RAMA MOTORI

What RAMA MOTORI does

RAMA S.p.A. (commercial brand: RAMA MOTORI) is a privately held, family-owned multi-business company headquartered in Reggio Emilia, Italy, with a wholly-owned subsidiary in Wängi, Switzerland. The company operates through six active divisions plus a real estate arm. Its core business is the distribution and customization of endothermic engines — Diesel, Gas, Petrol, and Electric — for OEM applications in non-automotive off-road machinery across agricultural, construction, road, and stationary sectors. Under the Rama Motori brand, it serves Italian OEMs, while the Swiss subsidiary Rama Motori GmbH distributes John Deere and Kubota engines in Switzerland and Liechtenstein. Rama Marine extends the franchise into marine propulsion, handling John Deere, Lombardini Marine by Rehlko, Hidea, and OXE Diesel engines. Be Parts provides nationwide distribution of engines, spare parts, and accessories to Italian dealers and repair shops in the gardening and industrial machinery market. Verdemax is the company's own-brand consumer line for garden and green-area care products, distributed nationally and internationally, and Agriservice operates a 600 m² showroom plus repair, assistance, and rental services for gardening machinery.

The revenue model is a B2B and hybrid B2B/B2C distribution business. Industry- and OEM-grade engines are sold to equipment manufacturers, while Be Parts serves the dealer/workshop aftermarket channel, and Verdemax and Agriservice reach end customers (hobbyists and professionals) through retail and showroom sale, rental, and after-sales service. Paid-in share capital is €5,000,000 and the company is UNI EN ISO 9001:2015 certified (2024). Go-to-market is primarily direct sales and authorized distributor relationships, with five multilingual company profiles (IT, EN, DE, FR, ES) indicating a coordinated international commercial presence. The company has a multi-generational entrepreneurial heritage, completed a merger by incorporation in November 2023, and shows no external institutional investors or public listing.

Name

RAMA MOTORI

Legal name

RAMA S.p.A.

Website

https://rama.it

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

RAMA MOTORI (RAMA S.p.A.) is a family-owned Italian multi-business company that distributes and customizes Diesel, Gas, Petrol, and Electric engines for OEM non-automotive off-road machinery, alongside marine engines, spare parts, own-brand garden products, and a Swiss subsidiary serving Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels5 records

Marketing channels3 records

Core offering

RAMA distributes and customizes endothermic engines (Diesel, Gas, Petrol, and Electric) for OEM first-fit applications in non-automotive off-road machinery across agricultural, construction, road, and stationary sectors. Through its divisions it also distributes marine engines, supplies spare parts and accessories to dealers and repair shops, and manufactures and distributes own-brand garden and green-area care products nationally and internationally.

Product overview

RAMA S.p.A. is a multi-business company operating globally from Reggio Emilia, Italy, through several dedicated divisions. The company distributes and customises endothermic engines for non-automotive machines, manages spare parts distribution and after-sales service, and designs/produces/distributes own-brand garden and lawn care products. The core product divisions include Rama Motori (engine distribution and customisation for OEM off-road machinery sectors including agricultural, construction, road, and stationary applications, offering Diesel, Gas, Petrol and Electric engines with pre- and post-sales technical service), Rama Marine (marine engines including John Deere marine engines, Lombardini Marine by Rehlko, Hidea, and OXE Diesel), Be Parts (nationwide distribution of engines, spare parts and accessories for gardening and industrial machinery), Verdemax (garden and green area care products for hobbyists and professionals), and Agriservice (sale, repair, assistance and rental of gardening equipment). The company also operates Rama Motori GmbH in Switzerland distributing John Deere and Kubota engines, and a Real Estate division managing property activities.

Differentiator

Problem solved

Functional benefit

Brands

• Rama Motori: Specializes in the distribution and customisation of endothermic engines for OEM, for off-road machinery in various sectors including agricultural, construction, road, and stationary applications. Offers Diesel, Gas, Petrol, and Electric engines, spare parts, and pre- and after-sales technical service.
• Rama Marine
• Be Parts
• Verdemax
• Agriservice

Products and services

• Rama Motori - Engine Distribution and Customization Distribution and customization of Diesel, Gas, Petrol, and Electric endothermic engines for OEM first-fit integration into off-road machinery across agricultural, construction, road, and stationary sectors, with spare parts and pre- and after-sales technical service.
• Rama Motori GmbH - Swiss Engine Distribution Subsidiary based in Wängi (Thurgau, Switzerland) that distributes John Deere and Kubota engines for OEM and related applications in the Swiss and Liechtenstein markets.
• Rama Marine - Marine Engine Distribution Distribution of marine engines including John Deere marine engines, Lombardini Marine by Rehlko inboard engines, and Hidea and OXE Diesel outboard engines.
• Be Parts - Spare Parts and Accessories Distribution Nationwide (Italy) distribution of engines, spare parts, and accessories from leading brands in the gardening and industrial machinery market, providing solutions for dealers and repair shops.
• Verdemax - Garden and Green-Area Care Products Manufacture and distribution (national and international) of own-brand products for the care, decoration, protection, and maintenance of green areas, serving both hobbyists and professionals.
• Agriservice - Garden Machinery Sales, Repair, and Rental Sale, repair, assistance, and rental of gardening machinery and equipment, with a curated product range displayed in a 600-square-metre showroom.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorRama Motori distributes John Deere engines for OEM applications in Italy, and Rama Motori GmbH distributes John Deere engines in Switzerland and Liechtenstein. Rama Marine also distributes John Deere marine engines.
• KubotacoreChannel Partner/ Reseller/ DistributorRama Motori GmbH distributes Kubota engines in Switzerland and Liechtenstein.
• Lombardini Marine by RehlkocoreChannel Partner/ Reseller/ DistributorRama Marine distributes Lombardini Marine by Rehlko inboard engines.
• HideaminorChannel Partner/ Reseller/ DistributorRama Marine distributes Hidea outboard engines.
• OXE DieselminorChannel Partner/ Reseller/ DistributorRama Marine distributes OXE Diesel outboard engines.

Scale indicators2 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Husqvarna Group: Husqvarna Group is a Swedish global leader in outdoor power products, forest and garden maintenance equipment, and water solutions. Overlaps with RAMA's Verdemax and Agriservice garden/green care divisions, but operates at substantially larger scale across multiple product categories.
• Volvo Penta: Volvo Penta is a global manufacturer of marine and industrial engines, serving commercial marine, leisure boat, and industrial OEM customers. Directly comparable to RAMA's Rama Marine division's product portfolio and customer base, but operating at much larger global scale.
• Deutz AG: Deutz is a publicly-listed German manufacturer of innovative drive systems, with a focus on off-highway engines for construction, agricultural, automotive, and stationary applications. Overlaps with RAMA's Rama Motori division but operates as a global engine manufacturer rather than a local Italian/Swiss distributor.
• Yanmar Power Technology: Yanmar is a Japanese manufacturer of industrial and marine diesel engines with strong European presence in agricultural, construction, and marine markets. Comparable to both Rama Motori (off-road OEM engines) and Rama Marine (marine engines), but as a global OEM rather than a regional distributor.
• FPT Industrial: FPT Industrial is an Italian (Iveco Group) global manufacturer of engines, axles, and powertrains for on-road, off-road, marine, and power generation applications. Directly competes with the off-road engine market RAMA serves but as an OEM manufacturer rather than distributor/customizer.

Direct peers

• Hatz Diesel: Hatz is a German manufacturer specializing in diesel engines and systems for industrial, construction, and agricultural applications. Comparable niche specialization in non-automotive endothermic engines for OEM off-road machinery, similar to RAMA Motori's customization offering.
• Emak Group: Emak Group is an Italian Borsa-listed manufacturer and distributor of outdoor power equipment, gardening machinery, and components, serving both professional and consumer segments. Comparable to RAMA's Verdemax and Agriservice divisions in garden/green care products and to Be Parts in parts distribution for gardening machinery.
• Stiga Group: Stiga is a European manufacturer and distributor of garden and outdoor power equipment headquartered in Italy, serving both hobbyists and professionals. Directly comparable to RAMA's Verdemax own-brand garden products and Agriservice retail division.
• CGT S.p.A. CGT is the historical Caterpillar dealer in Italy, distributing Caterpillar engines, machines, and power systems to industrial and OEM customers. Direct peer to RAMA's Rama Motori division in distributing premium non-automotive engines to Italian OEM customers.

Others

• Lombardini / Rehlko (Kohler): Rehlko (formerly Kohler Energy) owns Lombardini, a historic Italian manufacturer of small and mid-size engines for off-road, agricultural, and marine applications, including the Lombardini Marine brand distributed by RAMA's Rama Marine division. Acts as a key supplier/partner to RAMA rather than a direct competitor, but operates in the same engine category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ramamotori
• LinkedInlinkedin.com/company/rama-motori

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAMA MOTORI