What Moose Hide Campaign does

Moose Hide Campaign is a federally registered Canadian charity (charity #783696479RR0001) founded in 2011 by Paul Lacerte and his daughter Raven Lacerte along British Columbia's Highway of Tears as an Indigenous-led movement to engage men and boys in ending gender-based and domestic violence against women and children. The organization is headquartered in Saanichton, BC (PO Box 91) and operates from 11-50 employees, with a clear operational focus on awareness, education, and community organizing rather than direct service delivery. Since inception, the campaign has distributed over 7 million moose hide pins free of charge across Canada, with a stated vision of 10 million pins and one million people fasting together in ceremony.

The core product is the moose hide pin, a small square of tanned moose hide now handcrafted at Mother Earth Recycling in Winnipeg, an Indigenous-led social enterprise that created 10 positions in year one with 20 projected in year two; vegan alternatives using HyphaLite TC, a biobased mushroom-based material, are also offered. Surrounding products include the We Are Medicine self-paced 5-part online learning platform (90 minutes of video content led by Indigenous Wisdom Carriers), the annual Moose Hide Campaign Day with ceremonies, walks, and fasting, the Community Steward Program for local organizers, K-12 education resources, post-secondary Ambassador Campus designations, workplace engagement programs, virtual workshops, and The Power of the Pin documentary.

Revenue comes from individual donations (one-time gifts, monthly recurring tiers from $5 to $500 per month, and legacy/bequests), corporate sponsorships (TELUS, BMO, Scotiabank, CIBC, Coast Capital, KPMG, PCL Construction, and others), and government funding (Province of British Columbia, Province of Ontario, Government of Canada). Pins are offered free of charge with a suggested $1 per pin reciprocity donation in batches of 25 via the campaign website, supplemented by distribution through 288 TELUS retail stores, a Community Champions network, and bulk enterprise channels. Customers span K-12 schools, post-secondary institutions, workplaces, Indigenous communities, government agencies, and individual Canadians across all provinces.

Name

Moose Hide Campaign

Legal name

Moose Hide Campaign Development Society

Website

https://moosehidecampaign.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Moose Hide Campaign is a federally registered Canadian charity founded in 2011 that distributes free moose hide pins as an Indigenous-led movement engaging men and boys to end gender-based violence against women and children across Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual donations are the primary revenue source. The campaign accepts one-time donations, monthly recurring donations, and tribute gifts in honour of special individuals. Suggested donation of $1 per pin is requested but not mandatory as pins are offered as gifts of medicine.
2. Corporate Sponsorship: Corporate partners sponsor the campaign with financial contributions and in-kind support. Sponsors include government entities (BC, Ontario), financial institutions (BMO, Scotiabank, CIBC, Coast Capital), telecommunications (TELUS), and other corporations.
3. Workplace Giving Programs: Organizations can participate through payroll giving, matching donations, and fundraising events to support the campaign.
4. Legacy Giving: The campaign accepts bequests and gifts in wills as a way for donors to support the ongoing work for future generations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Moose Hide Campaign distributes handcrafted moose hide pins free of charge as a symbol of commitment to ending gender-based violence, complemented by annual Campaign Day ceremonies, educational programs (We Are Medicine learning platform, K-12 and post-secondary resources), workplace engagement programs, Community Steward training, and virtual workshops. Pins are produced in partnership with Mother Earth Recycling, an Indigenous-led social enterprise in Winnipeg, with vegan alternatives also available. The organization operates as a federally registered charity funded by donations, corporate sponsorships, and government partnerships.

Product overview

The Moose Hide Campaign is a grassroots Indigenous-led movement offering a portfolio of programs and resources centered around the moose hide pin as a symbol of medicine for ending gender-based violence. The core offering is the moose hide pin, distributed free of charge, which serves as a conversation-starter and commitment symbol. The campaign complements this with annual Campaign Day ceremonies featuring fasting, walks, and virtual workshops; the We Are Medicine online learning journey; community steward training for local organizers; and specialized programs for K-12 schools, post-secondary institutions (including Ambassador Campus recognition), workplaces, and Indigenous communities. Additional resources include documentary screenings, activity kits, and educational guides. The campaign's products work together as a comprehensive approach to education, community organizing, and ceremonial practice aimed at ending violence against women and children.

Differentiator

Problem solved

Functional benefit

Products and services

• Moose Hide Pins Small squares of handcrafted tanned moose hide distributed free of charge as a medicine symbol representing commitment to honor, respect, and protect women and children and to speak out against gender-based and domestic violence. Each pin is intended to spark at least five conversations. Vegan/plant-based alternatives (HyphaLite TC mushroom-based material) are also available. Produced by Indigenous-led Mother Earth Recycling in Winnipeg.
• Moose Hide Campaign Day Annual national day of ceremony featuring fasting, walks to end violence, workshops, livestream events, and community gatherings across Canada to stand against gender-based violence. Engages over 300,000 Canadians in ceremony and solidarity annually.
• We Are Medicine Learning Journey A self-paced, 5-part learning journey with 90 minutes of video content led by Indigenous Wisdom Carriers from across Turtle Island, teaching participants how they can be medicine to end violence in their homes, communities, and workplaces.
• K-12 Education Resources Age-appropriate educational materials and resources for elementary and secondary schools (kindergarten through Grade 12) to teach students about ending gender-based violence, reconciliation, and Indigenous cultural values.
• Ambassador Campus Program Recognition program for post-secondary institutions demonstrating leadership in Moose Hide Campaign engagement, awareness initiatives, talking circles, discussion panels, reconciliation efforts, and annual Take Back the Night events.
• Workplace Engagement Program Resources and structured programs for organizations and workplaces to participate in the Moose Hide Campaign, including payroll giving, matching donations, and corporate workplace events. Includes bulk pin distribution to employees.
• Virtual Workshops Online workshop sessions during Campaign Day covering topics related to gender-based violence, equipped with tools and knowledge to help participants take action to end this issue.
• Community Steward Program Training program for community members to organize local Moose Hide Campaign events, including guidance on hosting kiosks, walks to end violence, and ceremonies in their communities across Canada.

Quantifiable outcome

• Over 7 million moose hide pins distributed free of charge
• +4 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered strategic, core and minor.

• Humber PolytechnicstrategicStrategic or Co-development Partner · 24 February 2025Recognized as Moose Hide Campaign Ambassador Campus following a plaque presentation ceremony. Humber has actively supported the campaign since 2021 through awareness initiatives, talking circles, discussion panels, and annual Take Back the Night events.
• Mother Earth RecyclingcoreStrategic or Co-development Partner · 2 May 2024Indigenous-led social enterprise based in Winnipeg that produces and distributes all moose hide pins. This partnership created 10 new positions, projected to grow to 20 in year two. The hides are ethically harvested from hunters and the production aligns with Indigenous values of not wasting any part of the animal.
• Victoria Royals Hockey ClubstrategicStrategic or Co-development Partner · 17 February 2023The Victoria Royals partnership includes Indigenous Cultural Celebration Night where players wore campaign stickers. The team donated 50/50 raffle proceeds (over $2,000) to the campaign. The partnership leverages hockey's influence on young men as role models.
• Shop First NationsminorGTM or Marketing PartnerIndigenous-owned enterprise that shares moose hide pins with customers and donates a portion of proceeds from their Indigenous gift box campaigns to support the campaign.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• YWCA Canada: National federation of YWCAs delivering gender-equity programming, shelters, and violence-prevention services across Canada. Larger, more established incumbent with broader mandate and service delivery footprint; overlaps on gender-based violence mission.
• Aboriginal Healing Foundation: Canadian Indigenous-led organization addressing the legacy of Residential Schools and intergenerational trauma, including the impacts linked to gender-based violence. Comparable on Indigenous-led healing, reconciliation mission, and federal funding relationships.

Direct peers

• Canadian Women's Foundation: Canada's national public foundation for women and girls, funding programs to end gender-based violence. Comparable as a national nonprofit addressing gender-based violence, competing for the same corporate sponsors, government grants, and individual donor base as Moose Hide Campaign.
• Pauktuutit Inuit Women of Canada: National representative organization of Inuit women in Canada, addressing gender-based violence, health, and wellness in Inuit communities. Comparable as an Indigenous women's national organization with overlapping advocacy, education, and awareness mission.
• Ontario Native Women's Association (ONWA): Provincial Indigenous women's organization serving Indigenous women and their families, addressing violence prevention and healing. Already a known partner of Moose Hide Campaign; comparable in mission, Indigenous-led model, and donor/sponsor ecosystem.
• Native Women's Association of Canada (NWAC): National Indigenous women's organization representing Indigenous women, girls, and gender-diverse people in Canada. Highly comparable as an Indigenous-led organization addressing MMIWG2S+, gender-based violence, and reconciliation — overlapping mission and competing for similar government and philanthropic funding.
• White Ribbon: The most directly comparable organization — a Canadian campaign engaging men and boys to end gender-based violence against women and girls. Both organizations use visible symbols (White Ribbon vs. Moose Hide pin), run annual awareness days, and target schools, workplaces, and government. They compete for the same donor and sponsor pool in Canada.
• Ending Violence Association of Canada (EVA Canada): National umbrella organization for shelters, transition houses, and sexual assault centres across Canada addressing gender-based violence. Comparable as a coordinating national body working on the same issue area, with overlapping government and institutional funding sources.

Others

• Status of Women Canada (Women and Gender Equality Canada): Federal government department advancing gender equality and ending gender-based violence in Canada. Not a peer in the fundraising sense, but a major funder and policy counterpart whose budget and program decisions directly shape Moose Hide Campaign's operating environment.

Regional players

• White Ribbon (international / global): The global White Ribbon movement engages men and boys to end gender-based violence, originating outside Canada. Comparable on the men-and-boys engagement model and pin-equivalent symbol, but primarily operates outside Canada and serves as a potential model for internationalization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Moose_Hide
• Facebookfacebook.com/moosehidecampaign.ca
• LinkedInlinkedin.com/company/moose-hide-campaign
• Instagraminstagram.com/moose_hide_campaign
• TikToktiktok.com/@moosehidecampaign
• Pinterestpinterest.ca/MooseHideCampaign

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moose Hide Campaign