Easypix

What Easypix does

Easypix GmbH is a privately held German lifestyle-electronics manufacturer founded in 2000 and headquartered in Cologne, with a secondary operations office in Taiwan for quality control and supply chain management. The company sells a multi-brand portfolio of consumer cameras, multimedia devices, and accessories across six sub-brands: EASYPIX (bridge, compact, miniature, and retro film cameras), AQUAPIX (waterproof underwater cameras), GOXTREME (action cameras and gimbals), MYSTUDIO (home podcasting and content-creation kits), KIDDYPIX (child-friendly multimedia devices), and STREETGLOW (LED safety apparel), plus a Healthcare devices line and an OEM/private-label offering for B2B partners.

The product range spans action cams, underwater cameras, instant-print cameras, bridge cameras with optical zoom and flip screens, podcast microphones, green-screen kits, gimbals, and accessories, with individual prices ranging from roughly €33.90 to €224.90. Notable technical features include dual-display 4K action-camera designs, 3-axis stabilization gimbals with face tracking and gesture control, and thermal-printing instant cameras that avoid the need for ink cartridges. The company does not develop proprietary AI models, software platforms, or APIs; product intelligence is implemented via third-party chipsets and firmware.

Easypix operates a hybrid go-to-market model. On the demand side it runs a direct-to-consumer e-commerce storefront at easypix.com (German-language, with free domestic shipping over €75) plus dedicated microsites per sub-brand, supported by email newsletter and earned-media/PR marketing. On the supply side it monetizes through a B2B channel comprising international distributors, regional dealers, and an OEM/private-label program for promotional and branded products. Revenue is generated almost entirely through one-time hardware sales with no disclosed recurring component, and no revenue figure is publicly disclosed. The company is independent, with no parent entity, no institutional investors, and no funding rounds in the available materials.

Name

Easypix

Legal name

Easypix GmbH

Website

https://easypix.eu

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Easypix GmbH is a Cologne-based, privately held German manufacturer founded in 2000 that designs and sells a multi-brand portfolio of affordable lifestyle electronics — cameras, action cams, underwater cameras, podcasting kits, and accessories — to consumers via its own e-commerce storefronts and to B2B dealers, international distributors, and OEM partners worldwide.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Small Electrical Appliance Manufacturing (33521)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Household Audio & Video Equipment (3651), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Action Cameras & Adventure Imaging Retail (CRACAHAD)

akta.pro secondary industries

Wearable Cameras & Clip-on Tech (CRACAIAJ), Wildlife Viewing & Optics (Binoculars, Spotting Scopes) Retail (CRAMAAAK), Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF)

Keywords

• Consumer electronics
• Action cameras
• Underwater cameras
• Content creation equipment
• Digital cameras

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Easypix generates revenue through the sale of branded lifestyle electronics products including cameras, action cams, underwater cameras, studio equipment, and accessories. Products are sold directly to consumers via e-commerce and through B2B dealer/distributor networks. Revenue is primarily one-time transaction-based with no recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Easypix manufactures and sells lifestyle consumer electronics including action cameras, underwater cameras, digital and instant cameras, retro/analog cameras, home podcasting and studio equipment, child-friendly multimedia devices, and LED safety vests. The company operates six distinct sub-brands (Easypix, Aquapix, GoXtreme, MyStudio, Kiddypix, StreetGlow) addressing different lifestyle segments and sells products direct-to-consumer via its own e-commerce platform as well as through an international network of B2B dealers, distributors, and OEM/white-label partners.

Product overview

Easypix is a lifestyle electronics company headquartered in Cologne, Germany, operating for over 20 years as an independent manufacturer. The company offers a multi-brand portfolio centered on consumer cameras and multimedia products. The core EASYPIX brand encompasses bridge cameras (PowerPro series with flip screens), compact cameras (V-series), and specialty cameras (MiniPro miniature, ZoomX with optical zoom). Sub-brands include AQUAPIX for waterproof cameras, GOXTREME for action cameras and gimbals, MYSTUDIO for podcasting and content creation equipment, KIDDYPIX for child-friendly cameras, and STREETGLOW for LED safety apparel. The company also provides OEM manufacturing services and sells various accessories including webcams, scanners, microphones, studio sets, gimbals, selfie sticks, and healthcare devices.

Differentiator

Problem solved

Functional benefit

Brands

• EASYPIX: Main brand for lifestyle electronics including digital cameras, action cams, and accessories.
• AQUAPIX
• GOXTREME
• MYSTUDIO
• KIDDYPIX
• STREETGLOW
• Panox Action Cams
• Easypix Healthcare Devices

Products and services

• EASYPIX Digital Cameras (PowerPro, V-series, MiniPro, ZoomX) Main consumer camera line under the EASYPIX brand covering PowerPro bridge cameras (with flip screens and WiFi), V-series compact cameras, MiniPro miniature retro cameras, and ZoomX cameras with optical zoom. Targeted at individual consumers seeking everyday photography and content creation devices.
• AQUAPIX Underwater Cameras (W3027 Wave series) Waterproof cameras under the AQUAPIX sub-brand designed for underwater adventures in saltwater and pools, with the W3027 Wave model available in multiple color variants. Targeted at swimmers, snorkelers, divers, and family pool users.
• GOXTREME Action Cameras and Gimbals Action cameras and stabilization accessories under the GOXTREME sub-brand, including the Vision DUO 4K action camera with dual displays and the GX4 3-axis gimbal with face tracking and gesture control for smartphones and action cams. Targeted at action sports enthusiasts, vloggers, and casual content creators.
• MYSTUDIO Home Studio Equipment (Wireless MIC DUO, Podcast Kit, Green Screen Kit) Home studio equipment under the MYSTUDIO sub-brand for podcasting, streaming, and content production, including the Wireless MIC DUO dual microphone system, the Podcast Kit, and the Green Screen Kit. Targeted at podcasters, streamers, YouTubers, and home content creators.
• KIDDYPIX Children-Friendly Multimedia Devices Child-friendly multimedia devices under the KIDDYPIX sub-brand with kid-appropriate design, allowing children to take photos, record videos, and play games. Targeted at parents purchasing for young children.
• STREETGLOW LED Safety Vests LED safety vests under the STREETGLOW sub-brand providing illumination for cyclists, pedestrians, and road users to improve visibility in traffic conditions. Targeted at road safety-conscious individuals, commuters, and cyclists.
• EASYPIX35 Retro Film Camera Retro-styled analog film camera under the EASYPIX brand providing an authentic analog 35mm photography experience. Targeted at hobbyists and style-conscious consumers seeking retro photography.
• InstantFUN Instant Print Camera Instant print camera using cost-effective thermal printing technology that requires no ink cartridges. Tested by STERN magazine against models from Fujifilm, Kodak, Polaroid, and Leica and recognized as a price-performance winner. Targeted at consumers seeking affordable instant-print photography.
• InstantFUN Pocket Printer P1 Compact wireless pocket printer for smartphones that prints stickable photos. Targeted at consumers seeking portable photo printing from mobile devices.
• GoXtreme Vision DUO 4K Action Camera 4K action camera featuring two displays for versatile shooting scenarios including vlogging and action recording. Targeted at action sports enthusiasts and vloggers.
• GoXtreme GX4 Gimbal 3-axis motorized gimbal stabilizer with face tracking and gesture control functionality, compatible with both smartphones and action cameras for smooth footage. Targeted at vloggers, content creators, and mobile videographers.
• MyStudio Wireless MIC DUO Dual wireless microphone system supporting two simultaneous users with universal device compatibility and ultra-compact design. Targeted at podcasters, interviewers, and content creators needing two-person recording.
• MyStudio Podcast Kit Complete podcast kit providing all equipment needed for audio content creation, streaming, and podcast production. Targeted at aspiring and established podcasters.
• MyStudio Green Screen Kit Complete green screen kit for home studio content creation, including the screen and mounting equipment needed for chroma key video production. Targeted at home content creators, streamers, and YouTubers.
• Aquapix W3027 Wave Underwater Camera Waterproof camera available in multiple colors for capturing photos and videos both above and below water in pools and oceans. Targeted at swimmers, snorkelers, families, and casual underwater photographers.
• BirdyCam Bird Feeder Camera Bird feeder with integrated camera for capturing photos and videos of garden wildlife and visiting birds. Targeted at nature enthusiasts, gardeners, and wildlife observers.
• OEM Products and Custom Branding Services OEM (Original Equipment Manufacturer) services enabling B2B partners to customize Easypix products with their own branding for use as promotional items, premium products, or white-label offerings. Targeted at promotional product companies, corporate buyers, and B2B resellers seeking branded merchandise.
• Easypix Healthcare Devices Healthcare electronics category offering health monitoring and wellness devices. Targeted at consumers seeking personal health tracking products.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• International Distribution PartnerscoreChannel Partner/ Reseller/ DistributorEasypix operates with a network of international sales and distribution partners to extend market reach across multiple countries and regions.
• B2B DealerscoreChannel Partner/ Reseller/ DistributorEasypix serves dealers for product distribution, offering product branding and promotional products alongside standard consumer electronics.
• OEM PartnersminorOEM/ Whitelabel/ Licensing PartnerEasypix provides product branding and promotional products services for OEM partnerships, allowing partners to customize products under their own brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GoPro: GoPro is the dominant action-camera brand, directly competing with the GoXtreme line in the same product category for the same consumer use cases (action sports, adventure, vlogging). Both target lifestyle-action imaging buyers and sell through DTC and retail channels.
• Polaroid: Polaroid directly competes with the InstantFUN instant-print camera line in the thermal/instant-print category. Both sell affordable, lifestyle-positioned instant cameras to consumers seeking nostalgic, shareable photo formats.
• Akaso: Akaso is a competing affordable action-camera brand that overlaps with GoXtreme on price-performance positioning in the action-cam niche. Both target consumers seeking lower-cost alternatives to GoPro with similar form factors and accessories.
• SJCAM: SJCAM is an Asia-based action-camera brand that competes head-to-head with GoXtreme in the affordable action-camera segment. Both brands focus on entry-level and mid-range action cams with bundled accessories.
• Vivitar: Vivitar is an affordable consumer camera and electronics brand with a similar broad lifestyle-electronics portfolio (digital cameras, action cams, accessories). Both compete on value-priced consumer imaging across multiple sub-categories.

Broad incumbents

• Kodak: Kodak's Mini Shot and Smile instant-print cameras directly compete with the InstantFUN line, and Kodak's broader consumer imaging portfolio sits in adjacent categories Easypix serves (compact digital, instant print). Both target nostalgic, lifestyle-oriented consumer imaging.
• DJI: DJI's Osmo Action and Action 2 product lines compete directly with GoXtreme action cams, while DJI's broader camera and gimbal portfolio overlaps with Easypix's MyStudio and gimbal categories. DJI is a much larger incumbent with deeper R&D and brand investment.
• Fujifilm: Fujifilm's Instax range is the global leader in instant-print cameras and was explicitly benchmarked against InstantFUN in the STERN magazine review. Both compete in the same consumer instant-print category with different price points.

Emerging players

• Insta360: Insta360 competes with GoXtreme in action and stabilized cameras, with a different technological angle (360-degree capture, AI software). Both target the creator and action-sports segments, though Insta360 leads on software ecosystem.

Regional players

• Rollei: Rollei is a German heritage consumer camera brand that competes with Easypix in the DACH market across compact digital, action, and instant cameras. Both target German-speaking consumers with mid-market lifestyle imaging products, though Rollei leans more on premium heritage positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/easypix
• LinkedInlinkedin.com/company/easypix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easypix