World of Outlaws

What World of Outlaws does

World of Outlaws is a privately held American motorsports sanctioning body founded in 1978 and headquartered in Concord, North Carolina, operating as the premier national series for dirt track sprint car and super late model racing. The organization sanctions two flagship touring properties — the NOS Energy Drink Sprint Car Series and the World of Outlaws Late Model Series — and conducts over 2,500 races annually at more than 100 dirt tracks across the United States (with events also in Canada). It is owned and operated by World Racing Group (WRG), a diversified motorsports conglomerate that also controls the Super DIRTcar Series, DIRTcar Summer Nationals, Summit Racing Equipment Modified Nationals, the DIRTcar Membership program, and the DIRTVision streaming platform.

The company's core product is the sanctioned racing series itself, delivered through live event operations, the proprietary DIRTVision streaming service (10,000+ hours of live and on-demand coverage annually), the Driver Dash rules and competitor information portal, and an official iRacing integration for virtual racing simulation. Supporting technology is concentrated in media distribution rather than proprietary racing hardware: DIRTVision serves as the exclusive digital home for all events, the YouTube channel extends reach (122K subscribers, 62M views, 3K videos), and the DIRTcar Membership platform manages driver eligibility for series competition.

The business model blends event-driven and recurring revenue. Ticket sales for live events (including marquee races such as the Kings Royal, Knoxville Nationals, and USA Nationals) generate transactional revenue; DIRTVision subscriptions and DIRTcar Membership fees provide recurring revenue; corporate sponsorships from a diversified partner portfolio (NOS Energy Drink as title sponsor, plus Hoosier Racing Tire, Federated Auto Parts, Toyota, VP Racing Fuels, Simpson Racing Products, Racing Electronics, and Milton Hershey School) drive sponsorship income; and merchandise plus officially licensed products contribute direct-to-consumer revenue. Prize economics are a key cost line and competitive lever, with 2026 Sprint Car event purses starting near $66,000 per night and championship and exclusivity bonuses scaling into seven figures.

Name

World of Outlaws

Legal name

World of Outlaws

Website

https://worldofoutlaws.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

World of Outlaws is a premier dirt track racing organization founded in 1978, operating the NOS Energy Drink Sprint Car Series and Late Model Series with 2,500+ annual races across 100+ U.S. and Canadian tracks, serving professional drivers, fans, and corporate sponsors through live events and the DIRTVision streaming platform.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Leagues & Series (MPAKAAAH), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Dirt track racing
• Sprint car series
• Late model racing
• Motorsports streaming
• Racing merchandise

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Event Revenue: Revenue from ticket sales for live racing events at dirt tracks across the United States, including major events like Kings Royal, Knoxville Nationals, and USA Nationals
2. Streaming Subscriptions: DIRTVision provides live and on-demand access to all World of Outlaws races for subscribers
3. Merchandise Sales: Online store selling branded merchandise including apparel, collectibles, and licensed products through store.worldofoutlaws.com
4. Corporate Sponsorships: Partnerships with sponsors including NOS Energy Drink (title sponsor of Sprint Car Series), Federated Auto Parts, Hoosier Racing Tire, Toyota, and others
5. Membership Program: DIRTcar Membership required for all World of Outlaws drivers, with youth membership options available

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

World of Outlaws operates a national touring dirt track racing series featuring Sprint Car and Late Model divisions, hosting more than 2,500 races annually across the United States. The organization sells event tickets, official merchandise, and driver/team memberships, while distributing live and on-demand race coverage through its proprietary DIRTVision streaming platform. Revenue is generated from ticket sales, streaming subscriptions, merchandise, sponsorships, and series memberships.

Product overview

World of Outlaws is a premier dirt track racing organization operating multiple racing series, primarily the World of Outlaws Sprint Car Series (NOS Energy Drink Sprint Cars) and the World of Outlaws Late Model Series. The organization manages over 2,500 live races annually at more than 100 tracks across the United States. Core offerings include the Sprint Cars and Late Models series, with all races streamed live and on-demand through DIRTVision. Additional products include the Driver Dash platform providing competitor information, rules, purse breakdowns, and contingency awards, as well as iRacing partnerships for virtual racing simulation.

Differentiator

Problem solved

Functional benefit

Brands

• World of Outlaws Sprint Car Series: National touring series for 410 sprint car racing on dirt tracks across North America
• World of Outlaws Late Model Series
• DIRTVision
• DIRTcar

Products and services

• World of Outlaws Sprint Car Series A national touring 410 sprint car series that competes on dirt tracks across the United States from January through November each year.
• World of Outlaws Late Model Series A national touring dirt late model series featuring full-size late model stock cars competing at premier dirt tracks across the United States.
• DIRTVision A subscription-based streaming service providing live coverage of World of Outlaws and DIRTcar racing events, including audio, video, and on-demand replays for dirt racing fans.
• DIRTcar Membership An annual membership program for drivers, teams, and competitors participating in DIRTcar and World of Outlaws sanctioned racing events.

Quantifiable outcome

• 2,500+ races annually across Sprint Car and Late Model series
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered flagship title sponsor, core, major, minor and flagship.

• NOS Energy Drinkflagship title sponsorGTM or Marketing PartnerNOS Energy Drink is the title sponsor of the World of Outlaws Sprint Car Series. Based in Corona, California, NOS is part of Monster Energy Company and provides high-performance energy products. The partnership includes driver sponsorships such as Sheldon Haudenschild and promotes NOS energy drinks to the racing audience.
• DIRTVisioncoreTechnology or IntegrationDIRTVision is the official streaming platform for World of Outlaws, providing live and on-demand coverage of all races. The platform is branded as 'The Greatest Shows on Dirt' and offers 2,500+ races and 10,000+ hours of content annually.
• Hoosier Racing TirecoreGTM or Marketing PartnerHoosier Racing Tire is the official tire of World of Outlaws. The company provides racing tires for Sprint Car and Late Model competitions and is featured in contingency award programs for competitors.
• iRacingcoreTechnology or IntegrationiRacing is the official online racing game partner of World of Outlaws. The partnership allows virtual racing experiences aligned with the real-world World of Outlaws series, expanding fan engagement into the digital realm.
• Federated Auto PartsmajorGTM or Marketing PartnerFederated Auto Parts sponsors World of Outlaws events including the Independence Spectacular and various regional events. The auto parts retailer provides contingency awards and prize money for competitors.
• ToyotamajorGTM or Marketing PartnerToyota is an official partner of World of Outlaws, leveraging motorsports competition to shape vehicle development. The partnership is featured in iRacing integrations and marketing campaigns.
• VP Racing FuelscoreGTM or Marketing PartnerVP Racing Fuels is the official racing fuel of World of Outlaws, providing fuel products for competition and featured in contingency award programs for race teams.
• Milton Hershey SchoolminorGTM or Marketing PartnerMilton Hershey School is a partner of World of Outlaws, with the organization supporting the school's initiatives through donations and community engagement.
• Racing ElectronicsminorGTM or Marketing PartnerRacing Electronics provides racing technology products and services as a partner, with contingency awards including custom ear molds for Rookie of the Year.
• Simpson Racing ProductsminorGTM or Marketing PartnerSimpson Racing Products is a safety equipment partner providing helmets and safety gear, with contingency awards including $50 cash award to Quick Time qualifier.
• World Racing GroupflagshipStrategic or Co-development PartnerWorld Racing Group is the parent organization of World of Outlaws, operating the Sprint Car Series, Late Model Series, Super DIRTcar Series, DIRTcar Summer Nationals, and other motorsports properties. Headquartered in Concord, North Carolina.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• High Limit Racing: Co-founded by NASCAR driver Kyle Larson, High Limit Racing operates a competing national sprint car series directly targeting the same drivers, teams, sponsors, and fans as World of Outlaws Sprint Cars.
• Super DIRTcar Series: Operated by World Racing Group (WoO's parent), Super DIRTcar sanctions Big Block Modified touring races at the same dirt tracks and shares the DIRTcar membership and DIRTVision infrastructure.
• PBR (Professional Bull Riders): PBR runs a national touring event series for a niche, regionally-rooted sport with similar ticketing, sponsorship, streaming, and merchandise economics. Same live-event-driven business model applied to a different discipline.

Broad incumbents

• NASCAR: NASCAR is the dominant U.S. stock car sanctioning body, competing for motorsports fans, automotive sponsors, and broadcast rights. Its national profile dwarfs WoO but the audience and event format are comparable at a category level.
• NHRA: NHRA sanctions the U.S. national drag racing series with multi-event touring schedules, corporate sponsorships, and broadcast distribution. It shares the motorsports sanctioning body model and competes for similar automotive and energy-drink sponsors.
• IMSA: IMSA sanctions North American sports car racing series with manufacturer participation and event-driven touring schedules. Comparable motorsports sanctioning structure but with premium sports car OEMs as the anchor sponsor base.
• IndyCar: IndyCar sanctions the premier U.S. open-wheel racing series with a national touring calendar and major event-based revenue. Comparable motorsports league model but at a higher mainstream profile and different vehicle format.
• ARCA Menards Series: ARCA sanctions a stock car developmental touring series closely affiliated with NASCAR. Comparable short-track touring format and sanctioning body economics, though ARCA focuses on stock cars rather than open-wheel/dirt formats.

Emerging players

• Kubota High Limit Sprint Car Series: High Limit's branded sprint car series is an emerging direct competitor in the same WoO Sprint Car format. Backed by Kyle Larson's profile, it represents the most relevant new entrant challenging WoO's sprint car dominance.

Others

• iRacing: iRacing is the official online simulation partner of World of Outlaws, providing virtual dirt-track racing content and a fan-acquisition funnel. It is a technology and ecosystem partner rather than a competitor, but operates in adjacent motorsports media.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/woolatemodels
• YouTubeyoutube.com/user/WorldOfOutlaws
• Facebookfacebook.com/WorldofOutlaws
• LinkedInlinkedin.com/company/world-of-outlaws

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World of Outlaws