What Redpost Equestrian does

Redpost Equestrian Ltd is a privately held, family-run equestrian retailer founded in 1992 and headquartered in Totnes, Devon, United Kingdom, with a workforce of 51–100 employees. The company operates a physical flagship store alongside an e-commerce platform and mobile app, selling equestrian clothing, horse tack, horse wear, country clothing, and pet supplies to individual riders, country lifestyle consumers, and pet owners across the UK and internationally via worldwide shipping.

The company's offering spans women, men, children, and baby riding apparel and accessories, complemented by adjacent country-wear and pet categories. Commercial mechanics include a free UK delivery threshold (£60), click-and-collect, a 5% mobile-app discount, a Stride Membership loyalty programme, and a 5% affiliate commission structure for content creators. Customer acquisition is supported by a Redpost Rider Athletes ambassador programme that includes high-profile competitive riders such as FEI World #1 Harry Meade.

The business model is direct-to-consumer product sales through owned retail channels. Distribution combines a single high-street location with a digital storefront, mobile app, and international shipping, while brand-building relies on ambassador endorsements, an affiliate/creator network, and event sponsorship (notably headline sponsorship of Bicton Arena in 2025). Pricing is positioned at mid-to-premium specialty retail, anchored by specialist fitting services and curated brand assortment rather than discount-led commodity retail.

Name

Redpost Equestrian

Legal name

Redpost Equestrian Ltd

Website

https://redpostequestrian.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Redpost Equestrian is a family-run, UK-based specialty retailer founded in 1992 that sells equestrian apparel, horse tack, country clothing, and pet supplies through a Totnes flagship store, e-commerce platform, and mobile app serving individual riders and country lifestyle consumers domestically and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Totnes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Retail): Traditional retail revenue through sale of equestrian clothing, horse tack, horse wear, country clothing, and pet supplies both online and in-store. Products range from riding hats and body protectors to horse rugs, saddlery, grooming equipment, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Redpost Equestrian is a family-run equestrian retailer that sells horse riding clothing, saddlery and tack, horse rugs, safety equipment (riding hats, body protectors, air jackets), country clothing, horse care and grooming products, pet supplies, footwear, and yard/stable equipment. The company operates a flagship physical store in Totnes, Devon with expert in-store fitting services for safety equipment and saddles, alongside a comprehensive e-commerce website offering worldwide shipping.

Product overview

Redpost Equestrian is a family-run equestrian retail business offering a comprehensive range of products and services for riders and horse owners. The core offering centers on horse riding clothing (breeches, jodhpurs, riding tights, show jackets), saddlery & tack (saddles, bridles, bits), horse rugs (turnout, stable, fly rugs), and horse boots & leg protection. Additional product lines include safety equipment (riding hats, body protectors, air jackets), country clothing, horse care & grooming products, pet supplies, toys & games (hobby horses, figurines), and baby & toddler equestrian wear. The company also provides value-added services including saddle fitting, hat fitting, body protector fitting, custom product options, insurance services, a loyalty program (Stride Membership/Redpost Rewards), and Click & Collect. The business operates both online and from a physical store in Devon, UK, with an on-site café.

Differentiator

Problem solved

Functional benefit

Brands

• Redpost: The company's own branded product line including Redpost Biotin Extra supplement and Redpost Adapt clothing range.
• Redpost Stride

Products and services

• Horse Riding Clothing Riding clothing for women, men, and children including breeches, jodhpurs, riding tights, show jackets, show shirts, base layers, riding gloves, and riding socks, for riders from beginners to competitive athletes.
• Saddlery and Tack Complete range of horse tack including saddles, bridles, bits, reins, martingales, breastplates, numnahs, saddlecloths, half pads, girths, stirrup leathers, and irons for horse owners.
• Horse Rugs Extensive selection of horse rugs including turnout rugs, stable rugs, fleeces, sheets, coolers, fly rugs, sweet itch rugs, exercise rugs, liners, and therapy rugs.
• Horse Boots and Leg Protection Protective leg wear for horses including tendon boots, fetlock boots, overreach boots, exercise boots, brushing boots, travel boots, stable boots, cross country boots, knee and hock boots, and bandages.
• Rider Safety Equipment Rider safety products including riding hats, skull caps, body protectors, air jackets, back protectors, hi-vis clothing, and fluorescent wear.
• Country Clothing Casual country wear including jackets, coats, gilets, jumpers, fleeces, shirts, jeans, trousers, footwear, and accessories for country lifestyle.
• Horse Care and Grooming Horse care products including grooming equipment, shampoos, hoof care, fly protection, first aid, therapy products, supplements, feed, forage, and bedding.
• Pet Supplies Pet products for dogs, cats, and other animals including pet food, toys, treats, coats, collars, leads, beds, carriers, bowls, and grooming supplies.
• Riding Footwear Riding and country footwear for all ages including long riding boots, jodhpur boots, paddock boots, country boots, casual shoes, wellington boots, and western boots.
• Yard and Stable Equipment Stable and yard equipment including haynets, feeders, buckets, containers, hay steamers, stable tools, travel luggage, and fencing.
• Saddle Fitting Service Professional saddle fitting service available in-store with trained specialists to ensure proper fit for rider and horse.
• Hat Fitting Service Professional riding hat fitting service available in-store or virtually by qualified specialists to ensure correct safety standards.
• Body Protector Fitting Service Fitting service for body protectors and air jackets to ensure proper protection, comfort, and correct sizing.
• Redpost Stride Membership Customer loyalty and rewards membership program offering exclusive benefits and reward points to repeat equestrian retail customers.
• Redpost Insurance Insurance coverage options for equestrian equipment and riding activities offered to customers.
• Custom Product Personalisation Customisation options for products including Charles Owen hats, DeNiro boots, Equiline items, Flex-On stirrups, Racesafe body protectors, Samshield helmets, and Henry James bridle parts.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Bicton ArenacoreStrategic or Co-development Partner · 1 October 2025Headline sponsor of Bicton Arena October International Horse Trials. Redpost Equestrian supports the grassroots three-day event classes including BE80, BE90, and BE100 sections. The partnership provides sponsorship prizes for winners and trade stand presence at the event, positioning Redpost as a committed supporter of grassroots equestrian sport in the South West.
• Bicton ArenacoreStrategic or Co-development Partner · 1 October 2025Headline sponsor of Bicton Arena October International Horse Trials. Redpost Equestrian supports the grassroots three-day event classes including BE80, BE90, and BE100 sections. The partnership provides sponsorship prizes for winners and trade stand presence at the event, positioning Redpost as a committed supporter of grassroots equestrian sport in the South West.
• Redpost Rider AthletescoreGTM or Marketing Partner · 1 September 2025Redpost Rider programme featuring elite equestrian athletes including FEI World Number One Harry Meade, eventer Cameron Beer, showjumpers Robert Murphy, Alice Watson, Chloe Reynolds, and Kirsty Chabert. Riders represent the brand at competitions, feature in training videos and content, and have curated 'Inspired by' collections. The programme builds brand credibility and reaches engaged equestrian audiences.
• Redpost Rider AthletescoreGTM or Marketing Partner · 1 September 2025Redpost Rider programme featuring elite equestrian athletes including FEI World Number One Harry Meade, eventer Cameron Beer, showjumpers Robert Murphy, Alice Watson, Chloe Reynolds, and Kirsty Chabert. Riders represent the brand at competitions, feature in training videos and content, and have curated 'Inspired by' collections. The programme builds brand credibility and reaches engaged equestrian audiences.
• Equestrian Content Creators (Affiliates)minorGTM or Marketing PartnerAffiliate programme enabling equestrian bloggers, vloggers, and content producers to share products they're passionate about and earn commission on driven sales. Programme offers 5% commission including VAT and P&P, ongoing discount codes for personal use, bonus schemes, and 14-day cookie windows.
• Equestrian Content Creators (Affiliates)minorGTM or Marketing PartnerAffiliate programme enabling equestrian bloggers, vloggers, and content producers to share products they're passionate about and earn commission on driven sales. Programme offers 5% commission including VAT and P&P, ongoing discount codes for personal use, bonus schemes, and 14-day cookie windows.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Country & Stable: UK equestrian retailer offering riding clothing, footwear, and horse equipment online and via stores. Similar target customer and product categories to Redpost, including safety equipment and country lifestyle lines.
• Robinsons Equestrian: Family-run UK equestrian retailer selling riding clothing, saddlery, and horse equipment. Highly comparable independent-retailer profile and product breadth to Redpost.
• Harry Hall: Long-established UK equestrian clothing and equipment retailer operating online with multi-channel presence. Directly comparable to Redpost on riding apparel, safety equipment, and accessories, with overlapping brand portfolio and target customer (British equestrian riders).
• Houghton Country: UK equestrian and country clothing retailer with both online and physical stores. Directly comparable product mix including riding apparel, country wear, footwear, and equestrian gifts.
• Naylors: Major UK equestrian retailer with multiple physical stores plus a comprehensive e-commerce site. Competes directly with Redpost across riding wear, tack, rugs, and country clothing, with a wider geographic footprint.
• All Ride: UK online equestrian retailer focused on riding wear, boots, and accessories at competitive prices. Comparable online-first model within the same UK equestrian consumer segment.

Regional players

• SmartPak Equine: US equine retailer and supplement brand with strong e-commerce and subscription model. Comparable in category specialisation and digital-first customer experience, but US-focused and supplement-led.
• Riding Warehouse: Large US-based equestrian retailer with deep catalogue across riding apparel, tack, and horse care. Comparable multi-category specialist model but serves a different geography, primarily North America.

Broad incumbents

• Pets at Home: UK's largest pet supplies retailer with extensive store network and online presence. Comparable on Redpost's pet supplies category, but operates at much greater scale across general pet care rather than equestrian specialty.
• Barbour: Iconic British country clothing and lifestyle brand with own retail, wholesale, and DTC e-commerce. Comparable on Redpost's country clothing vertical but operates as a globally recognised heritage brand across broader lifestyle segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redposteq
• YouTubeyoutube.com/channel/UCHz5y4rBkEjHZOBntiy8S1A
• Facebookfacebook.com/RedpostEquestrian
• Instagraminstagram.com/redposteq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redpost Equestrian