Julie's Bicycle

What Julie's Bicycle does

Julie's Bicycle is an international non-profit organisation, registered as a charity in England and Wales (charity number 1153441) and structured as a company limited by guarantee, that operates at the intersection of the cultural and creative sectors and climate action. It supports more than 2,000 cultural organisations globally — including theatres, music venues, museums, galleries and other creative spaces — through a portfolio of programmes, tools, training and policy advocacy aimed at enabling the creative community to measure, reduce and communicate its environmental impact.

The organisation's core product is the Creative Climate Tools platform, a free, accessible set of digital tools that helps cultural organisations track and reduce their environmental footprint across energy, travel and materials, and through which 1.3 million CO2e reductions have been tracked. This sits within a broader service portfolio that includes the Creative Climate Programmes (e.g., Adaptive Futures, Creative Climate Accelerator), Creative Climate People initiatives for individual creatives, Creative Climate Policy work, a Resource Hub of reports, guides and podcasts, an e-learning platform, the Creative Climate Partnerships programme, and campaign work such as Cool Off in Culture. Underlying technology is centred on the carbon-tracking platform and accompanying content/training infrastructure, with no disclosed APIs, AI/ML capabilities or proprietary models.

JB operates as a grant-funded non-profit rather than a commercial business. Its core tools, resources and training are offered free of charge to cultural organisations and individuals. The primary revenue stream is grant funding and donations from institutional supporters — most prominently Arts Council England, for whom JB publishes the annual NPO Environmental Report and delivers in-person and online workshops — alongside content partnerships (e.g., the World Cities Culture Report 2025 with the World Cities Culture Forum). Go-to-market is community-led and event-driven, relying on partnerships, training programmes, events such as London Climate Action Week, and self-serve digital channels rather than direct sales. Customer segments span cultural organisations (primary), individual creatives and 'Creative Climate People' (primary), and policy makers and cultural funding agencies (secondary).

Name

Julie's Bicycle

Legal name

Julie's Bicycle

Website

https://juliesbicycle.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Julie's Bicycle is an international UK-registered non-profit that helps 2,000+ cultural organisations globally measure, reduce and communicate their environmental impact through free carbon-tracking tools, training programmes, policy advocacy and campaigns.

Ownership category

akta.pro rank

Product category

Sustainability Consulting Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Environmental Consulting Services (541620)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industry

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

Keywords

• Sustainability consulting
• Carbon footprint tracking
• Cultural sector support
• Climate action programmes
• Environmental impact tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Grant Funding and Donations: As a registered charity (number 1153441) and non-profit organisation, JB operates primarily through grant funding, institutional support, and charitable donations rather than commercial revenue generation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Julie's Bicycle is an international non-profit that supports cultural and creative organisations and individuals to act on climate change. It delivers the Creative Climate Tools platform for carbon impact tracking, alongside sustainability programmes, training, e-learning, accelerator and adaptive futures cohorts, and policy and campaigning work that connects the cultural sector with climate action.

Product overview

Julie's Bicycle offers a unified suite of tools, programmes, and services designed to help the creative sector understand, track, and reduce its environmental impact. At the core is the Creative Climate Tools platform, which provides free carbon tracking capabilities for cultural organisations. This is supported by Creative Climate Programmes, People, and Policy initiatives that drive systemic change from practice to policy. Additional services include Training & Events, E-learning, and a Resource Hub featuring reports, guides, and podcasts. The organisation also delivers specialised programmes like Adaptive Futures and Creative Climate Accelerator, alongside partnership and campaign offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Climate Tools

Quantifiable outcome

• 1.3 million CO2e reductions tracked using JB's Creative Climate Tools
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Arts Council EnglandcoreStrategic or Co-development PartnerArts Council England (ACE) is a key partner for JB's Adaptive Futures and Creative Climate Accelerator programmes. JB delivers in-person and online workshops across England (Bradford and other locations) on behalf of ACE, exploring how creativity can support place-based climate adaptation. JB also publishes the ACE Environmental Annual Report tracking NPO environmental data.
• World Cities Culture ForumcoreStrategic or Co-development PartnerJB served as content partner for the World Cities Culture Report 2025, the most comprehensive global dataset on culture in cities. This collaboration positions JB as a thought leader at the intersection of culture and urban policy globally.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Julie Bailey / Bow Arts (cultural-environmental sustainability initiatives): Bow Arts is a London-based cultural organisation running environmental sustainability programmes for artists and creative tenants; an adjacent UK cultural-sector player operating in overlapping territory with JB. (Included as an identifiable adjacent cultural-sector sustainability operator.)

Direct peers

• A Greener Festival / A Greener Future: Certification and consultancy for festivals, venues, and live events on environmental sustainability. Highly comparable niche within the cultural sector, sharing JB's mission of reducing creative-industry emissions through standards, training, and reporting.
• Culture Declares Emergency: UK-based movement enabling cultural organisations to declare a climate and ecological emergency. Closest direct peer — same vertical (UK cultural sector), same mission (mobilising arts/culture on climate), overlapping tools, declarations, and convening of the same audience that JB serves.
• Green Arts Network: Community of practice for environmental sustainability across the UK arts and culture sector. Directly comparable mission (supporting cultural organisations to act on climate), regional (UK/Scotland) focus, and community/peer-learning delivery model that mirrors JB's role.
• The Carbon Literacy Project: UK charity delivering carbon literacy training and certification to organisations, schools, and communities. Directly comparable in model — non-profit, training-led, free/low-cost tools, grant-funded, working with cultural and public-sector clients in parallel with JB's training programmes.

Broad incumbents

• CDP (Carbon Disclosure Project): Global non-profit running the world's leading environmental disclosure system for companies, cities, states, and regions. Comparable mission (standardised climate/environmental reporting) and comparable non-profit, funder-driven model, but at vastly greater scale and across all sectors rather than specialising in culture.
• South Pole Group: Global climate solutions provider offering advisory, carbon credit development, and sustainability services to corporates and governments. Comparable on the consulting/programme-delivery side and on the climate mission; broader in scope and for-profit.

Emerging players

• Persefoni: Carbon and climate management SaaS platform for enterprises and financial institutions. Comparable product function (carbon footprint measurement and reduction tooling) but serving corporate rather than cultural clients; represents the kind of generalist platform JB could either partner with or compete against as disclosure regimes expand.
• Watershed: Carbon measurement and reduction platform (acquired by Stripe and integrated into Stripe Climate). Comparable in core capability (carbon tracking tools) and tech-led approach; operates in adjacent verticals and could expand into cultural-sector reporting.
• Climate Neutral: Non-profit certifier helping brands measure, reduce, and offset their carbon footprint. Comparable mission (sector-agnostic climate action certification) and non-profit model; complementary positioning in the wider culture-climate ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/juliesbicycle
• Facebookfacebook.com/juliesbicycle
• LinkedInlinkedin.com/company/juliesbicycle/?originalSubdomain=uk
• Instagraminstagram.com/julies_bicycle
• Xx.com/juliesbicycle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Julie's Bicycle