Wieland Metal Services

What Wieland Metal Services does

Wieland Metal Services is the North American metals service center platform of Wieland Group (Wieland-Werke AG), a family-owned German industrial company founded in 1820. The entity was formed in September 2019 when Wieland Group acquired Global Brass and Copper Holdings (NYSE: BRSS) in an all-cash transaction at $44.00 per share, combining two complementary metals businesses. The combined group operates more than 90 facilities and approximately 9,000 employees worldwide, with Wieland Metal Services running more than 20 service centers across the United States, Mexico, Puerto Rico, and the United Kingdom.

The company distributes and processes copper, copper alloys, aluminum, stainless steel, and specialty alloys (including ToughMet 3, copper beryllium, nickel aluminum bronze, and WICONNEC interconnect alloys) in forms ranging from foil and sheet to plate, rod, bar, wire, tube, and coil. Value-added processing capabilities include precision slitting, cut-to-length, hot tin dipping and electroplating, traverse winding, coatings, hydrocleaning, and toll processing on customer-owned material. It serves aerospace, marine defense, oil & gas, automotive/racing, building & construction, electrical/electronics, HVAC, and packaging end markets, with a dense portfolio of certifications (AS9100D, AS9120B, ISO 9001:2015, MIL-I-45208, Pratt & Whitney LCS, Level One/SubSafe, JCP, OSHA VPP) qualifying it for regulated supply chains.

Revenue is generated via B2B hardware sales of metal products and processing services on a quote-based, sales-led model executed through regional service centers and stocking programs with JIT delivery. The business has expanded through continuous bolt-on M&A, completing at least seven acquisitions between 2020 and 2023 (Scott Brass, Marjan/Nasco, E. Jordan Brookes, Wrisco, Busby Metals, Lone Star Casting, and Farmers Copper) to broaden specialty alloy, aerospace casting, aluminum, and industrial plastics capabilities. The Wieland Group reported turnover of approximately EUR 3.34 billion for FY 2018/19 at roughly 522 kt of sales volume, of which the North American arm represents a substantial share.

Name

Wieland Metal Services

Legal name

Wieland North America, Inc.

Website

https://wieland-metalservices.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wieland Metal Services is the North American metals service center platform of Germany-based Wieland Group, distributing and processing copper, aluminum, stainless steel, and specialty alloys through 20-plus service centers for aerospace, marine defense, oil & gas, automotive, construction, and electronics customers.

Ownership category

akta.pro rank

Product category

Metal Service Center & Distribution

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510), Coating, Engraving, Heat Treating, and Allied Activities (33281), Aluminum Sheet, Plate, and Foil Manufacturing (331315), Copper Rolling, Drawing, Extruding, and Alloying (331420)

SIC

Wholesale-Metals Service Centers & Offices (5051), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling) (IMAKABAL)

akta.pro secondary industries

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB), Electroplating & Metal Finishing (Anodizing/Galvanizing/Passivation) (IMAIAKAE)

Keywords

• Metal service center
• Copper alloy distribution
• Aluminum coil processing
• Stainless steel products
• Value-added metal processing

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Metal Product Sales: Sale of copper, brass, aluminum, stainless steel, and specialty alloys in various forms including sheet, strip, coil, bar, rod, tube, wire, plate, and foil.
2. Processing Services: Value-added processing services including slitting, cut-to-length, coatings, cleaning, tinning, and toll processing. Services generate revenue through processing fees on customer-owned materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wieland Metal Services is a value-added metal service center that distributes copper, brass, aluminum, stainless steel, and specialty alloys in forms including sheet, strip, coil, bar, rod, tube, wire, plate, and foil. The company operates 20+ North American service centers performing in-house processing such as precision slitting, cut-to-length, coatings/printing, hot tin dipping (HALT), electroplating, traverse winding, hydrocleaning, and toll processing on customer-supplied materials. Sales and processing are quote-based, geared toward industrial customers in aerospace, marine defense, oil & gas, automotive/racing, electrical/electronics, building & construction, HVAC, and packaging.

Product overview

Wieland Metal Services is a premier value-added metal service center offering a unified platform of metal products and processing capabilities. The core product portfolio spans four main categories: Aluminum (sheet, foil, fin stock, painted, anodized, mill finish, diamond tread), Copper and Copper Alloys (copper, brass, bronze, phosphor bronze, cupro nickels), Stainless Steel (300 and 400 series), and Architectural Copper (roofing products, lead-coated, tin-zinc coated). Add-on modules and specialized offerings include Metal Composite Material (MCM/ACM) panels, Specialty Products for aerospace/defense/marine/oil & gas industries, Performance Racing Products, and a Coil Calculator tool. Processing services include coatings/printing, cut-to-length, hydrocleaning, precision slitting, tinning & electroplating, toll processing, and traverse winding. The company serves diverse markets including ammunition, antimicrobial copper, automotive, building & construction, electrical/electronics, energy, HVAC, medical, trailers, and more.

Differentiator

Problem solved

Functional benefit

Brands

• Wieland-Wrisco: Distributor of ALPOLIC Metal Composite Material (MCM/ACM) panels for architectural applications including building fascia, storefronts, curtainwalls, cladding, and column covers.
• Wieland Farmers Copper
• Wieland Busby Metals
• Wieland Diversified
• Wieland Marjan
• Wieland Brookes
• WICONNEC

Products and services

• Aluminum Products Comprehensive range of aluminum sheet, foil, plate, rod, bar, wire, tube, and strip/coil in various alloys, tempers, and finishes including painted, anodized, mill finish, and diamond tread. Sold as stock products to industrial manufacturers in automotive, HVAC, packaging, and construction.
• Copper and Copper Alloys Broadest product range of copper and brass alloys in the industry including coppers, high performance alloys, brass, leaded brass, tin brass, phosphor bronzes, cupro nickels, and nickel silvers. Supplied to manufacturers in aerospace, electrical, marine, and oil & gas.
• Stainless Steel Wide range of stainless steel alloys in both foil and sheet gauges, including 300 series austenitic (301, 304, 305, 316, 321), 400 series ferritic (43X), and 400 series martensitic (41X) stainless steels. Distributed to industrial manufacturers and fabricators.
• Architectural Copper Industry-leading copper roofing products including copper roofing sheet and coil, lead-coated copper, and tin-zinc coated copper. Includes roofing sheet, roll-forming coil, gutter coil, flashing rolls, copper nails, and custom widths and lengths for architectural and construction applications.
• Aluminum Foil and Fin Stock Light gauge aluminum foil and fin stock with applications in battery foils, food grade foils, pharmaceutical packaging, automotive, HVAC, signage, and more. Includes acid etch coating, energy recovery coating, hydrophobic and hydrophilic coatings, and specialized adhesive laminated foils.
• Metal Composite Material (MCM) Panels ALPOLIC metal composite material panels from Mitsubishi Chemical Composites for architectural applications. Bonding thin sheets of aluminum to thermoplastic core with heat and pressure. Used for building fascia, storefronts, curtainwalls, cladding, column covers, and interior applications. Available in FEVE and PVDF paint coatings with various finishes including Solid, Metallic, Prismatic, Timber, Stone, and Anodized.
• Specialty Products (ToughMet, Copper Beryllium, WICONNEC) High-performance specialty metals for regulated industries including marine defense, oil & gas, aerospace, and electronic connectors. Includes ToughMet 3 (C72900) copper-nickel-tin alloy, copper beryllium, nickel aluminum bronze, WICONNEC copper alloys for interconnect systems, and engineered industrial plastics.
• Performance Racing Products Aluminum and copper alloys specifically for racing applications including bearings/bushings, body panels, gaskets, non-skid panels, seats, spoilers, and engine components. Products include alloys 3003, 3105, 5052, copper 110, C63000, C67300, and C72900 (ToughMet 3) for NASCAR, Grand Prix, and dirt racing series.
• Painted Aluminum Extensive color selection for painted aluminum sheet and coil with over 35 stock polyester paint colors and 6 PVDF paint colors. Includes custom color orders, half-hard racing sheet, truck trailer side panels, and specialty finishes like metallic, woodgrain, and sublimation compatible coatings.
• Truck Trailer Panels and Roof Coil Full line of painted aluminum for trailer skins including restroom, fish house, cargo, concession, camping/RV, and horse trailers. Includes aluminum tread brite sheet, painted sheet and coil, anodized sheet, roofing coil, and stainless steel and galvalume steel options for trailer manufacturers.
• Coil Calculator Online coil calculator tool providing customers with coil dimension and specification calculations, delivered as PDFs for planning and quoting purposes.
• Scrap Buy Back Program Buy-back program for metal scrap and excess materials, supporting recycling and sustainability initiatives for industrial customers.

Quantifiable outcome

• Short lead times
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• ALPOLIC / Mitsubishi Chemical Composites, Inc.coreChannel Partner/ Reseller/ DistributorWieland-Wrisco is a proud distributor of ALPOLIC Metal Composite Material (MCM). ALPOLIC panels are available for both exterior and interior architectural applications including building fascia, storefronts, curtainwalls, cladding, and column covers. Wieland offers all ALPOLIC standard stock, corporate identity, and preformulated products with vast color options.
• NASCARflagshipStrategic or Co-development PartnerWieland Metal Services serves as leading provider of race car sheet metal for NASCAR racing organization. Partnership provides brand visibility in racing industry and access to high-performance metal applications.
• Lucas Oil Late Model DirtcoreStrategic or Co-development PartnerPartnership with Lucas Oil Late Model Dirt racing series. Wieland provides high-performance aluminum and copper alloys for racing applications.
• World of Outlaws Late ModelcoreStrategic or Co-development PartnerPartnership with World of Outlaws Late Model racing series.
• World Racing GroupcoreStrategic or Co-development PartnerPartnership with World Racing Group for Late Model and Modified Dirt racing.
• MaterioncoreChannel Partner/ Reseller/ DistributorWieland Metal Services is a preferred supplier of Materion beryllium copper products, distributing their specialty copper alloys for electronic connector applications.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Materion Corporation: Advanced materials specialist supplying beryllium copper, alloys, and specialty strip products to aerospace, electronics, and industrial customers - overlaps directly with Wieland's WICONNEC, ToughMet 3 and copper beryllium lines.
• Olin Brass (A.J. Oster legacy operations): Historic rolled copper and brass products business whose US distribution operations previously competed with the Global Brass & Copper footprint now absorbed into Wieland Metal Services.
• Thyssenkrupp Steel Europe: Major European integrated steelmaker whose North American distribution activities create upstream-downstream overlap with Wieland Metal Services' specialty steel and stainless service-center offering.

Direct peers

• Russel Metals Inc. Canadian-headquartered metal service center and processor with distribution centers across North America serving energy, aerospace, and industrial OEM customers with comparable value-added processing capabilities.
• Worthington Industries: Diversified US metals processor with Steel Processing and Pressure Cylinders segments, offering slitting, cut-to-length, and other value-added services comparable to Wieland Metal Services' processing footprint.
• Olympic Steel Inc. Mid-sized US metals service center and processor serving similar industrial and OEM customers with carbon steel, stainless, aluminum, and value-added processing - direct competitor in North America.
• Ryerson Holding Corporation: One of the largest North American metal service centers offering stainless, aluminum, carbon, alloy, and red metals processed and distributed to industrial customers - directly comparable in scale, multi-metal portfolio, and value-added processing model.
• Reliance Steel & Aluminum Co. Largest North American metal service center network with a comparable mix of carbon steel, stainless, aluminum, and alloy products plus value-added processing - the most directly comparable publicly traded operator in this space.
• Kloeckner Metals Corporation: US subsidiary of the German Kloeckner & Co. group operating value-added metal service centers serving OEMs with carbon steel, stainless, aluminum, and specialty products - mirrors Wieland's own US arm backed by a continental European parent.

Emerging players

• Haevernick GmbH & Co. KG: European specialty strip and foil service center focused on precision-rolled copper, brass, and copper-alloy products for comparable connector and electronics end-markets - a niche competitor in Wieland's specialty export book.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wriscoindustriesinc
• LinkedInlinkedin.com/company/wieland-metal-services

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wieland Metal Services