Charlotte Meentzen

What Charlotte Meentzen does

Charlotte Meentzen Kräutervital Kosmetik GmbH is a privately held German natural cosmetics company founded in 1930 and headquartered in Radeberg, Saxony, where it develops and manufactures plant-based skincare, body care, sun protection, and men's grooming products. The portfolio spans specialized lines including SEBUM BALANCE for oily and blemished skin, DERMA CONTROL for pigmentation and scarring, Contour Lift and Natur Pur BIOLIFT for anti-aging, Aqua Minerals and Aloe Vera Sensitiv for sensitive and dry skin, Silk & Pure for urban environmental stress, and the MEENTZEN FOR MEN sub-brand. Products are based on medicinal-herb and plant-derived formulations developed internally in Saxony.

The company operates a three-channel go-to-market: a direct-to-consumer e-commerce platform at meentzen.de featuring a digital cosmetics consultation tool and the My Meentzen points-based loyalty program; a B2B professional portal (professional.meentzen.de) serving registered cosmeticians and beauty studios; and a Studio Finder network of partner cosmetic studios across Germany where professionals apply products as part of in-person treatments. Pricing is structured around unit pricing per liter, with serums retailing €29.90–€36.90, body care €14.90–€23.90, and premium face sets up to €89. Shipping is currently limited to Germany and Austria via DHL.

In 2025 the company launched a broad wave of new SKUs (including the BEAUTY FORUM Stars Award-winning GLOW ESSENCE Astaxanthin Serum, an LSF 50 sun protection serum, and a refreshed body care range), initiated an EU/state-funded AI-assisted sales assistant for the online shop, and opened a distributor enquiry channel to recruit international partners. Ownership rests with Managing Director Robert Gey; the company is self-funded, has no parent or institutional investors, and does not publicly disclose financial results.

Name

Charlotte Meentzen

Legal name

Charlotte Meentzen Kräutervital Kosmetik GmbH

Website

https://meentzen.de

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Charlotte Meentzen is a German natural cosmetics company founded in 1930 and based in Saxony, producing plant-based skincare, body care, and men's grooming products sold via DTC e-commerce, a B2B professional portal, and a partner cosmetic studio network across Germany and Austria.

Ownership category

akta.pro rank

Product category

Natural Cosmetics and Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Natural cosmetics manufacturing
• Herbal skincare products
• Professional beauty treatments
• Men's grooming cosmetics
• Facial body care

Headquarters

HQ city

Radeberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct sales of cosmetics and care products through the Charlotte Meentzen online shop. Products include facial care, body care, serums, men's care line, and specialty formulations. One-time purchase model with loyalty points awarded through My Meentzen program.
2. B2B Professional Sales: Sales to registered business customers (beauticians, cosmetic studios) through the Professional section of the website
3. Loyalty Program (My Meentzen): Points-based rewards program where customers earn points through purchases, reviews, and website interactions. Points can be exchanged for rewards, discounts, or limited products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Charlotte Meentzen develops, manufactures, and sells plant-based natural cosmetics and skincare products in Saxony, Germany, including facial care, body care, serums, sun protection, and a dedicated men's grooming line (MEENTZEN FOR MEN). The company operates a direct-to-consumer e-commerce shop (meentzen.de) with an integrated digital cosmetics consultation tool and a partner network of cosmetic studios offering professional treatments.

Product overview

Charlotte Meentzen offers a diverse portfolio of natural cosmetics and skincare products developed in Saxony, Germany since 1930. The product range includes multiple specialized lines: SEBUM BALANCE for oily/acne-prone skin (featuring azelaic acid serums, balancing tonics, and 24H creams); DERMA CONTROL for pigmentation and scar treatment (including dermaroller and multi-balm); DERMA BALANCE and DERMA REPAIR serums; Contour Lift anti-aging premium sets; Natur Pur BIOLIFT and BALANCE lines; Aqua Minerals and Aloe Vera Sensitiv for sensitive/dry skin; Silk & Pure for urban environmental stress; MEENTZEN FOR MEN dedicated men's line; and Body Care products including shower gels, moisturizing lotions, and body creams. The company also operates an online shop with digital cosmetics consultation, a My Meentzen loyalty program, and a Studio Finder service connecting customers with partner cosmetic studios. New product launches in 2025 include the award-winning GLOW ESSENCE Astaxanthin Serum, LSF 50 Sun Protection, No Make-Up antioxidant fluid, and multiple body care products.

Differentiator

Problem solved

Functional benefit

Brands

• MEENTZEN FOR MEN: Men's care range inspired by nature with extracts of Wild Indigo and prickly pear, featuring a spicy-woody fragrance with orange and black pepper notes.

Products and services

• SEBUM BALANCE Product Line Specialized skincare line targeting excess sebum, impurities, and inflammation using mimosa tenuiflora bark extract, succinic acid, zinc, and an active complex of manuka, magnolia, and black pepper. Sold to end consumers through the Charlotte Meentzen online shop for personal skincare use.
• DERMA CONTROL Product Line Dermocosmetic range addressing pigmentation, scars, and targeted skin concerns using sea daffodil extract, Chinese plant extracts, and dermaroller tools for at-home skin care treatment. Sold to end consumers through the Charlotte Meentzen online shop.
• MEENTZEN FOR MEN Product Line Men's grooming line featuring Eau de Parfum, 24H Moisturizing Cream, Anti Age Q10 Cream Fluid, After Shave Balm, 3 in 1 Hydro Gel, Anti Stress Eye Care, Body & Hair Wash, and Roll-On Deodorant. Sold to male end consumers through the Charlotte Meentzen online shop.
• Contour Lift Premium Face Care Set Premium face care set with recontouring serum designed for anti-aging effects. Sold to consumers seeking premium anti-aging skincare through the online shop.
• GLOW ESSENCE Astaxanthin 2-Phase Serum Award-winning astaxanthin 2-phase serum for skin radiance, recognized with 1st place at BEAUTY FORUM Stars Award 2025. Sold to consumers seeking high-performance natural serums through the online shop.
• LSF 50 Light Protection Serum Sun protection serum with SPF 50 offering effective protection against UVA and UVB radiation that spreads well and can be applied under day care. Sold to consumers seeking sun protection through the online shop.
• No Make-Up Complexion-Optimizing Antioxidant-Fluid Complexion-optimizing antioxidant fluid for natural skin enhancement without makeup. Sold to consumers seeking natural-looking complexion solutions through the online shop.
• Body Care Product Range Body care product range including shower gels, moisturizing lotions, body creams, neck and décolleté creams, and limited-edition body mists. Sold to consumers for personal body skincare through the online shop.
• Silk & Pure Product Line Care range for young skin stressed by urban environmental conditions, providing 360-degree protection against photo-damage and urban influences. Sold to consumers seeking protective daily skincare.
• Natur Pur Product Range Natural product line including Natur Pur BALANCE Green Tea Elixir and Natur Pur BIOLIFT Red Wine Serum for natural skin balance and biolifting effects. Sold to consumers preferring plant-based skincare.
• Online Cosmetics Consultation Digital cosmetics consultation service providing personalized product recommendations based on user information about skin type and needs, helping consumers identify suitable products.
• Charlotte Meentzen Online Shop E-commerce platform at meentzen.de providing retail sale of the full Charlotte Meentzen cosmetics and care product catalog with search and filtering by skin type, care series, ingredients, and product categories.
• Studio Finder Service Geographic search service to find Charlotte Meentzen partner cosmetic studios throughout Germany for professional treatment methods and on-site product application.
• My Meentzen Loyalty Program Customer rewards and benefits program where customers earn points through purchases, reviews, and website interactions. Points can be exchanged for rewards, discounts, or limited products.

Quantifiable outcome

• 1st Place - BEAUTY FORUM Stars Award 2025 in 'Serums & Concentrates' category for GLOW ESSENCE Astaxanthin 2-Phase Serum

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• European Union / Freistaat SachsenminorStrategic or Co-development Partner · 1 January 2025EU-funded digital project developing an AI-assisted sales assistant integrated into the online shop. The project aims to provide customers with a more comfortable, personalized, and efficient shopping experience while streamlining internal processes.
• DHL (Deutsche Post)coreChannel Partner/ Reseller/ DistributorShipping partner delivering orders to customers within Germany. Uses DHL GoGreen Plus service for carbon-neutral shipping through decarbonization measures within the logistics network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• L'Oréal: Global beauty multinational with increasingly active naturals portfolio (e.g., La Provençale Bio, Sanoflore, various certifiable naturals). Competes broadly across skincare and body care channels that overlap with Charlotte Meentzen.
• Beiersdorf (NIVEA, Eucerin): Hamburg-based personal care multinational owning NIVEA and Eucerin. Eucerin is a relevant adjacency in dermocosmetics and anti-aging serums that competes directly with Charlotte Meentzen's premium skincare range; NIVEA competes in body care.
• Estée Lauder Companies: Global prestige beauty group with skincare brands (Estée Lauder, Clinique, Darphin) competing in the premium serum and anti-aging categories where Charlotte Meentzen's GLOW ESSENCE and Contour Lift products are positioned.
• Bioderma (NAOS): Dermo-cosmetic brand owned by NAOS, selling dermatological skincare (sensibio, sebium) globally. Comparable on the dermo-skincare and sebum-balance positioning where Charlotte Meentzen's SEBUM BALANCE and DERMA lines compete.

Direct peers

• Wala / Dr. Hauschka: German natural cosmetics brand Dr. Hauschka (Wala) sells plant-based skincare, serums, and body care through DTC and partner esthetician studios — closely mirroring Charlotte Meentzen's combination of natural ingredients, professional channel, and premium positioning.
• Weleda: Swiss-German natural cosmetics and skincare brand with similar plant-based/herbal positioning, multi-channel distribution (DTC, retail, professional), and comparable heritage (founded 1921). Both target consumers seeking certified natural skincare across facial, body, and men's categories.
• Primavera Life: German maker of natural cosmetics and aromatherapy products with comparable plant-based positioning, Made-in-Germany manufacturing, and DTC plus B2B professional channels through partner practitioners.
• Lavera: German natural cosmetics brand offering facial, body, and men's care with an emphasis on organic plant ingredients. Similar size, German manufacturing, and broad-line natural skincare strategy targeting the same DACH consumer.
• Annemarie Börlind: German natural cosmetics manufacturer based in Calw, selling facial care, body care, and serums through DTC and select retail. Comparable in 'Made in Germany' naturals positioning, dermatological claims, and reliance on botanical actives.
• Kneipp: German heritage brand (part of Hartmann Group historically) producing natural body care, bath, and skincare products with botanical actives. Comparable on natural positioning, German manufacturing, broad body-and-facial portfolio, and multi-channel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CharlotteMeentzenDeutschland
• Instagraminstagram.com/charlotte_meentzen_de
• Xx.com/CharlotteMeentz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlotte Meentzen