Global Crafts

What Global Crafts does

Global Crafts is a Cleveland, Ohio-based B2B wholesale marketplace that distributes fair trade handmade artisan products to retail buyers. Founded in 2004, the company curates handcrafted goods — including jewelry, home decor, accessories, kids' items, and seasonal/holiday pieces — sourced from artisan groups across Africa (Kenya, South Africa, Uganda, Ghana), the Americas (Haiti, Guatemala, Mexico, Chile), and Asia (Nepal, India, Thailand, China). The catalog spans Haitian metal wall art, Kenya Kisii soapstone carvings, Maasai bead jewelry, olive wood serveware, felt crafts, and hand-painted candles, featuring distinct artisan brand lines including Global Groove Life, Encantada Pottery, Jedando African Handicrafts, Nobunto, Artisana, Asha Handicrafts, DZI, and SMOLArt.

The company's core technology is a Shopify-based e-commerce platform with trade-only wholesale registration gating. No proprietary technology platform, AI/ML capabilities, public API, or developer-facing integrations are disclosed; payment processing relies on standard Shopify integrations (Shop Pay, PayPal, Apple Pay, Google Pay, and major credit card networks). The platform provides product filtering by artisan, country, craft type, and product category, with pack-quantity purchasing (e.g., Pack of 3, Pack of 5, Pack of 10) typical for wholesale buyers.

Global Crafts operates a channel-partner go-to-market motion with three storefronts serving distinct buyers: globalcraftsb2b.com (trade/wholesale portal requiring registration), GiftsWithHumanity.com (consumer-facing retail site), and DropshippingByGlobalCrafts.com (drop-ship fulfillment service for retailers). Revenue is generated through one-time wholesale product sales with trade-only pricing not publicly disclosed. The company targets wholesale retail buyers including gift shops, museum stores, fair trade retailers, boutique stores, and catalog retailers. The company is privately held with no disclosed venture capital, private equity backing, or institutional investors, and operates with a lean team of approximately 17 employees.

Name

Global Crafts

Legal name

Global Crafts

Website

https://globalcraftsb2b.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Global Crafts is a Cleveland, Ohio-based B2B wholesale marketplace distributing fair trade handmade artisan products — jewelry, home decor, accessories, kids' items, and holiday goods — to gift shops, museum stores, and fair trade retailers worldwide, operating three storefronts on a Shopify platform since 2004.

Ownership category

akta.pro rank

Product category

Wholesale Artisan Goods

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• Fair trade wholesale
• Handmade artisan products
• Wholesale gift distribution
• Handcrafted jewelry decor
• Artisan home goods

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Product Sales: B2B wholesale revenue through direct online sales of fair trade handmade products to registered trade buyers including retailers, gift shops, museum stores, and specialty retailers. Products sold in bulk quantities with trade pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Global Crafts is a wholesale distributor of fair trade handmade artisan products sourced from village artisan communities across Africa, Haiti, Nepal, India, Mexico, and Latin America. The company sells jewelry, home decor, kids items, accessories, and holiday goods in bulk pack quantities to registered trade buyers such as retailers, gift shops, museum stores, and fair trade specialty stores. Operations are run through a Shopify-based B2B e-commerce portal with wholesale registration requirements, supplemented by a separate drop shipping service and a consumer-facing retail site.

Product overview

Global Crafts is a wholesale B2B marketplace offering fair trade handmade products and gifts from artisans around the world. The platform provides a portfolio of product categories including Jewelry (earrings, bracelets, necklaces, rings, Maasai bead jewelry), Home Decor (Kisii soapstone carvings from Kenya, Haitian metal art, olive wood serveware, candles, felt crafts from Nepal), Kids products, Accessories, and Holiday items. The company sources from artisan groups across Africa (Kenya, South Africa, Uganda, Ghana), Haiti, Nepal, India, Mexico, Guatemala, and Thailand. Key artisan brands featured include Global Groove Life, Encantada Pottery, Jedando African Handicrafts, and Nobunto. The business operates on a wholesale-only, trade-only model requiring registration, with additional services including drop shipping and a retail site (GiftsWithHumanity.com). Products are distributed through a Shopify-based e-commerce platform with various payment integrations.

Differentiator

Problem solved

Functional benefit

Brands

• GiftsWithHumanity: Retail shopping platform operated by Global Crafts for consumer purchases
• DropshippingByGlobalCrafts

Products and services

• Jewelry Collection Wholesale fair trade handmade jewelry including earrings, bracelets, necklaces, rings, men's jewelry, boho jewelry, and traditional Maasai bead pieces sourced from global artisan communities.
• Home Decor Collection Wholesale fair trade home decor items including Haitian metal wall art, Kenya Kisii soapstone carvings, entertaining/tabletop pieces, candles, incense, games, puzzles, baskets, woven wall decor, and olive wood serveware.
• Kids Collection Wholesale fair trade children's products including whimsical decor, kids bags, coin purses, kids decor, and key rings.
• Accessories Collection Wholesale fair trade accessories including coin purses, pouches, bags, wallets, scarves, key rings, eyeglass stands, and fair trade t-shirts.
• Holiday Collection Wholesale fair trade holiday items including ornaments, nativities, and holiday home decor.
• Kisii Soapstone Carvings Hand-sculpted soapstone animals, statues, hearts, angels, family sculptures, bowls, dishes, and games sourced from artisan groups in Kisii, Kenya.
• Haitian Metal Art Hand-crafted Haitian metal drum wall art, sculptures, and decorative pieces featuring tree of life designs, angels, animals, and religious themes.
• Drop Shipping Service Drop shipping service operated at DropshippingByGlobalCrafts.com allowing retailers to fulfill orders to end customers directly without holding inventory.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Made Trade: Made Trade is a certified B Corp retailer curating fair trade, sustainable, and ethically sourced home goods, jewelry, and accessories from global makers. While more D2C-focused than Global Crafts, it competes for the same artisan brands and end-retailer demand.
• SERRV International: SERRV is a nonprofit fair trade wholesaler and retailer operating since 1949, selling handmade artisan products from over 35 countries to gift shops, churches, and museum stores. Highly comparable to Global Crafts in product categories, B2B/wholesale distribution model, and fair trade sourcing mission.
• Novica: Novica is an online fair trade marketplace connecting global artisans with buyers of jewelry, home decor, and accessories, with a B2B program supplying retail buyers. Overlaps with Global Crafts in artisan sourcing countries, product categories, and online wholesale mission.
• Ten Thousand Villages: Ten Thousand Villages is one of the largest and oldest fair trade wholesale and retail organizations in North America, sourcing handmade artisan products from developing countries. It is the most direct comparable to Global Crafts in mission, product mix (jewelry, home decor, accessories), and channel model (wholesale + retail stores).
• Fair Trade Winds: Fair Trade Winds operates a chain of physical retail stores and a wholesale program selling fair trade artisan products sourced globally. Comparable in product mix, fair trade positioning, and multi-channel (retail + wholesale) GTM.

Broad incumbents

• Tundra: Tundra is a zero-fee B2B wholesale marketplace aggregating brands across home, gifts, and artisan categories. Competes for the same indie retail buyers as Global Crafts and is a potential alternative or complementary channel for its artisan assortment.
• Faire: Faire is a major B2B wholesale marketplace connecting independent retailers with makers and brands across many categories including artisan goods. Comparable as a wholesale channel competing for the same independent gift shop and boutique buyers Global Crafts serves.

Emerging players

• EarthHero: EarthHero is an online retailer of sustainable and ethically sourced home goods, gifts, and lifestyle products. Overlaps with Global Crafts' fair trade positioning and home/gift category focus, though operating as a D2C retailer rather than a wholesaler.
• WorldFavor: WorldFavor runs a B2B marketplace and trade platform that connects buyers to sustainable and fair trade suppliers across fashion, home goods, and lifestyle categories. Overlaps with Global Crafts in curating artisan-sourced wholesale supply, but operates more as a marketplace than a direct importer.
• MATADOR (Mata Traders): Mata Traders is a fair trade apparel and accessories brand working with artisan cooperatives primarily in India and Nepal. Comparable in fair trade mission and South Asian artisan sourcing base, though narrower in category scope than Global Crafts.

Market position

Strengths9 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/global-crafts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Crafts