Sargent's Landscape Nursery

What Sargent's Landscape Nursery does

Sargent's Landscape Nursery (operating as Sargent's Gardens) is a privately held, family-owned garden center and landscape services company based in Rochester, Minnesota. Founded in the early 1970s, the business is currently in its fifth generation of family ownership and operates two physical retail garden center locations in Rochester: Sargent's North (7955 18th Ave. NW), a full-service garden center with display gardens, a demo pond, and bulk materials, and Sargent's on 2nd (1811 2nd St. SW), a year-round downtown location whose greenhouse was expanded in 2022 to nearly quadruple houseplant and tropical selection and which also houses Café Aquí.

The company offers an integrated product and service portfolio covering retail plant sales (annuals, perennials, houseplants, trees, pottery, gifts), the SCOOPS sub-brand for bulk landscape materials (mulch, rock, soil) with online ordering and 48-hour delivery, professional landscape design and installation with project pricing from $300 for basic consultations up to $40,000+ for hardscape-heavy projects, ongoing garden maintenance, tree care services (including AirSpade root enhancement, pruning, and Cambistat treatments), and interior plantscape services for indoor commercial and residential spaces. Horticultural operations use conventional greenhouse production with integrated pest management using beneficial insects (Amblyseius cucumeris, Stratiolaelaps scimitus), and the company maintains a 3-acre native pollinator prairie restored in partnership with Prairie Restoration and the Oronoco Fire Department.

The revenue model is a hybrid of one-time retail transactions, one-time project-based design-build contracts, recurring maintenance and tree care contracts, and subscription-style loyalty engagement through the Garden Rewards Club. The primary customer segment is residential homeowners in the Rochester metro, with a secondary segment of local contractors purchasing bulk materials and contracting landscape services. Distribution is omnichannel within a single geography: two physical retail locations, an e-commerce shop for gift cards and bulk material scheduling, an online plant finder tool, a content marketing engine anchored by the Buzz blog, and active organic social channels on Facebook, Instagram, and YouTube.

Name

Sargent's Landscape Nursery

Legal name

Sargent's Gardens

Website

https://sargentsgardens.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Sargent's Landscape Nursery is a fifth-generation, family-owned garden center and landscape services company in Rochester, MN, operating two retail locations and serving residential homeowners and local contractors with plants, bulk materials, landscape design and installation, garden maintenance, and tree care.

Ownership category

akta.pro rank

Product category

Landscape Services & Garden Center

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Landscaping Services (561730), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)

akta.pro primary industry

Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG)

akta.pro secondary industries

Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI), Container Gardening Design, Planting & Maintenance (HSAIAFAN), Garden Bed Weed Control & Hand Weeding (HSAIAFAH)

Keywords

• Landscape design services
• Garden center retail
• Landscape installation
• Tree care services
• Bulk landscape materials

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Garden Center Sales: In-person sales of plants, garden supplies, houseplants, pottery, gifts, bird feeders, and related garden products at two physical garden center locations in Rochester, MN.
2. Landscape Design Services: Professional landscape design including site assessment, custom planting plans, hardscape recommendations, materials lists, and installation. Pricing ranges from $300-$1,200 for consultations to $8,000-$25,000+ for design-build with installation.
3. Bulk Materials Sales: Sale and delivery of bulk mulch, rock, topsoil and landscape materials. Available in bags for small jobs or bulk for large projects. Online ordering with delivery or pickup options.
4. Garden Maintenance Services: Ongoing garden maintenance services including tree care, shrub assessment, and landscape care services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sargent's Gardens is a family-owned garden center and landscape services company in Rochester, Minnesota, operating two retail locations (Sargent's North and Sargent's on 2nd). It sells plants, garden supplies, and bulk landscape materials (under the SCOOPS brand) and provides professional landscape design, installation, garden maintenance, tree care, and interior plantscape services to residential and contractor customers.

Product overview

Sargent's Gardens operates as a garden center and landscape services company with two retail locations in Rochester, MN (Sargent's North and Sargent's on 2nd). The company offers a comprehensive portfolio of products and services including retail plant sales (annuals, perennials, houseplants, trees), bulk landscape materials under the SCOOPS brand (mulch, rock, soil), landscape design and installation services, garden maintenance, tree care (including root enhancement, pruning, treatment), interior plantscape services, and an e-commerce platform for online ordering. A Garden Rewards Club loyalty program and events/workshops provide community engagement. The product offering combines retail nursery operations with full-service landscape contracting and digital tools like the Plant Finder.

Differentiator

Problem solved

Functional benefit

Brands

• SCOOPS: Bulk landscape supply service offering mulch, rock, soil and other materials with delivery or pickup options.

Products and services

• Landscape Design and Installation
• Garden Maintenance Services Ongoing garden maintenance including customized care, mulching, weeding, trimming, and seasonal maintenance for established plantings.
• Tree Care Services Tree care including planting, pruning, preservation, root enhancement (AirSpade treatment, soil amendment), dynamic bracing, borer treatment, and Cambistat growth regulator applications.
• Interior Plantscape Services Interior plantscape services for indoor plant design, installation, and maintenance in commercial and residential spaces.
• SCOOPS Bulk Materials Bulk landscape supply brand offering mulch, rock, soil, and related materials available for delivery or in-store pickup with online ordering for residential and contractor orders.
• Sargent's North Garden Center Full-service retail garden center offering plants, landscaping supplies, display gardens, demo pond, plant delivery (including large trees and evergreens), bulk landscape materials, paving, wall supplies, and water garden essentials.
• Sargent's on 2nd Garden Center Year-round downtown Rochester garden center featuring annuals, perennials, bulbs, gardener gifts, bird feeders, pottery, and expanded houseplant and tropical selection following 2022 greenhouse expansion. Houses Café Aquï.
• Plant Warranty Program Plant warranty program including Cowsmo Perennial Warranty providing coverage for plant replacements.

Quantifiable outcome

• Properly designed landscaping can increase home resale value

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Oronoco Fire DepartmentcoreStrategic or Co-development Partner · 9 April 2026Sargent's partnered with the Oronoco Fire Department to perform controlled burns on their 3-acre native pollinator prairie. The burn serves as a training exercise for fire department members. Sargent's donated to the department's equipment fund for new gas masks and personal protective equipment. Two Sargent's team members serve on the fire department.
• Prairie RestorationcoreStrategic or Co-development PartnerSargent's partnered with Prairie Restoration company for their 3-acre native prairie restoration project. The partnership involves removing existing non-native plants, seeding native prairie grasses and flowering perennials, and establishing habitat for honeybees, monarch butterflies, and other essential pollinators.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Stutzman's Nursery & Garden Center: Kansas-based independent garden center with plants, garden supplies, and landscaping services. Comparable independent family-owned retail-and-services profile in a similar small/mid-metro setting.
• Molbak's Garden + Home: Pacific Northwest independent garden center with retail plants, garden supplies, design services, and events. Similar integrated retail-plus-services model, though serves the Seattle market rather than Rochester.
• Squak Mt Greenhouses & Nursery: Pacific Northwest independent nursery and greenhouse retailer with garden design and installation services. Comparable independent operator profile with similar product breadth in plants and landscape materials.
• Hoerr Nursery & Garden Center: Central Illinois family-owned garden center offering plants, landscape design, and installation. Comparable mid-size independent operator with a similar climate and full-service mix.

Direct peers

• Linder's Garden Center: Minnesota-based garden center and landscaping services provider offering plants, landscape design, installation, and bulk materials. Directly comparable integrated model in the same Upper Midwest climate.
• Gertens Greenhouse & Garden Center: Large Minnesota garden center with greenhouse production, retail plant sales, landscape supply, and design services. Comparable scope, geography, and integration across plants, hardscape materials, and services.
• Bachman's: Minnesota-based, family-owned garden center and landscape services operator with multiple retail locations, in-house design/build, and floral/gift retail. Most direct peer given shared Minnesota geography, integrated retail-plus-landscape model, and family ownership heritage.

Broad incumbents

• Armstrong Garden Centers: California-based multi-location garden center chain. Larger and more capital-backed but operates in the same retail-nursery plus services category; demonstrates scaled competitive format Sargent's could face if it expands.
• Pike Nurseries: Multi-location independent garden center chain in the Southeast U.S. with retail plants, landscape design, and installation services. Larger footprint than Sargent's but same product-service mix.
• Home Depot Garden Center: National big-box home improvement retailer with extensive garden center operations selling plants, mulch, soil, and basic landscaping supplies. Direct competitor on commodity plant and bulk material SKUs in Sargent's Rochester market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sargentsgardens4527
• Facebookfacebook.com/SargentsGardens
• Instagraminstagram.com/sargentsgardens

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sargent's Landscape Nursery