What MORITZ does

MORITZ Verlags GmbH operates MORITZ, a German regional digital city magazine (Stadtmagazin) headquartered in Heilbronn and active since 1993, serving audiences across the Baden-Württemberg region, including Heilbronn, Stuttgart, Reutlingen, Tübingen, and surrounding areas. The platform functions as a centralized event-discovery and local-culture destination, combining an online portal (moritz.de), an event calendar covering concerts, festivals, theater, and markets, region-specific photo galleries, curated local top lists, a journal with editorial sections (culture, lifestyle, sport, economy), a digital e-paper edition, a local business address directory, classified ads, giveaways, and a newsletter. The technology stack is a web-based digital media platform built on the Metro Publisher content management system, with content syndication via RSS and audience reach through Facebook and Instagram.

The business model is advertising-led and direct-to-consumer in distribution. The two documented revenue streams are display advertising served through the moritz-ads.de ad delivery platform and sponsored content, including partner features with regional businesses and sports teams such as Sparda-Bank Baden-Württemberg's sponsorship of MHP RIESEN Ludwigsburg. Pricing is not publicly disclosed; media data sheets (Mediadaten) are made available on request. The company is privately held, employs 11-50 staff, and operates with no disclosed parent company, institutional investors, or external funding rounds.

Name

MORITZ

Legal name

MORITZ Verlags GmbH

Website

https://moritz.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

MORITZ Verlags GmbH operates a German regional digital city magazine covering events, concerts, culture, and lifestyle across the Baden-Württemberg region, monetized through display advertising and sponsored content serving local SMB advertisers and event-seeking readers.

Ownership category

akta.pro rank

Product category

Regional Digital Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industries

Sports & Recreation Magazines (MPAJAEAJ), Partner, Channel & Vendor Conferences (MPAGAGAL)

Keywords

• Regional city magazine
• Event listings
• Local entertainment news
• Digital Stadtmagazin
• Event calendar

Headquarters

HQ city

Ellhofen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising: Digital advertising through moritz-ads.de delivery platform serving banner advertisements across the website and digital properties
2. Sponsored Content: Sponsored articles and event coverage, including partner features for sports teams and regional businesses

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MORITZ operates a digital-first regional city magazine (Stadtmagazin) covering events, concerts, parties, festivals, theater, and local news across multiple regions in Baden-Württemberg, Germany. The platform combines an event calendar, photo galleries, an editorial journal, an address directory of local venues, curated top lists, a digital e-paper edition, and a newsletter to serve as a centralized entertainment and lifestyle guide for residents and visitors.

Product overview

MORITZ is a regional German online city magazine platform covering the Heilbronn, Stuttgart, Reutlingen, Tübingen, and surrounding areas. The platform operates as a unified online portal with multiple integrated content modules: a core event calendar and regional news journal serving as the primary offering, supplemented by photo galleries, curated top lists of local venues, an address directory, a digital e-paper edition, classified ads, giveaways, and newsletter subscriptions. The platform is built on Metro Publisher content management system and is owned by MORITZ Verlags GmbH.

Differentiator

Problem solved

Functional benefit

Products and services

• MORITZ Stadtmagazin Online-Portal
• MORITZ E-Paper
• Eventkalender (Event Calendar)
• Bildergalerien (Photo Galleries)
• MORITZ Adressbuch (Address Directory)
• Top-Listen (Top Lists)
• MORITZ Journal
• Kleinanzeigen (Classified Ads)
• Verlosungen (Giveaways)
• Newsletter

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Regional players

• Heilbronner Stimme: Heilbronner Stimme is the established regional daily newspaper headquartered in MORITZ's primary city of Heilbronn. It overlaps geographically with MORITZ's core market and competes for local advertising budgets.

Others

• Eventim: Eventim is Germany's largest event ticketing and event-listing platform. While not a direct magazine competitor, it is a comparable destination for event discovery and ticketing in the same German regions MORITZ serves.
• Reservix: Reservix is a major German event ticketing and regional event-listing platform. Comparable to MORITZ in providing event discovery across German cities, though it operates a ticketing-led business model rather than editorial.

Broad incumbents

• ippen digital: ippen digital operates a network of regional German digital news and city-magazine brands including PRINZ. As the parent of MORITZ's closest direct peer, it represents the larger consolidator that could acquire or compete against MORITZ in regional digital media.
• Süddeutsche Zeitung: Süddeutsche Zeitung is Germany's largest regional quality newspaper with broad digital reach. It competes for high-value regional and national advertising budgets in overlapping southern German markets and represents a scale benchmark.
• Stuttgarter Zeitung: Stuttgarter Zeitung is the dominant regional newspaper serving Stuttgart and surrounding areas in MORITZ's core geography. It competes for the same regional advertisers and audience attention with substantially greater resources.

Direct peers

• PRINZ: PRINZ is a long-running German city magazine brand (now operated by ippen digital) covering multiple German cities with events, nightlife, and lifestyle content. It is the closest like-for-like Stadtmagazin competitor to MORITZ in format and editorial positioning.
• Coolibri: Coolibri is a regional German city magazine serving the Ruhr area with event listings, concert information, and lifestyle content. Same Stadtmagazin category and digital-first event-aggregator model as MORITZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MoritzStadtmagazin
• Instagraminstagram.com/moritz.stadtmagazin
• Xx.com/moritz_magazin
• LinkedInlinkedin.com/company/moritz-verlag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MORITZ