Greenway Property Services
Greenway Property Services, operating as Greenway Athletic Field Services, is a privately held Connecticut-based firm providing athletic field construction and maintenance services to municipalities, public high schools, and Little League organizations across Connecticut and New York.
- Company typePrivate
- Founded2010
- HeadquartersStamford, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Greenway Property Services does
Greenway Property Services Inc., operating under the trade name Greenway Athletic Field Services, is a privately held commercial landscaping and athletic-field services firm founded in 2010 and headquartered in Stamford, Connecticut. The company specializes in two interconnected service lines: athletic field construction (including laser grading, sod installation, irrigation and drainage system installation, fence and backstop installation, mound construction, clay installation, and hydroseeding) and ongoing athletic field maintenance (including contour mowing, deep tine aeration, top dressing, fertilization, weed and insect control, fraise mowing, overseeding, and artificial turf sweeping). It also markets a dedicated Little League Field Services vertical tailored to youth baseball and softball organizations. Project technology is centered on specialized field-construction and turf-management equipment rather than software or digital platforms.
The firm serves three primary customer segments: municipal governments and recreation departments, public high schools and educational institutions, and Little League and youth sports organizations. All named customers are public-sector or nonprofit entities across Connecticut and New York — including the Village of Scarsdale, Exchange Field Complex (Madison, CT), Gould Manor Park (Fairfield, CT), East Hartford High School, and Crawford Park (Rye Brook, NY). Revenue is generated through project-based one-time construction contracts plus recurring maintenance engagements, with multi-year contract cadences indicated for ongoing maintenance work; pricing is custom-quoted based on scope, location, and materials. No specific pricing, contract values, or revenue figures are publicly disclosed.
Greenway operates a regional B2B field-sales go-to-market model led by a Director of Sales and Acquisitions, with direct phone-based engagement as the primary customer intake channel and social media (LinkedIn, Facebook, Instagram) used for top-of-funnel awareness. The company is founder-controlled, with Rocco Lagana as President & CEO and Rocky Lagana as COO, and Charles W.B. Wardell III (former senior executive at American Express, Travelers, MasterCard International, and Citicorp) serving as Chairman of the Board. Management has publicly stated a strategy to grow both organically and through acquisitions, with the stated objective of becoming a regional force on the U.S. east coast. To date, no funding rounds, institutional investors, patents, or acquisitions are disclosed.
Greenway Property Services firmographics
Firmographics- Name
- Greenway Property Services
- Legal name
- Greenway Property Services Inc.
- Website
- https://greenwayps.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Greenway Property Services, operating as Greenway Athletic Field Services, is a privately held Connecticut-based firm providing athletic field construction and maintenance services to municipalities, public high schools, and Little League organizations across Connecticut and New York.
- Ownership category
- akta.pro rank
Greenway Property Services industry classification
Industry- Product category
- Athletic Field Construction and Maintenance Services
- NAICS
- Landscaping Services (561730)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Athletic Field & Golf Course Groundskeeping (IMAIAIAH)
- akta.pro secondary industries
- Commercial Landscaping & Grounds Maintenance (IMAIAIAA), Groundskeeping, Landscaping & Athletic Field Maintenance (EDAEAAAC), Grounds & Exterior Services (Landscaping/Snow Removal/Parking Lot Maintenance) (IMAIAAAF)
Keywords
Where Greenway Property Services is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greenway Property Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Athletic Field Construction Services: Project-based one-time services for new field construction including laser grading, sod installation, fence installation, irrigation installation, drainage systems, mound construction, and clay installation. Revenue recognized upon project completion.
- Athletic Field Maintenance Services: Ongoing maintenance services including contour mowing, field lining, field grooming, deep tine aeration, top dressing, fertilization, weed/insect control, fraise mowing, overseeding, and artificial turf sweeping. May include recurring maintenance contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-specific pricing based on scope of work |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Greenway Property Services product offering
Product offeringCore offering
Greenway Property Services (operating as Greenway Athletic Field Services) is a B2B landscaping firm that builds, renovates, and maintains athletic fields for municipalities, schools, and recreation organizations. Core offerings include athletic field construction services (laser grading, sod installation, irrigation, drainage, fencing, mound construction, clay installation, hydroseeding) and ongoing athletic field maintenance services (mowing, aeration, fertilization, overseeding, field grooming, weed/insect control). The company also delivers a specialized Little League field services package tailored to youth baseball organizations.
Product overview
Greenway Property Services (operating as Greenway Athletic Field Services) is a service-based company providing a unified portfolio of athletic field solutions. The core offerings consist of two interconnected service lines: Athletic Field Construction and Athletic Field Maintenance. Athletic Field Construction covers full field construction, laser grading, sod installation, fencing, irrigation, drainage, and related services. Athletic Field Maintenance provides ongoing care including mowing, aeration, fertilization, overseeding, and field grooming. A specialized Little League Field Services offering addresses the specific needs of youth baseball organizations. The company has completed over 300 projects and maintains more than 125 acres weekly across Connecticut, New York, and surrounding states.
Differentiator
Problem solved
Functional benefit
Products and services
- Athletic Field Construction Comprehensive construction services for athletic fields including full field construction, laser grading, sod installation, fence/backstop installation, irrigation installation, drainage installation, mound construction, lip removal, clay installation, and hydroseeding. Delivered to municipalities, school districts, and recreation organizations in Connecticut and New York.
- Athletic Field Maintenance Ongoing maintenance services for athletic fields including contour mowing, field lining, field grooming, deep tine aeration, top dressing, fertilization, weed/insect control, fraise mowing, overseeding, and artificial turf sweeping. Delivered as recurring service engagements to the same municipal, school, and recreation clients.
- Little League Field Services Specialized athletic field construction and renovation services tailored to Little League organizations, including full field construction, laser grading, sod installation, fence/backstop installation, irrigation and drainage installation, mound construction, lip removal, clay installation, and hydroseeding. Targeted at local youth baseball and softball leagues.
Quantifiable outcome
- 300+ athletic fields renovated
- +2 more outcomes
Companies that use Greenway Property Services
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Greenway Property Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greenway Property Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Industry Partners (logos displayed)minorWebsite displays logos of various industry partners under 'Our Industry Partners' section. Specific partner company names are not individually listed in the source text, only logo images which cannot be parsed. Partners appear to include organizations related to sports turf, landscaping, and facility management industries.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Greenway Property Services competitors and assessment
Company assessmentDirect peers
- Hellas Construction: Hellas Construction is a direct peer providing athletic field construction, drainage, irrigation, and synthetic turf installation for K-12 schools, municipalities, and stadiums, competing with Greenway in the same sports turf construction niche.
- The Motz Group: The Motz Group is a direct peer specializing in athletic field design, construction, natural and synthetic turf installation, and maintenance for schools, municipalities, and sports organizations — directly overlapping Greenway's core offerings.
- SportsField Holdings: SportsField Holdings is a direct peer focused on athletic field maintenance, renovation, and construction services for schools, parks, and recreation departments — comparable service mix to Greenway with strong public-sector customer base.
Broad incumbents
- BrightView Landscapes: BrightView is the largest U.S. commercial landscaping services provider (publicly listed, multi-billion). While it focuses broadly on landscape maintenance, it overlaps with Greenway through commercial grounds services and represents a national-scale incumbent alternative.
- TruGreen: TruGreen is the largest U.S. lawn care services provider offering fertilization, weed control, and turf maintenance nationwide. It overlaps with Greenway's maintenance services at the turf-health end and represents the consumer/small-commercial incumbent alternative.
Regional players
- Yellowstone Landscape: Yellowstone Landscape is a regional commercial landscaping provider serving the Southeast and Mid-Atlantic U.S. It is comparable through commercial grounds maintenance and landscape construction for HOAs, municipalities, and commercial properties, with overlapping service categories.
- Ruppert Landscape: Ruppert Landscape is a large East Coast commercial landscape services firm operating across MD, VA, PA, NC, and DC. It is comparable through its commercial grounds maintenance and construction services for institutions and municipalities, with a similar Mid-Atlantic/Northeast regional footprint.
Emerging players
- DESSA Sports: DESSA Sports is an emerging player providing athletic field construction, renovation, and sports turf services to schools and municipalities, comparable to Greenway in niche specialization and customer segment, though smaller and with a more limited geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Greenway Property Services social profiles
Digital presenceGreenway Property Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenway Property Services leadership team
Management profileNumber of profiles
Profiles3 records
Greenway Property Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenway Property Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenway Property Services
What does Greenway Property Services do?
Greenway Property Services (operating as Greenway Athletic Field Services) is a B2B landscaping firm that builds, renovates, and maintains athletic fields for municipalities, schools, and recreation organizations. Core offerings include athletic field construction services (laser grading, sod installation, irrigation, drainage, fencing, mound construction, clay installation, hydroseeding) and ongoing athletic field maintenance services (mowing, aeration, fertilization, overseeding, field grooming, weed/insect control). The company also delivers a specialized Little League field services package tailored to youth baseball organizations.
Is Greenway Property Services a public or private company?
Greenway Property Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenway Property Services founded?
Greenway Property Services was founded in 2010. It employs 51 to 100 people.
Where is Greenway Property Services based?
Greenway Property Services is headquartered in Stamford, United States, in the North America region.
How does Greenway Property Services make money?
Two revenue lines are on record. Athletic Field Construction Services are the primary driver. The others are athletic Field Maintenance Services.
Who are Greenway Property Services's main competitors?
Direct peers on record are Hellas Construction, The Motz Group and SportsField Holdings. Broad incumbents are BrightView Landscapes and TruGreen. Regional players are Yellowstone Landscape and Ruppert Landscape. DESSA Sports is listed as an emerging player.
Does Greenway Property Services have an API?
No public API is recorded for Greenway Property Services.
What industry is Greenway Property Services in?
Greenway Property Services's product category is Athletic Field Construction and Maintenance Services. Its primary akta.pro industry code is IMAIAIAH, Athletic Field & Golf Course Groundskeeping, with a secondary code of IMAIAIAA, Commercial Landscaping & Grounds Maintenance. Its NAICS code is 561730 and its SIC code is 700.