Webstract

What Webstract does

Webstract is a privately held, founder-owned digital marketing agency headquartered in Torrance, California, operating as a California corporation (Webstract, Inc.). Founded by Bill Holcroft (CEO), Ravi Khawani, and Justin Scarpetti, the firm has been in business since 2011 and positions itself as a full-service provider for small and medium-sized businesses lacking internal marketing capacity. The company reports a headcount in the 11–50 range and operates alongside a mailing address in Anaheim Hills, CA.

The company's product set spans web design, web development, ecommerce site builds, graphic design, SEO (across 200+ ranking factors), PPC management on Google/Bing/Facebook/Instagram, copywriting and blogging, local advertising, social media marketing, custom video production, managed web hosting (dedicated servers/VPS with DDoS protection), and email hosting. Technology is delivered through standard agency stacks — content management systems, custom web application development, and managed server infrastructure — rather than proprietary software or APIs. Industry partnerships (Google Partner, Bing Ads Accredited Professional, PayPal Partner, Yelp Ads Certified, CallRail Agency Partner, Woorank Expert) provide cross-platform campaign reach but are widely held credentials.

Webstract generates revenue primarily through professional services billed at $150/hour under monthly invoicing with non-refundable deposits, supplemented by recurring hosting, SEO, and PPC management retainers. GTM is sales-led and inside-sales hybrid, anchored by direct phone outreach (855-201-5800), free consultations/audits, content marketing via an active blog, and SEO/PPC-driven lead capture. The customer base is a mix of named enterprise logos (Berkshire Hathaway California Properties, AutoNation, KDDI, Sports Research, Nilfisk, Naturium, Renew Youth) and SMB accounts across legal, healthcare, manufacturing, real estate, travel, and government verticals — 1,000+ websites have been delivered cumulatively. No acquisition, funding, or restructuring events are disclosed in the available data.

Name

Webstract

Legal name

Webstract, Inc.

Website

https://webstract.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Webstract is a founder-owned, full-service digital marketing agency based in Torrance, California, providing web design, SEO, PPC, social media, graphic design, copywriting, ecommerce, and hosting services primarily to small and medium-sized businesses across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Services - Hourly Billing: Core web design, development, SEO, PPC, and marketing services billed at $150/hour. Deposits are non-refundable. Payment due monthly upon invoice issuance.
2. Web Hosting Services: Ongoing managed web hosting services with various tiers for speed, security, and support options including dedicated servers and VPS.
3. SEO Services: Ongoing SEO campaigns with personalized attention including regular blogging, content optimization, and KPI-driven results.
4. PPC Management: Pay-per-click campaign management with daily/weekly/monthly budget control and detailed performance analytics.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Webstract is a full-service digital marketing and web design agency that builds websites, runs SEO and PPC campaigns, produces graphic design and video content, and provides managed web and email hosting for small and medium businesses. Services are sold on an hourly professional services basis ($150/hour) and through recurring subscriptions for SEO, PPC, and hosting engagements. The agency serves clients regionally in Southern California and nationwide via remote delivery.

Product overview

Webstract is a full-service digital marketing agency offering a comprehensive suite of services organized into three main categories: Design & Development (Web Design, Web Development, Ecommerce Websites, Graphic Design), Marketing (Search Engine Optimization, Pay-Per-Click Marketing, Copywriting & Blogging, Local Advertising, Social Media Marketing, Custom Video), and Hosting (Web Hosting, Email Hosting). The company operates as a service-based agency rather than a software product platform, providing clients with custom web solutions, digital marketing campaigns, and managed hosting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Custom website design services creating responsive, mobile-friendly websites aimed at driving customer engagement and conversions for small and medium businesses.
• Web Development Custom web application development including custom widgets, internal customer portals, tracking systems, and debugging services using various programming languages and content management systems for business clients.
• Ecommerce Websites Online store development and ecommerce platform setup enabling businesses to sell products and services online, with integrated payment processing and ongoing training and support.
• Graphic Design Visual design services including advertisement banners, business cards, logos, magazine ads, brochures, signs, and trade show displays designed to deliver cohesive company branding.
• Search Engine Optimization (SEO) Ongoing SEO services covering 200+ ranking factors including keyword optimization, image optimization, mobile usability, and content optimization to improve organic search rankings using white-hat tactics.
• Pay-Per-Click (PPC) Marketing PPC advertising campaign management across Google Ads, Bing Ads, Facebook Ads, and Instagram Ads platforms, providing targeted keyword bidding and immediate traffic and lead generation results.
• Copywriting & Blogging Professional web content writing, copywriting, and blog management services that communicate company messaging while incorporating SEO keyword optimization.
• Local Advertising Local search optimization and advertising services including business listing management, directory submissions, and review generation across platforms such as Yelp and Foursquare.
• Social Media Marketing Social media marketing services including content creation, ad management, and audience targeting across Facebook, Instagram, and other social platforms, focused on engagement and profit generation.
• Custom Video Custom video production services including script writing, filming, editing, and distribution for websites, promotional content, product demonstrations, and behind-the-scenes footage.
• Web Hosting Managed web hosting services with dedicated servers and virtual private servers, including security plugins, firewalls, website backups, DDoS protection, and OS/software patches.
• Email Hosting Email hosting services and migration assistance for platforms including G Suite, Office 365, and other business email providers, with custom domain email addresses.

Quantifiable outcome

• 208% increase in organic traffic after aggressive SEO campaign
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Partner status with certified expertise in Google Ads management for client campaigns across search and display advertising.
• Microsoft BingcoreTechnology or IntegrationBing Ads Accredited Professional providing expertise in Bing, Yahoo, and Microsoft advertising networks.
• Facebook/MetacoreTechnology or IntegrationSocial media marketing services including Facebook Ads and Instagram Ads management for targeted advertising campaigns.
• YelpminorChannel Partner/ Reseller/ DistributorYelp Ads Certified Partner for managing Yelp advertising for local businesses.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• KlientBoost: Performance marketing agency specializing in PPC, CRO, and SEO for SaaS and ecommerce. Comparable recurring retainer model and SMB/mid-market focus.
• OuterBox: Digital marketing and ecommerce web design agency with a focus on Magento/Shopify platforms. Closely comparable in combined ecommerce + marketing offering for SMB and mid-market.
• LSEO: Full-service SEO and digital marketing agency with web design and PPC offerings for SMB and mid-market clients. Comparable service mix and SMB-focused positioning.
• Disruptive Advertising: PPC, SEO, and CRO-focused digital marketing agency serving mid-market and enterprise clients. Comparable in core service offerings (PPC, SEO) and recurring retainer revenue model.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, social media, and hosting to SMB and mid-market clients. Directly comparable in service mix, customer segment, and full-service positioning.
• WebFX: Large full-service digital marketing agency with proprietary technology (MarketingCloudFX) offering SEO, PPC, web design, and content marketing primarily to mid-market and enterprise. Closest direct competitor by service breadth and SMB/mid-market focus.
• Ignite Visibility: Full-service digital marketing agency specializing in SEO, PPC, social media, email marketing, and web design for mid-market clients. Directly comparable service portfolio and customer segment.
• SmartSites: Full-service digital agency offering web design, SEO, PPC, and ecommerce to SMBs and mid-market. Closely comparable in service mix and Google Partner positioning.
• Coalition Technologies: Web design and SEO agency serving ecommerce and SMB clients with similar full-service offerings including PPC and branding. Comparable in service breadth and customer profile.

Broad incumbents

• GoDaddy / HubSpot (SMB Marketing Platforms): Large SaaS incumbents offering bundled website builders, SEO tools, email marketing, and CRM that compete with agency services at the lower end of the SMB market. Broad incumbents rather than direct competitors, but increasingly overlap with agencies' commoditized offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/webstractinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webstract