BACE
BACE Marketing Private Limited is an India-based, privately held MICE event management company founded in 1995 that organizes conferences, exhibitions, corporate offsites, concerts, road shows, virtual events, and travel for corporate clients across India.
- Company typePrivate
- Founded1995
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BACE does
BACE (BACE Marketing Private Limited) is a privately held, India-based event management company founded in 1995, headquartered in Gurugram with a sales office in New Delhi. The company provides end-to-end MICE (Meetings, Incentives, Conferences, and Exhibitions) services to corporate clients, spanning physical events (conferences, exhibitions, corporate offsites, concerts, road shows), virtual events (virtual conferences and exhibitions), and adjacent offerings including travel management, branding and display fabrication, and a newer logistics vertical covering hyperlocal/NCR deliveries and warehousing. Its service model is built around turnkey execution: design, conceptualization, creative fabrication, marketing, sales, online registration, social media mobilization, mobile applications, logistics, production, and onsite execution are delivered under a single banner.
The underlying technology stack is conventional event management tooling rather than proprietary IP: an online registration system, mobile applications for attendee engagement, social media mobilization capabilities, and digital video conferencing platforms for virtual events. BACE does not develop or market AI/ML features, APIs, or SDKs. The company operates on a professional services revenue model, with project-based fees for design, execution, and logistics. Pricing is not publicly disclosed; clients engage via direct outreach, phone, and a 'Request A Call Back' form on the corporate website. Geographic scope is India-only, with multi-city execution supported through a network of vendors across the country.
The customer base is B2B corporate, with horizontal segmentation across enterprises needing conferences, offsites, exhibitions, and travel logistics. No named customer logos are disclosed, no customer references or case studies are public, and no contract values or retention metrics are provided. The company employs 11-50 staff, has no disclosed external funding, no parent company, and no M&A history. Distribution is purely direct sales; marketing channels are limited to the corporate website and direct contact. The business has 25+ years of operating history but remains a small, privately held boutique operator with no public financial disclosures.
BACE firmographics
Firmographics- Name
- BACE
- Legal name
- BACE Marketing Private limited
- Website
- https://bace.in
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BACE Marketing Private Limited is an India-based, privately held MICE event management company founded in 1995 that organizes conferences, exhibitions, corporate offsites, concerts, road shows, virtual events, and travel for corporate clients across India.
- Ownership category
- akta.pro rank
BACE industry classification
Industry- Product category
- Event Management Services
- akta.pro primary industry
- Corporate Events & Meetings (MICE) Agencies (MPAAAGAD)
- akta.pro secondary industries
- Corporate Meeting & Conference Planning (Internal/External) (THAHACAB), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC)
Keywords
Where BACE is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
BACE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Management Services: Professional services revenue from organizing and managing conferences, exhibitions, corporate offsites, concerts, road shows, and other events. Revenue is generated through project-based fees for design, conceptualization, creative fabrication, logistics, production, and onsite execution of events.
- Travel Management Services: Revenue from providing domestic and international travel, transport, and accommodation services for corporate clients attending events.
- Branding and Display Solutions: Revenue from designs, fabrication, and customization of unique product displays and branding materials for events.
- Virtual Event Solutions: Revenue from virtual conferences and exhibitions, including digital platform access, virtual booth setup, and online event management.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
BACE product offering
Product offeringCore offering
BACE is a fully integrated event management company offering end-to-end MICE services including event design, conceptualization, fabrication, marketing, logistics, and onsite execution. It organizes conferences, exhibitions, concerts, road shows, and corporate offsites for corporate clients. The company combines creative, production, and operational capabilities to deliver experiential events under a single provider model.
Product overview
BACE Marketing Private Limited, established in 1995, is a fully integrated MICE (Meetings, Incentives, Conferences, and Exhibitions) event management company providing backbone activity for conferences and events with the complete spectrum of MICE services. The company offers turnkey solutions spanning Design, Conceptualization, Creative Fabrication, Marketing, Sales, Customer Service, Online Registration, Social Media Mobilization, Mobile Applications, Logistics, Production and Onsite Execution. Its service portfolio includes both physical events (Conferences, Exhibitions, Corporate Offsites, Concerts, Road Shows) and virtual event solutions (Virtual Conferences, Virtual Exhibitions), complemented by Travel Management, Branding And Display, and Logistics services including hyperlocal/warehouse deliveries.
Differentiator
Problem solved
Functional benefit
Products and services
- Conference Management
Companies that use BACE
Customer profileSegments2 records
Ideal customer profiles1 record
BACE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BACE partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
BACE competitors and assessment
Company assessmentDirect peers
- TCE (The Conference Experts): Professional conference organizer (PCO) operating in India, managing academic and corporate conferences end-to-end including program management and onsite execution. Closely comparable to BACE's conference planning services.
- Cineyug: India-based event management and entertainment company producing corporate events, concerts, conferences, and weddings. Comparable service mix with BACE including concerts, conferences, and corporate events.
- Maximus Events and Entertainment: Mumbai-based event management company delivering corporate events, conferences, exhibitions, and concerts. Similar full-service MICE profile competing with BACE in the Indian corporate market.
- Percept Limited: Integrated marketing and event management group in India offering corporate events, exhibitions, and brand activations. Comparable full-service event portfolio and corporate client base to BACE.
- Thomas Cook India (MICE Division): Operates a large MICE and corporate events business in India offering conferences, offsites, exhibitions, and travel management. Directly competes with BACE for corporate event mandates across India.
- DNA Entertainment Networks: Indian event management firm specializing in concerts, corporate events, conferences, and large-scale productions. Comparable offerings to BACE's concerts and conferences services.
- Cox & Kings (MICE): Long-standing Indian MICE and corporate travel operator providing conferences, exhibitions, incentives, and offsites. Highly comparable service portfolio and target customer base to BACE.
- Wizcraft International Entertainment: Indian experiential and event management agency specializing in corporate events, conferences, concerts, and brand activations. Overlaps directly with BACE's conferences, concerts, and road show offerings.
Emerging players
- E-Factor Experiences: Indian experiential marketing and event management firm focused on corporate events, brand activations, and conferences. Overlaps with BACE's conferences and corporate offsites offerings, though typically newer and smaller in scale.
Others
- VFS Global (Visa Services, adjacent): Outsourcing and technology services company headquartered in India/Switzerland with event-adjacent government services. Included as adjacent ecosystem participant rather than direct MICE competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
BACE social profiles
Digital presenceBACE financial estimates
Financial estimateRevenue estimate
Valuation estimate
BACE leadership team
Management profileNumber of profiles
Profiles1 record
BACE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BACE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BACE
What does BACE do?
BACE is a fully integrated event management company offering end-to-end MICE services including event design, conceptualization, fabrication, marketing, logistics, and onsite execution. It organizes conferences, exhibitions, concerts, road shows, and corporate offsites for corporate clients. The company combines creative, production, and operational capabilities to deliver experiential events under a single provider model.
Is BACE a public or private company?
BACE is a private company. It is classified as unknown and is currently operating.
When was BACE founded?
BACE was founded in 1995. It employs 11 to 50 people.
Where is BACE based?
BACE is headquartered in Gurugram, India, in the Asia region.
How does BACE make money?
Four revenue lines are on record. Event Management Services are the primary driver. The others are travel Management Services, branding and Display Solutions and virtual Event Solutions.
Who are BACE's main competitors?
Direct peers on record are TCE (The Conference Experts), Cineyug, Maximus Events and Entertainment, Percept Limited, Thomas Cook India (MICE Division), DNA Entertainment Networks, Cox & Kings (MICE) and Wizcraft International Entertainment. E-Factor Experiences is listed as an emerging player. VFS Global (Visa Services, adjacent) is listed as an others.
Does BACE have an API?
No public API is recorded for BACE.
What industry is BACE in?
BACE's product category is Event Management Services. Its primary akta.pro industry code is MPAAAGAD, Corporate Events & Meetings (MICE) Agencies, with a secondary code of THAHACAB, Corporate Meeting & Conference Planning (Internal/External).