Avoskin
Avoskin Beauty (PT AVO Innovation Technology) is an Indonesian sustainable skincare brand selling direct-to-consumer via avoskinbeauty.com and through a 181+ AVO Store partner network, serving Indonesian women consumers and women entrepreneurs with AHA, BHA, niacinamide, retinol, and hybrid skincare-makeup lines.
- Company typePrivate
- Founded-
- HeadquartersIndonesia (Headquarters Location), Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Avoskin does
Avoskin, legally PT AVO Innovation Technology and operating under the brand Avoskin Beauty, is an Indonesia-based sustainable skincare and beauty company selling a formulated product portfolio that spans cleansers, toners, serums, ampoules, moisturizers, sunscreen, body care, and hybrid skincare-makeup items such as the S.M.A.R.T Cushion line. The technology core is skincare chemistry rather than software: active ingredients include AHA (glycolic and lactic acid), BHA (salicylic acid), niacinamide, retinol, peptides, marine collagen, hyaluronic acid, kojic acid, tranexamic acid, and botanical extracts, assembled into product series branded as Miraculous Refining (AHA-BHA exfoliation), Miraculous Retinol (anti-aging ampoules), and Your Skin Bae (targeted serums for brightening, hydration, acne, and hyperpigmentation). The company has expanded into cushion foundations and tinted balms and surfaces a home fragrance category on its storefront.
The business runs a dual go-to-market. Direct-to-consumer sales flow through the owned e-commerce site avoskinbeauty.com with a loyalty program, WhatsApp Business support, and flash sales offering 10-34% discounts. Parallel to that, the AVO Store program is a tiered reseller network of 181+ (with 550+ partners referenced in testimonials) women-entrepreneur-led retail points across Indonesia, organized into Platinum, Premium 1, and Premium 2 levels with minimum purchase commitments ranging from Rp5M to Rp100M and partner margins of 15-25%. Pricing for end consumers runs from Rp92K for entry serums to Rp519K for bundled sets. Brand assets include registered trademarks (AVOSKIN BEAUTY, Your Skin Bae, Miraculous Series, Hybrid Elixir), Indonesian FDA NA-series registrations, and Halal certification (e.g., Halal ID00110000206490821). Customer segments are Indonesian women aged 15+ across skin types (oily, dry, combination, sensitive, acne-prone) and women entrepreneurs seeking flexible-income retail opportunities. Strategic adjacencies include co-branded bundles with Glow Better and a Digital Takeback sustainability program with W4C (Wear 4 Change).
Avoskin firmographics
Firmographics- Name
- Avoskin
- Legal name
- PT AVO Innovation Technology
- Website
- https://avoskinbeauty.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avoskin Beauty (PT AVO Innovation Technology) is an Indonesian sustainable skincare brand selling direct-to-consumer via avoskinbeauty.com and through a 181+ AVO Store partner network, serving Indonesian women consumers and women entrepreneurs with AHA, BHA, niacinamide, retinol, and hybrid skincare-makeup lines.
- Ownership category
- akta.pro rank
Avoskin industry classification
Industry- Product category
- Skincare Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eye & Lip Skincare (CRABAAAC)
- akta.pro secondary industry
- Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)
Keywords
Where Avoskin is headquartered
LocationHeadquarters
- HQ city
- Indonesia (Headquarters Location)
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Avoskin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Direct Product Sales (B2C): Avoskin generates primary revenue through direct-to-consumer sales of skincare products including cleansers, toners, serums, moisturizers, and sunscreen via their e-commerce platform. Products are sold at retail prices ranging from Rp92,000 to Rp244,000 for individual items and bundled sets from Rp160,000 to Rp519,000.
- AVO Store Wholesale Distribution: Revenue generated through wholesale distribution to 181+ AVO Store partners across Indonesia. Partners purchase at tiered minimum quantities (25-750 units) at discounted wholesale prices, earning margins of 15-25% based on their membership level (Platinum, Premium 1, Premium 2).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Consumer Products |
| Unit Pricing | Multi-year contract | AVO Store Platinum Level |
| Unit Pricing | Multi-year contract | AVO Store Premium 1 Level |
| Unit Pricing | Multi-year contract | AVO Store Premium 2 Level |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Avoskin product offering
Product offeringCore offering
Avoskin (operated by PT AVO Innovation Technology) formulates and sells its own branded skincare and hybrid skincare-makeup products—including chemical exfoliation serums, targeted treatment serums (Niacinamide, Marine Collagen, Kojic Acid, Lactic Acid, Tranexamic Acid, Vitamin C, Alpha Arbutin, Hyaluronic Acid), retinol ampoules, toners, moisturizers, sunscreen, and cushions—primarily to Indonesian consumers through its avoskinbeauty.com e-commerce site and a 181+ AVO Store reseller network across Indonesia.
Product overview
Avoskin is an Indonesian sustainable beauty brand offering a comprehensive skincare portfolio organized into product series. The main product lines include the Miraculous Series (chemical exfoliation with AHA/BHA/Retinol) and Your Skin Bae (YSB) Series (targeted treatments including Niacinamide, Kojic Acid, Marine Collagen, Lactic Acid, Tranexamic Acid, Vitamin C, and Hyaluronic Acid serums). Products span multiple categories: Cleanser, Toner/Essence, Serum/Ampule, Moisturizer, Sunscreen, Body Care, and Hybrid makeup products like cushion foundations. Avoskin also offers pre-configured Skincare Bundles and Set packages for targeted routines (Ultimate Glow Up, Bright Routine, Radiance Repair, Glowing & Moist Combo, Glow-Getter Set). The company operates through its e-commerce platform with over 181 AVO Store business partners across Indonesia.
Differentiator
Problem solved
Functional benefit
Brands
- Your Skin Bae: Skincare product series featuring various serums for different skin concerns including brightening, hydration, and anti-aging.
- Miraculous Refining
- Miraculous Retinol
- AVO Store
Products and services
- Serum Avoskin Miraculous Refining 30ml Chemical exfoliating serum with 10% AHA, 3% BHA, Niacinamide and Ceramide for dead skin cell removal, acne, and skin brightening. Target consumers seeking exfoliation and brightening benefits.
- Serum Avoskin Your Skin Bae Marine Collagen 30ml Anti-aging serum with Marine Collagen 10% and Ginseng Root to diminish fine lines, maintain skin firmness, and brighten skin.
- Serum Avoskin Your Skin Bae Kojic Acid 30ml Brightening serum with Kojic Acid 1%, Glycolic Acid, Soybean, and Licorice to brighten and even skin tone.
- Serum Avoskin Your Skin Bae Niacinamide 30ml Brightening serum with Niacinamide 12% and Centella Asiatica for skin brightening and calming.
- Serum Avoskin Your Skin Bae Hyacross 30ml Hydrating serum with Ultimate Hyaluron Hyacross 3% and Green Tea for deep skin hydration targeting dry skin.
- Serum Avoskin Your Skin Bae Lactic Acid 30ml Mild exfoliating serum with Lactic Acid 10%, Kiwi Fruit 5%, and Niacinamide 2.5% for gentle skin brightening and glow.
- Serum Avoskin Your Skin Bae Tranexamic Acid 30ml Serum with Tranexamic Acid 3%, Glycolic Acid, Cranberry, and Licorice to address post-inflammatory hyperpigmentation (PIH and PIE).
- Serum Avoskin Your Skin Bae Vitamin C 30ml Brightening serum with Vitamin C 3%, Niacinamide 2%, and Mandarin Orange Fruit Extract for skin radiance.
- Serum Avoskin Your Skin Bae Alpha Arbutin 30ml Brightening serum with Alpha Arbutin for radiance repair and skin tone evening.
- Ampoule Avoskin Miraculous Retinol 30ml Anti-aging ampoule with Retinol, Peptide, Vitamin E, and green tea extract to diminish fine lines and maintain skin elasticity.
- Your Skin Bae Hybrid Elixir Skin Radiant Perfect Cushion S.M.A.R.T Cushion hybrid skincare-makeup with Natural Radiant Finish, medium coverage, UV protection, and Non-Comedogenic formulation. Available in four shades: Jeumpa (L01), Wehea (N02), Dayu (M03), and Maleo (D04). Launched in 2024.
- YSB Tinted Melting Balm Rana Tinted melting balm with SPF 20 protection, marketed in combo sets with Your Skin Bae Hybrid Elixir Cushion products. Launched in 2024.
- Paket Skincare Ultimate Glow Up (2 pcs) Bundle containing Refining Toner 100ml and Serum Niacinamide 30ml for a comprehensive glow routine.
- Paket Skincare Best Seller Exfo Bundle containing Refining Toner 100ml and Lactic Acid Serum 30ml for exfoliation-focused skincare.
- Paket Skincare Bright Routine (2 pcs) Bundle with Toner Refining 100ml and Serum Vitamin C for brightening routine.
- Paket Radiance Repair Set Avoskin Bundle Bundle with Toner Refining 100ml and Serum Alpha Arbutin for skin radiance repair.
- Paket Skincare Glowing & Moist Combo Bundle combining Your Skin Bae Lactic Acid Serum and Marine Collagen Serum for glowing and moisturized skin.
- Paket Skincare Glow-Getter Set! Bundle with Your Skin Bae Lactic Acid Serum and Ultimate Hyaluron Hyacross Serum for comprehensive glow results.
- Paket Skincare-Avoskin Miraculous Refining Series Complete bundle with Miraculous Refining Toner 100ml and Serum 30ml containing AHA-BHA for exfoliation and skin brightening.
- Paket Skincare-Avoskin Miraculous Retinol Series Bundle with Miraculous Retinol Toner and Ampoule containing Retinol, Peptide, and Niacinamide for anti-aging skincare.
- Better Skin Recipe Bundle (Avoskin x Glow Better) Collaboration bundle combining Avoskin Lactic Acid Serum 30ml with Glow Better Cloud Skin Recipe Advance Moisturizer 50ml, with Wild Indigo Extract, Squalane, Vitamin C, and Allantoin.
- AVO Store Reseller Program Women-empowerment business partner program with multi-level membership tiers (Platinum 25 pieces/Rp5,000,000 minimum first purchase with 15% margin; Premium 1 150 pieces/Rp20,000,000 minimum with 20% margin and 3x monthly installment Avo Guarantee; Premium 2 750 pieces/Rp100,000,000 minimum with 25% margin). Includes rewards, points, free consultations, training, E-Catalogue, and network expansion opportunities for Indonesian women entrepreneurs running physical retail stores.
Quantifiable outcome
- Products registered with Indonesian FDA (NA series registration numbers)
- +1 more outcomes
Companies that use Avoskin
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Avoskin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Avoskin partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Glow BetterminorCollaboration on Better Skin Recipe Bundle combining Avoskin Lactic Acid Serum with Glow Better Cloud Skin Recipe Advance Moisturizer. Joint product offering marketed through both brands' channels.
- W4C (Wear 4 Change)minorDigital Takeback initiative focused on sustainable packaging and environmental responsibility. Avoskin participates in W4C program to promote circular economy practices in beauty industry.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Avoskin competitors and assessment
Company assessmentDirect peers
- Whitelab: Indonesian skincare brand offering serums, moisturizers, and treatments with Niacinamide and other actives. Targets similar price-conscious Indonesian consumer base via e-commerce and social channels.
- Scarlett Whitening: Leading Indonesian beauty brand with comprehensive skincare and body-care portfolio targeting similar Indonesian female demographic. Competes directly via Instagram-driven marketing and comparable price positioning.
- The Originote: Indonesian skincare brand with Hyaluronic Acid and Niacinamide-based products at similar price points. Direct competitor in the affordable serum/toner category targeting young Indonesian consumers.
- Somethinc: Indonesian skincare brand offering serums, toners, and treatments with similar active ingredients (AHA, BHA, Niacinamide). Competes in the same mass-market Indonesian skincare segment with comparable pricing and social-commerce-led marketing.
- Hanasui: Indonesian beauty brand with skincare and makeup products including serums, creams, and cushion foundations. Operates in the same mass-market segment with similar digital-first distribution.
- MS Glow: Indonesian skincare and beauty brand with similar product categories including serums, creams, and whitening treatments. Operates through multi-level marketing-like reseller network comparable to AVO Store.
- Implora: Indonesian beauty brand offering skincare, makeup, and body care products at accessible price points. Competes across multiple product categories Avoskin serves, including skincare and color cosmetics.
Broad incumbents
- Pond's (Unilever): Established Unilever skincare brand with deep Indonesian market presence across face wash, toner, moisturizer, and treatment categories. Represents the broad-incumbent benchmark for mass-market skincare competition.
- Garnier (L'Oréal): Global mass-market skincare brand from L'Oréal with strong presence in Indonesia. Competes in cleanser, toner, serum, and sunscreen categories at comparable price points with broader portfolio and marketing budget.
Regional players
- ERHA Dermatology: Indonesian dermatology-focused skincare brand and clinic network with physician-formulated products. While more clinical/dermatology oriented, it competes for Indonesian consumers seeking treatment-grade skincare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Avoskin social profiles
Digital presenceAvoskin compliance and trust
Trust signalCompliance1 record
Avoskin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avoskin leadership team
Management profileNumber of profiles
Profiles1 record
Avoskin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avoskin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avoskin
What does Avoskin do?
Avoskin (operated by PT AVO Innovation Technology) formulates and sells its own branded skincare and hybrid skincare-makeup products—including chemical exfoliation serums, targeted treatment serums (Niacinamide, Marine Collagen, Kojic Acid, Lactic Acid, Tranexamic Acid, Vitamin C, Alpha Arbutin, Hyaluronic Acid), retinol ampoules, toners, moisturizers, sunscreen, and cushions—primarily to Indonesian consumers through its avoskinbeauty.com e-commerce site and a 181+ AVO Store reseller network across Indonesia.
Is Avoskin a public or private company?
Avoskin is a private company. It is classified as unknown and is currently operating.
When was Avoskin founded?
Avoskin was founded in -1. It employs 11 to 50 people.
Where is Avoskin based?
Avoskin is headquartered in Indonesia (Headquarters Location), Indonesia, in the Asia region.
How does Avoskin make money?
Two revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are AVO Store Wholesale Distribution.
Who are Avoskin's main competitors?
Direct peers on record are Whitelab, Scarlett Whitening, The Originote, Somethinc, Hanasui, MS Glow and Implora. Broad incumbents are Pond's (Unilever) and Garnier (L'Oréal). ERHA Dermatology is listed as a regional player.
Does Avoskin have an API?
No public API is recorded for Avoskin.
What industry is Avoskin in?
Avoskin's product category is Skincare Products. Its primary akta.pro industry code is CRABAAAC, Eye & Lip Skincare, with a secondary code of CRADAMAF, Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal). Its NAICS code is 456120 and its SIC code is 2844.