Serca Informatique

What Serca Informatique does

Serca Informatique, founded in 1984 and headquartered in Aix-en-Provence, France, is a software publishing business operating under the Orisha Group (parent: Orisha Distribution) that builds and sells an all-in-one SaaS ERP for wholesale distributors. Its core product, the Serca ERP platform, is delivered as a single unified application accessed via secure VPN from any internet-connected device, and is composed of six modules — Serca ERP core plus Comptabilité (Accounting), Gestion commerciale (Commercial Management), Logistique et WMS, Reporting et BI, and Commerce omnicanal (Omnichannel Commerce) — covering sourcing, delivery, inventory, route planning, returns, financial reporting, and customer-facing e-commerce and POS. Domain expertise in wholesale-distribution workflows is positioned as a primary differentiator, with 40 years of vertical specialization referenced on the Orisha Distribution site.

The go-to-market is consultative enterprise sales targeting wholesale and trading businesses, with a "Request a Demo" (Demander une démo) call-to-action, expert-consultant-led implementation, data-migration support, and Qualiopi-certified training services. Customer segmentation is vertical rather than horizontal: the primary segment is beverage wholesalers serving the CHD (Consommation Hors Domicile) market — restaurants, bars, and hotels — illustrated by the named logo Montaner Pietrini Boissons (a leading independent beverage distributor in South-East France with 7,500+ SKUs); secondary verticals include automotive parts, lifting equipment, and stationery wholesalers. Pricing is quote-based and not publicly disclosed, consistent with a subscription SaaS model sized to mid-market French distributors.

The business model is recurring SaaS subscription complemented by professional services (implementation, change management, training); scale signals include approximately 2,400 users on the platform and 1.2 million invoices generated through Serca in 2021. Headcount is reported at 11-50 employees, and the company is privately held with no disclosed funding rounds, M&A activity, or outside investors — Serca is a wholly-owned product line within the Orisha Group portfolio alongside Cocktail.

Name

Serca Informatique

Legal name

Serca Informatique

Website

https://sercainformatique.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Serca Informatique, founded 1984 and operated under Orisha Group, provides an all-in-one SaaS ERP for French wholesale distributors across beverage, automotive, lifting, and stationery verticals, with integrated accounting, logistics, BI, and omnichannel commerce modules.

Ownership category

akta.pro rank

Product category

Wholesale Distribution ERP Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industry

ERP Managed Services & AMS (Application Management) (BPAEAGAB)

Keywords

• Wholesale ERP software
• Beverage distribution software
• Warehouse management system
• Omnichannel commerce platform
• Business intelligence reporting

Headquarters

HQ city

Aix-en-provence

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS ERP Subscription: Serca operates as a SaaS (Software as a Service) solution, suggesting a subscription-based recurring revenue model. Customers access the software via secure VPN from any device with internet connectivity, indicating a subscription billing structure.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Serca Informatique publishes an all-in-one SaaS ERP platform tailored for wholesalers and traders, covering accounting, commercial management, logistics/WMS, reporting/BI, and omnichannel commerce. The solution is designed for beverage distributors serving the HORECA/CDH sector as well as automotive parts, lifting equipment, and stationery wholesalers. It is delivered via secure VPN with integrated mobile applications for sales teams and warehouse pickers.

Product overview

Serca is a single unified all-in-one ERP platform for wholesalers and traders, offered as a SaaS solution. The platform comprises six integrated modules: Serca ERP (the core platform), plus five add-on modules — Comptabilité (Accounting), Gestion commerciale (Commercial Management), Logistique et WMS (Logistics and Warehouse Management), Reporting et BI (Reporting and Business Intelligence), and Commerce omnicanal (Omnichannel Commerce). All modules are accessible from a single interface, providing comprehensive coverage of wholesale operations from supply and delivery to stock management, route planning, returns management, and financial reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Serca ERP

Quantifiable outcome

• Cost reduction for wholesale operations
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cegid: French ERP and retail management software vendor with offerings for distribution and wholesale; one of the most direct French competitors serving overlapping SMB and mid-market distribution customers.
• Divalto: French software publisher specializing in ERP for wholesalers, distributors, and traders — directly comparable to Serca in target customer, vertical specialization, and SME distribution market in France.
• Silog (Absys Cyborg): French ERP editor targeting mid-market distribution, services, and manufacturing — competes for the same wholesale customers Serca serves, with overlapping distribution-sector templates.
• Orisha Cocktail: Sibling product under Orisha Distribution focused on retail (POS/commerce) rather than wholesale ERP; comparable as a sister suite targeting adjacent distribution customers within the same Orisha portfolio.

Broad incumbents

• Odoo: Open-source ERP suite with distribution, inventory, and e-commerce modules; significant traction among French SMBs and a credible alternative to Serca's all-in-one positioning.
• Sage: Global ERP/SMB accounting software incumbent (Sage 50, Sage X3) with established distribution and wholesale templates and a massive French channel — competes with Serca for mid-market wholesale accounts.
• SAP Business One: Mid-market ERP from SAP with distribution and wholesale templates; targets larger French wholesalers that may otherwise consider Serca as they outgrow legacy tools.
• Microsoft Dynamics 365 Business Central: Cloud ERP from Microsoft widely adopted by European SMB distributors; competes with Serca via local partners offering distribution vertical extensions.

Emerging players

• Generix Group: French SaaS vendor specializing in supply chain, WMS, and order management for retailers and distributors — overlapping WMS/OMS functionality with Serca's logistics modules.
• Hardis Group: French software and consulting firm with WMS and supply chain solutions for distribution and logistics — partial overlap with Serca's logistics/WMS module for distribution customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serca Informatique