What Gordon Eye Surgery does

Gordon Eye Surgery is a physician-owned private ophthalmology practice established in 1993 by A/Prof Geoffrey Painter AM and Dr Sara Booth-Mason, headquartered in Gordon, NSW, Australia, with additional locations in Lane Cove and a regional outreach clinic in Griffith. The practice operates as a multidisciplinary sub-specialty centre, aggregating 17+ ophthalmology specialists across cataract, glaucoma, medical retina, cornea, neuro-ophthalmology, oculoplastics, paediatrics, and squint/strabismus. It treats the full age range from newborn to elderly and serves both individual self-referred patients and those arriving via General Practitioner and optometrist referrals.

The clinical platform is built around advanced diagnostic and surgical technology including Optical Coherence Tomography (OCT) for macular degeneration and glaucoma assessment, a UVX machine for collagen crosslinking in keratoconus, biometric interferometry and ultrasonography for customised intraocular lens planning, and femtosecond laser technology for cataract and corneal procedures. Patient information is managed through networked systems enabling surgeons to access records on demand. The practice holds full accreditation against the NSQPCH Standards (April 2024), maintains academic affiliations with the University of Sydney Save Sight Institute and University of Technology Sydney, and operates the Western MLHD Ophthalmology Model of Care at Griffith Base Hospital since February 2022.

Revenue is generated primarily through specialist consultation fees and surgical procedure billing on a pay-at-time-of-service basis, supplemented by Medicare rebates submitted on behalf of patients with valid referrals, and in some cases private health insurance rebates for hospital-based surgery. The go-to-market model is sales-led and referral-driven from GPs and optometrists, with appointment scheduling supported by the MyHealth1st online booking platform. The practice also conducts community outreach via educational seminars, newsletters, and partnerships with patient advocacy foundations (Macular Degeneration Foundation, Glaucoma Australia, Vision Australia, Guide Dogs NSW/ACT) as well as international ophthalmology capacity-building programs through Foresight Australia.

Name

Gordon Eye Surgery

Legal name

Gordon Eye Surgery

Website

https://gordoneye.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Gordon Eye Surgery is a physician-owned private ophthalmology practice in Sydney, Australia, founded in 1993, delivering multidisciplinary sub-specialty eye care across cataract, glaucoma, retina, cornea, and paediatric ophthalmology through 17+ specialists and advanced imaging and surgical technology.

Ownership category

akta.pro rank

Product category

Ophthalmology Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC)

akta.pro secondary industries

Ophthalmology Surgery Centers (HLAFAIAF), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)

Keywords

• Ophthalmology services
• Cataract surgery
• Glaucoma treatment
• Macular degeneration care
• Eye disease treatment

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Specialist Consultations: Private specialist consultation fees paid at time of appointment. Medicare rebates can be submitted on behalf of patients. Costs vary according to pension card status, which doctor is seen, and type of appointment.
2. Surgical and Treatment Procedures: In-clinic treatments and surgical interventions. Consultation costs at the clinic are NOT claimable from private health insurers, however Medicare may provide rebates. Hospital-based surgery may entitle patients to both Medicare and private health insurance rebates.
3. Medicare Rebates: Consultation and most testing procedures attract Medicare refunds which can be submitted by administrative staff on behalf of patients with valid referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Gordon Eye Surgery is a multidisciplinary specialist ophthalmology practice providing diagnostic imaging, medical treatments, and surgical interventions for the full range of eye conditions in patients from newborn to elderly. Core service lines include cataract surgery (with standard and customized IOLs), glaucoma management, macular degeneration therapy, corneal grafts and collagen crosslinking, squint treatment, diabetic retinopathy care, dry eye management, and pediatric ophthalmology. Surgical cases requiring hospital facilities are delivered through partner public and private hospitals.

Product overview

Gordon Eye Surgery is a multidisciplinary eye care practice offering a comprehensive range of ophthalmology services. The practice provides diagnostic imaging (OCT scanning, biometric scanning, visual field testing), medical treatments (injections for macular degeneration, eye drops for glaucoma), and surgical interventions (cataract surgery with various IOL options, corneal grafts, laser procedures, squint surgery). Treatment specialties include cataracts, glaucoma, macular degeneration, diabetic retinopathy, corneal diseases, dry eye, neuro-ophthalmology, oculoplastics, and paediatrics. The practice utilizes advanced technology including Optical Coherence Tomography (OCT), UVX machine for keratoconus, biometric scanning, and femtosecond laser. Gordon Eye Surgery also operates an outreach program providing eye care services to regional and Indigenous communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Cataract Surgery
• Collagen Crosslinking
• Corneal Grafts
• Dry Eye Clinic
• Glaucoma Treatment
• MD Injections (Lucentis/Eylea)
• Squint Treatment
• Diabetic Retinopathy Treatment

Quantifiable outcome

• Reduced surgical waiting times from 12 months to a few weeks through outreach programs
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Foresight AustraliacoreStrategic or Co-development Partner · 1 February 2022A/Prof Geoffrey Painter is a Director of Foresight Australia and leads the Solomon Island program and 'Eyes on China' relief work. Foresight Australia develops comprehensive Ophthalmology Models of Care to improve access to eye care services in regional and remote communities.
• Griffith Base HospitalcoreStrategic or Co-development Partner · 1 February 2022Partnership to establish a comprehensive Ophthalmology Model of Care at Griffith Base Hospital for Western MLHD. Gordon Eye Surgery provides regular clinical visits every 4 weeks with 2-3 consultants and an orthoptist, reducing surgical waiting times from 12 months to a few weeks.
• Chatswood Private HospitalminorStrategic or Co-development PartnerPartnership providing registrars for the Griffith outreach program. Contributes to the training and educational component of the outreach model.
• RotaryminorGTM or Marketing PartnerRotary is mentioned as one of the NGOs (alongside RACS, Eyes on China, Open Heart International) that have partnered with Foresight Australia for international ophthalmic outreach programs since the mid-1990s.
• Sight for AllminorStrategic or Co-development PartnerDr Sartaj Sandhu works with Sight for All in a voluntary capacity conducting in-country cataract/glaucoma fellowships, training local ophthalmologists in countries such as Mongolia and Fiji.
• University of Sydney - Save Sight InstitutecoreStrategic or Co-development PartnerProfessor John Grigg is Head of the Discipline of Ophthalmology at the University of Sydney's Save Sight Institute. Many Gordon Eye Surgery doctors hold academic positions and are involved in registrar training and medical student education.
• University of Technology Sydney (UTS)minorStrategic or Co-development PartnerOrthoptic students from UTS attend Gordon Eye Surgery to learn and improve their clinical skills, coordinated by Julie and Anne with all clinical teams involved in this collaboration.
• 2RPH RadiominorOthers2RPH is a radio reading service for NSW listeners with print disabilities. Gordon Eye Surgery provides resources through this platform to inform, educate, and entertain listeners including readings from top daily newspapers and magazines.
• Macular Degeneration FoundationminorGTM or Marketing PartnerReferral resource partner providing support information for patients with macular degeneration. Gordon Eye Surgery refers patients to this foundation for additional support and information.
• Glaucoma AustraliaminorGTM or Marketing PartnerReferral resource partner providing support and information for glaucoma patients. Gordon Eye Surgery staff collaborate with Glaucoma Australia for patient education.
• Vision AustraliaminorGTM or Marketing PartnerReferral resource partner providing assistance and information for blindness and low vision services. Gordon Eye Surgery refers patients for additional support services.
• Guide Dogs NSW/ACTminorGTM or Marketing PartnerReferral resource partner for patients requiring mobility and orientation services. Gordon Eye Surgery refers patients needing these support services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alcon: Global medical device leader in ophthalmic surgical equipment, intraocular lenses (including advanced IOLs used at GES), and pharmaceuticals. Broad incumbent serving as supplier of the cataract and surgical technologies Gordon Eye Surgery deploys, shaping the technology roadmap the practice depends on.
• Sydney Eye Hospital: Major public specialist eye hospital serving NSW with full ophthalmology subspecialty coverage and registrar training programs. Comparable as a tertiary ophthalmology service that GES surgeons consult at and refer complex cases into, competing for the same specialist ophthalmology workforce in Sydney.

Direct peers

• Vision Eye Institute: Australia's largest private ophthalmology provider with multiple clinics and day surgeries across VIC, NSW, QLD and SA. Directly comparable as a multi-specialist private ophthalmology group offering cataract, glaucoma, retina, laser and refractive services to referred patients.
• PersonalEYES: NSW-based private ophthalmology practice offering cataract surgery, LASIK, glaucoma and retinal treatments across multiple Sydney locations. Directly comparable on multi-specialist ophthalmology services and GP/optometrist referral model.
• Retina Associates: Sydney-based retinal-specialist ophthalmology practice focused on macular degeneration, diabetic retinopathy and retinal surgery. Comparable as a high-end subspecialty ophthalmology group serving referred patients with advanced imaging and injectable therapies.
• Eye Surgery Associates: Sydney-based specialist ophthalmology practice with multiple locations, providing cataract, glaucoma, corneal, and oculoplastic surgery. Comparable as a multi-subspecialty private ophthalmology group serving referred patients in metropolitan Sydney.

Regional players

• Adelaide Eye and Laser Centre: South Australian ophthalmology and laser vision practice offering cataract, refractive and glaucoma services with advanced diagnostic equipment. Comparable as a multi-subspecialty ophthalmology clinic with leading-edge imaging and surgical technology in a regional Australian market.
• Lions Eye Institute: Perth-based ophthalmology research and clinical care institute offering specialist eye services, particularly retinal disease. Comparable as a multi-specialist ophthalmology provider with academic and outreach affiliations similar to GES's Save Sight Institute partnership.
• Queensland Eye Institute: Brisbane-based ophthalmology research and clinical provider operating a specialist eye clinic and day surgery. Comparable as a multi-subspecialty eye care provider combining clinical services, research, and teaching in the same way GES does in NSW.

Others

• ZEISS Medical Technology: Global supplier of ophthalmic diagnostic and surgical platforms including OCT, biometry and surgical microscopes that Gordon Eye Surgery invests in. Adjacent supplier/ecosystem participant whose product roadmap and pricing affect GES's technology differentiation and capital costs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCr20vQMCVyP1uXHg8YvDVMw
• Facebookfacebook.com/gordoneyesurgery
• LinkedInlinkedin.com/company/gordon-eye-surgery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gordon Eye Surgery