Rasta Imposta
- Company typePrivate
- Founded1992
- HeadquartersRunnemede, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Rasta Imposta firmographics
Firmographics- Name
- Rasta Imposta
- Legal name
- Rasta Imposta
- Website
- https://rastaimposta.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rasta Imposta industry classification
Industry- Product category
- Costumes & Novelty Apparel
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)
- akta.pro secondary industry
- Seasonal & Holiday Craft Supplies Retail (CRALACAI)
Keywords
Where Rasta Imposta is headquartered
LocationHeadquarters
- HQ city
- Runnemede
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rasta Imposta business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Direct Retail Sales: One-time purchase model for individual costumes and costume accessories sold directly to consumers through e-commerce storefront. Products range from $17.99 to over $160 for group costumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual costume unit pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Rasta Imposta product offering
Product offeringCore offering
Rasta Imposta (operating as Imposta Costumes) designs and sells ready-to-wear costumes across adult, children's, and pet categories, with a portfolio built on officially licensed food, beverage, sports, and entertainment brand costumes (e.g., Doritos, Corona, Cap'n Crunch, Heinz/Kraft, Mountain Dew, NHL, The Price is Right) alongside original humor-themed designs. Products are sold individually priced from approximately $17.99 to $160.99 through the company's own e-commerce storefront and via wholesale to resellers.
Product overview
Rasta Imposta (rebranded as Imposta Costumes) is a costume retailer operating as an e-commerce platform. The company offers a portfolio of costume products organized across multiple categories: Adult Costumes & Hats (including headwear, masks, wigs, and 21+ adult humor costumes), Children's Costumes (spanning baby through teen sizes), Dog Costumes for pet owners, Licensed Brand Costumes featuring food brands (Doritos, Cap'n Crunch, Cholula, Frank's Red Hot, Heinz/Kraft, McCormick, Mike's Hot Honey, Old Bay, Sriracha, Big League Chew, Sugar Babies/Tootsie Roll), drink brands (Corona, Mountain Dew, Kool-Aid, Liquid Death, BuzzBallz, Fireball, Southern Comfort, 99 Brand, Anheuser-Busch, ICEE, International Delight), and entertainment brands (NHL, The Price is Right); Holiday & Seasonal Costumes for occasions like St. Patrick's Day, Cinco de Mayo, Thanksgiving, Christmas, and birthdays; Food & Drink Themed Costumes featuring banana, pickle, and beverage-inspired designs; and Couples & Groups Costumes for coordinated outfits. The portfolio also includes Plus Size costume options for extended sizing needs. Products are sold directly through the company's Shopify-based e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Costumes & Hats Ready-to-wear full-body costumes, headwear, masks, wigs, and accessories for adults, including licensed brand costumes and humor-themed designs, with men's, women's, and plus size options.
- Children's Costumes Costumes and dress-up options for children across baby, toddler, boys, girls, tween, and teen size ranges, covering animals, food themes, licensed brands, and school-appropriate dress-up.
- Dog Costumes Costumes designed for pets, specifically dogs, enabling pet owners to outfit their animals in themed costumes.
- Licensed Brand Costumes Costumes featuring officially licensed brand partnerships across food, beverage, sports, and entertainment brands, including character costumes, food/beverage packaging replicas, and group costume sets.
- Holiday & Seasonal Costumes Costumes themed for holidays and seasons including birthdays, St. Patrick's Day, Cinco de Mayo, USA & patriotic events, fall and Thanksgiving, and Christmas & Hanukkah.
- Food & Drink Themed Costumes Costumes shaped as food and beverage items, including banana, pickle, beer, liquor, and broader food/drink-inspired designs.
- Couples & Groups Costumes Coordinated costume sets designed for two or more people to wear together as couples or groups, including licensed brand group sets such as the Heinz 3 Pack Group Costume.
- Plus Size Costumes Extended size costume options offered across men's and women's categories to accommodate larger body sizes.
Companies that use Rasta Imposta
Customer profileSegments3 records
Ideal customer profiles3 records
Rasta Imposta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rasta Imposta partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Rasta Imposta competitors and assessment
Company assessmentDirect peers
- Spirit Halloween: The dominant US seasonal Halloween costume retailer operating thousands of pop-up stores each fall; competes head-on with Imposta in adult, kids, and licensed novelty costumes.
- Party City: National party and costume superstore chain selling Halloween costumes, themed décor, and licensed/novelty items across physical and online channels — directly overlaps Imposta's Halloween and themed costume assortment.
- Yandy: Online costume and lingerie retailer offering adult, plus-size, and licensed costumes; competes with Imposta in DTC adult costumes and the plus-size category.
- Tipsy Elves: DTC costume brand focused on ugly holiday sweaters and themed holiday apparel; competes with Imposta in the humorous, social-shareable, licensed-style costume category, especially around Christmas and themed holidays.
- HalloweenCostumes.com: Large online-only costume superstore with broad assortment across adult, kids, couples, group, and pet costumes; competes directly with Imposta's full catalog range.
- Fun.com / Fun Costumes: Family-owned online costume retailer with extensive licensed character, group, and themed costume assortment; overlaps Imposta in family and group costumes.
Emerging players
- Morphsuits: Niche costume brand known for full-body spandex morph suits and themed group costumes; competes with Imposta in novelty group/couples costumes.
Broad incumbents
- Disguise Inc. Major costume manufacturer specializing in licensed character costumes from Disney, Marvel, and other major studios; a broader incumbent that competes with Imposta in children's licensed costumes.
- Rubie's Costume Company: Largest US costume manufacturer and licensor with deep relationships across Hollywood, sports, and entertainment IP; competes with Imposta in licensed costumes and the wholesale channel.
Others
- Etsy: Mass-market handmade and vintage marketplace hosting thousands of independent costume makers and shops; competes with Imposta for the unique/costume-party shopper and serves as a long-tail discovery channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rasta Imposta social profiles
Digital presenceRasta Imposta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rasta Imposta leadership team
Management profileNumber of profiles
Rasta Imposta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rasta Imposta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rasta Imposta
What does Rasta Imposta do?
Rasta Imposta (operating as Imposta Costumes) designs and sells ready-to-wear costumes across adult, children's, and pet categories, with a portfolio built on officially licensed food, beverage, sports, and entertainment brand costumes (e.g., Doritos, Corona, Cap'n Crunch, Heinz/Kraft, Mountain Dew, NHL, The Price is Right) alongside original humor-themed designs. Products are sold individually priced from approximately $17.99 to $160.99 through the company's own e-commerce storefront and via wholesale to resellers.
Is Rasta Imposta a public or private company?
Rasta Imposta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rasta Imposta founded?
Rasta Imposta was founded in 1992. It employs 11 to 50 people.
Where is Rasta Imposta based?
Rasta Imposta is headquartered in Runnemede, United States, in the North America region.
How does Rasta Imposta make money?
One revenue line is on record: direct Retail Sales.
Who are Rasta Imposta's main competitors?
Direct peers on record are Spirit Halloween, Party City, Yandy, Tipsy Elves, HalloweenCostumes.com and Fun.com / Fun Costumes. Morphsuits is listed as an emerging player. Broad incumbents are Disguise Inc. and Rubie's Costume Company. Etsy is listed as an others.
Does Rasta Imposta have an API?
No public API is recorded for Rasta Imposta.
What industry is Rasta Imposta in?
Rasta Imposta's product category is Costumes & Novelty Apparel. Its primary akta.pro industry code is CRALAJAK, Pop Culture, Licensed & Fandom Gifts Retail, with a secondary code of CRALACAI, Seasonal & Holiday Craft Supplies Retail. Its NAICS code is 45942 and its SIC code is 5940.