Atlas Helicopters
Atlas Helicopters is a UK-based private helicopter charter operator offering bespoke twin-engine VIP flights across the UK and into Continental Europe, serving corporate, leisure, event and high-net-worth clients from five UK bases.
- Company typePrivate
- Founded2001
- HeadquartersAlton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Atlas Helicopters does
Atlas Helicopters is a UK-based private helicopter charter operator providing bespoke, door-to-door air travel for corporate, leisure, event and special-occasion clients. Founded in 2001 and acquired by brothers Jason and Jack Schofield in 2020, the company operates from five UK bases (London Elstree as its headquarters, plus Harrogate, Kemble, Fife and Preston) and conducts all flights under Civil Aviation Authority Air Operators Certificate GB2201.
Its core offering is on-demand VIP helicopter charter using an exclusively twin-engine fleet comprising the Agusta AW109 (up to six passengers, 178 mph), the Airbus AS355N Twin Squirrel (five passengers, 138 mph), the Airbus H155 (up to eight passengers, 526-mile range), the Airbus H135 (up to nine passengers with luggage capacity) and the Airbus H145 (seven passengers). All aircraft are configured with VIP leather interiors, climate control and enhanced sound-proofing; standard amenities include Bose noise-cancelling headphones and Henriot Brut Souverain champagne. A 24/7 concierge team coordinates end-to-end trip logistics including ground transport, dining, accommodation and entertainment bookings, and pricing is transaction-based on flight time only, with no waiting charges.
Revenue is generated from three streams: per-flight helicopter charter (average around £5,000+VAT, ranging from £2,500 for short hops to £10,800 for London–Paris), Aircraft Ownership and Management services for helicopter owners (covering maintenance, crew, regulatory compliance and hangarage), and Aircraft Sales Advisory for buyers. Distribution is direct-to-consumer via website, phone (+44 20 7200 4100), email and WhatsApp, with no third-party resellers, and marketing emphasizes event-led demand (British Grand Prix, Royal Ascot, Glastonbury, Cheltenham, Goodwood Revival) and a content hub called 'Our Journal'.
Atlas Helicopters firmographics
Firmographics- Name
- Atlas Helicopters
- Legal name
- Atlas Helicopters Ltd
- Website
- https://atlashelicopters.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Atlas Helicopters is a UK-based private helicopter charter operator offering bespoke twin-engine VIP flights across the UK and into Continental Europe, serving corporate, leisure, event and high-net-worth clients from five UK bases.
- Ownership category
- akta.pro rank
Atlas Helicopters industry classification
Industry- Product category
- Luxury Helicopter Charter Services
- NAICS
- Nonscheduled Chartered Passenger Air Transportation (481211), Nonscheduled Air Transportation (4812), Nonscheduled Air Transportation (48121)
- SIC
- Air Transportation, Nonscheduled (4522)
- akta.pro primary industry
- On-Demand Helicopter Charter (Private/Corporate) (TLAFACAB)
- akta.pro secondary industries
- Helicopter Event & VIP Transport Services (TLAFACAG), On-Demand/Charter Helicopter Passenger Services (THABAGAB)
Keywords
Where Atlas Helicopters is headquartered
LocationHeadquarters
- HQ city
- Alton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Atlas Helicopters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Helicopter Charter Services: Per-flight transaction pricing model. Charges based on flight time only with no waiting charges. Final cost determined by helicopter type (twin vs single engine), departure/destination routing, flight duration, aircraft size, and landing fees. Average charter cost approximately £5,000+VAT with prices starting from £2,500+VAT for short hops. Overnight stays increase costs but crew can remain with aircraft for return flights.
- Aircraft Management Services: Comprehensive helicopter ownership and management services including maintenance oversight, crew sourcing/scheduling, regulatory compliance handling, flight planning, hangarage, secure storage, and charter operations management for owners wanting to offset costs when aircraft not in personal use.
- Aircraft Sales Advisory: Consulting services for helicopter purchases including model selection guidance, financing advice, operational cost planning, and post-purchase management solutions. Also assists with upgrades, interior refurbishments, avionics improvements, and performance modifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Short-hop charters starting from £2,500+VAT |
| Transaction based/ take rate | Pay-as-you-go | Average helicopter charter at £5,000+VAT |
| Transaction based/ take rate | Pay-as-you-go | UK Destinations with representative pricing |
| Transaction based/ take rate | Pay-as-you-go | International charter to Paris from £10,800 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Atlas Helicopters product offering
Product offeringCore offering
Atlas Helicopters operates a luxury private helicopter charter service across the UK and Europe, providing bespoke door-to-door air travel using an exclusively twin-engine fleet. The company sells per-flight charter hours, full aircraft ownership and management services for helicopter owners, and advisory on helicopter purchase and refurbishment. Operations run 24 hours a day, 365 days a year, under UK Civil Aviation Authority Air Operators Certificate GB2201.
Product overview
Atlas Helicopters is a UK-based luxury private helicopter charter company offering bespoke, door-to-door helicopter transport services. The core product is their Helicopter Charter/Helicopter Hire service, complemented by Ownership and Management services for helicopter owners. The company operates a fleet of five twin-engine helicopter models (Agusta AW109, Airbus AS355N, H155, H135, and H145) serving various passenger capacities from 5-9 seats. Service offerings are organized into sub-brands covering Business Charter, Special Events, Leisure Flights, Country Sports, and Special Occasions, with destinations spanning the UK and Europe. The company also provides concierge services including itinerary planning, luxury ground transport, dining reservations, and overnight accommodations. Founded in 2001 and acquired by Jason and Jack Schofield in 2020, Atlas operates 24 hours a day, 365 days a year from bases across the UK including London Elstree, Harrogate, Kemble, Fife, and Preston.
Differentiator
Problem solved
Functional benefit
Products and services
- Helicopter Charter Services Bespoke door-to-door luxury helicopter charter for business and leisure travel across the UK and Europe, operated with twin-engine helicopters and commercial-licensed pilots under Air Operators Certificate GB2201.
- Helicopter Hire On-demand helicopter hire for sightseeing tours, airport transfers, and special event transport, billed by flight time only.
- Aircraft Ownership and Management
Quantifiable outcome
- London to Leeds: 80 minutes vs 3-4 hours by car
- +4 more outcomes
Companies that use Atlas Helicopters
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Atlas Helicopters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Atlas Helicopters partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- British Helicopter AssociationcoreIndustry association membership providing regulatory guidance, safety standards compliance, and industry representation. Displayed as footer logo indicating official membership status.
- Civil Aviation AuthoritycoreRegulatory body issuing Air Operators Certificate GB2201 under which all Atlas flights are conducted. Displayed as footer logo indicating official regulatory compliance and operating authorization.
- The Luxury NetworkminorLuxury lifestyle network with partnership/advertising arrangement. Displayed as footer logo indicating affiliation with luxury brand collective.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Atlas Helicopters competitors and assessment
Company assessmentBroad incumbents
- VistaJet: Global business aviation company offering private jet (and select helicopter) travel to ultra-high-net-worth clients. Competes for the same premium travel budget at a much larger scale.
- PrivateFly: On-demand private jet and helicopter booking platform with strong UK presence. Competes for the same HNW time-sensitive travel wallet, though as a broker rather than operator.
- NetJets: Fractional jet ownership and on-demand private aviation provider in Europe. Competes with Atlas for corporate and UHNW travel demand, especially on UK-Europe routes.
- British Airways Helicopters (Bristow Helicopters UK): Long-established UK helicopter operator with significant fleet scale across offshore, SAR, and VIP charter. Wider portfolio than Atlas but overlaps on VIP passenger services.
- Air Charter Service: Global aircraft charter broker arranging helicopter and fixed-wing charters. Competes for on-demand bookings without owning a fleet, exerting pricing pressure on operators like Atlas.
Direct peers
- Sloane Helicopters: UK helicopter sales, charter, and management company. Directly comparable on aircraft management, sales advisory, and VIP charter offerings.
- PremiAir Aviation: UK helicopter charter specialist with a multi-base footprint, offering VIP, corporate, and event charter. Closely comparable operating model, fleet, and customer base to Atlas.
- Halo Aviation: UK-based helicopter charter operator offering VIP and corporate services across the UK and Europe. Direct competitor in the same on-demand twin-engine luxury charter niche Atlas serves.
- Heli Air: UK-based helicopter operator providing charter, training, and management services. Overlaps with Atlas on charter and aircraft management offerings in the UK market.
Regional players
- Eagle Helicopters: Smaller UK helicopter operator focused on charter and aerial work. Comparable scale and product mix to Atlas but with a less premium commercial positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Atlas Helicopters social profiles
Digital presenceAtlas Helicopters compliance and trust
Trust signalCompliance3 records
Atlas Helicopters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlas Helicopters leadership team
Management profileNumber of profiles
Profiles2 records
Atlas Helicopters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlas Helicopters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlas Helicopters
What does Atlas Helicopters do?
Atlas Helicopters operates a luxury private helicopter charter service across the UK and Europe, providing bespoke door-to-door air travel using an exclusively twin-engine fleet. The company sells per-flight charter hours, full aircraft ownership and management services for helicopter owners, and advisory on helicopter purchase and refurbishment. Operations run 24 hours a day, 365 days a year, under UK Civil Aviation Authority Air Operators Certificate GB2201.
Is Atlas Helicopters a public or private company?
Atlas Helicopters is a private company. It is classified as family owned and is currently operating.
When was Atlas Helicopters founded?
Atlas Helicopters was founded in 2001. It employs 1 to 10 people.
Where is Atlas Helicopters based?
Atlas Helicopters is headquartered in Alton, United Kingdom, in the Europe region.
How does Atlas Helicopters make money?
Three revenue lines are on record. Helicopter Charter Services are the primary driver. The others are aircraft Management Services and aircraft Sales Advisory.
Who are Atlas Helicopters's main competitors?
Broad incumbents on record are VistaJet, PrivateFly, NetJets, British Airways Helicopters (Bristow Helicopters UK) and Air Charter Service. Direct peers are Sloane Helicopters, PremiAir Aviation, Halo Aviation and Heli Air. Eagle Helicopters is listed as a regional player.
Does Atlas Helicopters have an API?
No public API is recorded for Atlas Helicopters.
What industry is Atlas Helicopters in?
Atlas Helicopters's product category is Luxury Helicopter Charter Services. Its primary akta.pro industry code is TLAFACAB, On-Demand Helicopter Charter (Private/Corporate), with a secondary code of TLAFACAG, Helicopter Event & VIP Transport Services. Its NAICS code is 481211 and its SIC code is 4522.