary Agent Portal offering real-time quoting tools, sales training, live and on-demand webinars, a video library, consumer marketing materials, product guides, and state Medicaid resources to serve elderly clients with retirement, long-term care, and end-of-life planning needs.
Product overview
The Krause Agency is an insurance marketing organization (IMO) specializing exclusively in the senior market. Rather than a unified software platform, the company offers a portfolio of six core insurance products—Medicaid Compliant Annuity, Long-Term Care Insurance, Funeral Insurance, Life & Annuity, Medicare Products, and More Products—alongside a proprietary Agent Portal platform. The Agent Portal provides contracted agents with access to proprietary Quoting Tools for running real-time quotes, State Medicaid Resources organized by state, Consumer Marketing materials, Live & On-Demand Webinars, a Video Library, and Product Guides. Together, the insurance product portfolio and agent-facing technology tools enable independent insurance agents to serve senior clients across retirement, long-term care, end-of-life, and supplemental healthcare planning needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicaid Compliant Annuity (MCA) An annuity product that helps senior clients secure financial assistance for long-term care while protecting their life savings from Medicaid spend-down, distributed through contracted insurance agents.
- Long-Term Care Insurance (LTCI) Long-term care insurance tailored to younger, healthier clients to set aside funds for future long-term care costs, distributed through contracted insurance agents.
- Funeral Insurance Insurance securing funds for funeral, burial, and other end-of-life expenses, available to clients at any age who can benefit from end-of-life funding, distributed through contracted insurance agents.
- Life & Annuity Life and annuity products advantageous for clients of all ages planning for retirement and beyond, distributed through contracted insurance agents.
- Medicare Products Medicare supplemental insurance products providing additional healthcare coverage for clients in retirement and others eligible for Medicare benefits, distributed through contracted insurance agents.
- More Products Supplementary insurance products designed to support and protect clients at any stage of life, distributed through contracted insurance agents to round out agent portfolios.
- Agent Portal Exclusive web platform for contracted independent insurance agents and financial advisors, providing access to real-time multi-product quoting tools, sales training, live and on-demand webinars, a video library, consumer marketing materials, product guides, and state-by-state Medicaid resources.
Companies that use The Krause Agency
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
The Krause Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Krause Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Krause Brokerage Services, LLCcoreKrause Brokerage Services, LLC (NPN 19405369) is the licensed producer entity for the Krause Agency brand, handling insurance production and licensing.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
The Krause Agency competitors and assessment
Company assessmentBroad incumbents
- SelectQuote: Public insurance distribution platform with heavy senior/Medicare and life focus. Competes with Krause indirectly by reaching end consumers and competing for agent-driven life/Medicare production, but at materially larger scale and with disclosed financials.
- GoHealth: Medicare-focused insurance distribution company using both agent and digital channels. Comparable in targeting senior-market health products, but operates a much larger tech-enabled consumer acquisition model rather than an agent-portal model.
- Integrity Marketing Group: Large US insurance distribution platform owning and partnering with hundreds of IMOs, FMOs, and agencies focused on senior and life products. Directly comparable GTM (wholesale-to-agent distribution) but at vastly greater scale and with institutional capital.
- AmeriLife: Large diversified insurance distribution company serving agents and agencies across life, health, Medicare, and retirement products. Operates multiple FMO/IMO brands targeting seniors; the most direct structural analog to Krause's IMO model but with national reach and multi-product breadth.
Emerging players
- Medicareful (by Online Insurance Exchange): Digital enrollment platform for Medicare-focused agents. Adjacent in serving the same agent-in-the-senior-market channel with technology-led enablement, but more digital/consumer-facing than Krause's traditional wholesale model.
- CL Financial (Center for Long-Term Care Planning): Niche distributor specializing in long-term care and senior financial products, including partnership with Krause-adjacent carriers. Comparable in senior niche and LTC focus but smaller and more single-product oriented.
Direct peers
- Ritter Insurance Marketing: Senior-market-focused FMO/IMO offering Medicare, life, and retirement products through contracted agents with an agent platform. Highly comparable in niche focus (seniors), product mix, and agent-recruitment-led GTM.
- HBA Insurance (Health Benefits America): FMO specializing in Medicare and senior market products distributed through independent agents. Comparable product portfolio (Medicare Advantage, Supplements) and distribution model via contracted agents.
Others
- National Western Life Insurance Group: Life and annuity carrier serving senior and retirement-planning markets through independent agents. Comparable product category (life/annuity for seniors) but operates as a carrier rather than as a wholesaler/distributor.
- Mutual of Omaha (Insurance Solutions): Major carrier offering Medicare Supplement, LTC, and senior-focused life/annuity products through agent networks. Comparable product lines that Krause distributes, but as an upstream carrier rather than an IMO/wholesaler.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Krause Agency social profiles
Digital presenceThe Krause Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Krause Agency leadership team
Management profileNumber of profiles
The Krause Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Krause Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Krause Agency
What does The Krause Agency do?
The Krause Agency is an insurance marketing organization (IMO) that distributes a portfolio of senior market insurance products — including Medicaid Compliant Annuities, Long-Term Care Insurance, Funeral Insurance, Life & Annuity, Medicare Products, and supplementary products — exclusively through a network of contracted independent insurance agents and financial advisors. The company provides these agents with a proprietary Agent Portal offering real-time quoting tools, sales training, live and on-demand webinars, a video library, consumer marketing materials, product guides, and state Medicaid resources to serve elderly clients with retirement, long-term care, and end-of-life planning needs.
Is The Krause Agency a public or private company?
The Krause Agency is a private company. It is classified as unknown and is currently operating.
When was The Krause Agency founded?
The Krause Agency was founded in 2015. It employs 11 to 50 people.
Where is The Krause Agency based?
The Krause Agency is headquartered in De Pere, United States, in the North America region.
How does The Krause Agency make money?
One revenue line is on record: insurance Commissions.
Who are The Krause Agency's main competitors?
Broad incumbents on record are SelectQuote, GoHealth, Integrity Marketing Group and AmeriLife. Emerging players are Medicareful (by Online Insurance Exchange) and CL Financial (Center for Long-Term Care Planning). Direct peers are Ritter Insurance Marketing and HBA Insurance (Health Benefits America). Others are National Western Life Insurance Group and Mutual of Omaha (Insurance Solutions).
Does The Krause Agency have an API?
No public API is recorded for The Krause Agency.
What industry is The Krause Agency in?
The Krause Agency's product category is Insurance Marketing Organization (Senior Market). Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators). Its NAICS code is 524210 and its SIC code is 6411.