Toujours Mikes

What Toujours Mikes does

Toujours Mikes is a Quebec-originated casual family-dining restaurant chain founded in 1967, operating as a franchise under MTY Franchising Inc. since 2020. The company serves Quebec and Ontario consumers across 75+ dine-in, takeout, and delivery locations, with a menu anchored on three pillars — pizza prepared fresh daily in-restaurant, signature submarine sandwiches (trademarked as Superstar, Co-Star, Hot-Luke, among others) dating to the original 1967 recipes, and pasta dishes including Linguine variations, Lasagna Bolognese, and Mac & Cheese — alongside a full breakfast service, poutines, kids' meals, desserts, and beverages. Brand heritage (55+ years), locally-sourced Quebec ingredients (Savoura tomatoes, Cantonnier cheese), and a long-standing Enfant Soleil charitable partnership are central positioning pillars.

The technology stack is conventional restaurant operations tooling rather than a proprietary platform play: a third-party online ordering system (order-online.ai), a customer experience/feedback portal (experience.toujoursmikes.ca), nutritional documentation PDFs, and a dedicated gift card e-commerce storefront (giftcards.toujoursmikes.ca). Distribution also extends into CPG retail via Collection Épicerie, selling pasta sauces, pizza dough, pasta, and condiments. Institutional partnerships with ITHQ (recipe development), Monsieur Cocktail (beverage innovation), and Savoura (ingredient sourcing) support ongoing menu and product-line extension.

Revenue mechanics combine franchise royalties and corporate-store sales (from 75+ franchisees) with gift card sales ($5-$250 denominations, digital and themed physical), grocery retail revenue, and value-bundle promotional pricing (e.g., 2 medium pizzas for $29.99 takeout / $34.99 delivery; Solo combos from $14.99-$16.99; Duetto combinations at $14.99-$16.99). The customer base is entirely end-consumer — Quebec families being the primary segment, followed by individual diners and groups/events — with no enterprise or B2B concentration. No public revenue, funding, or M&A signals beyond the 2020 MTY acquisition are disclosed.

Name

Toujours Mikes

Legal name

MTY Franchising Inc.

Website

https://toujoursmikes.ca

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Toujours Mikes is a Quebec-based franchise restaurant chain founded in 1967, operating 75+ locations across Quebec and Ontario under MTY Franchising Inc., serving families and individuals with pizza, signature submarines, pasta, breakfast, and poutines via dine-in, takeout, delivery, online ordering, and a grocery retail line.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Sandwiches & Wraps Fast Casual (THAFABAG)

Keywords

• Casual dining restaurants
• Franchise restaurant chain
• Pizza pasta submarines
• Family restaurant meals
• Quebec comfort food

Headquarters

HQ city

Saint Laurent

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Sales: Revenue from dine-in, takeout, and delivery orders across 75+ franchise locations. Menu includes pizzas, pastas, submarines/subs, breakfast items, poutines, salads, desserts, and beverages.
2. Gift Card Sales: Digital and physical gift cards sold through giftcards.toujoursmikes.ca with denominations from $5 to $250
3. Franchise Royalties: Franchise fee income from 75+ independently operated franchise restaurants across Quebec and Ontario

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Toujours Mikes is a Quebec-based casual dining restaurant chain founded in 1967, operating through a franchise model with 75+ locations across Quebec and Ontario under MTY Franchising Inc. The company serves comfort food including pizzas prepared fresh daily, signature submarine sandwiches (Superstar, Co-Star, Hot-Luke), creamy pasta dishes, poutines, breakfast items, and a kids menu, offering dine-in, takeout, and delivery services through proprietary online ordering platforms.

Product overview

Toujours Mikes is a Quebec-based restaurant chain established in 1967, offering dine-in, takeout, and delivery services. The company operates on a franchise model under MTY Franchising Inc. Its core product portfolio centers on three pillars: (1) Pizza prepared fresh daily in restaurants with multiple varieties including Neapolitan, All-Dressed, and specialty pizzas with cauliflower crust options; (2) Submarines (subs) featuring the iconic Superstar and Co-Star sandwiches served with herb oil; and (3) Pasta dishes including Linguine variations (Alfredo, Carbonara, Rosée), Lasagna Bolognese, and Mac & Cheese. The menu also includes a full breakfast service with eggs Benedict, omelets, crepes, country skillets, and morning pizzas; poutines in traditional and specialty variations; kids meals with $1 donations to Enfant Soleil; and value-oriented Family and Solo Combos. The company sells gift cards (digital and themed physical cards from $5-$250) through its giftcards portal and retail grocery products including pasta sauces, pizza dough, and spices through its grocery collection. Online ordering is available via its order-online.ai platform and mobile app, with 70+ restaurant locations across Quebec and Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza

Quantifiable outcome

• $1 donated to Enfant Soleil for each kids meal sold

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SavouracoreStrategic or Co-development PartnerPartnership with Savoura for high-quality Quebec tomatoes used in all dishes containing tomatoes, including famous subs, Tomato and Fior di Latte starter, and as fruit replacement in breakfast meals. Savoura is a team of 400+ people growing tomatoes on 32 hectares of greenhouses in Quebec since 1995, with 12 hectares of organic production.
• Monsieur CocktailminorStrategic or Co-development PartnerPartnership with Monsieur Cocktail for cocktail and mocktail offerings including margarita promotion (summer 2026) featuring three unique cocktails with distinct flavor profiles.
• ITHQ (Institut de tourisme et d'hotellerie du Quebec)minorStrategic or Co-development PartnerMenu development partnership with ITHQ for recipe development, including the Cheese and Squash Sauce developed with ITHQ and MAPAQ support as part of menu improvement service.
• Enfant Soleil (Fondation pour les enfants malades du Quebec)coreGTM or Marketing PartnerCharitable partnership for 7 consecutive years. For each kids meal sold, $1 is donated to Enfant Soleil. Major initiative supporting sick children across Quebec, including participation in Maison Enfant Soleil signed Bonneville draw.
• MTY Franchising Inc.coreOthersParent company and franchisor for the Toujours Mikes brand. MTY Franchising Inc. (d.b.a. MTY Food Group) owns the trademark and franchise rights for Toujours Mikes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valentine: Long-established Quebec QSR chain offering hot dogs, poutines, burgers, and submarine sandwiches with similar value-oriented family positioning, operating a comparable Quebec franchise footprint.
• La Belle Province: Quebec-based quick-service restaurant chain specializing in poutines, burgers, and submarine-style sandwiches with comparable price points and family-focused positioning, directly competing for the same Quebec family-dining occasions.

Broad incumbents

• Domino's Pizza: Canada's leading pizza delivery chain with national footprint and strong digital ordering capabilities; competes directly with Toujours Mikes on pizza occasions, particularly delivery and takeout.
• St-Hubert: Iconic Quebec rotisserie restaurant chain and fellow MTY Food Group brand, sharing the same parent company and Quebec family-dining customer base while offering a differentiated chicken-focused menu.
• Subway: Global submarine sandwich QSR leader with broad Canadian presence; directly comparable on the submarine sandwich category that anchors Toujours Mikes' brand identity, though operating a much larger and more standardized footprint.
• Boston Pizza: Major Canadian casual dining chain offering pizza, pasta, and family meals in a full-service setting; comparable on the pizza and pasta menu categories with a broader dine-in experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCckCU3kCfyx-SB9tDmSkJhQ
• Facebookfacebook.com/LesRestaurantsToujoursMikes
• LinkedInlinkedin.com/company/toujoursmikes
• Instagraminstagram.com/toujoursmikes
• Xx.com/ToujoursMikes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toujours Mikes