abanZa

What abanZa does

abanZa is a Lima, Peru-based professional services consultancy offering three core service lines: talent search and selection for strategic, managerial, and middle-management positions; communication and marketing services (press release creation and distribution, communication agency work, event coverage, content marketing, and press conferences); and customized workshops and training programs such as suggestive-selling workshops for hotels and restaurants. The firm operates with a small core team of 1-10 people and flexes capacity through a network of associated consultants specialized in consulting, coaching, and corporate training. Its primary customer vertical is Peruvian hospitality, with a logo roster that includes Holiday Inn Lima Miraflores, Casa Andina, Tierra Viva, multiple Hilton properties (Hyatt Centric, DoubleTree, Motto by Hilton, Hampton by Hilton), Best Western, DOT Hotels, Aranwa Hotels Resorts & Spas, and numerous boutique properties.

The company builds on two proprietary content platforms that anchor its ecosystem. Hotevia is a hospitality news and content platform covering hotels, restaurants, and the MICE industry in Peru and worldwide, distributed through blog, Facebook, LinkedIn, Instagram, Twitter, and YouTube. oe2 by Hotevia is a specialized job-posting and employability content platform for the hotels, restaurants, and clubs sector, available to recruitment companies in Peru. Together these platforms create a combined content-plus-talent funnel for the hospitality vertical that supports abanZa's inbound lead generation and reinforces its positioning as a domain specialist.

abanZa's business model is sales-led professional services: engagements are customized per client and quoted on a project basis, with billing on multi-year contracts where applicable. No standard pricing is publicly disclosed. GTM is direct — quote requests via the corporate website and email — targeting enterprise hospitality buyers in Peru, with secondary exposure to technology, industrial, and agroindustry clients. Revenue, funding, and contract values are not disclosed; the firm is privately held and founder/management-owned, with Rocio Miranda as General Manager and Javier Baz as Sales and Marketing Manager. Founding date is recorded as 2002 in firmographic data, while a 2021 copyright notice is also referenced; the latter appears to reflect a re-establishment or rebranding of the current operating entity.

Name

abanZa

Legal name

abanZa

Website

https://abanza.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

abanZa is a Lima, Peru-based boutique consultancy providing talent search and selection, communication and marketing, and customized training services, primarily serving Peru's hospitality sector through direct project engagements and proprietary hospitality content and job platforms Hotevia and oe2 by Hotevia.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Executive search services
• Talent selection consulting
• Hospitality marketing services
• Communication agency services
• Corporate training workshops

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Talent Search and Selection Consulting: Specialized executive search and selection services for strategic, managerial, and middle-management positions. Services include key talent recruitment, candidate evaluation, and headhunting.
2. Communication and Marketing Services: Press release creation and distribution, communication agency services, event coverage, and content marketing for clients primarily in the hospitality sector.
3. Training and Workshops: Customized workshops and training programs such as Suggestive Selling workshops for hotels and restaurants to increase cross-selling and up-selling.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

abanZa is a consulting firm that provides specialized talent search and selection services for strategic, managerial, and middle-management positions, alongside communication and marketing services (press release creation and distribution, communication agency work, event coverage, and content marketing). It also delivers customized training workshops such as Suggestive Selling programs for hospitality clients, and operates two proprietary digital content platforms — Hotevia (hospitality news) and oe2 by Hotevia (hospitality job postings).

Product overview

abanZa is a consulting firm offering two main service lines: (1) Talent search and selection services including key talent recruitment, candidate evaluation, and headhunting for strategic positions across industries; and (2) Communication and marketing services including a communication agency, press release development and distribution, event coverage, content marketing, and press conferences. The company operates two content platforms: Hotevia, a hospitality industry news and content platform covering hotels, restaurants, and MICE sector across Peru and Latin America; and oe2 by Hotevia, a specialized job posting platform for the hospitality sector. Additionally, abanZa offers customized workshops and training programs, particularly focused on suggestive selling techniques for hotels and restaurants.

Differentiator

Problem solved

Functional benefit

Brands

• Hotevia: Platform with news and content about hotels, restaurants, MICE industry in Peru and worldwide, blog and pages on Facebook, LinkedIn, Instagram, Twitter and Youtube
• oe2 by Hotevia

Products and services

• Selección de personal Talent search and selection services for strategic, managerial, and middle-management positions, including key-talent recruitment, candidate evaluation, and headhunting for client organizations. Targeted at companies in hospitality, technology, industrial, agroindustry and other sectors in Peru.
• Comunicación y marketing Communication agency services encompassing press release development and distribution, communication strategy, event coverage, and content marketing for client brands, predominantly in Peru's hospitality sector.
• Taller y Capacitaciones Customized workshops and training programs for corporate clients, including the Venta Sugestiva (Suggestive Selling) workshop aimed at boosting cross-selling and up-selling in hotels and restaurants.
• Rueda de Prensa Press conference services that include journalist and influencer engagement, media outreach, event coordination, content preparation, and results reporting for clients in Peru.
• Hotevia A specialized content platform providing news and information about hotels, restaurants, and the MICE industry in Peru and worldwide, featuring a blog and social media presence across Facebook, LinkedIn, Instagram, Twitter, and YouTube.
• oe2 by Hotevia A platform that centralizes job postings and employability content specifically for the hotels, restaurants, and clubs sector, available for recruitment companies in Peru.

Quantifiable outcome

• 112 publications in Peru and 85 international publications achieved for DOT Hotels campaign
• +3 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Edelman: World's largest PR firm with offices across Latin America. Comparable in providing communications strategy, media relations, and content marketing to enterprise clients including hospitality and consumer brands, though at vastly greater scale and geographic breadth.
• Kreab: Global communications and public affairs firm with strong presence in Latin America. Comparable in offering communications strategy, PR, and content services to enterprise clients including hospitality and tourism, though at broader geographic scale than abanZa.
• Burson Cohn & Wolfe (BCW): Global communications agency with strong Latin American presence. Comparable for integrated communications, PR, and content marketing services to enterprise hospitality and consumer clients, though at significantly larger scale than abanZa.
• Hill+Knowlton Strategies: Global public relations and communications firm with operations in Latin America. Comparable for enterprise PR, media relations, and communications strategy services, especially for multinational hospitality and consumer clients.
• Llorente & Cuenca (LLYC): Largest Spanish-language PR and communications consultancy with deep Latin American footprint. Comparable as a communications agency serving enterprise clients across sectors including hospitality, but operates at much greater scale, geographic breadth, and headcount than abanZa.

Direct peers

• Michael Page Peru: Global executive search and recruitment firm operating in Peru. Comparable to abanZa's talent selection / executive search practice for managerial and strategic positions, though Michael Page serves broader sectors and operates at much larger scale.
• ManpowerGroup Peru: Global staffing and workforce solutions provider with established Peruvian operations. Comparable to abanZa's HR/talent acquisition services, though ManpowerGroup focuses more on volume staffing whereas abanZa positions itself around executive search and headhunting.
• Hays Peru: Global specialist recruitment firm with operations in Peru across multiple verticals. Comparable to abanZa's talent search and selection services for middle-management and specialist roles, particularly in hospitality and industrial sectors.

Others

• Indeed Peru: Leading global job search platform with significant presence in Peru. Comparable to abanZa's oe2 by Hotevia job board in addressing hospitality recruitment, though Indeed is a general-purpose platform while oe2 is hospitality-specialized.
• Computrabajo Peru: Leading Latin American job search platform with strong Peruvian user base. Comparable to oe2 by Hotevia as a job marketplace, though Computrabajo covers all sectors while oe2 specializes in hotels, restaurants, and clubs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/abanzaConsulting
• YouTubeyoutube.com/abanza
• Facebookfacebook.com/abanzaConsulting
• LinkedInlinkedin.com/company/abanzaconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about abanZa