My Design Firm
My Design Firm is a privately held Denton, Texas branding and marketing agency serving North Texas home service companies and SMBs through proprietary BrandSynergy™, BrandBlueprint™, and BrandSentials™ methodologies, AI-assisted content creation, and recurring subscription packages.
- Company typePrivate
- Founded1998
- HeadquartersLake Dallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What My Design Firm does
My Design Firm is a privately held branding and marketing agency founded in 1998 and headquartered in Denton, Texas, operating with a 1-10 person team under founder and "Visionary" Chris Graham. The firm serves primarily small and medium-sized businesses in North Texas, with a stated focus on home service companies and trades (HVAC, roofing, plumbing, pest control, masonry, towing, construction), alongside a long tail of municipal, nonprofit, and occasional enterprise clients including Sally Beauty, Drucker Labs, and Martin Transport. Cumulative customer count is stated at 2,000+ North Texas businesses across the firm's operating history.
The company's service portfolio spans brand strategy, logo design, vehicle wraps, packaging design, website design and hosting, SEO and local search, social media management, and reputation management. Underlying the offering is a proprietary three-part methodology: BrandBlueprint™ (strategic foundation and identity definition), BrandSynergy™ (unified multi-channel brand framework), and BrandSentials™ (local visibility, directory, and review system), all registered as trademarks. The firm positions this stack as an "AI-powered" growth system that uses generative AI for content creation (text and image) and automates customer communication workflows; no proprietary models, training data, patents, or third-party AI benchmarks are disclosed.
My Design Firm operates a hybrid revenue model: project-based professional services (logos, vehicle wraps, websites, packaging, one-off rebrands) sold on a quote basis, paired with recurring monthly subscription packages (Local Visibility Booster, Engagement Builder, Digital Dominance) and multi-year contracts (Brand Optimization, Business Growth). Pricing is not publicly disclosed. Go-to-market is direct sales-led with inside sales support via phone and email, targeting SMB owners in North Texas; demand is generated through organic SEO, a Calendly-scheduled consultation funnel, a self-serve website with case studies and whitepapers, and active Facebook, Instagram, and LinkedIn profiles. The company is bootstrapped and founder-owned, with no disclosed institutional investors, funding rounds, M&A activity, or channel partnerships.
My Design Firm firmographics
Firmographics- Name
- My Design Firm
- Legal name
- My Design Firm
- Website
- https://mydesignfirm.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- My Design Firm is a privately held Denton, Texas branding and marketing agency serving North Texas home service companies and SMBs through proprietary BrandSynergy™, BrandBlueprint™, and BrandSentials™ methodologies, AI-assisted content creation, and recurring subscription packages.
- Ownership category
- akta.pro rank
My Design Firm industry classification
Industry- Product category
- Branding and Marketing Services
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industries
- Packaging & Product Brand Design (BPAFAEAG), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where My Design Firm is headquartered
LocationHeadquarters
- HQ city
- Lake Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My Design Firm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Branding Services: One-time and project-based branding, design, and marketing services including logo design, vehicle wraps, website design, and brand strategy. Services are customized and quote-based, reflecting the professional services nature of the business.
- Managed AI-Powered Branding Services: Ongoing managed branding and marketing services with monthly tracking and optimization. Includes social media management, local SEO, reputation management, and content creation. Provides consistent brand performance monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Local Visibility Booster - Basic online presence enhancement |
| Subscription | Monthly | Engagement Builder - Social media and local visibility |
| Subscription | Monthly | Digital Dominance - Full digital marketing suite |
| Other | Multi-year contract | Brand Optimization |
| Other | Multi-year contract | Business Growth Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
My Design Firm product offering
Product offeringCore offering
My Design Firm provides branding, design, and marketing services for North Texas small and medium-sized businesses, with a focus on home service companies and trades. Its core delivery is the proprietary BrandSynergy™ three-part system (BrandBlueprint™ strategy, BrandSynergy™ unified framework, BrandSentials™ local visibility) combined with project-based creative services including logo, website, vehicle wrap, and packaging design.
Product overview
My Design Firm is a branding and marketing agency offering a three-part branded AI growth system comprised of BrandBlueprint™ (strategic foundation), BrandSynergy™ (unified brand framework), and BrandSentials™ (local visibility and growth management). Additional service packages include Local Visibility Booster, Engagement Builder, Digital Dominance, Brand Optimization, and Business Growth add-ons. The firm also provides creative services including logo design, website design, vehicle wraps, packaging design, social media marketing, SEO, and reputation management—all anchored in their proprietary BrandSynergy™ methodology led by Chris Graham.
Differentiator
Problem solved
Functional benefit
Products and services
- BrandBlueprint™
Quantifiable outcome
- 70% increase in qualified leads in 60 days
- +10 more outcomes
Companies that use My Design Firm
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
My Design Firm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
My Design Firm partnerships and signals
Strategic signalScale indicators11 records
Recent moves5 records
Expansion highlights4 records
My Design Firm competitors and assessment
Company assessmentEmerging players
- Looka: An AI-driven brand identity platform that generates logos, brand kits, and basic websites for SMBs — partial overlap with My Design Firm's logo design and BrandSentials™ entry-level offerings, representing a technology-based substitute.
Direct peers
- WebFX: A full-service digital marketing agency providing SEO, web design, social media, and content marketing to SMBs — broadly competitive with My Design Firm's web design, SEO, and managed marketing subscription tiers.
- Boostability: An SMB-focused SEO and digital marketing provider offering website, listing, and content services to small businesses — closely aligned with My Design Firm's Local Visibility Booster and engagement tiers.
- Thrive Internet Marketing Agency: A full-service digital marketing firm delivering web design, SEO, social media, and branding services to small and mid-sized businesses — directly comparable on integrated brand-and-demand offerings.
- Blue Corona: A digital marketing agency that specializes in home-services companies, offering SEO, web design, branding, and analytics — overlapping with My Design Firm's brand strategy, web design, and local visibility offerings for the same SMB vertical.
- Straight North: A digital marketing agency providing SEO, web design, branding, and integrated campaigns to SMBs — comparable to My Design Firm's web, SEO, and brand positioning services with a similar mid-market customer profile.
- Scorpion: A marketing and technology platform purpose-built for home-service businesses (HVAC, plumbing, roofing, pest control), selling lead generation, websites, SEO, and branding — directly competing with My Design Firm's core North Texas home-service niche.
- L7 Creative: A branding, marketing, and creative agency producing brand identity, websites, and integrated campaigns for SMB and mid-market clients — directly competitive on the brand strategy and visual identity deliverables.
- LYRIC Agency: A brand strategy and creative agency delivering brand positioning, identity design, and integrated marketing — comparable on the upstream brand strategy component of My Design Firm's BrandBlueprint™ offering.
Broad incumbents
- WPP: A global advertising and marketing services holding company with broad branding, creative, and media capabilities — a much larger incumbent operating in the same end-to-end branding space at enterprise scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
My Design Firm social profiles
Digital presenceMy Design Firm financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Design Firm leadership team
Management profileNumber of profiles
Profiles1 record
My Design Firm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Design Firm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Design Firm
What does My Design Firm do?
My Design Firm provides branding, design, and marketing services for North Texas small and medium-sized businesses, with a focus on home service companies and trades. Its core delivery is the proprietary BrandSynergy™ three-part system (BrandBlueprint™ strategy, BrandSynergy™ unified framework, BrandSentials™ local visibility) combined with project-based creative services including logo, website, vehicle wrap, and packaging design.
Is My Design Firm a public or private company?
My Design Firm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Design Firm founded?
My Design Firm was founded in 1998. It employs 1 to 10 people.
Where is My Design Firm based?
My Design Firm is headquartered in Lake Dallas, United States, in the North America region.
How does My Design Firm make money?
Two revenue lines are on record. Professional Branding Services are the primary driver. The others are managed AI-Powered Branding Services.
Who are My Design Firm's main competitors?
Looka is listed as an emerging player. Direct peers are WebFX, Boostability, Thrive Internet Marketing Agency, Blue Corona, Straight North, Scorpion, L7 Creative and LYRIC Agency. WPP is listed as a broad incumbent.
Does My Design Firm have an API?
No public API is recorded for My Design Firm.
What industry is My Design Firm in?
My Design Firm's product category is Branding and Marketing Services. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of BPAFAEAG, Packaging & Product Brand Design. Its NAICS code is 54143 and its SIC code is 7330.