FanFave

What FanFave does

FanFave is a privately held product manufacturing and distribution company founded in 2012 and headquartered in Rancho Cucamonga, California (with a secondary operations and legal address in Ontario, California). The company designs, cuts, and assembles officially licensed 3D layered foam sports merchandise for direct-to-consumer sale, primarily through its own e-commerce website, fanfave.com. Its primary buyer is individual sports fans seeking officially licensed, distinctive team-affiliated accessories and decor.

The company's core product line is FanChains, thick EVA-foam chain accessories that are cut, layered, and assembled in-house from high-density ethylene-vinyl acetate foam into a three-piece construction that creates a 3D effect. The portfolio includes 293+ SKUs spanning NHL, MLB, CFL, UFL, MiLB, and Soccer teams, plus specialized sub-lines such as MLB Homerun Chains, Face Chains (licensed via MLBPA, NHLPA, and USMNTPA for player likenesses), EVA Foam 3D Wall Signs (1-inch and 2-inch thickness options), and a custom 3D foam product service for brands. FanFave holds official licensing agreements with five leagues and three player associations, which serve as the primary regulatory barrier to entry. Manufacturing is conducted in-house in Southern California.

FanFave operates as a pure-play direct-to-consumer e-commerce business. Pricing is unit-based: most FanChains sell at $34.99, value items and wall signs at $29.99, and Spinner Edition FanChains at $64.95-$64.99. Standard shipping via USPS is free on orders over $75, with paid options for faster delivery; the company ships to the 48 contiguous US states, Alaska, Hawaii, US Territories, and Canada. Payment processing is handled by Stripe. Revenue is generated almost entirely through one-time consumer product purchases, with a secondary custom-product service. The firm has 1-10 employees, no disclosed outside funding, and no parent company.

Name

FanFave

Legal name

FanFave Inc.

Website

https://fanfave.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Licensed Sports Merchandise

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150)

SIC

Sporting & Athletic Goods, Nec (3949), Costume Jewelry & Novelties (3960), Plastics Foam Products (3086)

akta.pro primary industry

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

akta.pro secondary industries

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Sports Art, Prints & Photography Retail (CRAMAOAG), Customized & Personalized Fan Gear Retail (CRAMAOAJ), Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Licensed sports merchandise
• Foam fan accessories
• 3D foam products
• Team-branded merchandise
• Custom foam manufacturing

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of licensed foam sports merchandise including FanChains, Face Chains, and Wall Signs through the company's website. Revenue is generated through one-time product purchases with standard pricing.
2. Custom Product Orders: FanFave offers custom 3D layered foam product requests for brands with specific purposes or functionality needs. Professionals work with customers to research, develop, and create custom products.
3. Shipping Revenue: Revenue generated from shipping charges for orders under $75. Free shipping is offered for orders over $75.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

FanFave manufactures and sells officially licensed 3D layered foam sports merchandise — FanChains (neck-worn foam chains), Face Chains (player-faced foam accessories), and EVA Foam 3D Wall Signs — across NHL, MLB, CFL, MiLB, UFL, and soccer teams, sold directly to consumers through its e-commerce website. The company also offers a custom 3D foam product design and manufacturing service for brands seeking bespoke foam items. All products are cut and assembled in-house from high-density EVA foam in Southern California.

Product overview

FanFave is a product manufacturing and distribution company founded in 2012, headquartered in Southern California, specializing in officially licensed 3D layered foam fan products. The core portfolio consists of three main product lines: FanChains (foam chain neck accessories for NHL, MLB, CFL, MiLB, UFL, and Soccer teams, including the specialized MLB Homerun Chains sub-line), Face Chains (face-worn foam accessories featuring player and team branding, licensed by MLBPA, NHLPA, and USMNTPA), and EVA Foam 3D Wall Signs (wall-mounted team decorations in multiple thickness options). FanChains and Wall Signs are made from high-density EVA (Ethylene-Vinyl Acetate) foam with a three-layer 3D construction, are weather-resilient, BPA-free, and non-toxic, and are produced in-house. The company also offers a custom product design and manufacturing service for brands seeking bespoke 3D foam items. The company holds official licensing agreements with NFL, NHL, MLB, CFL, MiLB, UFL, MLBPA, NHLPA, and USMNTPA.

Differentiator

Problem solved

Functional benefit

Products and services

• FanChains Officially licensed 3D layered foam chain accessories (NHL, MLB, CFL, MiLB, UFL, Soccer) worn around the neck to display team pride, featuring thick vibrant EVA foam chains with team logos. Standard FanChains priced at $34.99.
• MLB Homerun Chains A specialized sub-line of FanChains designed for MLB teams, replicating the home run celebration chain tradition with team-branded 3D foam chains.
• Face Chains

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing partner powering the e-commerce checkout. Stripe handles credit card transactions securely on the FanFave website.
• Webstract MarketingminorGTM or Marketing PartnerWebsite design and development partner credited for the FanFave website design. Located in Los Angeles, CA.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Riddell: Riddell is a major sporting goods manufacturer focused on football helmets, protective equipment, and team-licensed gear. While operating at a much larger scale and broader product range, it is comparable as a manufacturer of officially licensed sports merchandise sold through team and consumer channels.
• Fanatics: Fanatics is the dominant licensed sports merchandise platform operating across apparel, headwear, and collectibles for every major league. It represents the most significant broad incumbent FanFave competes against for licensed sports consumer spending, though Fanatics focuses on a much broader product portfolio.
• Mitchell & Ness: Mitchell & Ness is an established manufacturer of officially licensed sports apparel, headwear, and throwback merchandise. It shares the licensed sports merchandise category with FanFave and serves overlapping sports fan customers, though it focuses primarily on heritage and apparel rather than novelty foam accessories.
• Topps: Topps is a leading producer of officially licensed sports trading cards and collectibles across MLB, NFL, NBA, and soccer. While operating in the collectibles subcategory rather than wearable fan gear, it is comparable as an officially licensed sports merchandise company serving fan collectors.
• New Era Cap: New Era is the official on-field cap supplier for MLB, NBA, NFL, and other leagues, producing licensed headwear and apparel for sports fans. It is comparable as a manufacturer of officially licensed sports merchandise sold to the same fan base that FanFave targets with its foam products.

Direct peers

• FOCO: FOCO is a leading manufacturer of officially licensed sports novelties, fan gear, and lifestyle products across NFL, MLB, NBA, NHL, and college leagues. It is the closest direct competitor to FanFave, sharing the same licensed fan merchandise category with overlapping product formats like bobbleheads and foam accessories.
• Wincraft: Wincraft manufactures officially licensed sports products including signs, flags, and accessories for the NFL, MLB, NHL, NBA, NCAA, and more. It is a direct peer in licensed sports signage and novelty merchandise, with comparable B2B distribution through team stores and stadium retail.
• Forever Collectibles: Forever Collectibles (Forever CollectiBles) produces officially licensed sports memorabilia, bobbleheads, and novelty products for major US leagues. It is a direct peer in licensed sports fan merchandise and shares FanFave's focus on niche novelty items for team fans.
• Mounted Memories: Mounted Memories produces officially licensed sports memorabilia, plaques, and display products for major US leagues. It is comparable to FanFave's wall sign product line as a manufacturer of officially licensed team-branded display merchandise for sports fans.

Others

• Etsy (licensed sports sellers): Etsy hosts numerous small sellers producing custom and handmade sports fan accessories, including foam-based and novelty items. While not a single peer, the Etsy marketplace represents a fragmented competitive channel for personalized and handmade fan gear that overlaps with FanFave's custom product service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheFanFaveInc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FanFave