Deode Inovação e Eficiência em Energia

What Deode Inovação e Eficiência em Energia does

Deode Inovação e Eficiência em Energia Ltda is a Brazilian privately held energy engineering firm headquartered in Juiz de Fora, Minas Gerais. The company delivers integrated energy efficiency, solar photovoltaic, and electrical infrastructure services to enterprise, government, healthcare, education, and agribusiness clients across Brazil. Its work spans the full project lifecycle — feasibility studies, executive engineering design, EPC delivery, commissioning, and ongoing O&M — supported by a team of more than 400 collaborators with 24-hour support capability and CMVP-certified engineering leadership under Engineering Director Denise Sanches de Melo.

The portfolio is organized into three core units: Eficiência Energética (LED lighting retrofits, motor systems, air compression, HVAC, refrigeration, automation, and energy management systems with real-time monitoring), Energia Solar (photovoltaic EPC, distributed generation, solar farms for investors, and energy compensation schemes), and Serviços (industrial and commercial electrical installation, public lighting, thermography, and PV plant O&M). Execution is grounded in ANEEL energy efficiency program familiarity, measurement & verification (PMIVP) methodology, and an FIDC-backed financing structure that allows clients to pay for projects in up to 72 installments, positioning savings as the funding source.

Revenue is generated primarily through project-based EPC contracts supplemented by recurring O&M services. Pricing is custom and quote-based with no public list. Notable customers include energy distributors EDP, CPFL, Enel, Cemig, Light, and Energisa; manufacturers Mercedes-Benz and Zollern; universities UERJ, UNESP, and UFG; the TRE-RJ regional electoral court; Espírito Santo state government; healthcare operator Santa Casa de Presidente Prudente; and agribusiness/hospitality player Açotel. The company is led by CEO Frederico Rocha de Araújo, who also serves as interim CFO.

Name

Deode Inovação e Eficiência em Energia

Legal name

DEODE Inovação e Eficiência em Energia Ltda

Website

https://deodenergia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Deode is a Brazilian B2B energy engineering firm delivering energy efficiency retrofits, solar photovoltaic EPC, and O&M services to enterprises, government, healthcare, education, and agribusiness clients across Brazil via project-based contracts with FIDC financing.

Ownership category

akta.pro rank

Product category

Energy Efficiency Services

NAICS

Solar Electric Power Generation (221114), Power and Communication Line and Related Structures Construction (237130)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)

akta.pro secondary industries

Substation EPC & construction (AIS/GIS, greenfield/brownfield) (EUADAKAC), Electrical Balance-of-Plant EPC (MV Collection, Cabling, Earthing, Lighting) (EUAEADAB), DER Program Operations & Customer/Installer Enablement (Applications, Portals, Inspections) (EUADALAO)

Keywords

• Energy efficiency services
• Solar PV installation
• EPC contracting
• Energy management systems
• LED lighting retrofit

Headquarters

HQ city

Juiz De Fora

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. EPC - Engineering, Procurement and Construction: Turnkey project delivery where Deode is responsible for all activities: design, procurement, engineering, labor, and construction of energy efficiency and solar projects until completion
2. O&M - Operation and Maintenance: Ongoing operational and maintenance services for already functioning plants, including specialized management to achieve better results with greater efficiency and efficacy
3. Energy Efficiency Projects: Comprehensive energy efficiency projects including lighting retrofits, motor systems, air compression, air conditioning, refrigeration, and automation solutions for industrial and commercial facilities
4. Solar Farm Development for Investors: Design, construction, commissioning, and customized management packages for solar farms, with options for investors to enter business with their customer-investors and access various financial sources

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Deode provides end-to-end energy engineering services covering energy efficiency projects (LED retrofits, motor, compressor, HVAC, and refrigeration upgrades), photovoltaic solar generation systems (rooftop, off-grid, and solar farms), and industrial/commercial electrical services. Projects are delivered through EPC (Engineering, Procurement, and Construction) and O&M (Operation and Maintenance) contracts, supported by technical feasibility studies, executive project design, commissioning, and ongoing maintenance.

Product overview

Deode offers a unified portfolio of energy solutions organized into three core business units: Eficiência Energética (Energy Efficiency), Energia Solar (Solar Energy), and Serviços (Services). The Eficiência Energética unit provides comprehensive energy efficiency projects covering lighting retrofits with LED technology, motor systems, air compressors, air conditioning, refrigeration, water heating, automation, and energy management systems. The Energia Solar unit delivers photovoltaic solar generation solutions including isolated/off-grid systems, individual/condominium compensation systems, and solar farm investments. The Services unit provides industrial and commercial electrical installation, operation and maintenance of photovoltaic plants, public lighting, and electric motors and compressed air systems. The company also offers complete project phases from diagnostic through implementation, including technical feasibility studies, executive projects, commissioning, and startup.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Efficiency (Eficiência Energética) Comprehensive energy efficiency solutions including technical feasibility studies, executive projects, luminotechnical design, energy diagnostics, and measurement and verification of results (PMIVP). Covers systems for lighting, motors, air compression, air conditioning, refrigeration, sterilization, water heating, automation, and energy management. Targeted at industrial, commercial, healthcare, education, and government facilities.
• Solar Energy (Energia Solar) Photovoltaic solar energy generation solutions including pre-project analysis, access permits, executive projects, full system dimensioning, material specification, construction management, commissioning, and startup. Offers isolated/off-grid systems, individual or condominium compensation systems, and solar farm solutions for investors.
• Industrial and Commercial Services (Serviços) Industrial and commercial electrical installation and maintenance services including electrical infrastructure, cable installation, panel installation, grounding, electromechanical construction, thermography, and commissioning. Targeted at industrial plants, commercial facilities, and public sector clients.
• Photovoltaic Plant O&M

Quantifiable outcome

• 70 projects executed from 2016-2021
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ABGD (Associação Brasileira de Geração Distribuída)coreStrategic or Co-development Partner · 9 December 2022Deode became a member of the Brazilian Distributed Generation Association. ABGD's objectives include eliminating regulatory, fiscal, political, and economic barriers to distributed generation expansion; promoting distributed generation as an efficient means of diversifying the electricity matrix; disseminating tools and information for members to maximize business development; creating and spreading excellence standards for GD installations; and fostering networking through meetings, workshops, congresses, and debates.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solfácil: Brazilian distributed solar platform connecting integrators, financing, and end customers for residential and C&I PV. Comparable to Deode as an enabler/integrator in the same distributed generation value chain, leveraging financing partnerships to convert solar projects.
• Aldo Solar: Brazilian solar equipment distributor and integrator offering training, financing, and components to integrators serving distributed generation customers. Overlaps with Deode on the DG installer/integrator side and competes for similar project pipelines.
• Sunne Energia Solar: Brazilian solar EPC firm delivering PV projects for residential, commercial, and industrial customers. Directly comparable to Deode's solar energy business unit, including project design, installation, and commissioning services.
• Greener: Brazilian solar EPC integrator with a marketplace and installation network serving commercial and industrial customers. Overlaps directly with Deode's C&I PV EPC business and also offers post-installation monitoring/O&M, mirroring Deode's combined EPC + Serviços model.
• Faro Energy: Brazil-focused distributed and commercial-scale solar developer offering turnkey EPC for C&I customers. Directly comparable to Deode's commercial solar EPC motion and customer base (industries, agribusiness, retail), competing for similar mid-market rooftop and small utility-scale projects.
• Atlas Renewable Energy: Utility-scale solar developer in Latin America executing large PV projects including in Brazil. Comparable to Deode on solar PV EPC delivery and project development capabilities, though Atlas focuses on larger utility-scale projects rather than C&I distributed generation.

Broad incumbents

• Siemens Energy Brasil: Global energy technology and services player with substations, grid digitalisation, and energy efficiency offerings in Brazil. Comparable to Deode on substation and grid-side electrical scope (Deode's electrical substation and monitoring/automation offerings).
• ENGIE Brasil: One of Brazil's largest energy companies with broad renewable generation, energy efficiency services, and distributed solar offerings. Comparable to Deode as both deliver solar EPC and efficiency solutions across industrial and commercial segments, though ENGIE operates at materially larger scale and across gas, transmission, and B2C retail.
• Schneider Electric Brasil: Global energy management and automation supplier offering LED lighting, motor drives, building management, and energy efficiency services in Brazil. Overlaps with multiple Deode solution lines (lighting retrofits, motor retrofits, energy management systems), bringing brand and scale to competing bids.

Emerging players

• Voltalia Brasil: Renewable energy developer with solar, wind, and hydro operations expanding into Brazil. Comparable to Deode on the project development and EPC axis, particularly utility-scale solar farms, though Voltalia's geographic focus extends more across Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFzxOeERX2nNWW4OVFcXIYg
• Facebookfacebook.com/deodenergia
• LinkedInlinkedin.com/company/deode-consultoria-em-engenharia
• Instagraminstagram.com/deodenergia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deode Inovação e Eficiência em Energia