Others

What Others does

Others Trade for Hope is a fair trade wholesale brand owned and operated by The Salvation Army, founded in 1997 in Bangladesh and expanded to Kenya in 2009. The company produces handcrafted artisan goods — including sisal bags and ornaments, handloom textiles, embroidered items, jute home goods, wood carvings, and beaded jewelry — through partnerships with 795 artisans organized across 20 production groups in Bangladesh and 9 communities in Kenya. Products are designed in Norway, leveraging Scandinavian design principles combined with traditional craft techniques such as sisal weaving, handloom production, embroidery, and woodcarving using locally sourced natural fibers. Materials include sisal, cotton, jute, banana leaf, and sustainably sourced wood.

The business operates through three primary go-to-market motions: a registered wholesale B2B portal serving online stores and physical retailers (with 200+ unit volume orders fulfilled directly from artisan production on 8-week timelines), a direct-to-consumer Shopify storefront shipping from US and Norway stock locations, and a dedicated corporate gifting channel offering custom branding and personalization for enterprise clients. Unit pricing ranges from approximately $1 to $22, with custom and volume orders priced by quote. Operations follow WFTO fair trade principles, with the Salvation Army directly controlling quality, wages, and long-term artisan relationships. The company reports no public revenue, has no external investors, and is structured as a charitable trading arm rather than a traditional venture-backed entity.

Name

Others

Legal name

Others Trade for Hope

Website

https://tradeforhope.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Others Trade for Hope is a Salvation Army-owned fair trade wholesale brand producing handmade artisan goods through 795 artisans in Kenya and Bangladesh, sold via wholesale B2B, direct e-commerce, and corporate gifting channels primarily across US and European markets.

Ownership category

akta.pro rank

Product category

Fair Trade Handcrafted Goods

NAICS

Hobby, Toy, and Game Retailers (45912), Sewing, Needlework, and Piece Goods Retailers (45913), Jewelry and Silverware Manufacturing (33991)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Costume Jewelry & Novelties (3960)

akta.pro industry

PRIMARYCRALACAE

Beading & Jewelry-Making Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

SECONDARYCRALADAL

Weaving & Loom Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail

SECONDARYCRAKABAD

Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

Keywords

• Fair trade artisan goods
• Handcrafted home decor
• Wholesale artisan crafts
• Corporate gifting solutions
• Fair trade wholesale

Headquarters

HQ city

West Nyack

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: B2B wholesale sales of handmade artisan goods to registered wholesale buyers including online stores, retailers, and corporate purchasers. Orders fulfilled from artisan production in Kenya and Bangladesh.
2. Direct E-commerce Sales: Retail sales through owned Shopify storefront to individual consumers and small buyers. Products shipped from US and Norway stock locations.
3. Corporate Gifting: Customized corporate gifting solutions for teams, events, and donor recognition. Volume orders with branding, packaging, and personalization options. Small orders (under 200) from stock; volume orders (200+) direct from artisans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Others Trade for Hope designs, produces, and sells handcrafted artisan goods — including sisal bags and ornaments, handloom textiles, embroidered items, jute products, leaf baskets, wood items, and beaded decorations — through long-term partnerships with artisans in Kenya and Bangladesh. The company distributes products via a registered wholesale B2B program, a direct-to-consumer Shopify storefront, and a corporate gifting service offering custom branding and volume orders.

Product overview

Others is a fair trade brand offering handcrafted home goods, fashion accessories, and seasonal decorations produced through long-term partnerships with over 795 artisans in Kenya and Bangladesh. The product portfolio centers on traditional crafts including sisal weaving (bags and ornaments), handloom textile production (kitchen linens, table linens, towels), hand embroidery (purses, cards, ornaments), jute crafts (placemats, doormats), and wood carving. Products range from practical everyday items like dishcloths, aprons, and laptop sleeves to decorative pieces including seasonal ornaments and nativity sets. The 2026 signature ornament is Mother's Hope, celebrating mothers and crafted by Kenyan artisans. The company also offers wholesale/corporate gifting services for volume orders with customization options.

Differentiator

Problem solved

Functional benefit

Products and services

• Sisal Bags (Crossbody, Large Summer, 2-in-1) Handwoven sisal bags with leather details and cotton lining, crafted by artisan groups in Kenya using locally sourced naturally dyed sisal fibers. Targeted at wholesale buyers, retailers, and individual consumers seeking fair trade fashion accessories.
• Handloom Textiles (Tea Towels, Placemats, Table Runners, Towels) Handloomed cotton textiles including kitchen items and table linens produced at Salvation Army production centers in Bangladesh using traditional wooden looms. Sold to wholesale buyers, retailers, and consumers.
• Embroidered Items (Purses, Cards, Ornaments, Notebooks, Easter Eggs) Hand-embroidered cotton products featuring floral and traditional patterns, created by artisans in Bangladesh who can work from home or in community groups. Sold to wholesale buyers and individual consumers.
• Sisal Ornaments (Angel, Beaded Wreath, Easter, Nativity Sets) Handcrafted ornaments and seasonal decorations made from sisal and banana leaf by artisan groups in Kenya. Targeted at wholesale buyers and individual consumers for seasonal and gift use.
• A Mother's Hope Ornament (Signature Ornament 2026) Signature ornament celebrating mothers, handcrafted by artisans in Kenya using banana and maize leaf, cotton, steel wire, and brass pendant. Marketed to wholesale and retail buyers as a collectible signature piece.
• Jute Products (Placemats, Doormats, Coasters) Natural jute fiber products including placemats and doormats made in Jhnaidah, Bangladesh, with artisans involved in all steps from harvesting to final product. Sold to wholesale buyers, retailers, and consumers.
• Leaf Baskets and Containers (Organizing Boxes, Hanging Baskets, Oval Baskets) Handwoven baskets and organizing containers made from natural date leaves in Jhnaidah, Bangladesh. Targeted at wholesale buyers, retailers, and individual consumers for storage and home decor.
• Wood Products (Carved Wooden Plates, Holding Crosses, Darning Mushrooms) Handcrafted wood items including carved plates, holding crosses, and darning tools made by skilled carpenters using sustainably sourced local wood in Bangladesh. Sold to wholesale buyers, retailers, and consumers.
• Beaded Items (Bracelets, Wreaths) Handcrafted beaded jewelry and decorations made by artisans in Kenya using glass beads, wire, and recycled aluminum. Targeted at wholesale buyers, retailers, and individual consumers.
• Wholesale Gifting Solutions Corporate gifting service offering customized products for teams, events, donors, and partners with volume pricing starting at 200+ units, custom branding, packaging, personalization options, and an 8-week delivery timeline. Targeted at corporate and nonprofit organizations.

Quantifiable outcome

• 795 artisans supported with income through fair trade partnerships
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Homeless World CupminorStrategic or Co-development Partner · 1 January 2025Customized bags produced for Homeless World Cup 2025 event in Oslo. Includes screen-printed toiletry bags, shoe bags, and drawstring bags with event branding.
• Eva KittelsenminorStrategic or Co-development Partner · 1 January 1997Fashion designer collaborating with Others on product design. Created the darning mushroom design, demonstrating commitment to clothing repair and visible mending. Product includes instructions and is handcrafted from local wood by carpenters in Bangladesh.
• World Fair Trade Organization (WFTO)coreStrategic or Co-development PartnerPartnerships guided by WFTO principles. The 10 WFTO principles provide framework for fair trade practices including up-front payment, fair wages, safe working environments, and direct relationships.
• The Salvation ArmycoreStrategic or Co-development PartnerParent organization owning and operating production facilities in Kenya and Bangladesh. Controls quality, sets wages, and builds long-term artisan partnerships. Founded Others in 1997 as program within Salvation Army Bangladesh.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Made Trade: Made Trade is a multi-brand online retailer curating ethical and sustainable fashion, home goods, and accessories from fair trade artisans. Overlaps with Others on curated handmade artisan products, fair trade sourcing principles, and product categories including home textiles and gifts.
• The Little Market: The Little Market is a fair trade nonprofit e-commerce retailer selling handcrafted goods produced by artisans in underserved communities worldwide. Overlaps with Others on product categories (textiles, baskets, home goods, jewelry), fair trade mission, and wholesale-to-retail transitions.
• Novica: Novica is an online marketplace and direct retailer of handmade artisan goods from global artisans, spanning home décor, jewelry, textiles, and gifts. Comparable to Others in product categories and artisan sourcing model, though operating as a B2C marketplace rather than nonprofit trading arm.
• SERRV International: SERRV is a nonprofit fair trade organization selling handmade artisan crafts, textiles, and gifts through a wholesale catalog and online store. Operates similar to Others with a mission-driven producer partnership model and product categories spanning home goods, jewelry, and accessories from artisan groups in developing countries.
• Fair Trade Winds: Fair Trade Winds operates physical retail stores and online sales of fair trade artisan goods with mission-driven sourcing. Comparable to Others in fair trade positioning, product mix (textiles, gifts, jewelry), and artisan community partnerships.
• Global Crafts: Global Crafts is a fair trade wholesale and retail business selling artisan-made goods from producer groups in developing countries. Directly comparable to Others on wholesale B2B model, product categories (textiles, baskets, jewelry, gifts), and fair trade artisan partnerships.
• Ten Thousand Villages: Ten Thousand Villages is a nonprofit fair trade retailer operating a wholesale program and direct storefront selling handmade artisan goods from global producer partners. Highly comparable to Others' fair trade wholesale + DTC model, similar product categories (home goods, gifts, textiles, jewelry), and shared WFTO fair trade principles.

Broad incumbents

• Uncommon Goods: Uncommon Goods is an online retailer of unique, handcrafted, and design-forward gifts, home goods, and accessories. Comparable to Others on product categories (textiles, jewelry, home décor) and gifting focus, though broader assortment and not specifically fair trade mission-aligned.
• Etsy: Etsy operates a global online marketplace for handmade and vintage goods, including thousands of artisan craft sellers. Comparable as a discovery and sales channel for handmade artisan goods, though Etsy is a broad marketplace rather than a curated fair trade specialist.

Emerging players

• GOEX: GOEX is a fair trade apparel brand producing ethically made clothing with transparent supply chain. While apparel-focused, it shares the ethical sourcing, fair trade mission, and artisan/small-producer partnership model that defines Others' positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/othersusa
• Facebookfacebook.com/OthersUSA
• LinkedInlinkedin.com/company/others-trade-for-hope

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Others