Magnify.net
Magnify Media LLC is a New York-based solo consultancy and personal brand of Steven Rosenbaum, offering startup advisory, workforce development, public speaking, and thought-leadership services to enterprises, startups, conferences, and academic institutions, alongside book royalties and legacy video curation patents.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Magnify.net does
Magnify Media LLC, doing business as Magnify.net and Magnify.nyc, is a New York-based media consultancy built around the personal brand of founder Steven Rosenbaum. Rosenbaum is credited as the creator of MTV News Unfiltered and is widely cited as the originator of user-generated content (UGC) and the term "curation" in its digital context. The company markets four professional service lines — startup advisory, workforce development consulting, keynote speaking, and design-thinking-based thought leadership programs — delivered through custom engagement-based pricing on a sales-led motion. Customers include early-stage startups seeking strategic feedback, larger enterprises looking to anticipate technology trends, conference organizers booking premium speakers, and academic institutions seeking graduate-level lectures on AI and data ethics.
The underlying technology base consists of two US patents in video curation granted in 2012 and 2014 (Patent Nos. 8,117,545 and 8,812,956), covering hosted video discovery and publishing and monetization of curated video collections through pre-roll advertising. These filings predate most modern streaming workflows but reflect foundational method claims in the category. A prior acquisition of Waywire, originally associated with Cory Booker, extended the legacy video curation footprint. The current operating reality, as described in the GTM and ownership commentary, is a solo professional practice rather than a scaled SaaS; the company has no public pricing, no disclosed revenue, no parent organization, and no formal subsidiaries.
Revenue mechanics combine professional services fees (advisory retainers, keynote honoraria, consulting day-rates) with licensing royalties from three McGraw-Hill books — "Curation Nation" (2011), "Curate This!" (2014), and "The Future of Truth" (2025) — and modest book and content licensing upside. Marketing channels are content-first: a Substack newsletter ("Sustainable Media"), a co-hosted podcast ("Future Forward"), a YouTube channel, and personal social profiles on Facebook, Twitter/X, and LinkedIn are used to generate the inbound that feeds the engagement pipeline. Past funding activity totals approximately $3.68 million across four rounds between 2007 and 2013, with no subsequent disclosed financing.
Magnify.net firmographics
Firmographics- Name
- Magnify.net
- Legal name
- Magnify Media LLC
- Website
- https://magnify.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnify Media LLC is a New York-based solo consultancy and personal brand of Steven Rosenbaum, offering startup advisory, workforce development, public speaking, and thought-leadership services to enterprises, startups, conferences, and academic institutions, alongside book royalties and legacy video curation patents.
- Ownership category
- akta.pro rank
Magnify.net industry classification
Industry- Product category
- Management Consulting Services
- NAICS
- Management Consulting Services (54161), Public Relations Agencies (54182)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industries
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Corporate Reputation & Thought Leadership (MPAAAOAF), Thought Leadership & Executive Visibility (BPAFADAG)
Keywords
Where Magnify.net is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magnify.net business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Startup Advisory Services: Provides one-on-one advisory and mentorship to early-stage companies. Steve Rosenbaum serves as an inside advisor offering feedback and strategic options for product direction.
- Workforce Development Consulting: Helps companies find and vet talented developers and tech talent. Assists with understanding what talent wants in the changing world of work.
- Public Speaking: Keynote and event speaking engagements. Steve delivers talks on AI, technology trends, media, and digital transformation to inspire executive teams and event audiences.
- Thought Leadership Programs: Uses design thinking frameworks to facilitate innovation and change. Brings people into shared solutions for organizational transformation.
- Book Sales: Author of multiple books including 'Curation Nation' (McGraw-Hill, 2011) and 'Curate This!' (2014). Royalties from book sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Magnify.net product offering
Product offeringCore offering
Magnify.net operates as a personal consulting and thought leadership practice delivering startup advisory, workforce development consulting, keynote public speaking, and design thinking-based thought leadership programs to enterprise clients and event organizers. The founder, Steven Rosenbaum, monetizes decades of media experience (creator of MTV News Unfiltered, author of multiple books) through individual engagements rather than a scaled product offering.
Product overview
Magnify (magnify.nyc) is the personal brand and consulting practice of Steven Rosenbaum, an author, entrepreneur, and content curator. The offering consists of professional services including startup advisory, workforce development, public speaking, and thought leadership consulting. Rosenbaum has also authored multiple books (Curation Nation, Curate This!, The Future of Truth) and produced documentary films (7 Days in September). The company previously acquired Waywire from Cory Booker, expanding into video curation technology. The portfolio reflects Rosenbaum's focus on content curation, media innovation, and the evolving digital content ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- MediaPost Column: A weekly column on MediaPost covering media and technology topics
- Sustainable Media
- Future Forward Podcast
Products and services
- Startup Advisory Services One-on-one advisory and mentorship for early-stage startup founders, providing direct feedback, strategic options on product direction, and insider perspective from an operator who has founded five content companies. Delivered as individual engagements rather than a scaled offering.
Companies that use Magnify.net
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Magnify.net technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Magnify.net partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Oaklins DeSilva+PhillipscoreRosenbaum serves as a Senior Advisor with Oaklins DeSilva+Phillips, a media investment bank, where he advises on digital media and emerging OTT and Web Video enterprises. This role allows him to provide strategic guidance to the firm's clients while leveraging his industry expertise.
- NYC EDC (New York City Economic Development Corporation)coreServed as New York City's first Entrepreneur at Large, working directly with New York's startup community and the NYCEDC to support and promote the city's entrepreneurial ecosystem.
- Aevitas Creative (Literary Representation)minorLiterary representation for book-related inquiries through Todd Shuster at Aevitas Creative, phone: 212-765-6900. Handles representation for 'The Future of Truth' and other published works.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Magnify.net competitors and assessment
Company assessmentDirect peers
- Creative Strategies: Creative Strategies is a boutique technology research and advisory firm led by recognized industry analysts. Comparable to Magnify as a small, brand-driven advisory practice monetizing a senior founder's reputation in technology and consumer electronics.
- Parks Associates: Parks Associates is a market research and advisory firm covering consumer technology, digital media, and connected lifestyles. Comparable as a small-to-mid advisory firm monetizing analyst expertise, custom research, and executive events in the media/tech space.
- Jack Myers Media Ecologies Group: Jack Myers Media Ecologies is a media advisory and thought-leadership firm providing strategic consulting to brands, agencies, and media companies. Comparable to Magnify as a founder-led media consultancy monetizing advisory, research, and executive briefings.
- Borrell Associates: Borrell Associates is a boutique media and advertising consultancy that advises local media companies and brands on digital transformation, audience development, and revenue strategy. Closely comparable to Magnify as a small, founder-led media advisory practice serving enterprise clients navigating content and technology shifts.
- Activate (formerly Activate Consulting): Activate is a strategy and management consulting firm serving media, technology, and consumer companies. Comparable to Magnify in providing strategic advisory, industry intelligence, and executive-level engagement in digital media and OTT.
- The Diffusion Group (TDG): The Diffusion Group is a research and advisory firm focused on digital media, OTT, and consumer technology. Comparable to Magnify in combining thought leadership, advisory, and executive briefings in the same media/technology intersection.
Broad incumbents
- eMarketer (Insider Intelligence): eMarketer (now part of Insider Intelligence) is a research and advisory firm covering digital media, advertising, and marketing technology. Comparable in providing executive research, forecasts, and advisory to enterprise buyers in the same media/technology intersection Magnify serves.
- Forrester Research: Forrester Research is a large global research and advisory firm covering technology, media, and customer experience. Comparable in offering executive advisory and research-based thought leadership, though at significantly larger scale and broader portfolio than Magnify's niche media/AI focus.
Emerging players
- Constellation Research: Constellation Research is a research and advisory firm focused on disruptive technology, covering AI, digital transformation, and next-generation business models. Comparable in monetizing analyst-led advisory, executive events, and thought leadership for enterprise technology buyers.
- Altimeter Group (now Prophet): Altimeter Group was a digital transformation research and advisory firm (acquired by Prophet) focused on emerging technology impact on business. Comparable in the digital transformation / thought-leadership advisory model that Rosenbaum's practice also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Magnify.net social profiles
Digital presenceMagnify.net financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnify.net leadership team
Management profileNumber of profiles
Profiles1 record
Magnify.net funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnify.net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnify.net
What does Magnify.net do?
Magnify.net operates as a personal consulting and thought leadership practice delivering startup advisory, workforce development consulting, keynote public speaking, and design thinking-based thought leadership programs to enterprise clients and event organizers. The founder, Steven Rosenbaum, monetizes decades of media experience (creator of MTV News Unfiltered, author of multiple books) through individual engagements rather than a scaled product offering.
Is Magnify.net a public or private company?
Magnify.net is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magnify.net founded?
Magnify.net was founded in 2011. It employs 11 to 50 people.
Where is Magnify.net based?
Magnify.net is headquartered in New York, United States, in the North America region.
How does Magnify.net make money?
Five revenue lines are on record. Startup Advisory Services are the primary driver. The others are workforce Development Consulting, public Speaking, thought Leadership Programs and book Sales.
Who are Magnify.net's main competitors?
Direct peers on record are Creative Strategies, Parks Associates, Jack Myers Media Ecologies Group, Borrell Associates, Activate (formerly Activate Consulting) and The Diffusion Group (TDG). Broad incumbents are eMarketer (Insider Intelligence) and Forrester Research. Emerging players are Constellation Research and Altimeter Group (now Prophet).
Does Magnify.net have an API?
No public API is recorded for Magnify.net.
What industry is Magnify.net in?
Magnify.net's product category is Management Consulting Services. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of EDABANAH, Strategy, Decision-Making & Business Acumen Coaching. Its NAICS code is 54161 and its SIC code is 8742.