Hightail Media

What Hightail Media does

Hightail Media is a boutique B2B marketing agency serving the video game and gaming-adjacent entertainment industries. Founded in 2014 and headquartered in San Mateo, California, the firm operates offices in San Francisco, Los Angeles, and Nashville. Its core service portfolio spans five interconnected offerings: organic and paid social media marketing, bespoke multi-format digital advertising with creative testing, end-to-end livestream production for game launches and tournaments, custom livestream studio design and construction, and bespoke marketing services for atypical creative briefs. The agency claims to have built the first video game livestream studios in the industry in 2014, and continues to design and build bespoke livestream facilities for major game developers as of 2023.

The firm delivers through a direct enterprise field-sales motion, with prospective clients initiating contact via website inquiry forms ('work with us' / 'let's work together'). Services are quote-based, with no publicly disclosed pricing tiers or rate cards. The technology footprint is service-led rather than product-led: capability is concentrated in custom studio design and physical production infrastructure for livestreaming, alongside agency-side social and digital advertising execution. There is no disclosed software platform, proprietary API, or packaged product offering.

Hightail's revenue mechanics are professional services fees across its service lines. The disclosed customer roster is concentrated in enterprise gaming, entertainment, and gaming-adjacent brands, including Epic Games, EA Sports, 2K, Square Enix, Activision Blizzard, Microsoft, Twitch, Meta, Amazon, Warner Bros, Marvel, NFL, MLS, Intel, Verizon, and Razer. The firm positions itself against generic marketing agencies by emphasizing deep gaming-culture fluency, 24/7 client accessibility, and category-defining livestream studio heritage.

Name

Hightail Media

Website

https://hightailmedia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Hightail Media is a boutique B2B marketing agency serving the gaming industry. Founded in 2014, it provides organic and paid social media marketing, bespoke digital advertising, livestream production, and custom livestream studio design and build services for enterprise gaming publishers and entertainment brands.

Ownership category

akta.pro rank

Product category

Gaming Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Paid Social Media Buying (MPAAABAD), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Gaming marketing services
• Social media advertising
• Livestream production
• Custom studio design
• Digital content creation

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Services (Organic + Paid Social): Agency fees for social media marketing services including crafting brand image and voice for gaming companies on social networks.
2. Digital Advertising Services: Bespoke digital ads across multi-format, omni-channel campaigns with hyper-targeting and creative testing for gaming clients.
3. Livestream Production Services: Production services for game launches, tournaments, and corporate communications with associated training and talent services.
4. Custom Studio Builds: Design and construction of custom video game livestream studios for major gaming companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hightail Media is a gaming-focused marketing agency that designs and executes end-to-end campaigns for video game publishers and entertainment brands. Its services span organic and paid social media marketing, bespoke digital ad creative, livestream production, custom studio builds for clients, and tailored marketing services. The agency works with Fortune 50 gaming companies including EA Sports, Epic Games, 2K, Square Enix, Warner Bros, Meta, and Verizon.

Product overview

Hightail Media is a gaming-focused marketing agency offering an integrated suite of services designed for video game companies and gaming brands. The core offering consists of five interconnected service areas: Organic + Paid Social (social media marketing and advertising), Bespoke Digital Ads (multi-format digital campaigns), Livestream Production (event and launch streaming), Custom Studio Builds (livestream facility design and construction), and Custom Marketing Services (bespoke creative solutions). These services work together to deliver cross-portfolio paid and organic media campaigns, with demonstrated results for Fortune 50 gaming clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic + Paid Social Media Marketing End-to-end organic and paid social media campaign management tailored for video game publishers and entertainment brands, designed to reach gaming audiences across major social platforms.
• Bespoke Digital Ads Custom digital advertising creative production for gaming and entertainment clients, including platform-specific ad formats for game launches and live campaigns.
• Livestream Production Production services for live-streamed gaming and entertainment events, including broadcasts for game launches, esports, and brand activations for publishers and platforms.
• Custom Studio Builds Design and build of bespoke physical and digital studio environments for gaming and entertainment clients, enabling in-house branded content capture, livestreams, and ongoing campaign production.
• Custom Marketing Services Tailored marketing services configured to the specific campaign, brand, or launch needs of gaming and entertainment clients, complementing the agency's social, creative, production, and studio offerings.

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Liquid Advertising: Liquid Advertising is a gaming-specialized marketing agency offering creative, paid media, and influencer services to game publishers and gaming brands — a direct competitor to Hightail in the gaming-only agency niche.
• Trailer Park Group: Trailer Park Group is an entertainment and gaming marketing agency producing AV, creative, and integrated campaigns for studios, publishers, and platforms — overlapping directly with Hightail's bespoke and social services.
• DECKARD Company: DECKARD is a gaming-focused creative and marketing agency working with publishers on campaigns, content, and brand work, competing head-to-head with Hightail for gaming client engagements.
• Reach Agency: Reach Agency is a marketing agency specializing in gaming, esports, and entertainment, offering brand strategy, content, and experiential campaigns to publishers and endemic brands.

Broad incumbents

• Acceleration Partners: Acceleration Partners is a performance marketing and digital agency serving consumer brands; while not gaming-exclusive, they compete for omni-channel paid media and influencer budgets Hightail also serves.
• Publicis Groupe: Publicis is a global advertising holding company whose agencies (Leo Burnett, Saatchi, etc.) serve major gaming and entertainment clients — a broad incumbent competing for enterprise marketing spend.
• Dentsu Creative: Dentsu Creative is a global creative and media agency network with significant gaming and entertainment client work, competing for the same enterprise brand and campaign mandates as Hightail.
• WPP: WPP is the world's largest advertising holding company, whose network agencies (Ogilvy, VMLY&R, GroupM) serve gaming and tech clients and compete for the same enterprise creative and media mandates Hightail pursues.
• Power Digital Marketing: Power Digital is a full-service digital marketing agency that runs paid social, programmatic, and creative campaigns across verticals including gaming — a broader incumbent competing for the same gaming marketing budgets.
• Ogilvy: Ogilvy is a global advertising network with a dedicated gaming and entertainment practice, offering creative, media, and PR services to major publishers — a broader incumbent competing at the enterprise end of Hightail's roster.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/hightailmedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hightail Media