What Reach Agency does

Reach Agency is a privately held, full-service creator and social media marketing agency headquartered on Abbott Kinney in Venice, California. The firm operates as a service-based business — not a technology platform — and works with Fortune 500 and global consumer brands across CPG (Unilever, Nestlé brands including Nexxus, Purina, Carnation Milk, Hot Pockets; Dove, Burt's Bees, Liquid-Plumr, Chicken of the Sea, NUUN), technology (Google, Microsoft 365, Microsoft Surface, Amazon), gaming and entertainment (Xbox, EA, Hulu, Doritos, Bud Light), and hospitality (Marriott). Its offering is organized around six service pillars: Strategy, Creative, Creator, Content, Community, and Entertainment & Licensing, which together cover research, creative development, influencer casting and management, content production, community building, and integrated entertainment/licensing deals.

The agency generates revenue through professional services engagements — project-based and retainer arrangements — priced on a custom quote basis that varies by client scope and campaign complexity. Go-to-market is a direct enterprise sales motion with dedicated Account Directors assigned to anchor accounts (Unilever, Google, Nestlé). Reach has accumulated an industry-leading award portfolio (AdAge Small Agency of the Year, Streamy Awards Agency of the Year, Shorty Awards Small Agency of the Year, Digiday Best Video Ad Agency, Influencer Marketing Awards Small Agency of the Year) and earned media placements in Forbes, WSJ, Adweek, Variety, and Fast Company, and self-describes as the most-awarded creator marketing agency in the U.S.

The company is structured as a California limited liability company (Reach Digital, LLC), is privately held with no disclosed outside investors or funding rounds, and operates as founder-controlled under co-founder and CEO Gabe Gordon. In April 2026 the firm announced a 25% team expansion, including dedicated Account Directors for its three largest enterprise clients, signaling capacity scaling ahead of an undisclosed slate of new client wins. Reach employs 11–50 people and is described as remote-first with an in-office option at its Venice headquarters.

Name

Reach Agency

Legal name

Reach Digital, LLC

Website

https://reach.agency

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Reach Agency is a privately held, full-service creator and social marketing agency serving Fortune 500 brands across CPG, technology, entertainment, and hospitality. It delivers influencer strategy, creative, content production, community management, and entertainment licensing through dedicated account teams and a Venice, California headquarters.

Ownership category

akta.pro rank

Product category

Influencer & Creator Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Brand Partnerships & Endorsement Agencies (MPAIAGAF)

Keywords

• Influencer marketing services
• Creator marketing agency
• Social media strategy
• Branded content production
• Creator partnership management

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Influencer Marketing Services: Reach Agency generates revenue through providing comprehensive influencer marketing and creator services to brand clients. This includes strategy, creative development, influencer casting and management, content production, and campaign execution. Revenue is likely project-based or retainer-based given the agency service model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Reach Agency is a full-service creator and social agency that plans and executes influencer-driven marketing campaigns for major global brands. It delivers six integrated service pillars — Strategy, Creative, Creator, Content, Community, and Entertainment & Licensing — covering everything from research and creator casting through content production, community management, and entertainment licensing. Engagements are delivered on a project or retainer basis to enterprise clients such as Unilever, Google, Nestlé, Hulu, Marriott, Microsoft, Xbox, and Amazon.

Product overview

Reach Agency is a full-service creator and social agency that operates as a service-based business rather than a software product platform. The agency offers six interconnected service pillars: Strategy, Creative, Creator, Content, Community, and Entertainment & Licensing. These services work together to help brands think, act, and create like creators, combining world-class strategy with award-winning creativity to create content, campaigns, and communities that are impossible to ignore. The agency serves major global brands including Unilever, Google, Nestlé, Amazon, Xbox, Doritos, Hulu, Marriott, EA, Dove, Nexxus, Purina, and Bud Light.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic consulting services covering research and insights, trendwatching, communications planning, social strategy, creator strategy, creative strategy, media consultation, deal modeling, and measurement and optimization — for enterprise brand clients planning influencer and social campaigns.
• Creative Services Creative development services including copywriting, art direction and design, creator collaboration, production management, and experiential marketing — for brands running creator-driven campaigns and social content.
• Creator Services Influencer and creator management services including casting, talent vetting and brand safety, negotiation and contracting, partnership management, business affairs, and compliance — for brands engaging creators across TikTok, YouTube, and Instagram.
• Content Services Content production services including an in-house creator studio, organic and paid social production, TVC production, editorial, and CGI/VFX/finishing — for brands producing video and social content for influencer and branded campaigns.
• Community Services Community management services including earned and in-kind ambassador programs, seeding and gifting, channel and community management, social listening, and social analytics — for brands building and nurturing owned and earned social communities.
• Entertainment & Licensing Services Entertainment and licensing services including product placement, film/streaming/TV integrations, creator series and tentpoles, integrated entertainment campaigns, brand and entertainment licensing, and creator brands and limited-time offerings — for brands connecting with audiences through entertainment IP and creators.

Quantifiable outcome

• Campaigns have generated over 1 billion social impressions for single activations
• +4 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dentsu Creative: Dentsu Creative is the global creative network of Dentsu, offering integrated campaigns including creator and social content for enterprise clients. It competes with Reach as part of a broader full-service marketing offering rather than a creator-specialist shop.
• Edelman: Edelman is a global communications and PR firm with a sizable creator marketing practice. As a broad incumbent, it offers influencer strategy and content as part of a wider reputation and earned-media portfolio, competing for the same enterprise brand mandates.
• 72andSunny: 72andSunny is a creative agency known for culture-led, entertainment-integrated campaigns for major global brands. Its creative-first approach to brand storytelling overlaps with Reach's Creative and Entertainment & Licensing pillars.
• Tinuiti: Tinuiti is a performance-driven digital marketing agency with a growing influencer and creator marketing practice. As a broader incumbent, it competes with Reach for enterprise brand budgets by bundling creator work with paid media, commerce, and analytics.

Direct peers

• Influencer.com: Influencer.com (formerly Revfluence) operates an influencer marketing platform plus managed services, competing with Reach in creator discovery, campaign workflow, and enterprise client delivery.
• Obviously: Obviously is a full-service influencer and creator marketing agency serving enterprise brands, with a similar service mix spanning strategy, creative, creator management, and content. It competes head-to-head with Reach for Fortune 500 influencer mandates.
• The Shelf: The Shelf is a data-driven influencer marketing agency providing campaign strategy, creator vetting, and content execution for CPG and consumer brands — closely aligned with Reach's creator-led, social-first agency model.
• Captiv8: Captiv8 combines an influencer marketing platform with agency services, overlapping Reach's creator casting, campaign execution, and measurement offerings for enterprise advertisers.
• Viral Nation: Viral Nation is a creator marketing agency and talent management company that pairs influencer campaigns with creator representation, directly overlapping Reach's Creator and Community service pillars. It serves similar enterprise CPG and tech clients.
• Billion Dollar Boy: Billion Dollar Boy is a global influencer marketing agency offering strategy, creative, and content production for major brands, directly comparable to Reach's full-service creator agency positioning across enterprise clients in the U.S. and EMEA.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/2730797
• Instagraminstagram.com/reachagency/?hl=en
• TikToktiktok.com/@reachagency
• Xx.com/reachagencyla
• Facebookfacebook.com/reachagencyla

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Agency