Larissa Aesthetic Center

What Larissa Aesthetic Center does

Larissa Aesthetic Center is an Indonesian aesthetic clinic chain and proprietary cosmetics brand headquartered in Sleman, Yogyakarta, operating 30+ physical branches across Java and Bali under the 'Natural Ingredient with High Technology' positioning, which combines botanical formulations with modern aesthetic devices such as Bio Light Therapy and O2 Bubble Mask systems. The company delivers face, hair, and body treatments at practitioner-level ('klinik kecantikan estetika pratama') and manufactures a parallel proprietary cosmetics line sold under the registered 'L' trademark, spanning facial cleansers, tonics, day/night creams, sunscreens, hair shampoos and serums, body lotions, and specialized series for acne-prone and hijab-wearing consumers; all L-brand products are CPKB-certified by BPOM. The treatment menu covers 10 facial treatments, 3 hair treatments, and 4 body treatments, executed by certified beauty professionals across the branch network.

The business model is hybrid direct-to-consumer, combining in-clinic professional services revenue with retail product sales; product prices range from approximately Rp 23,900 (Face Tonic) to Rp 410,000 (Acne Silver Series), and treatments are priced pay-as-you-go with periodic promotional mechanics (e.g., 25% birthday discount requiring a Rp 100,000 minimum spend, Beauty Deal seasonal vouchers). Distribution has been deliberately omnichannel since the March 2021 launch of the Larissa mobile app (developed under PT Larissa Karunia Sejahtera), extending the legacy clinic footprint into the larissa.co.id e-commerce storefront and official stores on Shopee and Tokopedia, with WhatsApp ordering supplementing direct sales. Marketing relies on content publishing (educational skincare articles), active social presence on Facebook, Instagram, Twitter, and LINE, and seasonal promotional campaigns rather than any disclosed AI-driven personalization layer. The founder is Poedji Lirnawati, the company has been operating since 1984, and ownership structure is private and not further detailed in disclosed sources.

Name

Larissa Aesthetic Center

Legal name

Larissa Aesthetic Center

Website

https://larissa.co.id

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Larissa Aesthetic Center is an Indonesian aesthetic clinic chain and proprietary L-brand cosmetics manufacturer operating 30+ branches across Java and Bali, offering face, hair, and body treatments alongside BPOM-certified skincare, haircare, and body care products sold via clinics, mobile app, and marketplaces.

Ownership category

akta.pro rank

Product category

Personal Beauty and Aesthetic Clinic Services

NAICS

Beauty Salons (812112)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Aesthetic clinic services
• Facial skincare treatments
• Natural cosmetics brand
• Hair and body treatments
• Beauty clinic Indonesia

Headquarters

HQ city

Sleman

HQ country

Indonesia

HQ region

Asia

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Aesthetic Clinic Services: In-person aesthetic treatments at clinic locations including facial treatments, hair treatments, and body treatments performed by certified beauty professionals
2. Cosmetics and Skincare Products: Sale of branded skincare and cosmetics products under the 'L' trademark, including facial washes, creams, tonics, serums, body lotions, and hair care products sold both in-clinic and through online channels

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Larissa Aesthetic Center operates a chain of aesthetic clinics providing face, hair, and body treatments to individual consumers, complemented by the manufacture and sale of its proprietary 'L' brand cosmetic and skincare line. The company combines natural botanical ingredients with modern aesthetic technology under its 'Natural Ingredient with High Technology' concept, with all L brand products CPKB-certified by BPOM and sold exclusively through Larissa's own clinics, website, mobile app, and marketplace stores.

Product overview

Larissa Aesthetic Center operates as an aesthetic clinic offering a platform of face, hair, and body treatments alongside a proprietary cosmetics product line sold under the registered 'L' brand trademark. The treatment portfolio includes 10 face treatments (Fruit Facial, Anti Acne Facial, Moisturizing Facial, Bio Light Therapy, High Technology Treatment, Organic Facial, O2 Bubble Mask Facial, Combination Treatment, Anti Wrinkle Facial, Glowing Facial), 3 hair treatments (Medical Hair Treatment, Medical Hair Mask, Waxing), and 4 body treatments (Body Slimming, Body Firming, Body Treatment, Organic Treatment Punggung). The L brand product line covers face products (cleansers, tonics, creams, sunscreens, acne treatments, eye serums, face powders), hair products (shampoos, conditioners, hair serums), body products (body lotion, body mist, body scrub, beauty soap), and specialized series including Hijab Series, Acne Silver Series, Honey Bee Venom Acne Therapy Series, and Strawberry Yogurt Facial Home Kit. All L brand products are manufactured from natural ingredients and are CPKB (Cara Pembuatan Kosmetik yang Baik) certified by BPOM. Products are available through clinic branches across Java and Bali, the Larissa App, and online marketplaces including Shopee and Tokopedia.

Differentiator

Problem solved

Functional benefit

Brands

• L: Registered trademark brand for Larissa's cosmetic products, CPKB-certified by BPOM. Products include L Acne Lotion, L Facial Foam, L Milk Cleanser, L Day Cream, L Eye Treatment Serum, L Body Lotion, L Hair Serum, and L Shampoo, among others. Available exclusively at Larissa Aesthetic Center outlets.

Products and services

• Face Treatments (Fruit Facial, Anti Acne Facial, Moisturizing Facial, Bio Light Therapy, High Technology Treatment, Organic Facial, O2 Bubble Mask Facial, Combination Treatment, Anti Wrinkle Facial, Glowing Facial) In-clinic facial treatments for individual consumers covering acne, hydration, anti-aging, brightening, organic, and technology-based options performed by certified beauty professionals.
• Hair Treatments (Medical Hair Treatment, Medical Hair Mask, Waxing) In-clinic hair and scalp treatments including clinical hair restoration, intensive hair mask, and waxing hair removal services for individual consumers.
• Body Treatments (Body Slimming, Body Firming, Body Treatment, Organic Treatment Punggung) In-clinic body contouring, firming, and general body care treatments using natural ingredients and modern technology for individual consumers.
• L Brand Face Products Proprietary 'L' brand facial skincare and decorative cosmetics manufactured from natural ingredients and CPKB-certified by BPOM, sold exclusively at Larissa clinics, the website, app, and marketplaces.
• L Brand Hair Products Proprietary 'L' brand hair care products formulated for various hair concerns including hair loss, dandruff, damage, and growth.
• L Brand Body Products Proprietary 'L' brand body care products for moisturizing, brightening, and cleansing body skin.
• Hijab Series Dedicated product line for hijab wearers addressing skin and body care needs related to wearing hijab, including body lotion, body mist, and facial products at Rp 292,600.
• Acne Treatment Series (Acne Body Spray, Acne Silver Series, Honey Bee Venom Acne Therapy Series, L Acne Lotion) Targeted acne treatment products for face and body using soybean isoflavon and honey bee venom with anti-inflammatory properties, priced from Rp 39,800 to Rp 410,000.
• Daily Sunscreen Gel SPF 30 and SPF 50+ Daily sunscreen products launched July 2023 offering UVA+UVB+Blue Light protection with optional tone-up foundation and hydration.
• Cream MB (Moisturizing + Brightening) and Cream 3 In 1 Multi-function face creams launched July 2023 combining moisturizing, brightening, and anti-aging or sun protection benefits.
• Strawberry Yogurt Facial Home Kit At-home facial kit with strawberry and yogurt-based cleanser, scrub, mask, and toning water for brightening, hydration, and acne care, sold via Shopee marketplace.
• Larissa Mobile App Self-serve mobile application allowing customers to shop L brand cosmetic products and book aesthetic treatment reservations across Larissa's clinic network.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Somethinc: Fast-growing Indonesian indie skincare and beauty brand sold primarily through e-commerce and marketplaces. Threatens Larissa's L brand in the same skincare category with younger branding and digital-first go-to-market.
• Avoskin: Indonesian emerging skincare brand offering serums, treatments, and beauty products online. Adjacent competitor for Larissa's L brand in marketplaces and direct-to-consumer channels, particularly with younger skincare-focused consumers.

Direct peers

• ZAP Beauty Clinic: Indonesian aesthetic clinic chain focused on beauty treatments (facial, body contouring, hair removal) with proprietary product lines. Comparable clinic-and-product business model targeting middle-income Indonesian women.
• The Aesthetics Clinic: Multi-branch Indonesian aesthetic clinic offering facial, body, and hair treatments with cosmetic product sales. Comparable boutique-clinic positioning with proprietary treatment protocols and BPOM-registered products.
• Beautylogica: Indonesian beauty clinic chain providing facial, body, and slimming treatments with proprietary branded skincare. Closely matches Larissa's service-plus-retail beauty center model across Indonesian cities.
• Natasha Skin Care: Large Indonesian beauty clinic chain providing facial, body, and hair treatments alongside its own branded skincare range. Directly competes with Larissa on affordable professional aesthetic services for the mass-market Indonesian female consumer.
• ERHA Dermatology Clinic: Indonesia's largest dermatology and aesthetic clinic chain offering facial, body, and hair treatments plus proprietary derma-skincare products. Closest direct comparable to Larissa's clinic-plus-product model with similar BPOM-registered formulations and multi-branch footprint across Java.
• MS Glow: Indonesian beauty brand with associated treatment clinics, offering skincare, cosmetics, and aesthetic services. Comparable in combining a strong D2C/online beauty brand with in-clinic service revenue.

Broad incumbents

• Mustika Ratu: Established Indonesian beauty and wellness brand with traditional jamu heritage plus spa and clinic operations. Broader incumbent that overlaps with Larissa in beauty products and treatments but spans traditional herbal, spa, and cosmetics categories.
• Wardah (Paragon Technology): Indonesia's largest halal-focused beauty brand from Paragon Technology, offering mass-market skincare, cosmetics, and body care. Competes with L brand on retail shelves and online, though without Larissa's in-clinic service component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/larissacenter
• Facebookfacebook.com/larissacenter
• Instagraminstagram.com/larissacenter
• LinkedInlinkedin.com/company/larissaaestheticcenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larissa Aesthetic Center