DODOcase VR

What DODOcase VR does

DODOcase VR, a division of VRSellutions LLC, manufactures custom branded cardboard virtual reality viewers for enterprise marketing campaigns. Founded in 2014 as Google's first strategic partner in the Works with Google Cardboard program, the company operates from San Francisco, CA and Colorado Springs, CO, and serves brands, advertisers, media properties, and content owners across more than 196 countries. The product portfolio consists of three Google Cardboard-compatible viewers: the P1 POPUP (original compact viewer with 25mm bi-convex lenses), the P2 POPUP (newer model with 37mm bi-convex lenses, eyewear accommodation, and pop-up assembly), and the P2 PROMO (flat-folding viewer designed for direct mail and USPS-compliant bulk distribution). All products are customizable with full-color branding and work with Android and iOS smartphones.

The company's business model is built on quote-based sales of custom-manufactured viewers, supported by in-house graphic design, US-based production with multi-million dollar printing technology, and complete logistics and fulfillment. Customers include Porsche, Discovery Channel, ABC, NBC, Budweiser, Tom's Shoes, AT&T, and Etihad Airlines, with over 1,000 client engagements and 1M+ units shipped since inception. The go-to-market is direct enterprise sales via the company website with dedicated account managers. Revenue is not publicly disclosed, and the company has no external institutional investment, operating as a closely held unit under the VRSellutions LLC umbrella.

Name

DODOcase VR

Legal name

VRSellutions LLC

Website

https://dodocasevr.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

DODOcase VR, a division of VRSellutions LLC, manufactures custom branded cardboard VR viewers for enterprise marketing campaigns. Founded in 2014 as Google's first Works with Google Cardboard partner, it sells P1 POPUP, P2 POPUP, and P2 PROMO viewers to brands, advertisers, and media companies across 196 countries.

Ownership category

akta.pro rank

Product category

VR Hardware

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD)

akta.pro secondary industries

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Custom branded VR viewers
• Cardboard VR headsets
• Google Cardboard compatible
• Promotional VR merchandise
• Direct mail VR marketing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Branded VR Viewer Sales: Sale of custom printed cardboard VR viewers (P1 Popup, P2 Popup, P2 Promo models) to brands, advertisers, and content owners for VR marketing campaigns
2. Design and Production Services: Graphical design support and services via in-house team for custom branding of VR viewers
3. Logistics and Fulfillment: Complete logistics and fulfillment support for delivery of custom VR viewers to campaign locations or end recipients

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

DODOcase VR manufactures custom branded cardboard virtual reality viewers designed for marketing campaigns, offering three product models (P2 POPUP, P1 POPUP, P2 PROMO) that are compatible with Google Cardboard and work with all smartphones. The company provides end-to-end services including custom graphical design, full-color printing, dedicated account management, and worldwide logistics and fulfillment, enabling brands, advertisers, media properties, and content owners to execute VR marketing campaigns at scale.

Product overview

DODOcase VR is a custom branded virtual reality viewer company offering a portfolio of cardboard VR viewers. The company provides three distinct products: P2 POPUP (their newest viewer with eyewear accommodation and large format lenses), P1 POPUP (the original compact viewer for any project), and P2 PROMO (a flat-folding viewer designed for direct mail and mass distribution campaigns). All products are customizable with full-color branding and work with Android and iOS smartphones. DODOcase VR was Google's first strategic partner in the Works with Google Cardboard program dating back to 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• P2 POPUP VR Viewer A premium Google Cardboard-compatible VR viewer with high-grade cardboard construction, large format 37mm bi-convex lenses for a wider field of view, eyewear and large format phone accommodation, and a unique pop-up design for simple assembly. Folds flat into an 8.5" x 5.25" x .75" reusable storage sleeve with full color branding. Designed for brands and advertisers seeking a high-quality custom branded VR viewer for marketing campaigns.
• P1 POPUP VR Viewer The original custom Google Cardboard VR viewer made in the USA with high-grade cardboard. Compact with flat side panels, 25mm bi-convex lenses, velcro top closure, and folds flat into a customizable sleeve measuring 8.5" x 5.25" x .75". Works with all smartphones including Android and iOS. Designed for brands seeking a proven, versatile custom branded VR viewer for any project.
• P2 PROMO VR Viewer A flat-folding virtual reality cardboard viewer designed specifically for direct mail and large-scale campaigns. Slides into its own custom branded envelope (approximately 6" x 2.75"), designed for bulk mail distribution in accordance with United States Postal Service standards. Features 25mm bi-convex lenses, glossy printed finish, and accommodates all smartphones. Geared toward brands, publishers, and direct mail marketers executing mass distribution VR campaigns.

Quantifiable outcome

• Over 1,000 successful branded VR campaigns delivered
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreStrategic or Co-development Partner · 1 January 2014DODOcase VR was Google's first partner in the Works with Google Cardboard program dating back to 2014. This strategic partnership established DODOcase as a trusted manufacturer of Google Cardboard compatible VR viewers and provided credibility for custom branded VR campaigns.
• VRSellutions LLCcoreOthersDODOcase VR is a division of VRSellutions LLC, a US-based company. The parent company structure provides organizational backing while DODOcase VR operates as the branded VR viewer division.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• HALO Branded Solutions: HALO is a major branded merchandise and promotional products company serving enterprise marketing campaigns. It operates in the same customer segment as DODOcase and competes for the same corporate promotional budget allocations, though without specialization in VR hardware.
• Mattel (View-Master VR): Mattel launched a branded Cardboard-spec VR viewer (View-Master VR) targeted at kids and family content. It represents a direct comparable in branded VR viewer hardware for consumer and promotional use, leveraging Mattel's brand IP in a similar physical viewer format.
• 4imprint: 4imprint is one of the largest custom promotional products distributors in North America, offering branded merchandise across categories. It competes for the same enterprise marketing budgets that fund DODOcase's branded VR viewer campaigns and represents an alternative procurement channel for branded promotional items.
• Merge VR: Merge was a competing manufacturer of Cardboard-compatible and soft-foam VR viewers for consumers and education. It competed directly with DODOcase in the smartphone-based VR viewer category and represented an alternative path for branded promotional VR hardware before ceasing operations.
• Homido: Homido is a French manufacturer of smartphone VR viewers and Cardboard-compatible headsets. It competes in the same product category as DODOcase, offering branded and consumer VR viewer hardware with similar form factors and lens configurations.
• Google Cardboard: Google's reference Cardboard platform is the design standard that DODOcase VR's viewers are explicitly compatible with. As the originator of the format and DODOcase's first strategic partner since 2014, Google Cardboard defines the technical compatibility baseline against which all Cardboard-spec viewers are judged.

Broad incumbents

• Apple (Vision Pro): Apple Vision Pro is the premium spatial computing platform defining the next generation of immersive hardware. As a broad incumbent in consumer XR, Apple sets the trajectory that determines whether branded promotional viewers like DODOcase's remain relevant for marketing activations.
• Meta (Quest): Meta's Quest line is the dominant standalone VR headset family and the primary force redefining consumer VR. While not a direct competitor in cardboard viewers, Meta shapes the broader immersive hardware ecosystem that determines long-term demand for promotional VR viewers like DODOcase's.
• PICO (ByteDance): PICO, owned by ByteDance, is a global VR headset manufacturer competing with Meta in the standalone VR category. It shapes the broader immersive hardware ecosystem that influences the long-term relevance of Cardboard-style branded VR viewers for promotional use.
• Samsung (Gear VR): Samsung's Gear VR was a flagship mobile VR headset developed with Oculus that dominated smartphone-based VR before being discontinued. As a much larger incumbent in mobile VR hardware, Samsung represented the broader category that branded Cardboard viewers like DODOcase's compete against for enterprise marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dodocasevr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DODOcase VR