Parks Associates
Parks Associates is a privately held market research and consulting firm founded in 1986, providing longitudinal consumer intelligence, subscription trackers, executive conferences, and custom consulting to technology leaders in smart home, broadband, streaming, energy, and connected health markets.
- Company typePrivate
- Founded1986
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Parks Associates does
Parks Associates is a privately held market research and consulting firm founded in 1986 by Tricia Parks and headquartered in Plano, Texas. The company specializes in emerging consumer technology markets, with core coverage spanning IoT, smart home, broadband, streaming video, energy management, connected health, multifamily property technology, and AI applications. Its research methodology combines quarterly surveys of 8,000 US internet households with interviews, focus groups, and trend analysis, producing a longitudinal data asset accumulated over more than 35 years.
The company's product portfolio includes three flagship research subscription trackers (Streaming Video Tracker covering 100+ services and 300+ profiles, Smart Home and Security Market Tracker, and Broadband Market Tracker), annual research and visibility memberships, custom consulting through a Strategic Consulting Unit, and a portfolio of executive conferences including the flagship CONNECTIONS conference (30th annual in 2026), Smart Energy Summit, Future of Video, Smart Spaces, and Connected Health Summit. The firm hosts over 2,000 industry executives annually and routinely produces co-developed white papers with major technology vendors such as AWS, Silicon Labs, Johnson Controls, Carrier, Alarm.com, and SmartThings.
Revenue is generated through five primary streams: individual research report sales (one-time/perpetual license), annual research memberships (recurring subscription), visibility memberships (recurring subscription combining research access with event and content marketing), custom research and consulting engagements (professional services), and event sponsorships. The firm operates a direct sales model targeting Fortune 500 technology leaders, service providers, manufacturers, and growth-stage innovators, supplemented by a self-serve online reading room for individual report purchases. Leadership is anchored by second-generation leadership, with Elizabeth Parks serving as President and Chief Marketing Officer, founder Tricia Parks remaining active, and a promoted analyst bench covering AI, media, and connected services.
Parks Associates firmographics
Firmographics- Name
- Parks Associates
- Legal name
- Parks Associates
- Website
- https://parksassociates.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parks Associates is a privately held market research and consulting firm founded in 1986, providing longitudinal consumer intelligence, subscription trackers, executive conferences, and custom consulting to technology leaders in smart home, broadband, streaming, energy, and connected health markets.
- Ownership category
- akta.pro rank
Where Parks Associates is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Parks Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Research Reports and Reports: Individual market research reports and industry analysis sold to clients on a per-report basis. Reports cover IoT residential products, consumer perceptions, and services across smart home, broadband, streaming, energy, and connected health sectors.
- Research Memberships: Annual subscription plans granting company-wide access to industry trackers, market forecasts, and proprietary consumer insights. Includes Smart Home and Security Tracker, Streaming Video Tracker, and Broadband Market Tracker.
- Visibility Memberships: Year-round brand visibility programs including research access, in-person event engagement, and content marketing opportunities. Provides brand exposure across events, research, and media with strategic alignment to Parks Associates insights.
- Custom Research and Consulting: Custom services including custom cuts, surveys, strategy sessions, technology assessments, market analysis, competitive benchmarking, and workshops/training. Strategic Consulting Unit provides customized insights and strategies aligned with specific client goals.
- Event Sponsorships: Sponsorship packages for executive conferences including CONNECTIONS, Smart Energy Summit, Future of Video, Smart Spaces, and Connected Health Summit. Provides brand exposure and networking access with industry leaders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Research Reports |
| Subscription | Annual | Research Memberships |
| Subscription | Annual | Visibility Memberships |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Parks Associates product offering
Product offeringCore offering
Parks Associates is a market research and consulting firm that sells subscription-based industry trackers, syndicated research reports, and custom consulting engagements to B2B clients in the connected consumer technology ecosystem. Its core deliverables include quarterly trackers for streaming video, smart home and security, and broadband markets, complemented by executive conferences, white papers, and a Strategic Consulting Unit, all backed by quarterly surveys of 8,000 US internet households.
Product overview
Parks Associates is a market research and consulting company providing a portfolio of research subscription services, conferences, and consulting offerings. The core products include the Streaming Video Tracker (tracking 100+ streaming services and 300+ service profiles), Smart Home and Security Market Tracker, and Broadband Market Tracker. These are complemented by annual conferences including CONNECTIONS (premier connected home conference), Smart Energy Summit, Connected Health Summit, Future of Video, and Smart Spaces. The company also offers white papers, custom research, strategic consulting, and membership programs (Research Memberships and Visibility Memberships) for technology leaders across smart home, broadband, streaming, energy, security, proptech, and connected health ecosystems.
Differentiator
Problem solved
Functional benefit
Products and services
- Streaming Video Tracker Quarterly subscription-based research service providing estimates of over 100 streaming services and profiles of 300+ services, including business model tracking, platform usage trends, viewer data for AVOD and FAST services, and historical data trends dating back to 2014. Aimed at streaming platforms, pay-TV providers, and digital media companies.
- Smart Home and Security Market Tracker Ongoing subscription market intelligence service for smart home and residential security markets, providing analysis of competitive and consumer trends throughout the year. Sold to OEMs, service providers, and security platform companies.
- Broadband Market Tracker Quarterly insights reports providing estimates for residential home internet subscribers and ISP revenues for the North American market, with tracking of key market trends and competitor moves. Targeted at communications service providers and broadband ecosystem vendors.
- CONNECTIONS Conference Premier annual executive conference bringing together industry leaders to discuss broadband, smart home, security, connected health, energy, and home automation. Held annually in Santa Clara, California, with sponsorship packages (Platinum, Gold, Registration, Lunch, Reception) sold to technology leaders.
- Strategic Consulting Unit Custom consulting services providing customized insights and strategies including technology assessments, custom market analysis, strategic planning, competitive benchmarking, workshops and training, and marketing/PR guidance. Sold to enterprise technology and service provider clients.
- Research Memberships Annual subscription plans providing company-wide access to industry trackers, market forecasts, and proprietary consumer insights across smart home, broadband, streaming, energy, security, proptech, and connected health ecosystems. Sold to enterprise technology and service provider organizations.
- Visibility Memberships Annual brand visibility and thought leadership programs providing research access, in-person event engagement, and content marketing opportunities for companies in smart home, streaming, broadband, energy, and IoT industries. Sold to enterprise technology companies seeking year-round brand exposure.
- White Papers and Research Reports Extensive library of individually purchasable white papers and research reports covering topics including smart home, streaming, energy management, broadband, connected health, and multifamily technology. Sold per-report on a one-time license basis to enterprise clients.
Quantifiable outcome
- Connected building systems show 20% average increase in operating efficiency, reduce costs by up to 18%, and decrease safety incidents by 21%
- +4 more outcomes
Companies that use Parks Associates
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles4 records
Parks Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Parks Associates partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- PhilocoreParks Associates and Philo developed joint white paper 'Unified Streaming: Unlocking Next-Gen Advertising' based on quarterly research of 8,000 US internet households. Found 33% of pay-TV subscribers cite aggregation as primary reason for subscribing.
- Johnson ControlscoreParks Associates and Johnson Controls released joint research at ISC West showing 26% of US internet households have experienced water leak damage, yet only 5% use smart leak detection solutions.
- DOORcoreParks Associates and DOOR released joint research at ISC West showing connected building systems increase operational efficiency by 20%, reduce costs by up to 18%, and decrease safety incidents by 21%.
- TechSeecoreParks Associates and TechSee released joint research showing Wi-Fi quality gaps drive 50-point NPS swing and put 43% of at-risk broadband households on the brink of churn. Visual AI-powered self-support apps identified as potential solution.
- Carrier Global CorporationcoreParks Associates and Carrier released white paper at DistribuTECH on HVAC and grid flexibility. Research discusses how utilities can expand demand response using HVAC systems and behind-the-meter storage.
- AdeiacorePartner in S.O.S. State of Streaming report production along with Broadpeak, Philo, Skreens, Sling TV, and InterDigital. Report explores shifting consumer behaviors and service innovations in home entertainment.
- Silicon LabscoreParks Associates in partnership with Silicon Labs released white paper exploring edge AI innovations in IoT ecosystem. Report highlights $12 billion annual service market potential for smart home AI-enabled devices.
- SmartRentcoreParks Associates released white paper 'Growing Multifamily Value Through Smart Energy Savings' developed in partnership with SmartRent. Research found MDU owners experienced 18-19% reduction in energy and water costs through smart building technologies.
- BecklarcoreBecklar serves as a sponsor for Parks Associates' Connected Health Summit events, including the 2026 Connected Senior Living session. Becklar is a SMART Critical Event Monitoring Company delivering protection platforms for people, property, and employees through AI-enabled technologies and professional monitoring services.
- Silicon LabscoreSilicon Labs sponsors Parks Associates CONNECTIONS conference. The company is a leading innovator in low-power wireless connectivity for IoT markets, including smart home, industrial IoT, and smart cities.
- Alarm.comcoreAlarm.com sponsors CONNECTIONS conference. The company is the leading platform for the intelligently connected property, providing security, video, access control, intelligent automation, energy management, and wellness solutions.
- Amazon Web Services (AWS)coreAWS sponsors CONNECTIONS conference as a leading cloud and IoT platform provider. AWS powers the connected revolution with IoT and edge computing services enabling smart homes, connected products, and intelligent vehicles.
- Rapid Response MonitoringcoreRapid Response Monitoring is Platinum sponsor for CONNECTIONS 2027. Leading provider of critical event response protecting customers 24/7 with bi-coastal command centers and Triangulum AI monitoring platform.
- SmartThingscoreSmartThings sponsors CONNECTIONS conference as Samsung's global connected living platform. The platform serves millions of people across nearly 200 countries for smart home and IoT device control.
- VivintcoreVivint (an NRG company) sponsors CONNECTIONS conference. The smart home provider brings security, energy management, and automation together in a single integrated system controlled from one app.
- RealPagecoreRealPage is the Registration Sponsor for Smart Spaces 2026. The company is the leading provider of open, AI-powered software platforms for the real estate industry with Smart Building platform uniting smart devices, automation, and digital resident experiences.
- DOOR (formerly Latch)coreDOOR sponsors CONNECTIONS conference with Ryan Salmons, Chief Product and Technology Officer, speaking on smart access hardware, cloud platforms, and AI-driven intelligence systems for connected multifamily properties.
- Johnson ControlscoreJohnson Controls sponsors the CONNECTIONS conference reception. The global diversified technology leader enables smart home connectivity through secure PowerG technology for homes and businesses.
- CalixcoreCalix sponsors CONNECTIONS conference lunch session. The company provides cloud and software platforms helping communications service providers master and monetize unified access networks and smart premises.
- PlumeminorPlume sponsors CONNECTIONS conference. Creator of the world's first Consumer Experience Management (CEM) Platform powered by OpenSync for smart home services delivery.
- Thread GroupcoreThread Group sponsors CONNECTIONS conference. Global non-profit industry alliance advancing Thread as the foundation for IoT networking in residential and commercial environments.
- Z-Wave AlliancecoreZ-Wave Alliance sponsors CONNECTIONS conference. Standards development organization advancing Z-Wave technology as an open ITU standard (G.9959) for smart home and IoT solutions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Parks Associates competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Parks Associates social profiles
Digital presenceParks Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parks Associates leadership team
Management profileNumber of profiles
Profiles10 records
Parks Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parks Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parks Associates
What does Parks Associates do?
Parks Associates is a market research and consulting firm that sells subscription-based industry trackers, syndicated research reports, and custom consulting engagements to B2B clients in the connected consumer technology ecosystem. Its core deliverables include quarterly trackers for streaming video, smart home and security, and broadband markets, complemented by executive conferences, white papers, and a Strategic Consulting Unit, all backed by quarterly surveys of 8,000 US internet households.
Is Parks Associates a public or private company?
Parks Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parks Associates founded?
Parks Associates was founded in 1986. It employs 11 to 50 people.
Where is Parks Associates based?
Parks Associates is headquartered in Dallas, United States, in the North America region.
How does Parks Associates make money?
Five revenue lines are on record. Research Reports and Reports are the primary driver. The others are research Memberships, visibility Memberships, custom Research and Consulting and event Sponsorships.
Does Parks Associates have an API?
No public API is recorded for Parks Associates.