Speicherstadt
Speicherstadt Kaffeerösterei is a Hamburg-based specialty coffee roaster selling direct-trade and certified Arabica coffees through its on-site café and factory store, a European e-commerce shop, and B2B wholesale to German food retail, HoReCa, and office customers.
- Company typePrivate
- Founded1994
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Speicherstadt does
Speicherstadt Kaffeerösterei is a Hamburg-based specialty coffee roaster founded in 1994 and operated by Hacienda San Nicolás GmbH, a German private limited company owned by the Drews and Wessel-Ellermann families. The company roasts specialty Arabica coffee using a gentle drum-roasting process on a Probat L50 trommelröster at a 2,200 m² flagship facility in the UNESCO-protected Speicherstadt district, where the roastery, café, factory store, and event venues share a single historic 1888 warehouse building. Its product portfolio spans direct-trade project coffees (Orang-Utan Sumatra, Honduras 18 Conejo Demeter, dunia kita climate-compensated, Rebuild Women's Hope Congo), single-origin lots from Peru, Thailand, Guatemala, Ethiopia, Colombia, and India, a set of named house blends (Südwester, Gezeiten, Sturmflut, Hamburger Hafen, Caffè Crema), espresso blends, premium rarities (Panama Gesha and carbonic-maceration lots), and adjacent products including coffee liqueur, a co-branded craft coffee ale, and recycled-plastic caps.
The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce (speicherstadt-kaffee.shop shipping to seven European countries), on-site retail (factory store and café), B2B wholesale to German food retail (EDEKA, Famila, Kaufland, Markant, CITTI, REWE), HoReCa supply, and office-customer accounts served by a small field sales team covering defined German territories. Differentiators include the proprietary five-color Farbsystem for flavor-based product navigation, multi-decade direct-trade relationships in coffee-origin countries, certifications (Bio, Fairtrade, Demeter), a climate-compensation program with Climate Partner, and a destination-venue experience at the historic Speicherstadt flagship.
The company has roughly 60-110 staff including temporary workers, ~20 daily roasts, and operates 365 days a year. It celebrated its 30-year anniversary in 2024/2025, recently added a new origin partnership in DR Congo (2025), and continues to expand product adjacencies (Wildmoker beer, Mokkalikör, MANTAHARI caps), but remains a privately held, founder-family-controlled business with no external funding events and no disclosed revenue figures.
Speicherstadt firmographics
Firmographics- Name
- Speicherstadt
- Legal name
- Hacienda San Nicolás GmbH
- Website
- https://speicherstadt-kaffee.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Speicherstadt Kaffeerösterei is a Hamburg-based specialty coffee roaster selling direct-trade and certified Arabica coffees through its on-site café and factory store, a European e-commerce shop, and B2B wholesale to German food retail, HoReCa, and office customers.
- Ownership category
- akta.pro rank
Speicherstadt industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH), Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Speicherstadt is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Speicherstadt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail Coffee Sales: Sale of roasted specialty coffee products through online shop, factory store, and café. Includes single origin coffees, blends, espresso roasts, and seasonal offerings.
- Wholesale to Food Retail: Supply of coffee products to food retailers including regional and national full-range stores (EDEKA, Famila, Kaufland, Markant, CITTI, REWE). Products sold in retail-ready units with product placement, staff training, and sales analyses.
- Wholesale to Gastronomy (HoReCa): Supply of coffee and espresso specialities to gastronomy businesses, hotels, and back shops. Includes consultation, tastings, machine recommendations, technical service, and barista training.
- Office Coffee Supply: Coffee supply to offices with consultation, tasting sessions, and coffee machine recommendations including fully automatic machines.
- Café and Events: On-site café operations at the Hamburg headquarters serving coffee and food, with event hosting capabilities for up to 300 m² across two floors.
- Specialty Products: Sale of specialty items including Mokka Liqueur (0.5L, 25% vol.), accessories (Coffee Vac containers, Hario products, Moccamaster, Bodum, Finum), and Wildmoker Coffee Ale (4.9% vol.).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing for end customers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Speicherstadt product offering
Product offeringCore offering
Speicherstadt Kaffeerösterei roasts specialty coffee daily in a drum roaster at its Hamburg Speicherstadt facility and sells it directly to consumers via an on-site factory store, café and e-commerce shop, and to businesses via wholesale supply to German food retailers (EDEKA, Famila, Kaufland, Markant, CITTI, REWE), gastronomy/HoReCa accounts and offices. The portfolio spans project coffees (Orang-Utan Kaffee, Honduras 18 Conejo Demeter, dunia kita, Kongo Rebuild Women's Hope), direct-trade single-origin lots, house blends, espresso blends and rare microlots, supported by barista training, brewing equipment consultation, coffee liqueur, coffee ale and venue hire.
Product overview
Speicherstadt Kaffeerösterei is a Hamburg-based specialty coffee roaster founded in 1994 and operated by Hacienda San Nicolás GmbH. The company operates a vertically integrated business combining a flagship roasting facility and café at Kehrwieder 5 in the historic Speicherstadt district, a factory store, an e-commerce webshop (speicherstadt-kaffee.shop), and a B2B wholesale division. The product portfolio centers on freshly roasted specialty Arabica coffees, divided into four main categories: (1) Project coffees including Orang-Utan Kaffee (Sumatra), Honduras 18 Conejo Demeter, Indonesia dunia kita (climate-compensated), and Kongo Rebuild Women's Hope; (2) Directly traded single-origin coffees from Peru, Thailand, Guatemala, Ethiopia, and Colombia; (3) House blends such as Südwester, Speicherstadt Kaffeemischung, Gezeiten, Hamburger Hafen, Sturmflut, Caffè Crema, Schümli Café Crème, and Mokka; and (4) Espresso blends including Forte, Il Gusto, and 50/50. Specialty offerings include premium coffee rarities (Panama Gesha, Carbonic Maceration lots, Indonesia Pantan Musara), the Wildmoker coffee ale (crafted with Wildwuchs Brauwerk Hamburg), a house Mokkalikör liqueur, branded MANTAHARI recycled-plastic basecaps supporting manta ray conservation, and accessories from Hario, Moccamaster, Bodum, and Finum. B2B services encompass wholesale supply to retail and food service, barista training, brewing equipment consultation, and event venue hire. The company employs a drum-roasting process on a Probat L50 roaster and has developed a proprietary five-color sensory categorization system to guide customer flavor selection.
Differentiator
Problem solved
Functional benefit
Brands
- Orang-Utan Kaffeeprojekt: Orang-Utan-Kaffeeprojekt: coffee from Sumatra, Indonesia, supporting rainforest conservation and small-scale farmers, with €0.50/kg premium for farmers and €0.50/kg donated to the Sumatra Orang-Utan Protection Program.
- 18 Conejo Honduras
- Rebuild Women's Hope
- dunia kita®
- Wildmoker
- Speicherstadt Mokkalikör
- Südwester®
- Gezeiten®
- Sturmflut®
- Kaffeeraritäten
- MANTAHARI Basecaps
Products and services
- Orang-Utan Kaffeeprojekt (Sumatra) Direct-trade Arabica coffee (and matching espresso roast) sourced from Sumatra smallholders who protect rainforest habitat. Sold to specialty consumers and HoReCa customers who want a traceable, conservation-linked single origin.
- Honduras 18 Conejo (Demeter) Biodynamic Demeter-certified Arabica (and espresso roast) from the Honduras Marcala region, sold to consumers seeking certified biodynamic direct-trade coffee and available as the curated Honduras Demeter Box.
- Indonesien dunia kita® (climate-compensated) Climate-compensated, directly traded Arabica from the Suka Rame farmer group in Sumatra, with CO2 emissions fully offset through Climate Partner across cultivation through transport to Hamburg. Sold to consumers and businesses seeking a fully carbon-balanced single origin.
- Kongo Rebuild Women's Hope Direct-trade Arabica from a women-led cooperative on Idjwi Island in Lake Kivu, Congo, supporting women's economic independence through quality coffee cultivation at 1,500–2,000 m altitude. Targeted at consumers and businesses seeking ethically sourced African coffee.
- Direct-Trade Single-Origin Coffees Range of single-origin Arabicas sourced directly from named farms in Peru (Finca Santa Teresa, Querofinca, Gran Amoju), Thailand (Akha Hilltribes), Guatemala (Mataquescuintla), Ethiopia (Guji Qumere), India (Monsooned Malabar) and Colombia (Finca Guayacana, including decaffeinated versions). Sold to specialty consumers and HoReCa customers seeking traceable origins.
- House Coffee Blends Core house blends of the roastery, including Südwester® (bergamot/green apple), Speicherstadt Kaffeemischung (berry-forward), Gezeiten® (organic jasmine/bergamot), Hamburger Hafen (caramel/dark chocolate), Sturmflut® (85% Arabica/15% Robusta), Caffè Crema (50/50 Arabica/Robusta organic), Schümli Café Crème and Mokka Kaffeemischung. Sold through the factory store, online shop and to wholesale customers.
- Espresso Blends Espresso-focused blends Forte Espressomischung (60/40), Il Gusto Espressomischung (organic 60/40) and 50/50 Espressomischung, plus single-origin espresso versions of project coffees. Sold to HoReCa operators, offices and home espresso enthusiasts.
- Coffee Rarities Limited specialty lots including Panama Don Benjie Gesha, Panama Don Benjie Carbonic Maceration and Indonesien Pantan Musara, sold via the online shop and factory store for special occasions and connoisseur gifts.
- Coffee Gift Boxes (Hamburg Box, Lütte Hamburg Box, Espresso Box, Honduras Demeter Box) Curated sampler packs including the 5×125g Hamburg Box, the 10×10g Lütte Hamburg Box pour-over assortment, the 5×125g Espresso Box and the 3×250g Honduras Demeter Box, sold primarily to gift and specialty buyers.
- Speicherstadt Mokkalikör House-made coffee liqueur (0.5 L, 25% ABV) produced from the roastery's Mokka blend, featuring notes of caramel, raw cane sugar, tobacco, licorice, mocha and vanilla. Sold in the factory store and online shop.
- Wildmoker – Speicherstadt Kaffee Ale Coffee-flavored craft beer (4.9% ABV, 13.9° Plato) brewed in collaboration with Wildwuchs Brauwerk Hamburg using the Hamburger Hafen coffee blend; 100% organic certified. Sold in the factory store and online shop.
- MANTAHARI Basecaps Branded basecaps made from 97% recycled plastic (72% rPET yarn, 25% recycled PE brim, 3% metal buckle), launched with MANTAHARI with proceeds supporting manta ray conservation. Sold through the online shop and factory store.
- Coffee Accessories (resale: Hario, Moccamaster, Bodum, Finum, Coffee Vac) Third-party coffee preparation accessories including Hario V60 pour-over devices, Moccamaster brewers, Bodum French presses, Finum tools and proprietary Coffee Vac aroma-protected storage containers, sold in the factory store and online shop.
- B2B Wholesale Supply (LEH, Gastronomy & Büro) Grosshandel division supplying roasted specialty coffee to German food retailers (EDEKA, Famila, Kaufland, Markant, CITTI, REWE), HoReCa operators and offices, with field-sales consultation, product placement, staff training, barista training and fully automatic coffee machine recommendations.
- Café / Rösterei-Café at Kehrwieder 5 On-site café within the roasting facility featuring a 250 m² oak-floored dining area with live views of the Probat L50 roaster, serving specialty coffees, espresso, house-made food. Open 365 days/year to visiting consumers and tourists.
- Event Venue Hire at Speicherstadt Rental of the 300 m² historic warehouse space (across two floors) at Kehrwieder 5 for private and corporate events, including catering service. Has hosted events such as the Female Finance Talk for Courage magazine.
Quantifiable outcome
- 30+ coffee varieties available in factory store, roasted fresh daily
- +2 more outcomes
Companies that use Speicherstadt
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Speicherstadt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Speicherstadt partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Wildwuchs BrauwerkminorCollaboration on Wildmoker Coffee Ale (Kaffee Ale). The 4.9% vol. beer combines Speicherstadt's Hamburger Hafen Kaffeemischung with Wildwuchs Brauwerk's Pale Ale. All ingredients are 100% organic certified. The partnership combines coffee and craft beer expertise for a unique caffeinated beverage.
- MANTAHARIminorCollaboration producing MANTAHARI Basecaps made from 97% recycled plastic (72% recycled PET, 25% recycled PE, 3% metal). Proceeds support Marine Megafauna Foundation for ocean conservation. Company has adopted six manta rays through this partnership.
- BG Baskets HamburgminorSponsorship of BG Baskets Hamburg wheelchair basketball team since 2021. Provides coffee support at home games, connecting through sport and community engagement.
- Orang-Utan Regenwald GmbHcoreJoint founding of the Orang-Utan Coffee Project in 2013 on Sumatra, Indonesia, with Swiss foundation PanEco. Kleinbauernfamilien receive €0.50/kg premium plus €0.50/kg for Sumatra-Orang-Utan-Schutzprogramm. Project protects orangutan habitat through sustainable shade-grown coffee.
- PanEco FoundationcoreSwiss foundation partnering in Orang-Utan Coffee Project on Sumatra since 2013. Works to protect endangered orangutans and their rainforest habitat through sustainable coffee cultivation.
- Climate PartnercorePartnership for CO2 compensation of Indonesia dunia kita® coffee. Climate compensation covers entire supply chain from cultivation through transport to Hamburg. Certified climate protection project in Germany plants trees to offset emissions.
- 18 Conejo (Honduras) Farmers CooperativecoreDirect import partnership since 2016 with biodynamic coffee farmers in Honduras Marcala region. Named after 18 Conejo (18 Rabbits) from Mayan calendar. Farmers receive fair prices and operate within biodynamic Demeter certification framework.
- BaNotke SozialkaufhausminorAffordable shopping opportunity for people with verified low income. Provides meeting place with donated/used goods, job application writing service, correspondence service, and café corner serving Speicherstadt coffee.
- leethub St. Pauli e.V.minorSupports people with refugee and migration backgrounds through MenschenRaumBrücke program for self-sufficient existence. Regular meetings at café location with Speicherstadt coffee served, creating networking and community space.
- Rebuild Women's Hope (Marcelline Budza)coreDirect trade partnership since 2025 with women's coffee cooperative on Idjwi Island in Congo's Lake Kivu. Women-led cooperative founded 2013 by Marcelline Budza provides economic independence through quality coffee cultivation at 1,500-2,000m altitude. Oxfam-supported agronomic program.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
Speicherstadt competitors and assessment
Company assessmentDirect peers
- Five Elephant Coffee Roasters: Berlin specialty roaster combining roastery cafés with wholesale supply and D2C online sales. Comparable product mix (single origins, blends, espresso) and similar emphasis on direct trade and quality-driven positioning in the German market.
- Dinzler Kaffeerösterei: Bavarian specialty roaster with roastery café, factory store, B2B wholesale, and direct-trade sourcing. Comparable vertically integrated model combining retail café, food-service supply, and online D2C in the German specialty segment.
- Square One Coffee: German specialty roaster focused on single-origin direct-trade coffees with B2B and D2C sales. Targets the same premium specialty consumer segment in Germany with overlapping origin-country sourcing.
- Bonanza Coffee Roasters: Berlin specialty roaster with flagship café, B2B wholesale, and direct-trade farmer programs. Competes for the same third-wave specialty consumer and HoReCa accounts in Germany with comparable single-origin and direct-trade sourcing.
- Heilandt Kaffeerösterei: Leipzig-based specialty roaster offering single-origin and direct-trade coffees through online shop and B2B channels. Comparable mid-sized German specialty roaster focused on transparent sourcing and quality competition with Speicherstadt.
- Coffee Circle: Berlin-based specialty coffee roaster selling direct-to-consumer online and through food retail in Germany. Competes head-to-head in single-origin, ESG-credentialed specialty coffee and has scaled a multi-channel D2C plus retail model similar to Speicherstadt.
- Elbgold Kaffeerösterei: Hamburg-based specialty coffee roaster operating roastery cafés and direct-to-consumer e-commerce. Closest geographic peer with similar product range (single origin, blends, espresso) and comparable third-wave positioning targeting German specialty consumers.
Broad incumbents
- Tchibo GmbH: Germany's largest coffee retailer with national grocery presence and rapidly expanding specialty offerings. While predominantly a mass-market roaster, Tchibo competes for the same German supermarket shelf space and is encroaching on specialty via premium sub-lines.
- J. J. Darboven GmbH & Co. KG: Hamburg-headquartered German coffee group (Eilles, Idee Kaffee) with broad coffee manufacturing and HoReCa distribution. Long-established incumbent operating from Hamburg with overlapping HoReCa, retail, and office coffee customers competing for Speicherstadt's B2B accounts.
- Lavazza (Luigi Lavazza SpA): Global Italian coffee incumbent expanding its specialty and sustainability-credentialed product lines across European grocery and HoReCa. Overlaps with Speicherstadt in HoReCa supply and German retail, but at very different scale and price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Speicherstadt social profiles
Digital presenceSpeicherstadt compliance and trust
Trust signalCompliance3 records
Speicherstadt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speicherstadt leadership team
Management profileNumber of profiles
Profiles10 records
Speicherstadt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speicherstadt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speicherstadt
What does Speicherstadt do?
Speicherstadt Kaffeerösterei roasts specialty coffee daily in a drum roaster at its Hamburg Speicherstadt facility and sells it directly to consumers via an on-site factory store, café and e-commerce shop, and to businesses via wholesale supply to German food retailers (EDEKA, Famila, Kaufland, Markant, CITTI, REWE), gastronomy/HoReCa accounts and offices. The portfolio spans project coffees (Orang-Utan Kaffee, Honduras 18 Conejo Demeter, dunia kita, Kongo Rebuild Women's Hope), direct-trade single-origin lots, house blends, espresso blends and rare microlots, supported by barista training, brewing equipment consultation, coffee liqueur, coffee ale and venue hire.
Is Speicherstadt a public or private company?
Speicherstadt is a private company. It is classified as family owned and is currently operating.
When was Speicherstadt founded?
Speicherstadt was founded in 1994. It employs 11 to 50 people.
Where is Speicherstadt based?
Speicherstadt is headquartered in Hamburg, Germany, in the Europe region.
How does Speicherstadt make money?
Six revenue lines are on record. Retail Coffee Sales are the primary driver. The others are wholesale to Food Retail, wholesale to Gastronomy (HoReCa), office Coffee Supply, café and Events and specialty Products.
Who are Speicherstadt's main competitors?
Direct peers on record are Five Elephant Coffee Roasters, Dinzler Kaffeerösterei, Square One Coffee, Bonanza Coffee Roasters, Heilandt Kaffeerösterei, Coffee Circle and Elbgold Kaffeerösterei. Broad incumbents are Tchibo GmbH, J. J. Darboven GmbH & Co. KG and Lavazza (Luigi Lavazza SpA).
Does Speicherstadt have an API?
No public API is recorded for Speicherstadt.
What industry is Speicherstadt in?
Speicherstadt's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 311920 and its SIC code is 2080.