Homido

What Homido does

Homido is a French VR hardware manufacturer founded in 2014, specializing in mobile smartphone-based virtual reality headsets. The company designs, manufactures, and distributes four primary SKUs — Homido Mini (€14.99 entry-level foldable glasses), Homido Grab (€29.99 education-focused, Google-certified), Homido V2 (€49.99 versatile mid-tier), and Homido Prime (€69.99 premium tier for intensive and clinical use) — complemented by a Bluetooth Gamepad accessory and the Homido Center mobile content aggregation app available on Google Play and Apple Store. Its core technology uses the user's smartphone as the display, paired with proprietary True Vision Optics lenses co-developed with an optical research institute that deliver a 100-degree field of view, alongside mechanical adjustments for interpupillary distance and eye-screen distance to accommodate glasses wearers. Homido Grab holds Google Works With Google Cardboard (WWGC) certification, ensuring compatibility with the broader Cardboard ecosystem of 300+ VR applications and the Google for Education program through which 250,000+ students have been equipped worldwide.

The company serves a horizontally-segmented base spanning education (its largest user cohort), healthcare (vision therapy and clinical use cases via partners GiveVision, Bioserenity, and Sympatient), automotive retail and brand marketing (Nissan, Renault showroom and conference activations), consumer goods marketing (Massimo Dutti, Ferrero product launches), and individual consumers seeking affordable VR. Enterprise customization — branded, co-logoed headsets for corporate gifting and trade show activations — is a distinct B2B revenue motion alongside D2C sales.

Homido's business model is anchored on direct e-commerce hardware sales via www.homido.com, supplemented by a Japan distribution partnership with Crossdevice (homido.jp), enterprise bulk custom orders, and a freemium content platform. The company operates through two French legal entities — HMD TECH SARL (the brand owner, registered in Le Palais, Brittany) and PODIMPORT SAS (the e-commerce operator) — with 11-50 employees and no disclosed external venture capital or private equity funding. The mobile VR category in which Homido competes is undergoing structural displacement by standalone VR headsets, placing pressure on the company's long-term addressable market and any growth thesis rooted in the smartphone-paired form factor.

Name

Homido

Legal name

HMD TECH SARL

Website

https://homido.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Homido is a French manufacturer founded in 2014 that designs and distributes mobile VR headsets (Mini, Grab, V2, Prime) using smartphones as displays, serving consumers, schools, and enterprise customers across education, healthcare, marketing, and automotive verticals via direct e-commerce and a Japan distribution partner.

Ownership category

akta.pro rank

Product category

Mobile VR Headsets (Consumer Electronics)

NAICS

Electronics and Appliance Retailers (4492), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

akta.pro secondary industries

VR Headsets & Accessories (CRACAOAE), VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD)

Keywords

• VR headsets
• Mobile VR hardware
• Smartphone VR glasses
• VR education solutions
• Branded VR accessories

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. VR Headset Hardware Sales: Direct sales of VR headsets (Mini, Grab, V2, Prime) to consumers and businesses through e-commerce website and distribution partners
2. Enterprise Customization Services: B2B customization of VR headsets with company logos, colors, and branding for marketing campaigns, corporate gifts, and events
3. VR Center Platform: Homido Center mobile app platform providing access to compatible VR applications, 360 videos, and content, available on Google Play and Apple Store

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Homido designs, manufactures, and sells mobile virtual reality headsets (Mini, Grab, V2, Prime) that use a consumer's own smartphone as the display, along with the supporting Homido Center app ecosystem. Its products are sold direct-to-consumer through e-commerce and to enterprises as customized branded hardware for marketing, education, and healthcare use cases. The company is a Google-certified Works With Google Cardboard partner and a Google for Education partner.

Product overview

Homido is a French manufacturer and distributor of mobile VR headsets for smartphones, established in 2014. The product portfolio centers on four core VR headset models—Homido Mini (entry-level foldable glasses), Homido Grab (education-focused, Google-certified), Homido V2 (versatile all-rounder), and Homido Prime (premium tier)—all using the smartphone as the display. Products support Android and iOS smartphones and deliver 360° immersive experiences through True Vision Optics lenses with 100° field of view. The ecosystem is complemented by the Homido Center mobile app, a gamepad accessory, and enterprise customization services. Pricing ranges from €14.99 (Mini) to €69.99 (Prime), with bundle options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Homido Mini Entry-level foldable VR glasses positioned as the world's smallest VR glasses, designed to turn a user's own 4.7–6.5 inch Android or iOS smartphone into an immersive 360° VR display using high-quality lenses. Sold to consumers seeking an affordable, portable introduction to mobile VR.
• Homido Grab Google-certified VR headset specifically designed for education, compatible with the Google Cardboard ecosystem and the Google Expeditions program. Works with 4.5–6.0 inch Android and iOS smartphones, available in six color options, made with hypoallergenic and durable materials for classroom use.
• Homido V2 Versatile all-rounder VR headset compatible with 4.5–6.5 inch smartphones, featuring 100° field of view True Vision Optics lenses, IPD adjustment, and eye-screen distance settings. Marketed as ideal for training applications, immersive experiences, and general consumer VR use.
• Homido Prime Premium-tier VR headset for smartphones, lightweight and comfortable, designed for intensive use with high-quality optics. Supports screen sizes up to 6.8 inches, and is the model used in healthcare applications such as GiveVision's SightPlus vision-assist program.
• Homido Gamepad Bluetooth gamepad controller designed for use with Homido VR headsets and smartphones, enabling interactive input for VR gaming and immersive experiences.
• Homido Center Free mobile application available on Google Play and the Apple App Store that aggregates access to 300+ compatible VR applications, 360° videos, and educational content for use with Homido VR headsets. Functions as the content-discovery layer of the Homido ecosystem.
• Enterprise Customization Services B2B professional service in which Homido manufactures and ships VR headsets customized with customer logos, brand colors, and packaging, typically in bulk. Used by enterprises for marketing campaigns, product launches, trade shows, retail experiences, and corporate gifts (customers include Nissan, Renault, Massimo Dutti, and Ferrero).

Quantifiable outcome

• 250,000+ students equipped with Homido VR headsets worldwide
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GooglecoreStrategic or Co-development PartnerGoogle partner for the WWGC (Works With Google Cardboard) program. Homido is certified and compatible with Google Cardboard ecosystem, enabling use with thousands of VR applications. Also a Google for Education partner providing VR solutions for Google Expeditions educational program for over 5 years.
• GiveVisioncoreStrategic or Co-development PartnerGiveVision uses Homido Prime in their SightPlus program to help visually impaired people regain near-normal vision. SightPlus is classified as a Class 1 medical device in Europe. The partnership combines Homido hardware with GiveVision's digital image processing software.
• BioserenityminorStrategic or Co-development PartnerHealth technology company partnering with Homido for VR solutions in healthcare applications.
• SympatientminorStrategic or Co-development PartnerHealthcare partner using Homido VR headsets for therapeutic applications.
• CrossdevicecoreChannel Partner/ Reseller/ DistributorJapan-based distribution partner operating homido.jp, handling sales and distribution of Homido products in the Japanese market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BNext: Shenzhen-based maker of budget smartphone VR headsets with gamepad bundles on Amazon; comparable mass-market offering, build quality and price points, with global e-commerce distribution.
• Merge VR (now Merge EDU): Direct competitor making smartphone-holdable VR headsets for education; pivoted to Merge EDU and shipped one of the first Google Cardboard-certified classroom headsets, comparable form factor, customer base and channel.
• ZEISS VR One: Zeiss-branded premium smartphone VR headset emphasizing high-quality optics; comparable premium positioning to the Homido Prime and demonstrates the differentiated-lens angle within the same form factor.
• DESTEK: Direct-to-consumer brand selling smartphone VR headsets with adjustable IPD and focus, marketed on Amazon and own storefronts — overlapping SKUs in the €20–€60 price band for entry-level mobile VR buyers.
• VR Shinecon: Chinese smartphone VR headset brand competing in the same low-cost tier on Amazon and AliExpress; directly comparable product family with adjustable lens/strap features.
• Google Cardboard: Google's own low-cost cardboard smartphone VR viewer — the platform Homido is built on top of and certified against; directly comparable in form factor, pricing and intended mass-market use, although not a commercial competitor today.

Broad incumbents

• Meta (Quest): Meta's Quest standalone VR headsets dominate the consumer VR market; not a direct mobile VR competitor but the incumbent redefining the category Homido operates in, particularly cannibalizing lower-end smartphone VR use cases.
• HTC VIVE: HTC's VIVE headsets span enterprise and consumer VR; their enterprise focus (training, healthcare, design) overlaps with Homido's B2B and education/health use cases, albeit in a much higher price/scale tier.
• Samsung Gear VR: Samsung's smartphone-tethered VR headset built with Oculus was the most prominent direct mobile VR competitor to Homido before being discontinued; comparable product but a major incumbent OEM with supply chain and ecosystem advantages.
• PICO (ByteDance): PICO standalone VR headsets (owned by ByteDance) compete for the same VR-content dollar with a fully integrated device; adjacent rather than directly competing with smartphone holders, but a category incumbent reshaping consumer demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/homidoVR
• LinkedInlinkedin.com/company/homido---smartphone-vr-headset
• Instagraminstagram.com/homidovr
• Xx.com/homidovr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homido