Trustd Figures
Trustd Figures is an Australian professional services firm that provides outsourced trust accounting, bookkeeping, compliance, training, and migration consulting to real estate agencies across Australia via a fully remote senior team.
- Company typePrivate
- Founded2003
- HeadquartersSouth Yarra, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Trustd Figures does
Trustd Figures (legal entity: Trustd Figures Pty Ltd) is an Australian professional services firm specializing in outsourced trust accounting and related back-office functions for real estate agencies. Headquartered nominally in South Yarra, Victoria, the company operates with a fully remote team of fewer than ten senior practitioners, each holding a minimum of two years of trust accounting experience. Its core offering is end-to-end trust account management — daily receipting, banking, reconciliation, disbursements, compliance checking, sales commission entry, and audit preparation — delivered under a fixed-price model with unlimited client queries, distinguishing it from time-boxed competitors.
The firm does not develop proprietary software; it instead operates on top of third-party cloud property management platforms (PropertyMe, PropertyTree, Console Cloud, Cirrus8, Guesty, and others) and is a formal training, migration, and trust-accounting partner with the leading vendors in that ecosystem. Adjacent service lines include software training (on-site and remote), cloud migration consulting, compliance and fraud investigations, and general bookkeeping, all delivered to Australian real estate agencies across residential, commercial, sales, and holiday rental verticals.
Commercially, Trustd Figures runs a sales-led GTM with direct engagement via website quote forms and phone consultations, targeting agencies of all sizes Australia-wide. Revenue is not publicly disclosed; the firm has not raised external capital, is founder-led by Nicole Johnston (25+ years industry experience) alongside Troy Johnston, and self-describes as "rapidly expanding" while actively recruiting. Free tools such as rental calculators function as top-of-funnel lead generation for an otherwise services-led funnel.
Trustd Figures firmographics
Firmographics- Name
- Trustd Figures
- Legal name
- Trustd Figures Pty Ltd
- Website
- https://trustdfigures.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trustd Figures is an Australian professional services firm that provides outsourced trust accounting, bookkeeping, compliance, training, and migration consulting to real estate agencies across Australia via a fully remote senior team.
- Ownership category
- akta.pro rank
Trustd Figures industry classification
Industry- Product category
- Real Estate Trust Accounting Services
- NAICS
- Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (525920)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Trust Administration & Fiduciary Accounting Services (FSAAANAF)
- akta.pro secondary industries
- Estate, Gift & Trust Valuation (BPAHANAL), Trust & Estate Tax Planning & Compliance (FSAEAKAE), Directed Trust & Trust Advisory Services (FSAAANAK)
Keywords
Where Trustd Figures is headquartered
LocationHeadquarters
- HQ city
- South Yarra
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Trustd Figures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Trust Accounting Services: Outsourced trust account management for real estate agencies covering residential, commercial, sales, and holiday rental trust accounts. Services include daily receipting, banking, reconciliation, disbursements, compliance checking, and legislative advice. Delivered as either short-term engagements or ongoing partnerships.
- Bookkeeping Services: General accounts bookkeeping as an adjunct to trust management services, including financial management, banking/receipting/reconciliation, bill processing, invoicing, payroll, and EOFY preparation.
- Training Services: On-site or remote software training customized for real estate agency teams, covering property management, trust accounting, and administration roles across various software platforms.
- Consulting & Migration Services: Cloud software migration planning and execution, systems and process reviews, and best practice inputs. Includes independent advice on software selection and migration execution support.
- Compliance Services: Compliance advice, fraud investigations, document/policy/process reviews, and regulatory compliance guidance across all Australian states and territories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed price model with unlimited queries |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Trustd Figures product offering
Product offeringCore offering
Trustd Figures provides outsourced trust account management for Australian real estate agencies, covering daily receipting, banking, reconciliation, disbursements, and compliance checking across residential, commercial, sales, and holiday rental trust accounts. The company complements this core trust accounting service with software training, cloud migration consulting, legislative compliance, bookkeeping, and free rental calculator tools.
Product overview
Trustd Figures is a unified real estate services platform offering trust accounting as its core product, complemented by four professional service modules: Software Training, Consulting & Migration, Compliance Services, and Bookkeeping. The company also provides free Rental Calculator Tools as client-facing utilities. The offering operates as a service-based model rather than a software product, with all services delivered remotely by a team of senior real estate accounting experts. The portfolio is unified under the company motto 'True Account Ability' and is available Australia-wide with fixed pricing and unlimited queries.
Differentiator
Problem solved
Functional benefit
Products and services
- Trust Accounting Full-service trust account management for residential, commercial, sales, rentals and holiday rentals across Australia and New Zealand. Includes daily receipting, banking, reconciliation, compliance checking, sales commission entry, invoice processing, and disbursements, delivered under the client's brand with fixed pricing and unlimited queries.
- Software Training Best practice software training in property management and trust accounting platforms, delivered on-site or via web-conferencing for property managers, trust accountants, administrators, and management teams across Australian agencies.
- Consulting & Migration Cloud software migration planning and execution for property management systems, plus systems and process reviews and independent advice on software selection, provided to real estate agencies Australia-wide.
- Compliance Services Trust accounting legislation compliance services for Australian real estate agencies, including document and policy reviews, fraud investigations, regulatory compliance advice, and auditor engagement across all states and territories.
- Bookkeeping Outsourced general accounts bookkeeping service for real estate agencies, including financial management, banking, receipting, reconciliation, bill processing, invoicing, payroll, and EOFY preparation, delivered alongside trust management services.
- Rental Calculator Tools Free digital calculators including Letting Fee, Rental Converter, Vacating Rental Fee, and Break Lease/Pro Rata Letting Fee calculators for real estate agencies, used as a lead-generation utility to attract agency clients.
Quantifiable outcome
- Significant cost savings over in-house trust accountant
- +1 more outcomes
Companies that use Trustd Figures
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Trustd Figures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Trustd Figures partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leading Cloud Property Software PlatformscoreTrustd Figures is a training partner, migration partner, and trust accounting partner with leading cloud property management software platforms. They work with PropertyMe, PropertyTree, Console Cloud, Cirrus8, Box+Dice, AgentBox, REX, Zenu, NewBook, Guesty, YesBookIt, VaultRE, Eagle, RMS, and other platforms. This partnership status enables them to provide expert services and unbiased advice about software suitability for different agency needs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Trustd Figures competitors and assessment
Company assessmentDirect peers
- PropertyTree: PropertyTree is an Australian cloud property management platform serving real estate agencies with integrated trust accounting workflows. It represents a software substitute for Trustd Figures' outsourcing offering and is listed as one of Trustd Figures' training/migration partners.
- PropertyMe: PropertyMe is Australia's leading cloud property management platform with built-in trust account reconciliation and compliance features. It is a direct alternative to outsourcing trust accounting, and Trustd Figures holds training/migration partner status with them — illustrating the overlap between software and outsourced services for the same Australian real estate agency buyer.
- Console Cloud: Console Cloud (formerly Console) is an Australian cloud property management platform used by residential and commercial agencies. It embeds trust accounting and compliance tooling, competing with Trustd Figures' outsourced service for the same agency budgets, and is also a Trustd Figures training partner.
Broad incumbents
- Yardi: Yardi is a global real estate software vendor offering integrated trust accounting, property management, and back-office accounting solutions. It serves as a broad incumbent alternative for large agencies that might otherwise outsource trust accounting to firms like Trustd Figures.
- MRI Software: MRI Software is a global property management and accounting software provider serving residential and commercial real estate. Its suite includes trust accounting and back-office financial functionality that competes broadly with the trust management services Trustd Figures delivers to Australian agencies.
- Realpage: Realpage is a large US-based real estate software and services provider with trust accounting, payments, and back-office accounting functionality. As a broad incumbent with adjacent property accounting capability, it represents the type of scaled competitor Trustd Figures could face if larger players expand into Australian markets.
- AppFolio: AppFolio is a US-listed cloud property management platform offering built-in trust accounting and accounting workflows. While primarily serving the US market, its feature roadmap and pricing model represent the type of integrated software solution Australian agencies could adopt in place of outsourced trust services.
Emerging players
- PayProp: PayProp is an automated rent collection and trust accounting platform that originated in South Africa and has expanded into Australia and New Zealand. It directly addresses the trust reconciliation and disbursement workflow that Trustd Figures performs as a service, representing an emerging tech-enabled competitor.
- DoorLoop: DoorLoop is a cloud property management platform with integrated accounting and trust-style features aimed at small-to-mid-sized property managers. It represents an emerging tech-enabled entrant that could enter Australia and disrupt the outsourcing model Trustd Figures depends on.
Regional players
- Cedar Pacific: Cedar Pacific is an Australian property technology and services company focused on real estate agencies. It offers software and adjacent services in the same Australian real estate back-office space that Trustd Figures serves, making it a regional comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Trustd Figures social profiles
Digital presenceTrustd Figures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trustd Figures leadership team
Management profileNumber of profiles
Profiles2 records
Trustd Figures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trustd Figures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trustd Figures
What does Trustd Figures do?
Trustd Figures provides outsourced trust account management for Australian real estate agencies, covering daily receipting, banking, reconciliation, disbursements, and compliance checking across residential, commercial, sales, and holiday rental trust accounts. The company complements this core trust accounting service with software training, cloud migration consulting, legislative compliance, bookkeeping, and free rental calculator tools.
Is Trustd Figures a public or private company?
Trustd Figures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trustd Figures founded?
Trustd Figures was founded in 2003. It employs 1 to 10 people.
Where is Trustd Figures based?
Trustd Figures is headquartered in South Yarra, Australia, in the Oceania region.
How does Trustd Figures make money?
Five revenue lines are on record. Trust Accounting Services are the primary driver. The others are bookkeeping Services, training Services, consulting & Migration Services and compliance Services.
Who are Trustd Figures's main competitors?
Direct peers on record are PropertyTree, PropertyMe and Console Cloud. Broad incumbents are Yardi, MRI Software, Realpage and AppFolio. Emerging players are PayProp and DoorLoop. Cedar Pacific is listed as a regional player.
Does Trustd Figures have an API?
No public API is recorded for Trustd Figures.
What industry is Trustd Figures in?
Trustd Figures's product category is Real Estate Trust Accounting Services. Its primary akta.pro industry code is FSAAANAF, Trust Administration & Fiduciary Accounting Services, with a secondary code of BPAHANAL, Estate, Gift & Trust Valuation. Its NAICS code is 523991 and its SIC code is 6199.