Southern Fire Sprinkler

What Southern Fire Sprinkler does

Southern Fire Sprinkler is a privately held, regionally focused fire protection services contractor founded in 2004 by Burt Roseberry and headquartered in Hattiesburg, Mississippi. The company designs, installs, inspects, services, and repairs fire sprinkler systems, fire pumps, fire alarm systems, special hazard clean-agent suppression systems, commercial kitchen hood suppression systems, and portable fire extinguishers for commercial, institutional, and residential customers across Mississippi, South Alabama, and (under Louisiana licensure) adjacent Gulf Coast markets. It also sells adjacent safety products including security/access control, CCTV, emergency and exit lighting, fire doors, and hydrostatic testing.

The company operates through three physical offices (Hattiesburg MS, D'Iberville MS, and Semmes AL) using a direct field sales motion with quote-based project pricing and recurring inspection and maintenance contracts. Revenue is generated from one-time installation projects and recurring inspection/testing/maintenance work, with annual NFPA-mandated sprinkler and alarm inspections and semi-annual NFPA 96 hood system servicing providing a predictable recurring base. Customers include healthcare (Forrest General Hospital), higher education (USM, PRCC Aero), retail (Jacks Fireworks), hospitality (Traditions VA), restaurants (Tin Top, Anthony's), financial services (Bank First), and residential clients.

Ownership sits with three principals — founder Burt Roseberry (now part-time advisor), Don Roseberry (President, joined 2014 from banking), and Zach Gunthorpe (Vice President, joined 2016 and partner since 2018) — with no disclosed outside investors, parent company, or external funding. The team holds NICET Level II and III certifications in Water-Based Systems and required state contractor and fire protection permits across Mississippi, Alabama, and Louisiana, and the company markets 300+ years of combined fire protection industry experience.

Name

Southern Fire Sprinkler

Legal name

Southern Fire

Website

https://southernfiresprinkler.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Fire Sprinkler is a privately held regional fire protection contractor in Mississippi and South Alabama that designs, installs, inspects, and services fire sprinklers, pumps, alarms, special hazard systems, hood suppression, and extinguishers for commercial, institutional, and residential customers.

Ownership category

akta.pro rank

Product category

Fire Protection Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industries

Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing) (BPABAHAB), Fire Sprinkler Inspection, Testing & Maintenance (ITM) (IMAIAJAA), Fire Pump Inspection, Testing & Service (IMAIAJAF), Fire Pump, Hydrant & Water-Based Fire Protection Testing (Flow/Pressure) (BPABAHAI), Fire Sprinkler System Installation & Retrofit (IMAIAJAB)

Keywords

• Fire protection services
• Fire sprinkler installation
• Fire alarm monitoring
• Fire pump maintenance
• Commercial fire safety

Headquarters

HQ city

Diberville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fire Protection Installation Services: Installation of fire sprinkler systems, fire pumps, fire alarms, special hazard systems, hood suppression systems, and fire extinguishers for commercial and residential properties.
2. Inspection and Testing Services: Regular inspection and testing services to ensure fire protection systems remain code compliant and operational, including annual inspections and NFPA-required testing.
3. Repair and Maintenance Services: Ongoing repair and maintenance services for fire protection systems to ensure reliability and code compliance.
4. Fire Extinguisher Sales and Service: Sales, servicing, inspection, and replacement of fire extinguishers including specialized types like CO2, Dry Chemical, Class K, and Halotron I.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Southern Fire Sprinkler is a licensed fire protection services contractor that designs, installs, inspects, repairs, and maintains fire sprinkler systems, fire pumps, fire alarms, special hazard/clean agent suppression systems, commercial kitchen hood suppression systems, and portable fire extinguishers. The company also performs hydrostatic testing and provides 24/7 alarm monitoring for commercial, healthcare, educational, hospitality, restaurant, and residential customers across Mississippi and South Alabama.

Product overview

Southern Fire Sprinkler is a fire protection services company offering a comprehensive portfolio of fire safety products and services throughout Mississippi and South Alabama. The core offering centers on fire sprinkler systems and fire pumps, supplemented by fire alarm systems, special hazard clean agent systems, hood/kitchen suppression systems, and fire extinguishers. Additional services include security systems (access control and CCTV), emergency lighting, fire doors, and hydrostatic testing. The company provides professional installation, inspection, repair, and maintenance services across all product categories, with a focus on code compliance and life safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Sprinkler Systems Automatic fire suppression systems that detect and control fires by releasing water when heat is present, protecting lives and property while minimizing damage. Southern Fire designs, installs, inspects, and services these systems for commercial and residential customers.
• Fire Pumps Pumps that boost water pressure and flow to sprinklers, standpipes, and hoses during a fire, powered by electric motors or diesel engines. Southern Fire installs, inspects, and services fire pumps to keep them code compliant.
• Fire Alarms Detection systems that sense smoke or heat and alert occupants through audible and visual alarms and notify monitoring services for rapid emergency response. Includes installation, inspection, repair, and 24/7 monitoring services.
• Special Hazard Systems Non-water-based clean agent suppression systems using FM-200, Novec 1230, or Halotron I to protect high-value, sensitive, or volatile environments such as data centers, laboratories, and archives where water would cause more damage than fire. Reaches extinguishing concentration in 10 seconds or less, leaving zero residue.
• Hood Suppression Systems Wet chemical agent systems for commercial kitchen hoods and appliances that detect and extinguish grease fires through saponification, with automatic gas and electric shutoff to prevent re-ignition. Includes installation, inspection, and NFPA 96 compliant service every 6 months.
• Fire Extinguishers Sales, servicing, inspection, and replacement of portable fire extinguishers including Halotron I, Halon, CO2, Dry Chemical, and Class K types. Includes hydrostatic cylinder testing to confirm vessel integrity.
• Security Systems Commercial security solutions including access control systems (card reader to swipe systems) and CCTV surveillance, designed to secure employees, customers, and business premises.
• Emergency and Exit Lighting Exit signs and emergency lighting products for commercial, industrial, and residential buildings designed to guide occupants safely during emergencies.
• Fire Doors Fireproof door frames and hardware designed to delay the spread of fire between rooms in residential or commercial properties, ensuring safety and meeting fire code requirements.
• Hydrostatic Testing Cylinder and tank integrity testing service involving filling vessels with dyed liquid to check for leak detection, ensuring compliance with certification requirements for portable extinguishers and other pressure vessels.

Quantifiable outcome

• Sprinklers use approximately 90% less water than fire department hoses to control the same fire
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• VSC Fire & Security: Regional fire sprinkler, alarm, suppression, and security contractor operating across the Mid-Atlantic and Southeast U.S. Closely comparable product mix (sprinklers, alarms, special hazard, extinguishers) and multi-state field service model.
• DynaFire: Florida-based fire and life safety services provider offering sprinkler, alarm, suppression, and extinguisher services. Regional Gulf South overlap and very similar multi-product, inspection-driven operating model.
• Century Fire Protection: Regional fire sprinkler, alarm, and suppression contractor serving the Southeast. Highly comparable in scale, multi-state operating model, and customer mix across commercial, healthcare, and institutional end markets.
• Performance Systems Integration (PSI): Fire and life safety integrator delivering sprinkler, alarm, and suppression system services to commercial and industrial customers. Comparable service portfolio and customer base, particularly relevant for the special hazard and clean agent capabilities.
• Impact Fire Services: Multi-state fire and life safety services provider focused on inspection, testing, and maintenance with installation capabilities. Direct comparable in service mix and target customer profile (commercial, healthcare, education, multi-site).
• Summit Fire & Security: National fire sprinkler and fire alarm contractor with strong regional density. Highly comparable operating model — install + inspect across sprinklers, alarms, and special hazard systems — for commercial and institutional customers.
• Koorsen Fire & Security: Family-owned regional fire protection and security services company covering the Midwest and Southeast. Comparable in offering full-stack fire protection (sprinklers, alarms, extinguishers, suppression) with inspection, testing, and maintenance as a recurring revenue backbone.

Broad incumbents

• Cintas Fire Protection: National fire protection division of Cintas, focused on inspection, testing, and maintenance of sprinklers, alarms, extinguishers, and hood suppression systems. Major recurring-service competitor with significant brand and route-density advantage.
• APi Group: Public safety services holding company with a major fire protection segment. Overlaps in sprinkler, alarm, and suppression services but operates as part of a much broader life safety and industrial services portfolio with national density.
• Pye-Barker Fire & Safety: Largest pure-play fire protection services platform in North America, formed by aggressive roll-up of regional contractors. Overlapping service lines but vastly larger scale, geographic footprint, and M&A capacity — primary national competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SouthernFire04
• Facebookfacebook.com/p/Southern-Fire-100057538025424
• Instagraminstagram.com/southernfire04
• LinkedInlinkedin.com/company/southern-fire-sprinkler

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Fire Sprinkler