BlueOn
- Company typePrivate
- Founded2023
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BlueOn does
BlueOn is a Dutch executive search firm headquartered in Utrecht that specializes in placing CFOs and Finance Directors within entrepreneurial Netherlands (Ondernemend Nederland). Its offering is segmented along three verticals — Scale-Ups, Private Equity-backed companies, and DGA (family-owned) businesses — for each of which it has developed a distinct CFO profile addressing pain points such as working capital management, M&A integration, professionalization, and succession planning. The firm runs a community-led go-to-market model, combining direct enterprise engagement with a curated network of finance professionals maintained through recurring round-tables, knowledge events, sports activities, networking drinks, and a podcast series. Revenue is generated through professional-services fees on successful placements, with a quote-based, project-by-project pricing model.
The team comprises seven named professionals — including registered accountants with PwC audit backgrounds, an ABN AMRO/PE-trained consultant (Yvonne Snijders, joined March 2025), and an executive search specialist with 15+ years of finance-domain experience (Myk Middendorp) — plus a professional cyclist (Bram Dissel) who serves as Sport Ambassador and bridges sports and business audiences. BlueOn's track record includes 22+ completed placements across diverse Dutch organizations spanning logistics, construction, healthcare, manufacturing, technology, staffing, and consumer goods. The firm is part of the United Colors Group network alongside sister brands YellowFinance, OrangeOnly, OnlyBlue, GreenPurpose, and LinkinPink, which collectively offer a "total finance solution" wrapper for Dutch entrepreneurial companies. Brand visibility is reinforced by a sponsorship of BEAT Cycling Club (since January 2023) and content marketing across LinkedIn, Instagram, and a dedicated podcast.
BlueOn is a private firm operating solely in the Netherlands, with no public funding rounds or revenue disclosures available. Its core assets are human — domain expertise, professional networks, and brand within the Dutch CFO community — rather than technology. There is no evidence of software products, APIs, or proprietary technology platforms; the offering is service-based and relationship-driven.
BlueOn firmographics
Firmographics- Name
- BlueOn
- Legal name
- BlueOn
- Website
- https://blueon.nl
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BlueOn industry classification
Industry- Product category
- Executive Search / Finance Leadership Recruitment
- NAICS
- Professional, Scientific, and Technical Services (541)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- C-Suite & Board Search (BPACAAAA)
Keywords
Where BlueOn is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
BlueOn business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Executive Search Services: BlueOn provides executive search services specializing in CFO and Finance Director placements for scale-ups, private equity-backed companies, and DGA (family-owned) businesses in the Netherlands. Revenue is generated through successful placements.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels8 records
BlueOn product offering
Product offeringCore offering
BlueOn is an executive search firm specializing in CFO and Finance Director placements for Dutch entrepreneurial companies. It focuses on three segments — Scale-Ups, Private Equity-backed companies, and DGA (family-owned) businesses — developing a distinct CFO profile for each. Beyond placement, BlueOn runs a community/network organization of finance professionals through round-tables, knowledge events, sports activities, a podcast, and the "Trainen als een Pro" sports program, and offers pre- and post-placement services including Finance Scan and Insights Discovery.
Product overview
BlueOn is a professional services firm — an executive search and networking organization — specializing in placing CFOs and Finance Directors within Dutch entrepreneurial businesses (Scale-Ups, Private Equity-owned companies, and DGA/family-owned businesses). It is not a software product company. BlueOn's offerings are entirely service-based: executive search (CFO recruitment), a CFO/Finance professional network with curated events (round-table sessions, knowledge events, culinary events, sports events), a podcast covering finance and leadership topics, career network facilitation, and a sports sponsorship and training program (Trainen als een Pro) run in partnership with BEAT Cycling Club. BlueOn is part of the United Colors Group, a consortium of finance-specialist brands including YellowFinance, OrangeOnly, OnlyBlue, GreenPurpose, and LinkinPink. No software products, platforms, or modules are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Search (CFO/Finance Director placement) Core executive search service placing Chief Financial Officers and Finance Directors with Dutch entrepreneurial companies. BlueOn develops distinct CFO profiles for Scale-Ups, Private Equity-backed companies, and DGA (family-owned) businesses, and provides pre- and post-placement services including Finance Scan and Insights Discovery team development.
- Scale-Up CFO Search Profile Specialized CFO search profile tailored to Dutch Scale-Ups requiring structure, working capital improvement, financing rounds, and strategic planning during rapid growth.
- Private Equity CFO Search Profile Specialized CFO search profile tailored to Private Equity-backed Dutch companies requiring leadership for value creation, professionalization, M&A integration, and exit preparation within a defined hold period.
- DGA (Family Business) CFO Search Profile Specialized CFO search profile tailored to Dutch family-owned businesses (DGA) requiring a finance leader who can balance personal and business interests, support succession and continuity planning, and serve as trusted advisor to the family.
Companies that use BlueOn
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
BlueOn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BlueOn partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BEAT Cycling ClubcoreBlueOn has been a proud sponsor of BEAT Cycling Club since January 2023. BEAT is the largest professional cycling club in the Benelux. The partnership creates an extra link between sports and business, with BlueOn's logo on the right sleeve. Together they organize cycling events and support the 'Trainen als een Pro' (Train like a Pro) program where five BlueOn contacts are guided to their sporting goals.
- YellowFinancecoreYellowFinance is a sister company within the United Colors Group network, offering Finance-as-a-Service. BlueOn works together with YellowFinance to provide total solutions within the Finance domain for Ondernemend Nederland.
- OrangeOnlycoreOrangeOnly is a sister company within the United Colors Group, offering young talent and traineeships in finance. They collaborate with BlueOn to serve Ondernemend Nederland comprehensively.
- OnlyBluecoreOnlyBlue is a sister company within the United Colors Group, focused on Next Leaders in Finance. They collaborate with BlueOn to serve Ondernemend Nederland.
- GreenPurposecoreGreenPurpose is a sister company within the United Colors Group, focused on CSRD sustainability reporting. They collaborate with BlueOn for total solutions within the Finance domain.
- LinkinPinkcoreLinkinPink is a sister company within the United Colors Group, offering Interim Finance Management. They work together with BlueOn to provide total solutions for Ondernemend Nederland.
- United Colors GroupcoreParent organization of BlueOn, YellowFinance, OrangeOnly, OnlyBlue, GreenPurpose, and LinkinPink, providing a total solution within the Finance domain for Ondernemend Nederland.
- EmploycareminorEmploycare provides health checks for participants in BlueOn's 'Trainen als een Pro' program, including online questionnaires and physical measurements such as blood pressure and cholesterol.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
BlueOn competitors and assessment
Company assessmentBroad incumbents
- Egon Zehnder: Global executive search and leadership advisory firm with a financial officers practice serving European PE-backed and corporate clients. Direct competitor for senior CFO mandates BlueOn targets.
- Russell Reynolds Associates: Global executive search firm with a Financial Services and CFO practice active in Europe. Direct competitor for senior finance leadership placements at Dutch enterprises and PE-backed companies.
- Michael Page (PageGroup): International recruitment group with a finance leadership practice covering the Netherlands. Competes for CFO and Finance Director placements at the same Scale-up, PE, and corporate client segments BlueOn serves.
- Hays: Global recruitment firm with a strong finance and accounting practice operating in the Netherlands. Overlaps with BlueOn on senior finance placements and on broader talent solutions for mid-market Dutch employers.
- Heidrick & Struggles: Global executive search firm with a dedicated Financial Officers Practice placing CFOs across Europe. Comparable to BlueOn as a direct competitor for Dutch CFO mandates but operating at vastly larger scale with broader geographic reach.
- Robert Half: Global staffing and recruiting firm with a dedicated finance and accounting practice placing CFOs, controllers, and senior finance professionals. Comparable to BlueOn for finance leadership hiring across the Dutch mid-market.
- Korn Ferry: Large global organizational consulting firm with an executive search division covering CFO and finance leadership. Provides the broadest overlap with BlueOn's CFO/FD search offering across the Dutch market.
- Spencer Stuart: Global executive search firm with a strong CFO and finance leadership practice serving PE-backed and corporate clients in Europe. Competes with BlueOn for senior finance mandates in the Netherlands and Benelux.
Regional players
- YER: Dutch-based recruitment firm placing finance, technology, and commercial professionals across the Netherlands. Direct overlap with BlueOn on Dutch Finance Director and senior finance mandates in the mid-market.
- Badenoch + Clark: European recruitment firm with a finance and executive search practice active in the Netherlands and Benelux. Comparable to BlueOn for senior finance and CFO assignments in the Dutch mid-market and PE-backed segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights5 records
Customer concentration
BlueOn social profiles
Digital presenceBlueOn financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueOn leadership team
Management profileNumber of profiles
Profiles7 records
BlueOn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueOn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueOn
What does BlueOn do?
BlueOn is an executive search firm specializing in CFO and Finance Director placements for Dutch entrepreneurial companies. It focuses on three segments — Scale-Ups, Private Equity-backed companies, and DGA (family-owned) businesses — developing a distinct CFO profile for each. Beyond placement, BlueOn runs a community/network organization of finance professionals through round-tables, knowledge events, sports activities, a podcast, and the "Trainen als een Pro" sports program, and offers pre- and post-placement services including Finance Scan and Insights Discovery.
Is BlueOn a public or private company?
BlueOn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BlueOn founded?
BlueOn was founded in 2023. It employs 1 to 10 people.
Where is BlueOn based?
BlueOn is headquartered in Utrecht, Netherlands, in the Europe region.
How does BlueOn make money?
One revenue line is on record: executive Search Services.
Who are BlueOn's main competitors?
Broad incumbents on record are Egon Zehnder, Russell Reynolds Associates, Michael Page (PageGroup), Hays, Heidrick & Struggles, Robert Half, Korn Ferry and Spencer Stuart. Regional players are YER and Badenoch + Clark.
Does BlueOn have an API?
No public API is recorded for BlueOn.
What industry is BlueOn in?
BlueOn's product category is Executive Search / Finance Leadership Recruitment. Its primary akta.pro industry code is BPACAAAA, C-Suite & Board Search. Its NAICS code is 541 and its SIC code is 7361.