YellowFinance

What YellowFinance does

YellowFinance is a Dutch professional services firm headquartered at Vliegend Hertlaan 67, Utrecht, providing flexible CFO and finance expertise to small and medium-sized enterprises and scale-ups primarily in the Randstad region of the Netherlands. The firm delivers its services through a bench of approximately 17 chartered accountants and finance professionals covering CFO-as-a-Service, Finance-as-a-Service, Transaction Support (including purchase guidance, pre-integration scans, 100-day plans, and post-merger integration execution), and Consultancy & Specials (organizational management, strategy updates, liquidity management, financial function scans, cost benchmarks, data analysis, and ESG/CSRD reporting). YellowFinance sits inside the United Colors Group alongside sister brands OrangeOnly (junior finance talent), LinkinPink (interim finance management), GreenPurpose (CSRD/ESG), BlueOn (CFO executive search), and RedCore (Data, BI, and AI), enabling cross-referral and integrated offerings.

The firm operates a quote-based, professional services revenue model with no publicly disclosed pricing, rates, or contract economics. Engagements range from short advisory projects to part-time and full-time interim placements, with revenue derived from hourly or day-rate billing on CFO-, controller-, and financial-professional-level resources. Go-to-market is sales-led and relationship-driven, anchored by direct outreach, thought-leadership content (blog articles such as 'De CFO als drijver van verandering'), and a calendar of branded community events including YellowFriday Drinks, Kennisevents, Yellow aan de Kook!, and RvC Rondetafelsessie. Customer segments explicitly include Scale-ups, MKB/Mid-market, organizations in 'Heavy Weather' (Zwaar Weer) requiring restructuring, companies in M&A transactions, and DGA/family businesses.

The underlying technology stack is not disclosed and no proprietary platform is mentioned; services are delivered by senior finance practitioners. Founded in 2015, the firm operates as a privately held company with no external institutional investment or PE backing identified, and reports no disclosed funding rounds, M&A activity, or revenue figures. No patents, trademarks, regulatory actions, or third-party certifications are recorded in the available sources.

Name

YellowFinance

Legal name

YellowFinance

Website

https://yellowfinance.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

YellowFinance is a Utrecht-based Dutch professional services firm providing flexible CFO-as-a-Service, Finance-as-a-Service, Transaction Support, and Consultancy to MKB, scale-ups, and family businesses primarily in the Randstad region, operating as the anchor brand of the United Colors Group ecosystem.

Ownership category

akta.pro rank

Product category

Financial Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Environmental Consulting Services (54162)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Financial Management & Performance Improvement Consulting (BPAHACAF), Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Interim CFO services
• Finance consulting
• M&A advisory
• Transaction support
• Financial management

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. CFO-as-a-Service: Providing part-time or full-time CFO services to organizations on a flexible basis. Clients pay for professional CFO expertise without the cost of a full-time executive.
2. Finance-as-a-Service: Temporary strengthening of financial teams with experienced finance professionals. Can be part-time or full-time engagement.
3. Transaction Support: Support during M&A transactions including sell-side and buy-side advisory, due diligence support, and post-merger integration services.
4. Consultancy & Specials: Specialized consulting services including financial function scans, cost benchmarks, ESG reporting, data analysis, strategy updates, and liquidity management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

YellowFinance is a Dutch professional services firm that provides flexible, scalable financial leadership and advisory support to organizations on a part-time or full-time basis. Its core offerings include CFO-as-a-Service (interim senior financial leadership), Finance-as-a-Service (temporary reinforcement of finance teams), Transaction Support (buy-side and sell-side M&A advisory, due diligence, and post-merger integration), and Consultancy & Specials (financial function scans, cost benchmarks, ESG/CSRD reporting, liquidity management, and data analysis). Engagements are staffed by chartered accountants and senior finance professionals, delivered directly to client organizations.

Product overview

YellowFinance is a professional services firm offering a portfolio of finance consulting services. The core offerings include CFO-as-a-Service (providing flexible CFO roles part-time or full-time) and Finance-as-a-Service (temporary financial team strengthening). These are complemented by Transaction Support services for M&A (including purchase guidance, post-acquisition support, pre-integration scans, 100-day plans, and PMI execution) and Consultancy & Specials covering organizational management, strategy updates, liquidity management, financial function scans, cost benchmarks, and ESG reporting. The company also organizes knowledge events and networking gatherings for professionals.

Differentiator

Problem solved

Functional benefit

Brands

• YellowFinance: Core brand providing CFO-as-a-Service, Finance-as-a-Service, Transaction Support, and Consultancy & Specials

Products and services

• CFO-as-a-Service Flexible provision of the CFO role on a part-time or full-time basis, providing strategic thinking power, tactical and operational support, and acting as a sounding board for decision-making; intended for Dutch organizations that need senior financial leadership without committing to a permanent executive hire.
• Finance-as-a-Service Temporary strengthening of the finance team with driven, enterprising, highly educated professionals whose personal fit and competencies are matched to the client's organizational culture; engagements can be part-time or full-time.
• Transaction Support Advisory and execution services for M&A transactions, including purchase guidance (aankoopbegeleiding), Pre-integration Scan, 100 Dagen Plan, and post-merger integration (PMI) execution for both buy-side and sell-side clients.
• Consultancy & Specials Specialized advisory covering organizational management, strategy updates, liquidity management, financial function scans, cost benchmarks, data analysis / BI, and ESG reporting (in collaboration with sister brand GreenPurpose).

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• OrangeOnlycoreStrategic or Co-development PartnerOrangeOnly is a sister company within United Colors Group, specializing in trainee and young professional placement in finance roles. OrangeOnly focuses on starters and career进阶ers in the finance domain, providing a pipeline of young talent and complementary services to YellowFinance's CFO-level offerings. The two companies frequently collaborate on client projects.
• GreenPurposecoreStrategic or Co-development PartnerGreenPurpose is a sister company within United Colors Group specializing in CSRD/ESG reporting services. YellowFinance collaborates with GreenPurpose to provide comprehensive ESG reporting support to clients, with YellowFinance team member Jordy Jonker also working with GreenPurpose on ESG materialiteitsanalyses.
• LinkinPinkcoreStrategic or Co-development PartnerLinkinPink is a sister company within United Colors Group specializing in interim finance management. The company connects clients with temporary finance professionals and operates from the same office location as YellowFinance. Both companies share the same office address and phone number format, indicating close operational integration.
• BlueOncoreChannel Partner/ Reseller/ DistributorBlueOn is a sister company within United Colors Group focused on CFO executive search and permanent placement. BlueOn places CFOs at organizations and collaborates with YellowFinance when clients need either permanent hires or temporary CFO support. The shared leadership team (including Bart Kemp and Alex Buis appearing across both companies) demonstrates close cooperation.
• RedCoreminorStrategic or Co-development PartnerRedCore is a sister company within United Colors Group focusing on Data, BI, and AI services. While mentioned as part of the group, less specific information is available about ongoing collaboration with YellowFinance compared to other sister companies.
• United Colors GroupflagshipOthersUnited Colors Group is the parent company of YellowFinance and its sister brands. The group provides a comprehensive suite of finance services including executive search (BlueOn), interim management (LinkinPink, YellowFinance), trainee programs (OrangeOnly), ESG reporting (GreenPurpose), and data/BI services (RedCore). YellowFinance is the primary CFO-as-a-Service brand within the group.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HeadFirst Group: HeadFirst Group is a Dutch interim management platform with significant finance and CFO interim offerings. It serves a similar Dutch mid-market customer base and overlaps with YellowFinance's Finance-as-a-Service and CFO-as-a-Service streams, though at a larger scale.
• 2-Control: 2-Control is a Dutch interim management and finance consultancy placing senior finance professionals into SME and mid-market clients. It directly competes with YellowFinance in interim finance staffing and CFO placements across the Netherlands.
• HighQ Business Finance: HighQ is a Dutch finance consultancy providing interim CFOs, financial professionals, and M&A support to mid-market clients. It overlaps directly with YellowFinance's CFO-as-a-Service, Finance-as-a-Service, and Transaction Support offerings within the same Randstad-adjacent geography.
• CFO Partners: CFO Partners is a Dutch firm specializing in interim CFO and finance leadership solutions for mid-market companies. It is the most directly comparable peer to YellowFinance, offering a similar part-time/full-time CFO model and serving a comparable SME and scale-up client base in the Netherlands.

Broad incumbents

• JBR (Jagersma, Booij, Rispens): JBR is an established Dutch M&A and corporate finance advisory firm serving mid-market clients. It directly overlaps with YellowFinance's Transaction Support offerings including buy-side/sell-side advisory, due diligence, and corporate valuations.
• BDO Netherlands: BDO is a global accounting and advisory network with strong Dutch mid-market presence, offering audit, tax, advisory, and CSRD-related services. It competes with YellowFinance in CSRD reporting, transaction support, and finance consulting for SME clients.
• IMAP Netherlands: IMAP is an international M&A advisory firm with a Netherlands presence providing buy-side and sell-side advisory, due diligence, and PMI support. It competes with YellowFinance's Transaction Support practice for mid-market M&A mandates and offers overlapping PMI services.
• Deloitte Netherlands (Strategy & Transactions): Deloitte Netherlands is a Big-4 firm offering interim CFO, finance transformation, M&A advisory, and CSRD reporting services. It competes with YellowFinance across multiple streams but at significantly larger scale and with broader geographic reach, often displacing mid-market advisory work.

Regional players

• Bluefin Executive Search: Bluefin is a Dutch executive search and finance consultancy with both permanent and interim finance offerings. It competes with YellowFinance in the CFO advisory and interim finance space, particularly for senior placements, and shares the same Netherlands-focused market.

Others

• GreenPurpose: GreenPurpose is YellowFinance's sister brand within United Colors Group, specializing in CSRD/ESG reporting. While not a direct competitor, it represents the ESG/CSRD-focused adjacent ecosystem that overlaps with YellowFinance's ESG reporting consultancy and provides a useful benchmark for adjacent specialty advisory scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/yellowfinance
• Xx.com/YellowFinance
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YellowFinance