What Dimoremilano does

Dimoremilano is a Milan-based luxury design brand founded in 2003 by designers Britt Moran and Emiliano Salci through their practice Dimorestudio, operating under the Italian private limited company MADE TO MEASURE S.r.l. The company designs, produces, and sells handcrafted furniture, fabrics, decorative objects, and outdoor collections to high-net-worth individuals, luxury residential developers, hospitality brands, and professional interior designers and architects. All sales are conducted exclusively by appointment through the 160sqm flagship showroom at Via Solferino 11, Milan, with no e-commerce channel, targeting a global clientele and generating demand through exhibition-driven visibility rather than paid distribution.

The product portfolio spans four core collections: Progetto Non Finito (signature furniture including seating, tables, lighting, storage, screens, and decorative pieces that blend historical and contemporary design elements), Progetto Tessuti (proprietary plain, jacquard, and printed fabric collections produced with Italian artisans and sold by the meter), Oggetti (limited-edition decorative objects in brass, marble, pietra paesina, and lacquered wood), and Verande (outdoor furniture in enamelled iron rod). Production relies on Italy's network of traditional artisans and manufacturers rather than industrial scale, with named products such as the Moderna chair, Monocentrico Bamboo dining table, Serie ABC ceiling lamp, Greta table mirror, and Segreto jewel box demonstrating the breadth of materials and techniques. Notable collaborations have included Loro Piana (2025), La DoubleJ (2017), and Ceramica Bardelli (2017), with a parallel gallery venue, Dimoregallery, inaugurated in Milan in February 2014.

Revenue is generated through one-time sales of furniture, fabric by the meter, and limited-edition objects, with pricing determined per inquiry rather than published publicly. Go-to-market is event-driven, anchored by annual participation in Milan Design Week/Salone del Mobile since 2005, Design Miami/Basel (2016), Paris Deco Off (2018, 2019), Paris Deco Home (2020), and the brand's own exhibitions including La Casa Imperfetta (2013), Interstellar (2019), and Surreal Deconstruction (2022). Editorial coverage in 50+ international publications and campaign photography reinforce awareness at the top of the funnel, while the appointment-only direct sales channel manages mid- and bottom-funnel conversion. The company carries no external institutional investment, no disclosed funding rounds, and no parent company, with ownership and creative direction resting with the two founders.

Name

Dimoremilano

Legal name

MADE TO MEASURE S.r.l.

Website

https://dimoremilano.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Milan-based luxury design brand founded in 2003 by Britt Moran and Emiliano Salci, producing handcrafted furniture, fabrics, decorative objects, and outdoor collections for high-net-worth clients, interior designers, and luxury hospitality projects, sold exclusively by appointment.

Ownership category

akta.pro rank

Product category

Luxury Furniture

NAICS

Interior Design Services (54141), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Luxury furniture design
• Italian textile fabrics
• Decorative home objects
• Handcrafted furniture
• Outdoor furniture collections

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Furniture Sales: Sale of signature furniture pieces including seating, tables, storage, bookshelves, screens, and lighting through direct showroom sales and inquiry-based process
2. Fabric and Textile Sales: Sale of proprietary fabric collections including printed, jacquard, and plain textiles for upholstery and decorative use. Fabrics are sold by the meter with various material compositions
3. Limited Edition Objects: Sale of limited decorative objects (Oggetti) including table mirrors, candle holders, jewel boxes, flower pots, and paperweights

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Dimoremilano designs, produces and sells handcrafted luxury furniture, fabrics, decorative objects, and outdoor collections under its Progetto Non Finito, Progetto Tessuti, Oggetti, and Verande lines. Products are created by the founders' design practice Dimorestudio in collaboration with Italy's network of traditional artisans, and sold exclusively by appointment through the company's Milan showroom on Via Solferino. All transactions are quote-based with no e-commerce channel.

Product overview

Dimoremilano is a luxury Milan-based design brand founded by Britt Moran and Emiliano Salci (Dimorestudio) that offers a comprehensive portfolio of furniture, fabrics, decorative objects, and outdoor collections. The core offerings include: Progetto Non Finito (furniture collection with seating, tables, lighting, storage, screens, and decorative pieces), Progetto Tessuti (fabric collection spanning plain, jacquard, and printed textiles), Oggetti (decorative objects including paperweights, candle holders, jewel boxes, flower pots, and mirrors), and Verande (outdoor furniture collection). The company operates through limited editions, exhibitions, and campaigns to showcase its products, relying on Italy's finest traditional artisans and manufacturers while honoring craft culture with contemporary design sensibilities.

Differentiator

Problem solved

Functional benefit

Brands

• Dimorestudio: The design studio of founders Britt Moran and Emiliano Salci, responsible for creating DIMOREMILANO's collections including furniture, fabrics, decorative objects and home collections.
• Dimoregallery
• Progetto Non Finito
• Progetto Tessuti
• Oggetti
• Verande

Products and services

• Progetto Non Finito Signature furniture collection including seating, tables, storage, bookshelves, screens, lighting and decorative pieces that fuse archival Italian design references with contemporary aesthetics, produced by Italian artisans.
• Progetto Tessuti Proprietary textile collection spanning plain, jacquard, and printed fabrics for upholstery and decorative use, sold by the meter and produced with Italian artisans.
• Oggetti Decorative objects collection including paperweights, candle holders, jewel boxes, flower pots and table mirrors crafted from brass, marble and lacquered wood.
• Verande Outdoor furniture collection featuring curved and enamelled lightweight iron rod structures including tables, chairs, chaise longues and stools with indoor and outdoor fabrics.
• GRETA Table Mirror Table mirror with brushed steel base, glossy lacquered wood structure, double-sided mirror with polished brass frame and one side in pink mirror; dimensions w 33 x d 6 x h 40 cm.
• PESO Paperweight Paperweight made of polished brass and Pietra Paesina with central detail in Nero Assoluto marble; dimensions w 15 x d 7 x h 4 cm.
• INGRANAGGI Candle Holder Candle holder with matte black painted metal structure and decorative bronze elements made with the lost wax cast technique; available in multiple sizes.
• SEGRETO Jewel Box Jewel box in glossy lacquered wood with brass inlays and satin steel, featuring details in Pietra Paesina and brass with mirror inside; dimensions w 20 x d 10 x h 5.5 cm.
• SANT'ELIA Flower Pot Flower pot made of oxidized brass and Nero Marquinia marble; dimensions w 13 x d 13 x h 58 cm.
• MONOCENTRICO BAMBOO Dining Table Dining table with bamboo-top overlay, decorative elements in brushed steel and polished gold-plated brass, with base inlaid with bamboo; dimensions Ø 150 x h 73 cm.
• MODERNA Chair Chair with structure in brass and black glossy lacquered wood with brass detailing, upholstered in fabric or leather; dimensions w 52 x d 52 x h 68 cm.
• IGNAZIO Low Table Circular or elliptical low table with oxidised brass edging, black painted metal structure with brass feet, and top in brushed brass; multiple size options available.
• SERIE ABC Ceiling Lamp Ceiling lamp with moveable arms in matte black painted metal, lampshade in opal glass and black painted metal with polished brass details; multiple size options available.
• PRIVATO Screen Two-sided wooden screen in mirror and fabric with frame in oxidised brass; dimensions w 200 x d 5 x h 250 cm.
• FOLIAGE Ceiling Lamp Ceiling lamp with lampshade made of handcrafted decorative brass leaves, rod in matte black painted metal with brass details; dimensions Ø 76 x h 200 cm.
• ORIENTE B Ceiling Lamp Ceiling lamp in painted metal covered with printed silk in floral motif or plain silk, with decorative polished brass, brushed steel and painted metal details; multiple size options available.
• TRUE COLORS Fabric Fabric for light upholstery and decorative use; 100% SE, H 145, vertical repeat 137 cm. Ref. GP 010.
• BOULEVARD Fabric Printed fabric with H 146, vertical repeat 200 cm, horizontal repeat 140 cm. Ref. OP 048_19.
• TRAPUNTA Fabric Jacquard fabric, Ref. GP 051.
• LIVORNO Fabric Printed fabric with vertical repeat 345 cm, horizontal repeat 630 cm. Ref. OP 040.
• KISS ME TIGER GOLD Fabric Fabric with composition 80% PC 11% CO 6% SE 3% ME. Ref. OP 049_19.
• MAHARAJAI GREEN Fabric Fabric with composition 36% SE 46% PL 10% PM 8% PA, vertical repeat 146.5 cm, horizontal repeat 70 cm. Ref. OP 034.

Quantifiable outcome

• Consistent international press coverage across 50+ major design and lifestyle publications globally
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Loro PianaflagshipStrategic or Co-development Partner · 1 January 2025Major collaboration for Milan Design Week 2025 presenting 'La Prima Notte di Quiete' installation. A fully-furnished Loro Piana House decorated with Dimoremilano pieces upholstered in Loro Piana fabrics. The installation recreated residential spaces (entrance, dining, living, bedroom, bathroom, garden) showcasing the intersection of both brands' approaches to luxury living with natural materials including cashmere, wool, velvet, and sisal.
• Made to Measure S.r.l.coreOthers · 1 January 2025Legal entity operating Dimoremilano brand, registered in Milan at Via Solferino 11. The company manages all Dimoremilano operations including website, sales, and brand management.
• La DoubleJcoreStrategic or Co-development Partner · 1 January 2017Collaboration for Teatro Bazaar pop-up shop during Milan Fashion Week 2017. The creative installation inspired by Art Deco showcased an exclusive line of table top items alongside LaDoubleJ fashion, home, and vintage collections.
• Ceramica BardellicoreStrategic or Co-development Partner · 1 January 2017Collaboration for Corrispondenza collection featuring hand-painted ceramic tiles. The collection was presented at Salone del Mobile 2017 exhibition 'Punti di Vista' establishing a dialectical relationship with Art Deco rules through pure graphics and post-futuristic references.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cassina: Italian luxury furniture manufacturer (part of Haworth) with deep Milan design heritage and global showroom network. Directly comparable in offering high-end seating, tables, and storage with curated designer collaborations, though Cassina operates at larger industrial scale.
• Flexform: Italian luxury furniture maker specializing in upholstered seating and refined contemporary design. Comparable in craftsmanship heritage and designer-driven aesthetic, with deeper global retail penetration than Dimoremilano.
• Paola Lenti: Italian luxury furniture and outdoor brand with strong textile innovation and color-driven design language. Comparable in materials-forward, artisanal luxury positioning and in operating dedicated outdoor collections like Dimoremilano's Verande line.
• Molteni&C: Italian luxury furniture group with heritage brands (Molteni&C, Dada, UniFor) serving residential and contract markets globally. Comparable in Italian craftsmanship and designer partnerships, though with substantially larger industrial and distribution footprint.
• Minotti: Italian luxury furniture brand with strong residential and hospitality focus and signature contemporary aesthetic. Highly comparable in target customer (HNW residential, designers, architects) and product mix, though Minotti has broader international showroom coverage.
• Baxter: Italian luxury furniture and home brand emphasizing artisanal leather, contemporary aesthetics, and global distribution. Closely comparable in positioning within the ultra-premium designer furniture category.
• B&B Italia: Milan-based luxury furniture maker known for contemporary Italian design and collaborations with leading designers. Closely comparable in product categories (seating, tables, outdoor) and reliance on designer-led brand identity, with significantly larger global distribution.
• Visionnaire: Italian luxury furniture maison offering bespoke, designer-driven collections across furniture, lighting, and outdoor. Highly comparable in bespoke clienteling model, dramatic design language, and project-based specification by interior designers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dimoremilano
• Instagraminstagram.com/dimoremilano
• Pinterestpinterest.com/dimoremilano
• LinkedInlinkedin.com/company/dimoremilano

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dimoremilano