Capital Play
Capital Play is a UK-based specialist retailer and designer of premium in-ground and above-ground trampolines, serving residential families, schools, and landscapers through direct e-commerce, a Surrey showroom, and an international distributor network spanning nine countries.
- Company typePrivate
- Founded2000
- HeadquartersSouthampton, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Capital Play does
Capital Play is a UK-based specialist retailer, designer, and installer of premium in-ground and above-ground trampolines, founded in 2000 by Andrew Jameson as a family business. The company invented the UK's first purpose-built in-ground trampoline kit in 2012 (developed by Paul Jameson) and now operates as part of the North Trampoline Group, collaborating with Swedish manufacturer North Trampolines on joint R&D. Capital Play distributes in nine countries (UK, US, Belgium, Netherlands, Germany, Austria, New Zealand, Australia, Northern Ireland) and serves UK schools, commercial organisations, and residential families. It self-identifies as the leading designer, supplier, and specialist of in-ground trampolines to UK homes, schools, and commercial organisations, claiming the world's largest range of sizes, nets, and accessories.
The company's product portfolio centres on two in-ground trampoline lines (the original Capital In-Ground Trampolines and the premium Capital North In-Ground Trampolines) plus North-branded above-ground performance trampolines (Pioneer, Legend, Performer, Athlete series). Core proprietary technology includes patented TDU Vented Safety Pads and Vented Jump Mat systems that enable airflow for superior bounce and reduced noise, Dualtek double-dipped hot galvanised steel frames (275gsm, 50mm diameter, 2mm thick) engineered for underground damp conditions, and a built-in retaining wall system using recycled plastic panels. The Capital North In-Ground Trampoline won a Red Dot Product Design Award. Additional offerings include the Northern Lights LED lighting system, safety nets, weather covers, replacement parts (pads, jump mats, springs), and an annual trampoline service.
Capital Play generates revenue through one-time product sales, accessories and replacement parts (including via the related Trampoline Spares Direct business), and professional installation services (approximately £239 for above-ground assembly and roughly twice kit price for in-ground installation covering Surrey, London, and home counties). Pricing sits at premium levels (£899-£2,099 for in-ground kits) with seasonal promotions and Close Brothers financing. The primary go-to-market is direct e-commerce via Shopify, complemented by a Surrey display showroom, certified UK regional installation partners, and international distributors. Customer segments span residential families (primary), educational institutions including SEN schools for rebound therapy, and landscapers/garden designers who incorporate in-ground trampolines into landscape projects.
Capital Play firmographics
Firmographics- Name
- Capital Play
- Legal name
- Capital Play Ltd.
- Website
- https://capitalplay.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Capital Play is a UK-based specialist retailer and designer of premium in-ground and above-ground trampolines, serving residential families, schools, and landscapers through direct e-commerce, a Surrey showroom, and an international distributor network spanning nine countries.
- Ownership category
- akta.pro rank
Capital Play industry classification
Industry- Product category
- Outdoor Play Equipment
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)
Keywords
Where Capital Play is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Capital Play business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Trampoline Product Sales: Primary revenue stream from selling in-ground and above-ground trampolines. Products include North In Ground Trampolines (collaboration with North Trampoline), Capital In Ground Trampolines, and North performance trampolines (Pioneer, Legend, Performer, Athlete series). Revenue is one-time at point of sale.
- Accessories and Add-ons: Sales of trampoline accessories including covers, lighting systems (Northern Lights LED), safety nets, spare parts (pads, jump mats, springs, toggles), and weather protection products.
- Assembly and Installation Services: Professional assembly service for above-ground trampolines (approximately £239) and in-ground installation service provided by in-house team covering Surrey, Berkshire, Hampshire, London, Hertfordshire, Buckinghamshire, Kent and Sussex. Installation cost typically around twice the trampoline kit price.
- Trampoline Spares Direct: Related company selling replacement parts including springs, jump mats, safety pads, and other components for trampoline maintenance and repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | North In Ground Trampolines - Rectangular models |
| One time/ perpetual license | Pay-as-you-go | North In Ground Trampolines - Round models |
| One time/ perpetual license | Pay-as-you-go | Capital In Ground Trampolines - Original line |
| Unit Pricing | Pay-as-you-go | Trampoline Covers |
| Unit Pricing | Pay-as-you-go | Northern Lights LED System |
| Unit Pricing | Pay-as-you-go | Safety Nets |
| Unit Pricing | Pay-as-you-go | Spare Parts |
| Unit Pricing | Pay-as-you-go | Assembly Service |
| Unit Pricing | Pay-as-you-go | Delivery |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Capital Play product offering
Product offeringCore offering
Capital Play designs, supplies and installs in-ground and above-ground trampolines for residential, educational and commercial customers in the UK and internationally. The company sells its own Capital In-Ground and Capital North In-Ground trampoline lines (developed with Swedish partner North Trampolines), a range of North performance trampolines, accessories such as LED lighting and weather covers, replacement parts, and offers professional in-ground installation and above-ground assembly services.
Product overview
Capital Play offers a portfolio of high-quality trampolines centered around two main product lines: Capital North In-Ground Trampolines (collaboration with Swedish North Trampolines featuring patented TDU Vented Pads and adjustable spring extenders) and Capital In-Ground Trampolines (the original product line). Above-ground options include North Pioneer, Legend, Performer, and Athlete trampolines. The company also provides comprehensive accessories including Northern Lights LED lighting systems, safety nets, weather covers, replacement parts (TDU Vented Pads, jump mats, springs), and installation/assembly services. The in-ground trampolines are designed for DIY installation with optional professional installation available in selected UK regions.
Differentiator
Problem solved
Functional benefit
Brands
- Capital In-Ground Trampoline: The original UK-designed in-ground trampoline brand, featuring patented TDU Vented Pads, commercial-grade springs, and built-in retaining wall. Available in round and rectangular shapes from 8ft to 17ft.
- Capital North In-Ground Trampoline
- North Trampolines
- Capital North
Products and services
- Capital North In-Ground Trampolines Premium in-ground trampolines developed jointly with North Trampolines, featuring patented TDU Vented Pads, adjustable spring extenders for customizable bounce tension, and built-in retaining walls. Available in rectangular (10ft x 6ft up to 17ft x 12ft) and round (10ft, 14ft) sizes with full safety nets, designed for residential gardens, schools and commercial sites.
- Capital In-Ground Trampolines Original UK-designed in-ground trampoline kit designed for DIY installation, featuring TDU Vented Frame Pads, commercial-grade springs and included retaining wall. Available in rectangular sizes (10ft x 6ft, 11ft x 8ft, 14ft x 10ft, 17ft x 10ft) with optional safety enclosures.
- North Pioneer Trampolines Above-ground performance trampolines with rectangular and oval shapes, designed for families. Features Swedish engineering with high user weight capacity, sold by Capital Play as exclusive UK distributor of North Trampolines.
- North Legend Trampolines High-performance above-ground trampolines available in oval and rectangular shapes, designed for young athletes with enhanced bounce performance.
- North Performer Trampolines Professional-grade rectangular trampoline designed for serious gymnasts and athletes, offering superior bounce quality and performance specifications.
- North Athlete Trampolines Competition-level professional trampolines suitable for gymnastics training, with options for with or without safety nets, designed for elite performance.
- Northern Lights LED System Waterproof LED lighting system designed to illuminate in-ground trampolines at night, featuring colour-changing capabilities and quick plug-and-socket connection for easy installation. Priced at £249.
- Trampoline Safety Nets Safety enclosures for circular and rectangular in-ground trampolines, available in full, half, side and corner configurations. Features UV-resistant materials, foam-covered poles and 2-year warranty.
- In-Ground Trampoline Covers Weather-protective covers for in-ground trampolines, designed to shield from sunlight and dirt, available in sizes to fit both Capital and North In-Ground models with mesh drainage holes.
- TDU Vented Replacement Pads and Spare Parts Patented vented safety padding, replacement jump mats and replacement springs (8.5-inch and 7-inch) for Capital and North in-ground trampolines, sold in packs of 10, 50 or 100 springs.
- In-Ground Trampoline Installation Service Professional installation service for in-ground trampolines covering Surrey, Berkshire, Hampshire, London, Hertfordshire, Buckinghamshire, Kent and Sussex. Includes site visit, assembly, digging, soil removal and re-turfing, with cost typically around twice the trampoline kit price.
- Above-Ground Trampoline Assembly Service Professional assembly service for above-ground trampolines available throughout the UK (with postcode exclusions), priced at approximately £239, including packaging removal.
Quantifiable outcome
- Safety tested to 750kg (North IG models) with load capacity tested to 600kg
- +3 more outcomes
Companies that use Capital Play
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Capital Play technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Capital Play partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- North Trampoline GroupflagshipCapital Play is part of the North Trampoline Group. They collaborated to create the North In Ground Trampoline, described as 'our highest specification in-ground trampoline yet.' Capital Play traveled to Sweden to work with North's R&D department to jointly design the product. North provides Swedish-engineered performance trampoline expertise while Capital Play contributes in-ground installation experience.
- The Jump Shack (Arizona, USA)coreRegional distributor and installer for Capital Play/North in-ground trampolines in Arizona, USA. Website: thejumpshack.com. Provides full range of trampolines and gold standard installation service in Arizona.
- Trampolines Down Under (Utah, USA)coreRegional distributor for Capital Play trampolines in Utah, USA. Website: trampolinesdownunder.com. Contact: [email protected].
- Trampolines.nl (Belgium/Netherlands)coreRegional distributor for Capital Play trampolines in Belgium and Netherlands. Website: trampolines.nl. Contact: [email protected].
- Trampoline-shop.de (Germany/Austria)coreRegional distributor for Capital Play trampolines in Germany and Austria. Website: trampoline-shop.de. Contact: [email protected].
- Action Fitness (New Zealand)coreRegional distributor for Capital Play trampolines in New Zealand. Website: actionfitness.co.nz. Contact: [email protected].
- Oz Trampolines (Australia)coreRegional distributor for Capital Play trampolines in Australia. Website: oztrampolines.com.au. Contact: [email protected].
- NI Climbing Frames (Northern Ireland)coreRegional distributor for Capital Play trampolines in Northern Ireland. Website: niclimbingframes.com.
- All Play Solutions (Midlands)minorCertified installation partner for in-ground trampolines in the Midlands region. Contact: Sam 0116 416 1000. Website: allplaysolutions.co.uk. Email: [email protected]
- Novoplay Ltd. (Scotland/North England/Isle of Man)minorCertified installation partner for in-ground trampolines in Scotland, North of England, and Isle of Man. Contact: Chris 0141 583 7606. Email: [email protected]
- C.A.R Gardens (Isle of Wight)minorCertified installation partner for in-ground trampolines on Isle of Wight. Contact: Craig 01983 718105. Email: [email protected]
- Willows Landscaping (Guernsey)minorCertified installation partner for in-ground trampolines in Guernsey. Contact: Chris 07781 42078.
- Deer Park Landscapes (Derbyshire)minorCertified installation partner for in-ground trampolines in Derbyshire. Contact: 07494 628320. Website: Facebook/Deer-Park-Landscapes. Email: [email protected]
- Rebound Therapy OrganisationminorPartnership with rebound therapy organisations to promote trampolines for therapeutic use. Capital Play has installed trampolines at SEN schools and documented rebound therapy sessions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Capital Play competitors and assessment
Company assessmentDirect peers
- Vuly Trampolines: Australian premium trampoline manufacturer with strong direct-to-consumer positioning internationally. Comparable to Capital Play's premium ASP range, focus on family safety, and cross-border e-commerce distribution.
- Springfree Trampoline: Premium safety-focused trampoline brand (NZ/Canada origin) with proprietary rod-based springless design. Directly comparable to Capital Play in premium, safety-engineered in-ground and above-ground trampolines for family consumers.
- Salta Trampolines: Premium European trampoline brand with in-ground and above-ground models. Comparable to Capital Play in mid-to-premium price tier, family focus, and international distribution.
- Plum Products: UK-based outdoor play equipment company (playhouses, swings, trampolines). Directly comparable to Capital Play as a UK-headquartered outdoor play specialist serving family consumers through retail and e-commerce.
- TP Toys (Toy Projects): UK outdoor toy company with a long heritage, comparable to Capital Play in target segment (UK family outdoor play), e-commerce-led go-to-market, and product breadth.
- Akrobat Trampolines: European premium in-ground and above-ground trampoline maker with deep distributor footprint in Scandinavia and continental Europe. Comparable in target customer (premium family buyers) and product positioning.
- Etan Trampolines: Netherlands-based trampoline manufacturer and distributor focused on European family market. Comparable to Capital Play in product range and European distribution channels.
- North Trampoline (North Trampoline Group): Swedish-designed performance trampoline maker and Capital Play's flagship product partner. Red Dot Product Design Award winner with Pioneer, Legend, Performer and Athlete ranges; competes in the same premium performance trampoline category and acts as a strategic alliance for Capital Play.
Broad incumbents
- BERG: Dutch outdoor active play brand (trampolines, go-karts, swings). Comparable to Capital Play as a larger European outdoor play incumbent with similar end markets and broader product portfolio.
- Jumpking: Long-established US trampoline manufacturer and broader category incumbent offering a wide range of above-ground and in-ground trampolines at multiple price points. Comparable as a larger, broader incumbent in the same product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Capital Play social profiles
Digital presenceCapital Play financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capital Play leadership team
Management profileNumber of profiles
Profiles2 records
Capital Play subsidiaries and ownership
Company hierarchySubsidiaries1 record
Capital Play funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capital Play M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capital Play
What does Capital Play do?
Capital Play designs, supplies and installs in-ground and above-ground trampolines for residential, educational and commercial customers in the UK and internationally. The company sells its own Capital In-Ground and Capital North In-Ground trampoline lines (developed with Swedish partner North Trampolines), a range of North performance trampolines, accessories such as LED lighting and weather covers, replacement parts, and offers professional in-ground installation and above-ground assembly services.
Is Capital Play a public or private company?
Capital Play is a private company. It is classified as family owned and is currently operating.
When was Capital Play founded?
Capital Play was founded in 2000. It employs 51 to 100 people.
Where is Capital Play based?
Capital Play is headquartered in Southampton, United Kingdom, in the Europe region.
How does Capital Play make money?
Four revenue lines are on record. Trampoline Product Sales are the primary driver. The others are accessories and Add-ons, assembly and Installation Services and trampoline Spares Direct.
Who are Capital Play's main competitors?
Direct peers on record are Vuly Trampolines, Springfree Trampoline, Salta Trampolines, Plum Products, TP Toys (Toy Projects), Akrobat Trampolines, Etan Trampolines and North Trampoline (North Trampoline Group). Broad incumbents are BERG and Jumpking.
Does Capital Play have an API?
No public API is recorded for Capital Play.
What industry is Capital Play in?
Capital Play's product category is Outdoor Play Equipment. Its primary akta.pro industry code is THAJAEAJ, Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks). Its SIC code is 3944.